CJ WORX is a leading Advertising Marketing Agency, stands as a beacon of creativity, innovation, and excellence in the realm of Advertising Marketing. Specializing in pioneering marketing solutions, we propel our clients to success across diverse industries.

If you are a driven and results-oriented individual with a passion for marketing and client service, we want to hear from you! Join us at CJworx and be part of a team that is shaping the future of advertising and beyond.

What you'll do

As a Senior Media Planner, you will be responsible for understanding clients marketing objective (both awareness and performance campaign) and identify the best mix of media channels to deliver an advertising message to clients' target audience. You will have your ownership media campaign in several different industries such as Automobile, Banking, FMCG, Entertainment, Real estate, Mass media, etc.

Qualifications

• Bachelor or Master Degree (Communication arts, Journalism, Marketing, statistics or related Field)

• At least 3-5 year media planning experience with a focusing on Digital (Including Mobile, SEM, Social media)

• Strong knowledge in Google search and facebook adverting

• Pass at least 2 Google certificates including Facebook Blueprint

• Knowledge in Bidding management tool, Google Analytic or Performance

• Fluent in speaking, reading and writing in English

• Facebook blueprint certification and Google AdWords certified a plus

Job Responsibilities

• Work with client service team to understand the client's business objectives and advertising strategy.

• Research and analyze the target audience's character, purchasing and media habits.

• Assess the competitive analyses, media landscape to Identify and evaluate media opportunities.

• Plan and develop digital media strategies, media touch-point planning, media cost and effectiveness analysis.

• Present proposals, including cost to clients for approval.

• Monitor campaign performance and ensure media buys are properly executed through media plan.

• Provided campaign report with results to clients.

• Acquire in-depth knowledge of marketing channels, including but not limited to:Facebook, Instagram, SEM, GDN, YouTube and Twitter.

• Develop a strong understanding of the products, competition, industry, marketing goals and objectives of each campaign/project.

• Set up and monitor campaigns across various platforms, in line with the corporate/campaign goals and objectives.

• Manage budgets in line with the target KPIs and strategies.

• Measure the effectiveness of the campaigns across your assigned accounts by using a variety of in-house, proprietorial, and third party tools to compile and draw insight from both company-specific, sector-specific and generic industry data, in order to better understand campaign performance, market trends, and consumer behavior.

• Carry out daily optimisation for a number of assigned on-going accounts.

• Produce regular reports containing informative descriptions of campaign activity, suitable advice and recommendations with a clear summary of performance against the KPIs.