Super Turtle PCL
Apply now to 1 new job positions at Super Turtle PCL
Chatuchak, Bangkok, Marketing / Advertising
,Public Relations (PR)
Marketing / Advertising,Public Relations (PR)
Experience:
2 years required
Skills:
Project Management, Market Research, Purchasing, Leadership Skill, English
Job type:
Full-time
Salary:
฿40,000 - ฿60,000, negotiable
- Trade Plan & Sales Strategy.
- Lead the development of annual, and monthly trade plans to deliver sales, GP, customer, and commercial targets.
- Translate overall business objectives into clear trade priorities, promotional strategies, and sales.
- Identify key sales growth opportunities by category, product, store format, customer segment, trading period, and business occasion.
- Develop the optimal promotional mix and investment strategy to maximize incremental sales while balancing margin and commercial returns.
- Proactively challenge and optimize the trade plan based on business performance, market conditions, and emerging opportunities.
- Promotion Planning, Forecasting & Optimization.
- Lead the development of promotional strategies and mechanics, including offer structure, pricing, discount depth, promotional period, product selection, and communication approach.
- Develop accurate sales, transaction, volume, and financial forecasts for each key promotion and assess expected incremental sales and self-impact before launch.
- Use historical performance, product trends, seasonality, customer behavior, and competitor activity to establish targets and optimize promotional plans.
- Partner with Commercial, Merchandising, Pricing, and Operations teams to ensure product availability, pricing, inventory, and store readiness support the trade plan.
- Review promotional investment and effectiveness to ensure resources are allocated toward the highest potential sales opportunities.
- Sales & Transaction Growth Project Management.
- Lead cross-functional projects designed to drive incremental sales, transactions, customer traffic, and basket size beyond regular trade activities.
- Own projects end-to-end, from identifying opportunities and developing project plans to execution, performance tracking, and post-project evaluation.
- Set project targets, timelines, milestones, and action plans while coordinating stakeholders, managing risks, and ensuring successful delivery.
- Develop and test new commercial initiatives to unlock additional sales and transaction growth.
- Customer, Category & Market Insights.
- Analyze customer behavior, purchasing patterns, category and product performance, and market research to identify commercial opportunities.
- Monitor competitor pricing, promotions, product offerings, and market trends to strengthen the company's competitive position.
- Translate insights into actionable trade strategies and sales-driving initiatives.
- Trade Execution & Cross-functional Leadership.
- Act as the key owner and coordinator of the trade plan, working closely with Marketing, Commercial, Merchandising, Operations, Finance, IT and other relevant teams.
- Ensure trade initiatives are executed accurately and on time, including product availability, pricing, POSM, communication, digital assets, and store readiness.
- Communicate priorities, targets, timelines, and deliverables clearly and proactively resolve execution issues.
- Trade Performance Reporting & Management Recommendations.
- Prepare regular trade performance reports and management presentations covering sales, transaction, LFL, customer, promotional, and commercial performance.
- Provide clear analysis of key performance drivers, gaps, risks, and growth opportunities rather than reporting results only.
- Develop data-driven recommendations for management on promotional strategy, investment allocation, product focus, and future trade priorities.
- Translate campaign and project learnings into actionable improvements for future trade plans.
- Trade Optimization & Continuous Improvement.
- Continuously review and improve trade planning processes, promotional mechanics, project effectiveness, and commercial returns.
- Identify opportunities to improve sales, transactions, basket size, product mix, customer engagement, and promotional ROI.
- Benchmark retail and industry best practices and apply relevant trends and innovations to strengthen overall trade performance.
- Your Background & Strengths.
- 8-10 years of experience in Retail, shopping mall, Department Store, FMCG with strong exposure to trade planning, promotions, commercial strategy, or sales performance management.
- Strong commercial acumen with a solid understanding of retail sales and customer performance drivers.
- Proven ability to develop sales forecasts and optimize promotional performance through data-driven insights.
- Strong project management skills with the ability to drive multiple initiatives from planning to execution.
- Excellent stakeholder management skills with experience collaborating across cross-functional teams and business partners.
- Good command in English both written and spoken and able to communicate effectively across functions and management levels.
- Strong analytical mindset with the ability to interpret sales data, customer insights, and market trends to identify growth opportunities and drive business performance.
- Bring your excellence and expertise to Super Turtle and be part of a team. Apply today and grow with us.
8 days ago
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