Skills:

Branding, Research, Biddable Media

Job type:

Full-time

• Plan, setup, optimize, and report performance & branding campaigns.
• Proactively analyze campaign performance data to offer clients data-driven business insights and simultaneously use those insights to provide optimization suggestions & improve our advertising offerings.
• Build and grow client relationship via daily interaction, weekly review and quarterly strategy planning, and use the opportunity to build trust, educate & influence advertisers.
• Provide consultation, strategy, and media plans for advertisers based on their business objectives.
• Investigate and work directly with product and engineering teams to help them troubleshoot client issues during a campaign.
• Coordinate and collaborate with ad ops, product and R&D teams, etc. internally to ensure a smooth and successful campaign execution.
• Monitor and analyze ad campaigns and proactively take initiative to improve results.
• Support and work with the sales team on pre-sale research and pitch with strategic media plan & consultative presentations.
• Innovate on the potential solutions with TikTok Ads.
• Test, iterate them and build frameworks & best practices around marketing objectives and verticals.
• Proactively lead product update discussions, educate brands and agencies on TikTok s new and existing products, and advise on best practices to drive optimal performance and groundbreaking campaigns.
• Oversee campaign delivery and revenue plus identifying up-sell opportunities with the sales team.
• 5+ years of experience in strategizing, planning, and executing branding campaigns inhouse, in agencies or with the media side.
• Solid knowledge & experience in tracking, attribution, and measurement logic; experience using some of the major tools like GA and etc.
• Experience managing branding campaigns, understanding reach & frequency, and how to measure brand lift.
• Experience with CPAS/Shopping Ads/E-commerce marketing.
• Experienced in strategizing, planning & managing branding campaigns.
• Understand brand advertisers, major brand campaign channels & products.
• Experienced in biddable media, know well of FMCG, F&B industry would be a plus.
• Preferred Qualifications.
• Experienced in ad verification partners (IAS, DV, MOAT) - campaign optimization based on internal and 3rd/4th party data a plus.
• Exceptional verbal and written communication skills, story-teller.
• Excellent listening skills and proactive about collaboration.
• Adaptability and strong problem-solving skills using the proper escalation process.
• Ability to analyze data and identify insight.
• Organized and detailed oriented.
• Self-starter and motivated to learn.

Skills:

Social media, SEO, Data Analysis, English

Job type:

Full-time

• Bachelor's degree or higher or minimum 1 to 2 years of relevant working experience.
• Proficient in the local language and excellent English skills.
• Familiarity with search engines, social media algorithms, and SEO.
• Strong capacity to learn and understand new concepts.
• Proficiency in common office software and search engine-related experience preferred.
• Deep understanding of local culture and internet usage habits.
• Attention to detail and ability to use data analysis to identify trends.
• Overseas work or training experience is beneficial.
• Background in Quality Assurance (QA), particularly in search engine evaluation.