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Skills:

Digital Marketing, Big Data, Statistics

Job type:

Full-time

• Drive clear and effective business translation of AI/ML products between business and technical stakeholders.
• Design, develop and leverage Advanced analytics, Artificial Intelligence (AI) and Machine Learning (ML) models to support digital marketing, MarTech, AdTech, and hyper-personalization initiatives.
• Analyze Big Data to develop effective predictive and recommendation models.
• Collaborate closely with Product Owners, IT teams, and Data teams to implement AI solutions that improve marketing campaign performance.
• Continuously refine and enhance AI models through testing and performance evaluation.
• Participate in the vendor selection processes to identify and ensure the best external partners for data science and AI/MLprojects..
• Bachelor s Degree or higher in Computer Science, Computer Engineering, Data Science, Statistics, or any related field.
• Minimum of 2 years in AI/ML engineer, cloud solution or a related field.
• Proficiency in some of the following: Python, PySpark and SQL etc.
• Experience or strong interest in digital marketing, MarTech, and AdTech, especially data-driven marketing strategies is a plus.
• Experience in building tools / models to support retention, up-cross selling, optimization, mobile app data and digital marketing is a plus.
• Ability to communicate and collaborate with cross-functional teams.
• Growth mindset and openness to continuously learning and facing new projects and new technologies..
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Job type:

Full-time

• Plan, execute, and optimize performance-driven paid campaigns across Meta, Google, TikTok, Line, and other major platforms to achieve lead generation, web conversions and ROI targets.
• Manage SEO and SEM initiatives, including keyword research, content optimization, and on-site improvements to drive organic traffic and enhance visibility.
• Develop media strategies with clear audience segmentation, creative direction, and budget allocation to meet campaign objectives and KPIs.
• Monitor and analyze campaign data, dashboards and SQL reports to evaluate performance, optimize bidding strategies and improve ROAS and CPA with clear insights, learnings, and actionable recommendations.
• Implement testing frameworks (A/B testing, creative testing, targeting experiments) to identify effective approaches and scale high-performing campaigns.
• Collaborate with cross-functional and regional teams to localize strategies, align on best practices and drive quality seller acquisition and engagement.
• Propose new tactics and optimization initiatives based on insights and market trends to enhance efficiency and maximize conversions.
• Lead content planning and storytelling for brand, product and campaign initiatives, ensuring alignment with performance goals and brand positioning.
• Oversee end-to-end content creation (social media, blog, CRM, website, and ad copy) to ensure relevance, consistency and engagement across all channels.
• Collaborate with creative, design, and related teams to ensure message coherence and impactful campaign execution.
• Leverage audience insights and trend analysis to craft data-driven content that enhances engagement and organic reach.
• 3+ years of business development, digital marketing, or content strategy work experiences.
• Familiar with the Thai ecommerce landscape and has good understanding of consumer needs.
• Strong in business problem solving and quantitative/financial analysis.
• Strong written and verbal communication in Thai and English is a must.
• Technical knowledge in marketing, analytics, PMO, and tech is a plus.
• Has a growth mindset with high willingness to learn and deal with uncertainty and changes.
• Highly motivated willing to push or go extra mile to drive impact with high ownership.