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ประสบการณ์:
5 ปีขึ้นไป
ทักษะ:
Legal, Data Analysis
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Cultivate and strengthen strategic partnerships with key brands, serving as a trusted advisor to understand their business objectives and align our solutions.
- Lead the sales cycle from prospecting to close.
- Optimize advertiser lifetime value through proactive account management.
- Deliver unparalleled client satisfaction by providing expert consultation, tailored solutions, and responsive support throughout the client journey.
- Collaborate with internal teams globally across product, marketing, legal, engineering and sales.
- Product ManagementServe as an external product consultant, identify, and implement advertising solutions on TikTok's products to deliver measurable results for clients.
- Analyze data and insights to execute the client strategy and TikTok's solutions.
- Campaign Planning and ManagementPlan and build compelling storylines and data-driven presentations that are customized to clients' business and problems.
- Facilitate clients' ad campaigns from start to finish.
- Minimum Qualifications:BA/BS degree in marketing, advertising, technology or media.
- 5+ years of experience in any of the following: Sales/ Marketing/ Media.
- Deep understanding of digital media platforms and related ad metrics.
- Demonstrated experience in working with and influencing cross-functional teams.
- Capable of driving C-level conversations and strategy planning.
- Strong sales acumen and ability to develop and maintain client relationships with excellent communication and presentation skills.
- Preferred Qualifications:Experience with crafting strategic outcomes through data analysis and insights.
- High level of business acumen and driver of commercial success.
- Sales person who has experience working on product mix strategies to build the business.
- Experience working with F&B brands is a bonus.
- Job Information
- About TikTok
- TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
- Why Join Us
- Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
- We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
- Diversity & Inclusion
- TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
ทักษะ:
Project Management, Creativity
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Understand brand and the marketing mix in order to create brand awareness.
- Build strong brand identity and visibility across all communication channels to reach our target customers and potential customers.
- Bring our brand(s) to life through delivering creative excellence across all customer touch points within a our customer communications.
- Work with our agencies including briefing, creative development and sign off with stakeholders.
- Collaborate with Media Planning and in-store marketing teams to translate the brief into all customer touch points to land one seamless campaign.
- Work alongside Communications insight teams to utilize communications testing to continually craft, evolve, learn and sharpen our comms assets so that they are fit for purpose in delivering our communications Jobs to be done.
- Manage the budget and forecasting of all communications assets production & ongoing commitment to efficiencies where applicable.
- Manage project timeline and stakeholders.
- Follow our Business Code of Conduct and always act with integrity and due diligence.
- Other assignment as it deems appropriate.
- High caliber and fast growing talent who has 4-6 Years from High pressure & Fast-moving environment Business.
- Experience in Brand / Communication / Campaign Management from Large corporate or Leading Agencies.
- Excellent in operational marketing communication with strong Logic.
- Experienced IMC across online / offline channels.
- Project management: large project scales i.e. 10-20MB per project or year.
- Presentation skill.
- Critical thinking.
- Creativity.
- Fast with Quality.
- Turn complexity into simplicity.
- Turn data into actionable insight.
- Develop a consistent brand expression.
- Brand communication & IMC experiences.
- Create outstanding retail experiences.
- CP AXTRA | Lotus's
- CP AXTRA Public Company Limited.
- Nawamin Office: Buengkum, Bangkok 10230, Thailand.
- By applying for this position, you consent to the collection, use and disclosure of your personal data to us, our recruitment firms and all relevant third parties for the purpose of processing your application for this job position (or any other suitable positions within Lotus's and its subsidiaries, if any). You understand and acknowledge that your personal data will be processed in accordance with the law and our policy. .
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Manage integrated campaigns for both the Big C PLUS App and House Brand.
- Analyze metrics (CPI, CPR, CPA, MAU, retention) and provide optimization insights.
- Coordinate creative and brand communication for message alignment.
- Ensure brand consistency across all touchpoints.
- Collaborate cross-functionally (Marketing, Tech, CRM, Data, Creative, Operations).
- Prepare reports and campaign summaries for management review.
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Brand & Communication Strategy.
- Develop and execute marketing communication plans across all channels to support own brand growth.
- Create and manage content calendars, campaign briefs, and creative development and production.
- Campaigns, Events & Activations.
- Plan and lead product launches, events, and in-store activations to boost visibility and customer engagement.
- Ensure consistent execution across offline and online media assets.
- Trade Marketing.
- Design and implement promotion mechanics tailored to shopper behavior and category goals.
- Source and manage promotional premiums, ensuring timely delivery and cost control.
- Monitor promotion effectiveness and track sales uplift to optimize future planning.
- Cross-functional Collaboration.
- Work closely with cross-functional teams to ensure seamless execution and alignment.
- Market Analysis & Insights.
- Analyze consumer trends and competitor activities to guide campaign planning and brand positioning.
- Monitor campaign performance to refine strategy and execution.
- Budget & Vendor Management.
- Manage and optimize marketing budgets.
- Coordinate with external parties to ensure quality and cost efficiency..
- Key skills.
- Bachelor s degree in Marketing, Business, or related field.
- 5+ years of experience in brand, marketing, or trade marketing preferably in retail, wholesale, or FMCG sectors.
- Strong experience in integrated campaign planning and trade promotion development.
- Proven ability to manage agencies, suppliers, and internal stakeholders.
- Excellent communication in Thai and English, with strong attention to detail.
- Analytical, creative, and highly organized with the ability to manage multiple projects independently and simultaneously.
ทักษะ:
English
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Initiate and manage brand campaign including communication strategy, media, digital, PR and partnership (small campaign, press conference or etc.).
- Implement 360 communication plan and manage cross-functional and agencies.
- Monitor all brand activities are smoothly executed and aligned with brand strategy.
- Analyze market and consumer data to evaluate brand and campaign performance.
- Track and manage marketing spending of assigned projects.
- Work with cross functional team including Trade marketing and Agencies to ensure effective execution.
- Support team on promotions and brand campaigns to drive engagement.
- Degree in Marketing or related fields.
- Minimum 5 year experience in brand management (preferably FMCG or beverage).
- Knowledge of basic 360 marketing communications and media management both offline and online.
- Excellent communication with ability to engage cross functional teams effectively.
- Fluent in English language.
- Management skills.
- Presentation and storytelling skills.
- Experience in using Nielsen and Sales data.
- Contact Information:-.
- Thai Drink Co Ltd.
- CW Tower, 90 Ratchadaphisek Rd, Khwaeng Huai Khwang, Khet Huai Khwang, Krung Thep Maha Nakhon 10310.
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- ออกแบบและผลิตสื่อกราฟิกต่าง ๆ เช่น ภาพกราฟิกสำหรับโซเชียลมีเดีย แบนเนอร์เว็บไซต์ และแคมเปญออนไลน์ ดูแลการออกแบบ Packaging, Key Visual, Campaign Design, Digital Content ทุกช่องทาง, POSM และสื่อโฆษณา.
- ตรวจสอบและรักษามาตรฐานงานออกแบบให้สอดคล้องกับ Brand Guidelines.
- ทำงานร่วมกับคนอื่น ๆ ในทีม เพื่อการพัฒนาและต่อยอดภาพลักษณ์ของแบรนด์ผ่านสื่อต่าง ๆ.
- ประสานงานอย่างใกล้ชิดกับทีม Marketing ทีม E-Commerce และ ทีม Product Innovation เพื่อเข้าใจความต้องการของกลุ่มเป้าหมายและนำเสนอชิ้นงานได้ตามวัตถุประสงค์.
- ซัพพอร์ตงาน Photoshoot งาน Product Presentation และโปรเจกต์อื่น ๆ ที่เกี่ยวข้อง.
- อัปเดตเทรนด์การออกแบบอย่างต่อเนื่อง โดยเฉพาะเทรนด์ในอุตสาหกรรมความงามและสกินแคร์ เพื่อนำเสนองานที่ทันสมัยและโดดเด่น.
- ต่อยอดไอเดียต่าง ๆ ให้เกิดผลงานสร้างสรรค์ สำหรับผลิตภัณฑ์และสื่อโฆษณา สำหรับตลาดในประเทศและต่างประเทศ.
- ประสานงานร่วมกับทีมออกแบบทุกขั้นตอน ความเข้าใจ และความสอดคล้องของงานออกแบบกับ brand concept ก่อนการผลิตหรือนำสื่อโฆษณาให้เป็นไปตามเวลาที่กำหนด.
- บริหารจัดการงานที่ได้รับมอบหมายทั้งหมด เพื่อส่งมอบให้งานสำเร็จสมบูรณ์และตรงเวลา.
- การศึกษาระดับปริญญาตรีขึ้นไป ในสาขาการออกแบบกราฟิก ศิลปะ หรือสาขาที่เกี่ยวข้อง.
- มีประสบการณ์ด้านการออกแบบกราฟิกอย่างน้อย 3 ปี ขึ้นไป.
- มีความเชี่ยวชาญในโปรแกรม Illustrator และ Photoshop หากมีความสามารถในการใช้โปรแกรม After Effect / Premiere Pro จะพิจารณาเป็นพิเศษ.
- หากมีความรู้ความเข้าใจในสายงานเกี่ยวกับผลิตภัณฑ์อาหารและเครื่องดื่มได้จะพิจารณาเป็นพิเศษ.
- มีความรู้เรื่องการออกแบบ Packaging หรือผลิตภัณฑ์.
- ศึกษาและติดตามเทรนด์ใหม่ ๆ และแวดวงปัจจุบันอยู่เสมอ พร้อมเสนอความคิด ไอเดียใหม่ ๆ ให้กับทีมอยู่เสมอ.
- มีทักษะการสื่อสารที่ดี มีความรับผิดชอบ และปรับตัวได้ในสถานการณ์ต่าง ๆ ได้เร็ว.
- สามารถทำงานเป็นทีมได้ มีทัศนคติดี เปิดรับความรู้ใหม่ ๆ.
ทักษะ:
English
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Initiate and manage brand campaign including communication strategy, media, digital, PR and partnership (small campaign, press conference or etc.).
- Implement 360 communication plan and manage cross-functional and agencies.
- Monitor all brand activities are smoothly executed and aligned with brand strategy.
- Analyze market and consumer data to evaluate brand and campaign performance.
- Track and manage marketing spending of assigned projects.
- Work with cross functional team including Trade marketing and Agencies to ensure effective execution.
- Support team on promotions and brand campaigns to drive engagement.
- Degree in Marketing or related fields.
- Minimum 5 year experience in brand management (preferably FMCG or beverage).
- Knowledge of basic 360 marketing communications and media management both offline and online.
- Excellent communication with ability to engage cross functional teams effectively.
- Fluent in English language.
- Management skills.
- Presentation and storytelling skills.
- Experience in using Nielsen and Sales data.
- Contact Information:-.
- K. Mallika Tel.
- Thai Drink Co Ltd.
- CW Tower, 90 Ratchadaphisek Rd, Khwaeng Huai Khwang, Khet Huai Khwang, Krung Thep Maha Nakhon 10310.
ประสบการณ์:
3 ปีขึ้นไป
ทักษะ:
Digital Marketing, Excel
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Market & Consumer Insights: Analyze market trends, consumer insights, and competitor strategies to make data-driven recommendations.
- Product & Brand Management: Lead new launches, drive growth for hero products, and manage the core catalogue.
- Integrated Marketing Strategies: Develop and execute 360 marketing plans (IMC, digital, retail) to create engaging brand experiences.
- Collaboration & Execution: Partner with sales, logistics, education, and agencies to deliver impactful business strategies.
- Retail & Trade Marketing: Work with retail and education teams to implement strategies that elevate the consumer experience at the point of sale.
- Budget & Forecasting: Manage the PPP budget, ensure accurate sales forecasting, and prepare impactful presentations for senior management.
- Brand Identity: Safeguard the brand's DNA and ensure all actions align with its purpose and identity.
- You'll thrive in this role if you:Have at least 3 years of experience in marketing or a related field.
- Are digitally savvy and adaptable to a fast-paced environment.
- Possess strong operational digital marketing skills and can build detailed activity plans.
- Are collaborative and excel at working across sales and marketing teams.
- Have a deep understanding of brand management and the consumer journey.
- What's In It For YouA place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!).
- Real responsibility from day one there's no sitting on the sidelines at L'Oréal.
- An environment where people of every ethnicity, social background, age, religion, gender, and sexual orientation, as well as people with disabilities, are accepted, can speak up, will thrive, and are celebrated!.
- A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make a concrete difference.
- At L'Oréal Professional Products Division, we have more than 115 years of avant-garde to define the present and shape the future of professional beauty. We are an open space for innovation and technology while taking care of the planet, creating more hope and less waste. We create unique experiences in every channel, just as unique as you are.
- We're committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual's gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.
ทักษะ:
Graphic Design, eCommerce, Digital Marketing, English
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Develop strategy and take lead on end to end management of brand campaigns with the goal to increase brand campaign awareness, engagement and conversion.
- Develop and establish frameworks, guidelines, processes, and templates to ensure timely and effective brand campaign planning and execution by local teams, adapting them as needed to fit specific brand requirements.
- Collaborate closely with commercial, graphic design, and integrated marketing teams to enhance the overall customer experience and ensure strategic alignment across mar ...
- Experience and manage campaigns to achieve target.
- Review and analyze campaign performance to continually optimize and improve brand campaign planning and execution processes as well as identify key learnings and share best practices.
- Act as the key liaison between business and product teams to ensure clear communication of local business needs and priorities, facilitating alignment across markets.
- Oversee and coordinate the resolution of system-related issues by identifying potential operational blockers early and driving cross-functional collaboration to ensure seamless campaign operations.
- Minimum 5 years of experience in campaign operations or similar roles, preferably in eCommerce or digital marketing.
- Highly organized, with strong attention to detail.
- Demonstrated problem-solving abilities.
- Adaptable, independent, and able to manage multiple projects concurrently.
- Strong team player who can effectively collaborate with cross-functional teams.
- Data analysis: ability to collect and interpret data, providing insights to support campaign performance.
- Good writing and verbal communication skills in English.
- Ability to communicate in Chinese is a plus.
- Technical proficiency with Microsoft Excel and PowerPoint for data analysis and reporting..
ทักษะ:
Contracts, Research, Negotiation, English
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Manage the full lifecycle of sourcing and procurement for Marketing requirements, Event, Marketing Production, Services, and Outsource Turnkey solutions.
- Identify, evaluate, and onboard new potential suppliers to meet organizational needs.
- Negotiate contracts, pricing agreements, and terms with suppliers, ensuring favorable and sustainable conditions.
- Monitor supplier performance and ensure adherence to contractual obligations, addressing any discrepancies as they arise.
- Collaborate with internal stakeholders to understand their requirements and ensure alignment with procurement strategies.
- Proactively identify and resolve procurement-related challenges to avoid operational disruptions.
- Conduct market research and competitor analysis to identify cost-effective, high-quality suppliers that meet the company's needs.
- Educational Background: Bachelor's degree in Supply Chain Management, Business Administration, Information Technology, or a related field. A master's degree or relevant certifications are a plus..
- Experience: Proven experience in Marketing procurement and sourcing, or vendor management, ideally within a technology-driven environment..
- Negotiation Skills: Demonstrated ability to negotiate contracts and pricing agreements that deliver favorable outcomes for the organization..
- Supplier Management: Experience in identifying, qualifying, and nurturing long-term relationships with suppliers..
- Problem-Solving Abilities: A proactive approach to resolving procurement challenges and driving solutions that support organizational objectives..
- Market Awareness: Ability to conduct comprehensive market research and competitor analysis to identify high-quality, cost-effective suppliers..
- English Communication Skills: Strong verbal and written communication skills in English..
ทักษะ:
Good Communication Skills, Copywriting, English
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Manage all execution works to support Brand Objective.
- Utilize benefit and create mechanics including activities to drive brand awareness and sales volume at event.
- Plan, Create and evaluate both offline and online activities especially in high traffic are and strategic channel to drive brand awareness and sales.
- Search and brief event agency to develop activities plan and implement.
- Coordinate and collaborate with internal and external team with smooth operation.
- Creating and developing new innovative ways to communicate the brand message to their existing customers.
- Supporting the Marketing manager in day to day operation.
- Job Skills & Qualifications.
- Bachelor in Marketing or equivalent.
- Minimum 3 year experience in brand management (preferably FMCG or beverage).
- Fluent in English language.
- Financial management and project management skills.
- Understands implications of actions on the brand and business.
- Exhibit good communication skills.
- Strong and confident communicator.
- Excellent copywriting skills and experience.
- Contact Information:-.
- K. Mallika Tel.
- Thai Drink Co.,Ltd.
- CW Tower Ratchadapisek Road, Huai Khwang Bangkok.
ทักษะ:
Marketing Strategy, Negotiation, Microsoft Office
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Develop and execute marketing strategies, marketing tenant, promotion and advertising campaigns, events, and communication plan, including online and offline media to drive traffic, awareness, revenues and sales.
- Manage marketing budgets and costs according to annual allocations to ensure efficient usage of resources, where applicable.
- Define marketing campaign & PR objectives that appropriate for target audience.
- Lead the development and implementation of holistic marketing strategy especially in in-store activity, event marketing and media planning.
- Work closely with retail team, agencies, trade partners, to ensure desired business result..
- At least 2 years of experience in marketing, promotion, events, or related fields.
- Bachelor s degree in Marketing, Business Administration, or related fields.
- Good communication, presentation as well as negotiation skills.
- Proficient skills in Microsoft Office Suite (Excel, PowerPoint, Word).
- Proactive and committed to delivering results in a fast-paced.
ทักษะ:
Microsoft Office, Excel
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- ตรวจสอบความถูกต้องของเอกสารสั่งซื้อและสั่งจ่ายงานกิจกรรมกีฬา เช่น ฟุตบอล (26 สโมสร), ลักบี้, มวย, กอล์ฟ, MotoGP และกิจกรรมอื่น ๆ ที่แผนกจัดทำขึ้น.
- ติดตามการใช้งบประมาณกิจกรรมให้สอดคล้องกับข้อกำหนดในสัญญา รวมถึงการตรวจสอบประโยชน์ (benefit) ที่ระบุไว้ในข้อตกลง และแผนการใช้ POSM โดยรวม.
- มอบหมายและดูแลการควบคุมงบประมาณภาพรวมของกิจกรรมต่าง ๆ.
- ดูแลและตรวจสอบความถูกต้องของเอกสารสัญญาที่เกี่ยวข้อง.
- วางแผนและดูแลการบริหารจัดการ Benefit ที่นำเสนอ เพื่อให้เกิดความคุ้มค่า เช่น การนำบัตรกอล์ฟหรือกิจกรรมกีฬามาจัดทำกิจกรรมที่ส่งเสริมยอดขาย.
- ตรวจสอบรูปแบบ สี และองค์ประกอบต่าง ๆ ของงานตามหลักการเบื้องต้น และแจ้งประเด็นที่พบให้ผู้จัดการทราบ สำหรับงาน Benefit ตามสัญญาที่มีการขอผลิตใหม่หรือเป็นงานสั่งซ้ำ.
- ลงพื้นที่เพื่อดูแลและประเมินผลการจัดกิจกรรมต่าง ๆ ที่เกิดขึ้น.
- ปริญญาตรีในสาขา การจัดการอีเวนต์, การโรงแรม, บริหารธุรกิจ หรือสาขาที่เกี่ยวข้อง.
- มีประสบการณ์ในการทำงานเป็น ผู้ประสานงานอีเวนต์ หรือในบทบาทการบริหารจัดการเอกสารและงานธุรการ.
- ประสบการณ์ในการจัดการอีเวนต์และดูแลเอกสารที่เกี่ยวข้อง เช่น สัญญา, ตารางเวลา, ใบแจ้งหนี้, รายงานต่างๆ.
- สามารถใช้โปรแกรม Microsoft Office (Word, Excel, PowerPoint), Google Workspace และโปรแกรมจัดการอีเวนต์ต่างๆ.
- สอบถามเพิ่มเติม:.
- สำนักทรัพยากรบุคคล.
- บริษัท ช้างอินเตอร์เนชั่นแนล จำกัด (สำนักงานใหญ่).
- อาคารไทยเบฟควอเตอร์ ชั้น 8,9 ถนนรัชดาภิเษก แขวงคลองเตย เขตคลองเตย กรุงเทพมหานคร 10110.
ทักษะ:
Sales, Product Development, Procurement
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Analyze market trends, consumer behavior, and competitor insights to develop proactive strategies for customer acquisition.
- Develop retention strategies and CRM programs to increase customer loyalty and lifetime value.
- Product Portfolio Strategy & Lifecycle Management.
- Define product strategies that align with market needs, and manage the full product lifecycle.
- Collaborate with product development and procurement teams to select high-potential items and enhance product value.
- Multi-Channel Sales & Distribution Management.
- Plan and manage both offline (physical stores) and online (e-Commerce) sales, including B2B channels.
- Explore and develop new sales opportunities via emerging platforms such as marketplaces, mobile apps, and franchising.
- Brand & Marketing Communications Management.
- Drive consistent brand communication across all platforms, aligned with brand positioning.
- Supervise advertising, public relations, digital marketing, and brand image campaigns.
- Team Development & Leadership.
- Structure and lead agile marketing and sales teams aligned with business goals.
- Foster team capability through continuous skill development, career path planning, and succession management.
- Strategic Partnership Development.
- Build partnerships with automotive brands, relevant product suppliers, insurers, and after-sales service providers to boost sales value.
- Negotiate commercial terms that benefit the organization and support long-term collaboration.
- Data Analytics & Performance Measurement.
- Oversee analytics of sales performance, campaign effectiveness, and customer behavior to support strategic planning.
- Prepare sales and marketing performance reports for executive management.
- Budget Control & Risk Management.
- Manage sales and marketing budgets efficiently within the defined framework.
- Anticipate market risks and proactively plan mitigation strategies.
- Bachelor s degree or higher in Marketing, Business Administration, or a related field.
- A Master s degree in Strategic Marketing, Brand Management, or Digital Business is a plus..
- Minimum 12 years of experience in senior marketing and sales roles.
- Proven track record in industries such as retail, automotive, spare parts, or related FMCG sectors.
- Strong leadership experience in managing large teams and driving omni-channel marketing initiatives..
ทักษะ:
Problem Solving, Negotiation, Fast Learner, English
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Accelerate brand growth through platform activities including campaigns, content and non-content activities, brand investment and new collaborating initiatives with platforms.
- Develop internal strategy and action plan to grow brands and request brand policy support for top and potential brands in the portfolio.
- Discover new or potential collaboration that fits into the brand's and platform's short-term and long-term goals and build JBPs.
- Ensure brands completely understand and are up-to-date on platform's governance or changes that might impact their planning or operations.
- Conduct brand reviews and alignment with top management and related people and ensure alignment in the next steps with top or selected potential brands.
- Monitor brand's performance and ensure brand has executed their action plan as committed or even go beyond.
- Build and maintain relationships with brands, negotiate and secure best deals based on campaign or seasonality.
- Maintain service quality provided by brands per platform's governance or policy in order to increase brands' and platform's credibility, conversion rate and thus customer satisfaction.
- Collaborate with internal teams to drive various initiatives from platform, cluster, category, and brands.
- Minimum Qualifications:Minimum Bachelor's Degree or above.
- 3 years+ experience in e-Commerce; direct experience in relevant categories preferred.
- Proficient in English and Thai languages.
- Strong analytical and problem solving.
- Excellent interpersonal, presentation and negotiation skills.
- Attention to detail, affinity with numbers, logic and problem solving skill.
- A good team player, fast learner, eager to win and go the extra mile, and open to changes.
- Preferred Qualifications:Proficient in Excel and ppt.
- Experience in F&B brand, and consulting industry is a plus.
- Job Information
- About TikTok
- TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
- Why Join Us
- Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
- We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
- Diversity & Inclusion
- TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
ทักษะ:
Excel, Project Management, English
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Plan and lead platform campaign strategies, including Double Digit and Payday Sales, to achieve key business goals (platform GMV, buyer growth, and budget efficiency).
- Develop and manage campaign budgets, ensuring allocations are aligned with business priorities and targets.
- Analyze market trends and competitor campaigns to identify growth opportunities and continuously improve campaign mechanics and value propositions.
- Track campaign OKRs, budget utilization, and P&L to drive target achievement.
- Analyze campaign performance, and turn insights into clear, actionable plans for continuous improvement.
- Identify and address performance gaps proactively, collaborating with stakeholders to make necessary adjustments.
- Collaborate with Category Marketing, Platform Operations, Creator Management, and other business teams to leverage resources and insights for stronger campaign planning and strategy.
- Build strong communication and alignment across teams to ensure all stakeholders are working toward shared campaign goals.
- Provide regular updates to key stakeholders, including campaign performance, budget forecasts, learnings, and action plans.
- Manage and guide the team for end-to-end execution of campaign initiatives, including promotion planning, subsidy management, seller and creator supply planning, and visibility management.
- Lead and mentor campaign team members, fostering a culture of ownership, curiosity, and continuous learning.
- Set clear goals and priorities, provide regular feedback, and ensure the team stays aligned with overall business objectives.
- Bachelor's degree in Business, Economics, Marketing, or a related field; Master's degree is a plus.
- 5 years+ of work experience with a focus on campaign management and e-commerce business.
- High level proficiency in English and Thai to communicate with cross-functional stakeholder.
- Proficiency in analyzing and managing complex data sets using Excel.
- Excellent leadership, project management, and stakeholder management skills.
ทักษะ:
Social media, Analytical Thinking, Marketing Strategy
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Translate consumer insights into actionable marketing campaign strategies.
- Build and own the end-to-end communication plan for new product launches, Value Theme and Category Campaign.
- Define the unique selling proposition (USP), target audience, and key messaging to ensure smooth product launches across all channels.
- Campaign & Vendor Management.
- Partner with vendors to co-plan and launch new products or compelling campaigns.
- Manage relationships with agencies and vendors to create impactful creative assets that align with brand standards.
- Oversee the approval process and secure stakeholder sign-off on creative outputs.
- AI-Powered Content Generation.
- Utilize AI tools for rapid content and creative asset generation, including initial drafts of copy, social media posts, and visual concepts.
- Direct and refine AI-generated outputs to align with brand voice and standards.
- Cross-Functional Collaboration.
- Act as the central liaison with Commercial, Media Planning, and In-store Marketing teams to ensure consistent campaign messaging and a seamless customer experience.
- Project & Stakeholder Management.
- Oversee campaign timelines and manage stakeholders throughout the campaign funnel and phrasing.
- Market & Post-Launch Analysis.
- Monitor market trends and new innovations to integrate into campaign planning.
- Analyze post-launch results and capture key learnings to inform future campaigns..
- Strategic & Analytical Thinking: translate consumer and market insights into a solid marketing strategy..
- Creative & Communication: Strong skills in crafting and directing compelling brand messages..
- Project & Vendor Management: manage end-to-end campaign timelines, budgets, and relationships related team..
- Digital Marketing & Campaign AI: understanding of digital marketing channels and the ability to leverage AI tools for tasks like content generation, trend analysis and workflow.
- Data Analysis: use data to analyze campaign performance and extract key learnings for continuous improvement..
- Collaboration: work effectively across departments and with external partners to achieve shared goals..
- CP AXTRA | Lotus's
- CP AXTRA Public Company Limited.
- Nawamin Office: Buengkum, Bangkok 10230, Thailand.
- By applying for this position, you consent to the collection, use and disclosure of your personal data to us, our recruitment firms and all relevant third parties for the purpose of processing your application for this job position (or any other suitable positions within Lotus's and its subsidiaries, if any). You understand and acknowledge that your personal data will be processed in accordance with the law and our policy. .
ทักษะ:
Market Research, Research, Excel
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- จัดทำข้อมูล เปรียบเทียบคู่แข่งสำหรับรายชนิดสินค้าที่ได้รับมอบหมาย.
- จัดทำข้อมูลการสำรวจสภาพตลาด (Target Situation) และวิจัยตลาด ( Market Research) ของรายชนิดสินค้าที่ได้รับมอบหมาย เพื่อตอบสนองกลุ่มเป้าหมาย และเพิ่มยอดขายได้อย่างมีประสิทธิภาพ.
- ศึกษา วิเคราะห์ข้อมูล สำรวจตลาดและรายงานการวิจัยตลาด เพื่อนำมาเป็นแนวทางและร่วมจัดทำแผนงานส่งเสริมการขาย.
- สามารถเป็นตัวแทนของทีม Channel Marketing เพื่อออกไปสื่อสารวิธีการทำการตลาด แก่พนักงานขายในช่องทางต่างๆได้.
- มีความสามารถในการประสานงานการจัด Event Marketing ในช่องทางต่างๆร่วมกับทีมขายได้.
- ปริญญาตรี/โท ด้านการตลาด บริหารธุรกิจ การขาย หรือการโฆษณา หรือสาขาอื่นๆที่เกี่ยวข้อง.
- ประสบการณ์ด้านการตลาด Trade Marketing หรืออื่นๆที่เกี่ยวข้อง 3-5 ปีขึ้นไป.
- มีความรู้ความเข้าใจทางด้านการตลาด FMCG และสามารถวิเคราะห์ตัวเลขยอดขายได้.
- ทักษะในการใช้คอมพิวเตอร์โปรแกรม MS office โดยเฉพาะ Excel, Power Point.
- K. Mallika / E-mail: [email protected].
- บริษัท ไทยเบฟมาร์เก็ตติ้ง จำกัด.
- อาคารแสงโสม ถ. วิภาวดีรังสิต แขวงลาดยาว เขตหลักสี่ กรุงเทพมหานคร 10900.
ประสบการณ์:
5 ปีขึ้นไป
ทักษะ:
Finance, Legal, Data Analysis
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Cultivate and strengthen strategic partnerships with key brands, serving as a trusted advisor to understand their business objectives and align our solutions.
- Lead the sales cycle from prospecting to close.
- Optimize advertiser lifetime value through proactive account management.
- Deliver unparalleled client satisfaction by providing expert consultation, tailored solutions, and responsive support throughout the client journey.
- Collaborate with internal teams globally across product, marketing, legal, engineering and sales.
- Product ManagementServe as an external product consultant, identify, and implement advertising solutions on TikTok's products to deliver measurable results for clients.
- Analyze data and insights to execute the client strategy and TikTok's solutions.
- Campaign Planning and ManagementPlan and build compelling storylines and data-driven presentations that are customized to clients' business and problems.
- Facilitate clients' ad campaigns from start to finish.
- Minimum Qualifications:BA/BS degree in marketing, advertising, technology or media.
- 5+ years of experience in any of the following: Sales/ Marketing/ Media.
- Deep understanding of digital media platforms and related ad metrics.
- Demonstrated experience in working with and influencing cross-functional teams.
- Capable of driving C-level conversations and strategy planning.
- Strong sales acumen and ability to develop and maintain client relationships with excellent communication and presentation skills.
- Preferred Qualifications:Experience with crafting strategic outcomes through data analysis and insights.
- High level of business acumen and driver of commercial success.
- Sales person who has experience working on product mix strategies to build the business.
- Experience working with Apps, Finance, Automotive, Telco, Gaming is a bonus.
- Job Information
- About TikTok
- TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
- Why Join Us
- Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
- We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
- Diversity & Inclusion
- TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Lead the development of annual category, channel plan covering assortment, merchandising, pricing, promotion and trade spend framework to achieve business objectives and align across all channels (offline & online) for the assigned category.
- Develop deep understanding of current market situation and trend to identify business opportunity in term of channel and leverage insights to turn them into actionable plan
- Develop a channel activity plans based on given trade spend, media (EC) and ensure e ...
- Develop and ensure all POSM, sales support materials and giveaways channel/customer activities and communication comply to latest marketing plan/ brand guidelines supplied by marketing
- Ensure insights and analysis are timely shared with all relevant functions and used as strategic inputs. Be a partner with marketing to jointly agree on the marketing plan - Initiate pack price solution to drive business performance. (Utilize POS data, Monthly report)
- Ensure successful execution and implementation of category activation across channel and responsible for evaluation the effectiveness of promotions including NPD tracking as well as lead monthly meeting with sales team
- Ensure up-to-date category, channel & customer analysis and work closely with the Marketing team to conduct monthly meetings shared to team.
- Leading, motivating, and guiding a team to achieve its goals while fostering a positive and productive work environment.
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