เงื่อนไขการค้นหา

ประสบการณ์:

5 ปีขึ้นไป

ทักษะ:

Social media, Finance, English, Thai

ประเภทงาน:

งานประจำ

• Develop the IKEA Thailand digital & social media strategy including search and framework with clearly defined objectives, contribute to and implement the strategic plan, evaluate the progress and make any necessary adjustments if needed.
• Plan and implement the social content calendar and search strategies by working closely with the Marketing team, Sales, Web/e-commerce teams to achieve business and commercial goals, drive web and store visits, increase home furnishing interest and elevate awareness / personality of the IKEA brand.
• Ensure optimal reach, engagement and frequency (spends) across digital & social platforms, outreach to bloggers and influencers.
• Stay on top of trending topics while finding IKEA's voice and foothold in each scenario, social media reactions, comments and queries are to be monitored while working with Customer Contact Centre for needed actions to be taken and responses are given in an acceptable time frame - especially when there is a crisis.
• With the support of media agency, measure, report and follow up on the results of all search and social media activities, then make recommendations and implement actions to improve results.
• Be on the top of the digital and social media landscape to know where and how we as a brand should reach the right target.
• Ensure that all executions are aligned with IKEA Brand Values and the IKEA Brand copy identity guidelines to secure that the results are consistent, relevant, engaging and unique with IKEA's tone of voice and executions that has great twinkle in the eye.
• Contribute to the budget planning process and take responsibility in all administrative matters relating to budgeting, monthly reconciliation with Finance teams, and re-forecasting assignments.
• Qualification You have at least 5 years of experience with deep knowledge of search engine marketing and optimization (SEM/SEO), understanding of technicalities, and insights to online traffic generation and deep knowledge of social media platforms, understanding of media technicalities, knowledge of country social media trends including content production.
• High energy, curious, proactive, highly responsible and have a sense of urgency. Possess a creative mindset.
• Proven ability to work with creative advertising/media agencies.
• Ability to work in fast moving stressful environment and deliver business goals. Ability to take holistic view of the organisation and identify business opportunities.
• You are fluent in both the English and Thai language.
• More Information The internal job title and corresponding competence profile for this position is Search and Social Media Manager, IKEA Thailand.
• Please apply by 25 April 2024.

ทักษะ:

Research

ประเภทงาน:

งานประจำ

• Work with management to prioritize business strategies and information needs.
• Design analysis report to track and monitor performance and validate Accuracy of Data.
• Provide sales, marketing, product, and customer analysis toward marketing calendar / business situation / campaign performance in various business measurements combining with consumers research for supporting business strategy.
• Understand, interpret data and provide business insight in order to support management to develop strategy / plan to support new business opportunity.
• Identifies data patterns & trends, and provides insights to enhance business decision making capability in business planning, process improvement, solution assessment etc.
• Recommends actions for future developments & strategic business opportunities, as well as enhancements to operational policies.
• Translate data into consumer or customer behavioral insights to drive targeting and segmentation strategies, and communicate clearly and effectively to business partners and senior leaders all findings.
• Continuously improve processes and strategies by exploring and evaluating new data sources, tools, and capabilities.
• Leverage analytics and data science teams for actionable insights, algorithms, test designs and model validation.
• Present insights to executive leaders/ business partners to drive strategic improvement and support key business decisions.
• Educate cross-functional parties and build awareness on how to interpret the data and analytics to drive decision making that will move the business forward.

ประสบการณ์:

5 ปีขึ้นไป

ทักษะ:

Creativity, Problem Solving, Research

ประเภทงาน:

งานประจำ

• Utilize an in-depth knowledge on client category, brands and specific client requests and needs to provide appropriate input and direction to the agency units driving the entire value exchange process.
• Lead account 'project manager' for the entire business accountable for achieving deadlines across all campaigns and deliverables.
• Act as key liaison accountable for the entire work product (for assigned client brands) among each business unit (Business Planning, Invention and Exchange) that contri ...
• In this role, your goals will be: In three months:
• Begun to develop relationships with the key day-to-day team, client and media partner contacts.
• Used your strong media contacts to unlock innovative solutions for the client both proactively and in response to briefs.
• Have a clear understanding of the day-to-day implementation and reporting tools utilised by the team.
• In six months:
• Motivated and inspired the team to produce a high quality work.
• A thorough understanding of the client's business, working as an extension of their marketing team and fostering strong relationships with key stakeholders.
• Become familiar with the Mindshare Adaptive Marketing Framework, and applied it to client briefs.
• Been involved with annual negotiations to maximise client investmen.
• In 12 months:
• Ensured that your client servicing is best in class.
• Trained and mentored junior team members.
• Shared your specialist digital knowledge with the agency to contribute to our continuous learning environment.
• Ensured client is kept up to date on the media landscape, providing necessary media information and updates and competitor reports.
• What you'll bring:
• Developing innovative and effective digital communication solutions in response to client briefs.
• Ensuring creativity, accuracy and timely output across the portfolio.
• You will have a strong point of view on the digital landscape and will be comfortable presenting new, innovative thinking to clients.
• Your success will be measured through success in team engagement, delivering award-worthy case studies, impressive feedback scores from clients and year on year delivery against financial targets.
• Under graduate degree in communication or media or business management (Post-graduate/masters preferred).
• At least 5 years in media planning experience or related field required.
• Knowledgeable about and experienced with the concepts, approaches and issues involved in tactical media planning.
• Familiar with the timelines, processes and needs of the implementation of all media.
• Knowledgeable about new approaches to and developments in tactical planning.
• Demonstrated critical thinking and problem solving.
• Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure.
• Ability to make decisions and use critical thinking.
• Knowledge and use of various research systems.
• More about Mindshare
• We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - We believe that in today's world, everything begins and ends in media. We aim to be our clients' lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.
• Mindshare APAC has won 500 awards in the last year alone, including "Agency Network of the Year 2017" by both the MMA SMARTIES and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world's leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.
• About Thailand.
• In a population of 69 million people, Thailand's mobile penetration is at a whopping 120% with smart phone penetration at 50%. Digital spend has grown 38% year-on-year and most people are now accessing the internet via mobile devices. Bangkok is one of the top Facebook cities in the world and Thailand ranks high in time spend viewing YouTube.
• The audience fragmentation, following years of a virtual FTA TV duopoly, is creating huge trading and content opportunities. Thailand is one of the fastest-growing media markets in the region. Those looking for a rewarding and dynamic career in media have no better place to be than Thailand.
• GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.