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Skills:
Product Development, Compliance
Job type:
Full-time
Salary:
negotiable
- Support trade marketing manager to develop Channel Strategy to achieve defined business objectives for all product categories.
- Develop channel initiatives that support category growth.
- Working closely with key customers to provide category and shopper insights to drive performance.
- Support Key account team on customer joint business plan and new product list in.
- Marketing / Promotion Communication.
- Identify opportunity and develop trade program to deliver business objective.
- Establish communication tools & process summarizing all MU initiatives to the field execution team after aligning with Marketing team.
- Develop sell in decks, POS material, customer specific mechanics, and premiums if required for each type of activity by working closely with Category Development Team.
- Develop and delivery of new product development (NPD) plans.
- Work with sales team to ensure effective of trade program execution and POSM utilization in keeping with the KPIs and activity plan.
- Define and leverage channel insight, competitor update & channel opportunity into trade program plan and execution.
- Manage agencies for any locally required support material in line with the agreed brand plans.
- Financial Control.
- Responsible for ensuring the effectiveness of trade marketing budget and control to execute aligned trade activities within given budget.
- To ensure compliance with all regulatory systems of the company..
- Skill and Experience:
- Bachelor s or Master s degree in marketing or business administration.
- At least 3 years of trade marketing experience.
- Strong analytical skills & leadership skills.
- Executive maturity and strong influencing skill.
- Fluent English skills.
Experience:
5 years required
Skills:
Business Development, Marketing Strategy, English
Job type:
Full-time
Salary:
negotiable
- Drive and deliver yearly business results.
- Lead category strategy development & guideline and Co-developed innovation launch with marketing team since campaign development, financial P&L, channels & activation plan, pack, price, promotion suggestions.
- Provide a detailed analysis of actual sales vs forecast result and propose the rolling channel or action plans to the management..
- Work jointly with marketing team to assess category opportunities and analyze competitor and channel behavior for the annual plan, forecast and identify areas of opportunity..
- Plan, execute and evaluate options jointly with CBD (Key Account Managers and BD) for tailor made activities to enhance retailers' commitment and integrating support plans.
- Communicate to the CBD and retail partner team on any marketing/trade marketing initiatives to ensure smooth operation during implementation..
- Development category specific to each channel and customer, lead the development and execution of category plan, category JBP, D4R and D4C.
- Managing and optimizing category investment, BMI, CCP to achieve turnover with optimal investment..
- Essential Experience/Skill/Knowledge:
- Bachelor s or Master s degree in job related field..
- Minimum 5 years of trade marketing, categoryanalyst or any related role in FMCG environmentexperiences will be advantage..
- Strong customer marketing know-how as a base to deliver relevant and important inputs to marketing, CBD (including field force), finance and planning teams..
- Able to synthesize various data inputs to shape strategy and executable actions..
- Working knowledge of data visualization and report software (Tableau, PowerBI, Nielsen Retail Index) and Microsoft Office Applications (Excel, PowerPoint)..
- Excellent in English and Thai.
- Good in presentation, alignment and negotiation..
- Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their Whole Self to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Experience:
5 years required
Skills:
Data Analysis, Project Management, English
Job type:
Full-time
- Create category strategy development & guideline, focusing on pack & place..
- Analyze EPOS sales data, consumer & shopper insight to identify opportunities in maximizing business across existing and new channels..
- Co-Developed innovation launch pack with marketing team since campaign development, financial P&L, channels & activation plan, pack, price, promotion suggestions.
- Ensure On time in full (OTIF) NPD launch into market with readiness in all touchpoints e.g. POSM management, sufficient pipeline volumes planning, on time promotional calendar.
- Provide promotion guideline and rules based on learning from post-evaluation and deliver category objectives..
- Coordinate with cross-functions to implement category plan across channels..
- Evaluate and review implemented marketing activities for developing future plan..
- Ensure Brand standards for channels are adhered to. E.g. consistent use of brand key visuals, customer activation themes aligned with brand activation.
- Ability to collaborate across multiple teams and functions including CD, Marketing, Supply Chain and Finance..
- Develop medium to long term category & channel growth plan utilizing market data to frame +1 Year strategy through Go-to-Market plan (GTM).
- Bachelor s or master s degree in job related field..
- At least 5 years of trade marketing, category analyst, commercial finance and FMCG environment experiences..
- Experience in beauty industry/company/channel is a plus..
- Candidate from market research also welcome to apply..
- Ability to analyze large amounts of data..
- Excellent in English and Thai..
- Good in presentation and negotiation..
- Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their Whole Self to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Skills:
Negotiation, English
Job type:
Full-time
Salary:
negotiable
- Manage the development of annual category, channel & POP plan covering assortment, merchandising, pricing, promotion and Trade Spend Framework. The strategies and plans must drive brand growth and share in priority category & channels through availability, visibility and affordability; at the same time, they are aligned with Brand Plans.
- Provide a channel activity plan, based on given budget and ensure effective implementation and carry out evaluation of in-store national/channel activities.
- Develop and ensure all POP materials, selling tools, sales presenter and giveaways as well as channel/ customer activities and communication comply to latest marketing plan/ brand guidelines supplied by Marketing.
- Ensure insights and analysis are timely shared with all relevant functions and used as strategic inputs in New Product, Brand Plans, Channel Strategy and POP Vision and Plans Development.
- Ensure up-to-date category & channel analysis and competitor understanding shared to team.
- Recommend channel investment plan according to company objectives and priorities and agree with Sales and Marketing.
- Control actual spend versus planned expenditure and responsible for evaluation the effectiveness of all in-store national/channel promotion, trade communication, POSM/ sales support materials and customer activities.
- Sign off cycle plan and sales brief materials.
- Bachelor Degree in Marketing / Advertising or related field.
- At least 3 years in sales, marketing or category management in FMCG.
- Good command of spoken and written in English and Computer Literacy.
- Good analytical, be creative, initiative, pro-active, self-motivated and self-starter.
- Interpersonal, negotiation, and compromising skills.
- Strong team player, communication and listening skills.
- Leader, problem-solving skills, coaching and training skills.
- Good planning and management skill.
- Berli Jucker Public Co., Ltd.
- Human Resources Division
- 99 Soi Rubia, Sukhumvit 42,
- Phrakanong, Klongtoey, Bangkok 10110
- Visit us at: www.bjc.co.th
- Facebook Fan Page: BJC Careers.
- Line ID: @bjccareers.
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