เงื่อนไขการค้นหา

ประสบการณ์:

6 ปีขึ้นไป

ทักษะ:

Social media, YouTube, Procurement

ประเภทงาน:

งานประจำ

• Define social media strategies and initiatives for key Grab services including Delivery (GrabFood & GrabMart), Transportation, GrabExpress, GrabPay and GrabUnlimited in response to competitive trends and address business metrics.
• Grow and sustain Grab's social media community in terms of quantity and quality on all social media platforms; Facebook, Youtube, Instagram, Tiktok, and Twitter.
• Connect and supervise agency and influencer for end-to-end amplification plan in order to support marketing and partnership campaigns and initiatives.
• Monitor and report Grab's share of voice and share of engagement on social media platform together with trends update on a monthly basis.
• Lead and manage KOL affiliate project, liaison with the regional performance marketing and strategy team by creating a strategic plan, optimizing the commission scheme, sorting and pitching KOL affiliate partners, onboarding partners, optimizing performance, and providing post-mortem report.
• Lead social media amplification to support offline activation including Livestreaming, KOL engagement, pre and post event amplification.
• Responsible for social media budget and optimize for the most cost efficiency.
• Lead and oversee the social media team to ensure strong and effective execution of social media plans and initiatives.
• Work closely with marketing team lead and cross-functional team including Performance Marketing, Creative, Corporate PR, SORT & Customer Support, Strategy & Operation, Procurement and Finance to be able to deliver business impact on a given timeline and budgets.
• Success metrics for the role:
• Grab Social media metrics.
• Budget efficiency.
• Grab Business metrics.
• The Must-Haves.
• 6+ years of experience on social media, marketing, or marketing communication.
• Excellent knowledge and experience of social media platforms, social analytics and social listening tools together with a deep understanding of consumer insights, trends and media landscape.
• Passion for developing intrinsically social media content.
• A Logical person who also can think creatively.
• Ability and curiosity to use research and insightful data then turn into strategy and initiative.
• Exceptional copywriting on social media and marketing communications.
• Impeccable organization and collaboration skills while paying attention to detail.
• Proactive and adaptable for a fast-paced business environment.
• Relentlessly driven and seeks challenges.
• Our Commitment.
• We are committed to building diverse teams and creating an inclusive workplace that enables all Grabbers to perform at their best, regardless of nationality, ethnicity, religion, age, gender identity or sexual orientation and other attributes that make each Grabber unique.

ประสบการณ์:

2 ปีขึ้นไป

ทักษะ:

Copywriting, Copy Editing, Creative Presentation, Digital Marketing, English

ประเภทงาน:

งานประจำ

• Assist the Content Manager is managing all aspects of clients' online content platforms and implementing content strategy across all platforms.
• Help to promote content across social networks, including Facebook and Twitter etc.
• Manage ongoing partnerships with in-house and external content producers and copywriters.
• Work with the web development and design teams to produce content in the forms of blogs, articles, videos, imagery and web copy that meets the aims and objectives of the client.
• Ensure all content produced matches the tone and style of each client especially travel and food industry.
• Ensure all content produced meets the Facebook guidelines and client's branding.
• Maintain website content to ensure it is all up to date and accurate.
• Work with external content producers to create engaging and relevant video content for clients and help to promote across social media.
• Work with the Content Manager to create and follow a strict content development and marketing plan for all clients.
• Develop and manage digital marketing campaigns which relate to client account which are using social media Facebook/IG page services.
• Create the best copy for page like, banner, domain ad etc.
• Tracking, create and optimize all report before submit date for all brands. .
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
• Proven track record in a similar role - preferably 1-2 years of experience in the digital or hospitality industry.
• A passion for creating and maintaining quality content.
• Experience creating and managing content across travel, hotel, food clietns is a plus.
• Video editing experience would be a bonus.
• Experience with CMS platforms, especially WordPress, desirable.
• Experience with Google Analytics.
• Ability to work well under pressure and to tight deadlines.
• Strong attention to detail.
• Ability to multi-task.

ประสบการณ์:

2 ปีขึ้นไป

ทักษะ:

Social media

ประเภทงาน:

งานประจำ

• Channel management for Instagram and Facebook for Pomelo brand and platform.
• Working with Social Lead, Marketing, Creative and KOL teams to plan, develop, and execute a social media strategy that broadens and elevates Pomelo brand awareness, as well as boosting reach and engagement.
• Your goal will be to inspire and delight our followers, injecting the Pomelo personality. Creating a stronger bond between the customer and the brand. Drive brand loyalty, engagement and new customer acquisition.
• Oversee social media calendar for Instagram and Facebook. Work closely with commercial and cross-functional teams to deliver timely content.
• Manage a content creator budget and talent stream to ensure relevant and engaging content is created for your owned channel and work closely with the KOL and inhouse studio team to coordinate talents.
• Develop and implement innovative, results driven growth strategies across your owned channel, including but not limited to livestream, social events, user generated content, giveaways etc.
• Create visually compelling social feeds that integrate new trends, collections launches, lookbooks and trending, inspirational fashion media.
• Track and monitor the impact and success of posts, testing and iterating as you go.
• Plan and execute live streaming on the app. (planning, scheduling, streaming).
• Manage a boosting budget for followers, reach, saves or engagement gain.
• Who are we looking for?.
• Bachelor degree in Marketing, PR or Communications is preferred but not essential.
• At least 2 years experience in a similar role or hyper active on personal social media with proven social media success.
• MUST be social obsessed!! And have a keen interest in fashion.
• Expert knowledge in Instagram as a platform.
• Strong aesthetic sensibility, ability to curate beautiful social experiences.
• Experience of content planning & production.
• Excellent communication skills, ability to delegate and brief content creators, studios, with a strong attention to detail.
• Excellent organizational and problem-solving skills.
• A can-do attitude and willingness to go above and beyond what is necessary.
• A passion for social media and for fashion.
• You will have your finger on the pulse of what's trending on social media and are willing to pivot at a moment's notice to ride the wave.
• Most of all you will be open to have fun and grow in a fast paced dynamic environment, with the independence to grow your channel, working with some of the best creatives in Bangkok.