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• Influencer Marketing Lead for Disney+ in Thailand.
• Develop the influencer marketing strategy Disney+ in Thailand from brand and title campaigns to an always on ambassador programme.
• Identify and contact the right influencers and work closely with them to maximize ROI and achieve campaign KPIs.
• Build and maintain constructive and sustainable relationships with the influencer community and the partner agencies.
• Manage Influencer Marketing campaigns with the Regional Social Media Agency's local team in market.
• Identify local influencer marketing agency partners in market.
• Localise regional influencer campaign ideas making sure they take into account local nuances to drive relevancy and impact in market.
• Deliver clear direction and inspirational influencer activation creative briefs to agency partners.
• Lead the end-to-end campaign execution and work with cross functional internal and external teams for campaigns like Falcon & Winter Soldier, Loki, Raya and the Last Dragon, Mulan, Soul, Snowdrop, Rookie Cops.
• Liaise with global for asset sourcing and approvals for global influencer campaigns.
• Liaise with local studios for asset sourcing and approvals for local campaigns.
• Provide reporting and analysis of results, including strategic recommendations and tactical tips that are directly related to insights in your market.
• Analyse current-state influencer marketing and determine areas of improvement, expansion and refinement.
• Have a strong awareness of emerging trends and behaviours on social channels. Able to link behaviours to root causes and interpret digital culture to find relevance for the business.
• Consistent and strong collaboration which elevates the work of cross-functional teams.
• Basic Qualifications:Minimum of 7 years of experience in digital, social or influencer marketing in house or at digital/ social agencies.
• Experience in the OTT space, Livestreams & Social-commerce is good to have.
• Prior experience of working with FB, IG, TW, TT, YT, LINE would be a value add.
• Well-versed in conducting influencer marketing campaigns and supervising end-to-end execution.
• Prior production and Livestream experience will be a value add.
• Must be Thai, speaking fluent Thai.
• Should be fluent in written and spoken English.
• Social Native who is embedded into Thai culture.
• Creative individual who is passionate about the Disney+ brands.
• A personal interest in Korean Drama or Japanese Anime would be of interest.
• Hands-on experience developing insights from social listening. Detailed understanding of social analytics across channels. Ability to synthesize data from many sources into actionable insights.
• Highly informed and thoughtful perspectives on social platforms. Ability to adapt brand expression and campaign strategy to relevant social channel experiences and strategy.
• Working knowledge of tools a plus, e.g. Sprinklr, Social Bakers, Hootsuite, Meltwater, Radian 6 etc.
• Excellent organizational and communication skills, quick to learn, flexible and innovative.
• Proficient in managing multiple projects simultaneously and prioritize as per business needs.
• The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
• LI-DNI