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ทักษะ:
Excel
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- วิเคราะห์ตลาด กำหนดกลยุทธ์ และจัดทำแผนการตลาดตามที่ได้รับมอบหมาย เพื่อเพิ่มโอกาสทางการขาย ขยายฐานลูกค้า และสร้างความเข้าใจในความต้องการของลูกค้า.
- วางแผนและบริหารกิจกรรมทางการตลาด (Event Marketing) เพื่อสร้างภาพลักษณ์ที่ดีของแบรนด์ และเพิ่มประสบการณ์ที่ดีให้กับลูกค้า.
- บริหารการสื่อสารการตลาดทั้ง Online และ Offline ให้สอดคล้องกับกลยุทธ์และแผนงานที่กำหนด.
- จัดทำและพัฒนาสื่อส่งเสริมการตลาดในรูปแบบต่าง ๆ เช่น สื่อประชาสัมพันธ์ คอนเทนต์ และวิดีโอ (เช่น VDO รีวิวการติดตั้ง) ได้อย่างเหมาะสม.
- ศึกษา วิเคราะห์ และวิจัยแนวทางการใช้สื่อที่เหมาะสมและทันสมัย เพื่อนำมาประยุกต์ใช้ในงานการตลาด.
- ประสานงานและทำงานร่วมกับหน่วยงานที่เกี่ยวข้องทั้งภายในองค์กร (เช่น BU) และภายนอก (เช่น Vendor) เพื่อให้แผนการตลาดดำเนินการได้อย่างมีประสิทธิภาพ.
- Qualification: สำเร็จการศึกษาระดับปริญญาตรีขึ้นไป ในสาขาการตลาด หรือสาขาที่เกี่ยวข้อง เกรดเฉลี่ย 2.50 ขึ้นไป.
- มีประสบการณ์ทำงานด้านการตลาดอย่างน้อย 3 ปีขึ้นไป.
- มีประสบการณ์ด้านการจัดกิจกรรมการตลาด การจัดทำแผนการตลาด และแผนสื่อประชาสัมพันธ์.
- มีความรู้ด้านการวิเคราะห์ตลาด แนวโน้มตลาด และธุรกิจ Retail.
- มีทักษะการเจรจาต่อรองและประสานงานกับลูกค้า/คู่ค้าได้ดี.
- มีความอดทน และสามารถทำงานภายใต้แรงกดดันได้.
- สามารถใช้โปรแกรม Microsoft Word, PowerPoint และ Excel ได้.
- สามารถใช้โปรแกรมตัดต่อวิดีโอ และจัดทำสื่อการตลาดได้.
- Contact: Nutthawut (Frank) Email: [email protected]
ทักษะ:
Packaging Design, Research, Compliance, English
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Execute and support marketing activities for FMCG packaged food products, with focus on ready meal, frozen, and chilled food categories, from launch to in-market execution.
- Support New Product Development (NPD) and product renovation projects, including coordination of product launch plans, timelines, and go-to-market activities.
- Coordinate with internal cross-functional teams including Sales, R&D, QA, Production, Supply Chain, and Demand Planning to ensure smooth commercialization and on-time l ...
- Work with external agencies (creative, packaging design, production, research) to execute marketing materials, packaging artwork, and promotional tools.
- Conduct market research, competitor analysis, and consumer insight reviews to support marketing and product decisions in the FMCG food category.
- Prepare and consolidate marketing performance reports, including sales performance tracking, promotion effectiveness, and post-launch evaluation.
- Monitor and control marketing budgets for assigned projects to ensure cost efficiency and alignment with approved plans.
- Support packaging development activities, including artwork coordination, material alignment, label compliance, and print proofing.
- Ensure marketing execution aligns with food regulations, internal quality standards, and commercialization requirements.
- Support continuous improvement of marketing execution processes and share best practices within the team.
- Bachelor s degree in Marketing, Business Administration, Mass Communication, or related fields.
- 3-5 years of experience in Marketing, Product Marketing, Trade Marketing, or NPD-related roles, preferably in FMCG, Food, or Beverage industries.
- Experience with packaged food, ready meal, frozen food, or chilled food products is highly preferred.
- Hands-on experience supporting product launches, marketing campaigns, and in-market execution.
- Commercial awareness with interest in developing P&L and commercialization knowledge.
- Creative and proactive, able to adapt ideas from competitor activities and market trends.
- Good command of English (written and spoken).
- Proficient in MS Office (Excel, PowerPoint, Word).
- Familiarity with digital marketing, in-store activation, or trade marketing tools is an advantage.
- Own a car and hold a valid driving license.
- Contact Information:-
- Human Capital Business Partner
- OISHI Holding Company Limited
- 14th Floor, The PARQ, 88 Ratchadaphisek Rd., Khlong Toei,
- Bangkok 10110, Thailand.
ทักษะ:
Excel, eCommerce, English
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Initiate, develop, and implement online marketing activities to boost brand awareness, product sales, and online traffic.
- Manage trade marketing programs across digital platforms (e.g., SSC Family, SSC Camp, Shopteenee) and explore new B2B channels in line with business trends.
- Monitor and analyze online KPIs and metrics to identify growth opportunities and improve sales performance.
- Ensure flawless execution of trade marketing programs across all regions.
- Build and maintain partnerships with online retailers to drive e-commerce sales and ensure sustainable growth.
- Bachelor s degree in Marketing, Business, or related fields.
- 3-5 years of experience in E-Commerce or Trade Marketing within the FMCG industry..
- Proficient in MS Office (Excel, PowerPoint).
- Strong communication skills in both Thai and English..
- Creative, commercial mindset with solid knowledge of digital marketing or eCommerce.
- Results-oriented, with the ability to manage multiple tasks effectively.
- Contact: [email protected].
- Thai Drinks Co.,Ltd Location: CW Tower (MRT Thailand Cultural Center).
ทักษะ:
Market Research, Research, Excel
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- จัดทำข้อมูล เปรียบเทียบคู่แข่งสำหรับรายชนิดสินค้าที่ได้รับมอบหมาย.
- จัดทำข้อมูลการสำรวจสภาพตลาด (Target Situation) และวิจัยตลาด ( Market Research) ของรายชนิดสินค้าที่ได้รับมอบหมาย เพื่อตอบสนองกลุ่มเป้าหมาย และเพิ่มยอดขายได้อย่างมีประสิทธิภาพ.
- ศึกษา วิเคราะห์ข้อมูล สำรวจตลาดและรายงานการวิจัยตลาด เพื่อนำมาเป็นแนวทางและร่วมจัดทำแผนงานส่งเสริมการขาย.
- สามารถเป็นตัวแทนของทีม Channel Marketing เพื่อออกไปสื่อสารวิธีการทำการตลาด แก่พนักงานขายในช่องทางต่างๆได้.
- มีความสามารถในการประสานงานการจัด Event Marketing ในช่องทางต่างๆร่วมกับทีมขายได้.
- ปริญญาตรี/โท ด้านการตลาด บริหารธุรกิจ การขาย หรือการโฆษณา หรือสาขาอื่นๆที่เกี่ยวข้อง.
- ประสบการณ์ด้านการตลาด Trade Marketing หรืออื่นๆที่เกี่ยวข้อง 3-5 ปีขึ้นไป.
- มีความรู้ความเข้าใจทางด้านการตลาด FMCG และสามารถวิเคราะห์ตัวเลขยอดขายได้.
- ทักษะในการใช้คอมพิวเตอร์โปรแกรม MS office โดยเฉพาะ Excel, Power Point.
- K. Mallika / E-mail: [email protected].
- บริษัท ไทยเบฟมาร์เก็ตติ้ง จำกัด.
- อาคารแสงโสม ถ. วิภาวดีรังสิต แขวงลาดยาว เขตหลักสี่ กรุงเทพมหานคร 10900.
ทักษะ:
Negotiation, English
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Manage the development of annual category, channel & POP plan covering assortment, merchandising, pricing, promotion and Trade Spend Framework. The strategies and plans must drive brand growth and share in priority category & channels through availability, visibility and affordability; at the same time, they are aligned with Brand Plans.
- Provide a channel activity plan, based on given budget and ensure effective implementation and carry out evaluation of in-store national/channel activities.
- Develop and ensure all POP materials, selling tools, sales presenter and giveaways as well as channel/ customer activities and communication comply to latest marketing plan/ brand guidelines supplied by Marketing.
- Ensure insights and analysis are timely shared with all relevant functions and used as strategic inputs in New Product, Brand Plans, Channel Strategy and POP Vision and Plans Development.
- Ensure up-to-date category & channel analysis and competitor understanding shared to team.
- Recommend channel investment plan according to company objectives and priorities and agree with Sales and Marketing.
- Control actual spend versus planned expenditure and responsible for evaluation the effectiveness of all in-store national/channel promotion, trade communication, POSM/ sales support materials and customer activities.
- Sign off cycle plan and sales brief materials.
- Bachelor Degree in Marketing / Advertising or related field.
- At least 3 years in sales, marketing or category management in FMCG.
- Good command of spoken and written in English and Computer Literacy.
- Good analytical, be creative, initiative, pro-active, self-motivated and self-starter.
- Interpersonal, negotiation, and compromising skills.
- Strong team player, communication and listening skills.
- Leader, problem-solving skills, coaching and training skills.
- Good planning and management skill.
- Berli Jucker Public Co., Ltd.
- Human Resources Division
- 99 Soi Rubia, Sukhumvit 42,
- Phrakanong, Klongtoey, Bangkok 10110
- Visit us at: www.bjc.co.th
- Facebook Fan Page: BJC Careers.
ทักษะ:
Market Analysis, Finance, Financial Modeling
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Design and execute comprehensive market analysis, competitor benchmarking, and customer needs assessment for the SME segment.
- Define the strategic roadmap for new product development and enhancement of existing credit and non-credit products (e.g., working capital loans, long-term financing, trade finance, cash management solutions).
- Lead the development of robust Business Cases, including financial modeling and profitability analysis, for all new product initiatives.
- Manage the end-to-end product lifecycle, from conceptualization and design of features to successful market launch and post-launch review.
- Work closely with Risk and Compliance teams to define product policies, terms, and ensure alignment with regulatory standards (e.g., responsible lending guidelines).
- Prepare and deliver compelling presentations to senior management and executive committees for product approvals.
- Serve as the primary liaison between Sales, Operations, Risk, and Marketing teams to ensure seamless product implementation and effective go-to-market strategies.
- Gather feedback and recommendations from various departments to continuously improve product features and operational processes.
- Provide expertise and training support to Sales teams on new product knowledge, features, and optimal utilization.
- At least 7 years of experience in banking, finance, or a related field, with a minimum of 5 years in Product Development/Management for the SME or Commercial Banking segment.
- Prior experience in a consulting or project leadership role within financial product launches is highly desirable.
- Deep understanding of various business lending products as well as Market Conduct principles.
- Exceptional presentation and communication skills with the ability to articulate complex financial topics and strategies to diverse internal and external audiences.
- Proven ability to build strong relationships and effectively collaborate with senior executives and cross-functional teams.
- Bachelor s degree in Finance, Economics, Business Administration, or a related field is required. Master s degree or professional certifications are a plus.
- You have read and reviewed Krung Thai Bank Public Company Limited's Privacy Policy at https://krungthai.com/th/content/privacy-policy. The Bank does not intend or require the processing of any sensitive personal data, including information related to religion and/or blood type, which may appear on copy of your identification card. Therefore, please refrain from uploading any documents, including copy(ies) of your identification card, or providing sensitive personal data or any other information that is unrelated or unnecessary for the purpose of applying for a position on the website. Additionally, please ensure that you have removed any sensitive personal data (if any) from your resume and other documents before uploading them to the website.
- The Bank is required to collect your criminal record information to assess employment eligibility, verify qualifications, or evaluate suitability for certain positions. Your consent to the collection, use, or disclosure of your criminal record information is necessary for entering into an agreement and being considered for the aforementioned purposes. If you do not consent to the collection, use, or disclosure of your criminal record information, or if you later withdraw such consent, the Bank may be unable to proceed with the stated purposes, potentially resulting in the loss of your employment opportunity with the Bank.
ทักษะ:
Market Research, Research, Marketing Strategy
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Market Research & Analysis: Conduct thorough research to understand the market landscape, user needs, and competition. Analyze data to inform marketing strategies and decisions.
- Brand Development: Help develop and maintain the brand identity of the Super App. Ensure all marketing materials align with the brand s voice and vision.
- Marketing Strategy: Plan and implement comprehensive marketing strategies to drive app adoption, user engagement, and retention. This includes online and offline market ...
- Digital Marketing: Utilize various digital marketing channels (SEO, SEM, social media, email marketing) to enhance visibility and reach the target audience.
- Content Creation: Oversee the development of engaging content that resonates with the audience and promotes the app s features and benefits.
- Partnerships & Collaborations: Establish and manage partnerships with other companies, influencers, or platforms to expand the app s reach and improve user growth.
- Campaign Management: Plan, execute, and monitor marketing campaigns. Analyze performance metrics to optimize future campaigns.
- User Experience & Feedback: Collaborate with product teams to ensure a seamless user experience and gather user feedback to inform product improvements.
- Budget Management: Allocate and manage marketing budgets effectively, ensuring a return on investment.
- Reporting & Analytics: Track marketing performance and provide reports on campaign outcomes, user acquisition, and engagement metrics to stakeholders.
- Networking & Events: Represent the app at industry events and conferences to build a network and stay up-to-date with market trends.
- Cross-Functional Coordination: Work closely with product development, sales, and customer service teams to ensure unified messaging and user satisfaction.
ประสบการณ์:
3 ปีขึ้นไป
ทักษะ:
eCommerce, Data Analysis
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Develop and execute online trade marketing plans across various online channels namely Shopee, Lazada, Konvy and other potential platforms in pipeline to drive traffic, conversion, and revenue.
- Ensure online promotional campaigns align with the overall brand strategy. This includes effectively communicating the brand's key messages, values, and positioning in effective online expressions.
- Determine a monthly promotion budget based on overall business objectives. Regularly ...
- Leverage data and analytics tools to gain insights into the performance on each online channel. Track ecommerce metrics and able to use insights to identify areas of improvement and make data-driven decisions.
- Plan product portfolio management including sets proposal, stock demand projection, PLV allocation in alignment with brand strategy.
- Collaborate closely with cross-functional teams to plan product portfolio management. Proposing product sets, projecting stock demand, and allocating samples are key priorities driven by strong data analysis.
- You Have3-5 years in trade marketing; beauty and consumer or FMCG industries is preferred.
- 2-3 years of ecommerce experience.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.
- Ability to manage multiple projects and prioritize tasks in a fast-paced environment.
- Why us?
- We will support you through a tailor-made learning & development journey where you will receive constant career advice to empower you to navigate through and reach the Senior Leadership role of your dreams. Progressive leadership track - opportunities for growth & development.
ประสบการณ์:
2 ปีขึ้นไป
ทักษะ:
Power point, Negotiation
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Plan & Execute: Develop trade strategies and promotional activities to drive sales and market share for both of offline and online (channel, promotion, merchandising, planogram, shelf display etc.) for channel to achieve business goal.
- Budget & Analysis: Manage trade budget and analyze sales data/ROI to optimize spending, demand forecasting & prepare weekly, monthly report to management team.
- Merchandising: Oversee in-store visibility, POSM, planogram implementation, shelf display, promotional material to support launch plan, promotion plan, and increase bra ...
- Collaboration: Align with Sales and Marketing teams to ensure seamless campaign rollout.
- Market Insight: Conduct field visits to analyze channel & competitors' movement, then present key findings and recommendation to develop plan or action plan.
- Qualifications Bachelor's degree in Marketing, Business administration or any related field.
- Minimum GPA of 2.70 for undergraduate and 3.30 for postgraduate studies.
- 2-5 Years Experience in Marketing, Trade Marketing, Channel Management will be advantaged.
- Good command of English (TOEIC score of 550 or higher).
- Having basic understanding of consumer behavior and marketing concept.
- Team player with excellent interpersonal skills.
- Strong communication, presentation, planning, organization and logical thinking skills.
- Fluent in Microsoft Excel & Power point.
- Able to analysis and evaluate implemented trade program.
- Strong ability to turn data into actionable insights.
- Excellent interpersonal and negotiation skills.
- Proactive, self-driven, and able to work under pressure.
- Adaptable to a fast-paced environment and changing market trends.
- Be able to work outside Bangkok e.g. Market survey or grand opening shop event in upcountry.
- Contact: Ponchanok (Fon) Email: [email protected]
ประสบการณ์:
3 ปีขึ้นไป
ทักษะ:
Research, Problem Solving, Project Management
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Solutioning, Designing, executing, presenting and implementing analytic insights related to media analytics (MMM and lift solutions) and tools to meet clients research objectives.
- Ensure pro-active insights and action-oriented solutions are delivered to our clients by being an expert in your practice area(s) and data/insight storytelling, with an ability to explain methodologies behind all key analytical solutions to the client.
- Work as a part of an international project team that helps FMCG & Tech Durable clien ...
- Manage team resources, timelines and priorities both internally and externally, sometimes consisting of moving targets and conflicting deadlines.
- Coordinate project execution between teams of experts, this will involve liaison with clients, publishers, media agencies and remote NIQ teams.
- Creatively find ways to enhance the capabilities of our Advanced Analytics team through ideation, process improvements, best practices, skills development/coaching or cross-functional initiatives.
- Drive client value, successful implementation and ongoing usage/integration of analytic solutions focusing on activation based outcomes.
- Partner with the sales organization to grow the media effectiveness analytics business.
- Coordinate project execution between teams of experts, this will involve liaison with clients, publishers, media agencies and remote NIQ teams.
- General Skills & Competencies.
- Expertise in Manufacturer Marketing and Media functions as well as media agencies.
- Experience and expertise with media effectiveness analytics, including marketing mix, attribution model etc.
- Strong logic, deductive reasoning, problem solving and critical thinking skills.
- Skilled & polished communicator, including group presentations and storytelling.
- Robust project management skills.
- Demonstrated mastery in data analysis & application to client business issues, including designing custom solutions to address client business objectives and deliver client value from the engagement.
- Demonstrated strength in maintaining positive client relationships in complex situations & resolving client issues with the ability to interface with client executives (VPs, Directors etc.).
- Strong people management and team leadership skills to promote a strong team culture, positive work environment and associate skills development.
- Able to work collaboratively with internal & external teams.
- Strong sense of urgency and accountability to drive client outcomes.
- CPG industry knowledge, experience and acumen.
- Consistently drives best practices, process improvements and thought leadership to advance the business.
- Background and Technical Skills.
- Bachelor's degree required.
- MBA or advanced/analytics degree preferred.
- 3-5 years of relevant experience in Market Research, Consumer Packaged Goods, Consulting, Analytics, Media.
- Strong analytic background and knowledge of statistical or data science methodologies and applications.
- Strong Marketing/Research background.
- Additional InformationNIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.
- Our Benefits.
- Flexible working environment.
- Volunteer time off.
- LinkedIn Learning.
- Employee-Assistance-Program (EAP).
- About NIQ.
- NIQ is the world s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights delivered with advanced analytics through state-of-the-art platforms NIQ delivers the Full View&trade. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world s population.
- For more information, visit NIQ.com.
- Want to keep up with our latest updates?.
- Follow us on: LinkedIn | Instagram | Twitter | Facebook.
- Our commitment to Diversity, Equity, and Inclusion.
- At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion.
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