เงื่อนไขการค้นหา

ประเภทงาน:

งานประจำ

to adjust the jd before posting.

ประเภทงาน:

งานประจำ

• Manage integrated campaigns for both the Big C PLUS App and House Brand.
• Analyze metrics (CPI, CPR, CPA, MAU, retention) and provide optimization insights.
• Coordinate creative and brand communication for message alignment.
• Ensure brand consistency across all touchpoints.
• Collaborate cross-functionally (Marketing, Tech, CRM, Data, Creative, Operations).
• Prepare reports and campaign summaries for management review.

ทักษะ:

Digital Marketing, Social media, Branding

ประเภทงาน:

งานประจำ

• Kick off community page to recruit new customer and retain existing.
• To manage channel and community day to day as End to End (Admin, Creative, Content, Media and performance).
• To co co-operate with internal to get information and develop brief for agency to develop content.
• To monitor channel and media performance for optimizing day to day to maximize result.
• To react immediately for accelerate growth channels as KPI.
• To be key contact with agencies on creative and media.
• To find new opportunity how to drive channel growth and new idea to recruit new target for Lotus Lotus s.
• To maintain digital own channel (Growth channels) such as Go fresh and others which have to co co-operate with media and creative agency to deliver KPI.
• Develop engagement content.
• Channel strategy and channel management.
• Monitor media and channel performance to get learning for improvement.
• Manage agency to deliver tasks as committed.
• Other assignments as deem appropriate.
• Follow our Business Code of Conduct and always acting with integrity and due diligence.
• At least 1 yrs experiences of working in Digital Marketing/Social Media or Creative/Media/Branding/Event agency.
• An understanding of content & digital media across a range of channels, particularly social media.
• Experience in social media tools, Listening tools, Community Management and Social Care with Crisis.
• Expert on using Microsoft excel, power power-point.
• Professionally active on Digital and Social Media Media e.g Facebook, TikTok, YouTube, Instagram and Google, X and others.
• Analytical ability to make data driven and VOC on latest trends and understand the engagement metrics and KPI s.
• Able to operate in a collaborative and cross functional environment.
• In -depth understanding of various social media platforms and their algorithm change.
• Flexibility working to serve business dynamic.
• CP AXTRA | Lotus's
• CP AXTRA Public Company Limited.
• Nawamin Office: Buengkum, Bangkok 10230, Thailand.
• By applying for this position, you consent to the collection, use and disclosure of your personal data to us, our recruitment firms and all relevant third parties for the purpose of processing your application for this job position (or any other suitable positions within Lotus's and its subsidiaries, if any). You understand and acknowledge that your personal data will be processed in accordance with the law and our policy. .

ทักษะ:

SEO, SEM, Project Management

ประเภทงาน:

งานประจำ

• To be key contact with media agency and work with internal team (Brand com, Loyalty, Own brand, Cluster, Mall, O2O, retail media and others) to get requirements on media, share expertise on media to comments media proposal, manage performance, find solution to manage performance to achieve as planned.
• Work with media agency to develop media strategy, annual brand plan, campaign and share creative best practice for each platform, as well as building and leading a high high-performance marketing capabilities to achieve KPI as planned.
• Managing budget to meet performance goals both offline and Digital (KPIs, Digital Funnel and ROI) and collaborating with crisscross-functional internal and to be key contact with digital agency/media agency/business partner ( e.g. Meta/Google/LINE/ TikTok TikTok/X) for achieving growth targets in own channels.
• Testing, optimizing, and scaling performance marketing activities across all Omnichannel communications including agency management.
• Plan, implement, and measure tangible return including new user acquisition/purchase intention/retention/win win-back - digital marketing campaigns as well as benchmarking with competitors/across industry/original idea generations.
• Responsible for Digital Analytics - Customer Journey Analysis, Key Digital Funnel Metrics and media campaign/channel efficiency analysis including generating recommendations for Digital journey optimization, Ranking Optimization to enhance customer experience, App Download and Engagement.
• Utilize strong analytical ability to evaluate media across multiple channels and customer touch points, in order to preparing preparing and presenting recommendations, reports and finding from data to team. Lead on media dashboard project.
• Follow our Business Code of Conduct and always act with integrity and due diligence.
• Other assignments as deem appropriate.
• Proven working experience in media at least (5 years).
• Expertise of digital social media SEO/SEM/ASO, e e-mail marketing, CRM Database, and GA.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in media agency or marketing as expert on media.
• Strong analytical skills and data data-driven thinking.
• Strong ROI and growth mindset with track record of building performance marketing functions in in fast -paced environment.
• Solid project management skills, with ability to lead and collaborate, priority high impact activities and keep complex projects moving forward.
• CP AXTRA | Lotus's
• CP AXTRA Public Company Limited.
• Nawamin Office: Buengkum, Bangkok 10230, Thailand.
• By applying for this position, you consent to the collection, use and disclosure of your personal data to us, our recruitment firms and all relevant third parties for the purpose of processing your application for this job position (or any other suitable positions within Lotus's and its subsidiaries, if any). You understand and acknowledge that your personal data will be processed in accordance with the law and our policy. .

ทักษะ:

Digital Marketing, Social media, Meet Deadlines

ประเภทงาน:

งานประจำ

• Strategic Planning: Develop and implement marketing and communication strategies that align with the organization's goals and objectives.
• Brand Management: Ensure consistent messaging and branding across all communication channels, including online, offline, and experiential touchpoints.
• Campaign Development: Plan, execute, and evaluate integrated marketing campaigns, including advertising, public relations, digital marketing, and social media initiatives.
• Content Creation: Oversee the creation of compelling content for various platforms, such as websites, newsletters, press releases, blogs, and social media.
• Media Relations: Build and maintain strong relationships with media outlets, manage press coverage, and act as a spokesperson when required.
• Budget Management: Manage marketing budgets, ensuring optimal resource allocation and achieving ROI on campaigns and activities.
• Analytics & Reporting: Monitor, analyze, and report on the performance of marketing campaigns and communication strategies, leveraging data to refine approaches.
• Team Leadership: Lead, mentor, and inspire a team of marketing and communication professionals, fostering a collaborative and innovative work environment.
• Stakeholder Collaboration: Work closely with internal teams, external agencies, and other stakeholders to ensure alignment and seamless execution of strategies.
• Requires a direct background in the retail business, food & restaurant.
• Bachelor s degree in Marketing, Communications, Business Administration, or a related field (Master s preferred).
• Proven experience 8+ years in marketing, communications, or related roles, preferably in a managerial capacity.
• Strong understanding of branding, digital marketing, and content strategies.
• Exceptional communication, presentation, and interpersonal skills.
• Creative thinker with excellent problem-solving and decision-making abilities.
• Proficient in marketing tools, analytics platforms, and CRM systems.
• Ability to work under pressure, meet deadlines, and manage multiple projects simultaneously.
• Work Location: The Mall Ramkhamhaeng.

ทักษะ:

Compliance, Social media, Finance, English

ประเภทงาน:

งานประจำ

• Maintain and develop a consistent brand image and tone across all marketing channels.
• Supervise brand assets, visual communication, and ensure compliance with brand guidelines.
• Collaborate with internal design and content teams to deliver impactful and on-brand creatives.
• Strategy & Planning.
• Develop integrated marketing strategies aligned with business goals, brand positioning, and revenue targets.
• Identify key market trends, customer insights, and opportunities to drive business growth.
• Translate strategy into clear action plans with KPIs tied to sales performance and ROI.
• Events Planning & Execution.
• Plan and manage marketing events, activations, and collaborations that drive customer traffic and sales uplift.
• Work with Operations teams to ensure seamless execution and track event ROI.
• Analyze post-event results and identify best practices for continuous improvement.
• Campaign Planning & Execution.
• Lead the development and execution of creative campaigns across online and offline channels.
• Align campaigns with brand calendar, promotional periods, and outlet revenue goals.
• Track campaign results focusing on customer engagement, conversion rate, and sales impact.
• Marketing Plan & Budgeting.
• Develop and manage the annual marketing plan and budget in alignment with growth objectives.
• Allocate resources efficiently based on expected ROI and channel performance.
• Provide regular financial and performance reports to management.
• Digital & Performance Marketing.
• Oversee all digital channels including social media, website, paid media, influencers, and CRM.
• Track and optimize key digital KPIs such as engagement rate, cost per lead/acquisition, and conversion-to-sale ratio.
• Continuously improve marketing ROI and lower cost per customer acquisition.
• Data, Reporting & Presentation.
• Analyze and report on marketing effectiveness using dashboards and analytics tools.
• Provide monthly updates on key marketing metrics: traffic, engagement, conversion, and revenue contribution.
• Present insights and actionable recommendations to management.
• Revenue & Growth Accountability.
• Take ownership of marketing-driven revenue and growth KPIs (e.g., traffic increase, customer acquisition, repeat rate).
• Collaborate with Operations and Finance to track and analyze revenue performance by campaign.
• Marketing ROI: Increasing return on marketing spend..
• Customer Growth: YoY increase in customer base or visits..
• Revenue Contribution: Marketing-attributed sales uplift per campaign or activation..
• Ensure marketing efforts contribute directly to profitability and sustainable brand growth.
• Team Leadership.
• Lead, coach, and motivate the marketing team to deliver outstanding performance.
• Foster a data-driven, creative, and collaborative work culture.
• Manage team performance and development through clear objectives and feedback.
• Bachelor s or Master s degree in Marketing, Business Administration, or related field.
• Minimum 5-7 years of experience in marketing, preferably in F&B, lifestyle, or hospitality industries.
• Proven record of achieving measurable growth through marketing campaigns.
• Strong understanding of branding, customer behavior, and performance marketing.
• Highly analytical, commercially minded, and ROI-driven.
• Excellent leadership, communication, and presentation skills.
• Proficiency in English and Thai (both written and spoken).

ประเภทงาน:

งานประจำ

• Brand & Communication Strategy.
• Develop and execute marketing communication plans across all channels to support own brand growth.
• Create and manage content calendars, campaign briefs, and creative development and production.
• Campaigns, Events & Activations.
• Plan and lead product launches, events, and in-store activations to boost visibility and customer engagement.
• Ensure consistent execution across offline and online media assets.
• Trade Marketing.
• Design and implement promotion mechanics tailored to shopper behavior and category goals.
• Source and manage promotional premiums, ensuring timely delivery and cost control.
• Monitor promotion effectiveness and track sales uplift to optimize future planning.
• Cross-functional Collaboration.
• Work closely with cross-functional teams to ensure seamless execution and alignment.
• Market Analysis & Insights.
• Analyze consumer trends and competitor activities to guide campaign planning and brand positioning.
• Monitor campaign performance to refine strategy and execution.
• Budget & Vendor Management.
• Manage and optimize marketing budgets.
• Coordinate with external parties to ensure quality and cost efficiency..
• Key skills.
• Bachelor s degree in Marketing, Business, or related field.
• 5+ years of experience in brand, marketing, or trade marketing preferably in retail, wholesale, or FMCG sectors.
• Strong experience in integrated campaign planning and trade promotion development.
• Proven ability to manage agencies, suppliers, and internal stakeholders.
• Excellent communication in Thai and English, with strong attention to detail.
• Analytical, creative, and highly organized with the ability to manage multiple projects independently and simultaneously.

ทักษะ:

Social media, Finance, Compliance

ประเภทงาน:

งานประจำ

• we encourage you to apply early.
• Devise B2B marketing communication strategy to inspire and influence clients and partners, especially brands, media agencies, creative agencies, ecosystem partners, and industry associations.
• Drive and execute end-to-end integrated marketing campaigns including lead generation, events, scaled education, partner upskilling, content marketing, email marketing, social media, press releases, and more.
• Independently own and lead strategic projects that need cross-functional collaboration, including sales, product, finance, operation departments and more.
• Manage regular reporting on business marketing initiatives and results, especially for quarterly planning (OKR), reporting (QBR) and annual planning.
• Drill into the performance of marketing channels, especially events, to track and draw actionable insights and best practices.
• Support budget management, including the allocation of budget resources effectively to support business growth, oversee budget governance to ensure compliance, track and report budget utilization.
• Partner closely with regional teams and local markets to drive synergy, business alignment and uplift performance for the Thai market.
• Ability to thrive in a rapid, agile, and often ambiguous growth environment.
• Good understanding and appreciation of the business landscape and culture in Thailand.
• A team player and collaborator, strong relationship-building and leadership skills.
• Preferred Qualification(s).
• Excellent in project management.
• Ability to quickly complete/execute large volumes of work with high quality and attention to detail.
• Passion for TikTok marketing, and up for the challenge of building something from the ground up.
• Strong communication skills, particularly implemented in a cross-functional and global role and experience collaborating with internal and external stakeholders at all levels.
• Proven experience in media, advertising or technology industries preferred.
• Proven experience developing integrated marketing strategies and executing go-to-market plans, especially events, are preferred.
• If you have any questions, please reach out to us at [email protected].

ประเภทงาน:

งานประจำ

• Lead the development of annual category, channel plan covering assortment, merchandising, pricing, promotion and trade spend framework to achieve business objectives and align across all channels (offline & online) for the assigned category.
• Develop deep understanding of current market situation and trend to identify business opportunity in term of channel and leverage insights to turn them into actionable plan
• Develop a channel activity plans based on given trade spend, media (EC) and ensure e ...
• Develop and ensure all POSM, sales support materials and giveaways channel/customer activities and communication comply to latest marketing plan/ brand guidelines supplied by marketing
• Ensure insights and analysis are timely shared with all relevant functions and used as strategic inputs. Be a partner with marketing to jointly agree on the marketing plan - Initiate pack price solution to drive business performance. (Utilize POS data, Monthly report)
• Ensure successful execution and implementation of category activation across channel and responsible for evaluation the effectiveness of promotions including NPD tracking as well as lead monthly meeting with sales team
• Ensure up-to-date category, channel & customer analysis and work closely with the Marketing team to conduct monthly meetings shared to team.
• Leading, motivating, and guiding a team to achieve its goals while fostering a positive and productive work environment.

ทักษะ:

Project Management, Creativity

ประเภทงาน:

งานประจำ

• Understand brand and the marketing mix in order to create brand awareness.
• Build strong brand identity and visibility across all communication channels to reach our target customers and potential customers.
• Bring our brand(s) to life through delivering creative excellence across all customer touch points within a our customer communications.
• Work with our agencies including briefing, creative development and sign off with stakeholders.
• Collaborate with Media Planning and in-store marketing teams to translate the brief into all customer touch points to land one seamless campaign.
• Work alongside Communications insight teams to utilize communications testing to continually craft, evolve, learn and sharpen our comms assets so that they are fit for purpose in delivering our communications Jobs to be done.
• Manage the budget and forecasting of all communications assets production & ongoing commitment to efficiencies where applicable.
• Manage project timeline and stakeholders.
• Follow our Business Code of Conduct and always act with integrity and due diligence.
• Other assignment as it deems appropriate.
• High caliber and fast growing talent who has 4-6 Years from High pressure & Fast-moving environment Business.
• Experience in Brand / Communication / Campaign Management from Large corporate or Leading Agencies.
• Excellent in operational marketing communication with strong Logic.
• Experienced IMC across online / offline channels.
• Project management: large project scales i.e. 10-20MB per project or year.
• Presentation skill.
• Critical thinking.
• Creativity.
• Fast with Quality.
• Turn complexity into simplicity.
• Turn data into actionable insight.
• Develop a consistent brand expression.
• Brand communication & IMC experiences.
• Create outstanding retail experiences.
• CP AXTRA | Lotus's
• CP AXTRA Public Company Limited.
• Nawamin Office: Buengkum, Bangkok 10230, Thailand.
• By applying for this position, you consent to the collection, use and disclosure of your personal data to us, our recruitment firms and all relevant third parties for the purpose of processing your application for this job position (or any other suitable positions within Lotus's and its subsidiaries, if any). You understand and acknowledge that your personal data will be processed in accordance with the law and our policy. .

ประเภทงาน:

งานประจำ

• Drive & Support Tenant Business (Brand in Shopping Complex) by highlight/showcase brand marketing activity & co-create collaboration.
• Negotiating with brand marketing and related department to deal promotional for marketing campaign for win-win situations to the company.
• Follow up with Brand Marketing and improve plans to achieve campaign objectives.
• Complete details of the work with Brand Marketing and The Mall Group related team.
• Act as an intermediary for coordinating all cases Between The Mall Group Marketing.
• Coordinating between Brands Marketing team and The Mall marketing team and the brand to facilitate all teams involved.
• Take care of Brands in category you are in charge to deal promotions, media visibility and support both of in store and online media, new store openings and activities and all related activities with tenant.
• Monitoring, Comparison and Analyzing Competitors (same brand at others stores)..
• Bachelor s degree or higher in Business Administration, Marketing, or related field.
• At least 7 years of working experience in Marketing field from Retails industry / B2B Marketing / Retail & Tenant Experience would be preferred (if possible) / Negotiation / Partnership is preferable.
• Good presentation skills in writing, formatting, and presenting..
• Work Location: EM District, BTS Phrom Phong station.
• Website: www.themallgroup.com.

ประเภทงาน:

งานประจำ

• Responsible for the daily operation of the company's online platforms, including but not limited to content publishing, connecting with influencers, and other related matters.
• Formulate reasonable operation plans according to marketing nodes to support store operations.
• Develop platform traffic placement plans, promotion budgets, and cost control measures.
• Assist the company's headquarters in implementing marketing activities.
• Complete other tasks assigned by team leaders..
• Bachelor's degree or above, proficient in Chinese, English, and Thai.
• Those familiar with TikTok, Ins, YouTube, Facebook, LINE, and Twitter are preferred.
• Those with local marketing resources are preferred.
• Good at cross-departmental coordination and have strong pressure resistance..
• Company Profile: As an affiliate of Siam Piwat Group, SIAM MELAND COMPANY LIMITED brings imagination to life through innovative entertainment concepts that connect people, creativity, and happiness in every experience..

ทักษะ:

Digital Marketing, Social media, Negotiation, English

ประเภทงาน:

งานประจำ

• Develop and execute marketing communication plans aligned with brand positioning and business goals.
• Craft compelling brand storytelling and campaign narratives to showcase Absolute Siam s unique lifestyle identity.
• Plan and manage marketing events, retail promotions, and activation campaigns to drive traffic and engagement.
• Lead digital marketing efforts including content creation, social media, paid advertising, and performance tracking.
• Oversee end-to-end campaign management from ideation to execution and reporting, collaborating with vendors and partners.
• Build strong relationships with internal teams, agencies, and key stakeholders to ensure campaign success.
• Monitor marketing budgets and analyze campaign performance to optimize ROI and drive continuous improvement..
• Bachelor s or Master s degree in Marketing, Communications, Business, or related fields with 5+ years in retail, lifestyle, or fashion marketing.
• Experienced in event management, digital marketing, and integrated brand campaigns with strong brand storytelling skills.
• Able to work independently, manage vendors, and analyze campaign performance to drive business results.
• Creative problem solver with strong interpersonal and negotiation skills, fluent in written and spoken English.

ทักษะ:

Excel, English

ประเภทงาน:

งานประจำ

• GTM Strategy: Develop and execute GTM strategies aligned with category goals, brand ambitions, and channel dynamics. Differentiate strategies by retailer and track sell-out and market share targets.
• GTM Activation: Define assortment plans, promotional strategies, and in-store activations in collaboration with Shopper Marketing and Visual Merchandising teams.
• Retailer Collaboration: Build strong relationships with retailers and work with KAMs to present GTM strategies and drive commercial action.
• Category Growth: Ensure activation plans are balanced across banners to meet both category and brand objectives.
• You'll thrive in this role if you:Excel in Stakeholder Management and Business Relationship Management.
• Have expertise in Data-Driven Decision Making, Category Growth Management, and Assortment Optimization.
• Are fluent in Thai and English and hold a Bachelor's degree in Marketing, Business, or a related field.
• Bring a strong vision for category development and activation.
• What's In It For YouA place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!).
• Real responsibility from day 1 there's no sitting on the sidelines at L'Oréal.
• An environment where people of every ethnicity, social background, age, religion, gender, and sexual orientation, as well as people with disabilities, are accepted, can speak up, will thrive, and are celebrated!.
• A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make a concrete difference.
• Join us at L'Oréal, the world's beauty company present in over 150 markets. For over a century, we have been transforming, fueled by data, tech, innovation, and science. Together, we tackle big challenges while staying committed to making the world a more inclusive and better place for everyone & our planet.
• We're committed to guaranteeing inclusive recruitment processes and advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual's gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.

ประเภทงาน:

งานประจำ

• Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions.
• Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact.
• We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
• We encourage flexible work arrangement.
• Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.
• Find out more job opportunities at https://careers.trip.com
• Have a good trip, and see you soon!

ทักษะ:

Industry trends, Purchasing, Project Management

ประเภทงาน:

งานประจำ

• Managing brand product portfolio.
• Applies an understanding of consumer, market and industry trends to daily work activities associated with the development and execution of brand-building opportunities.
• Develop key strategy and communication plan to launch new model, product and promotion, maintaining effective communication with internal and external contacts.
• Managing product launches, maintaining effective communication with internal and external contacts.
• Preparing marketing and promotional briefs; reports to related department.
• Producing PR message to present brand value & image.
• Providing marketing tools to support all parties.
• Communicates result of marketing projects and initiatives; Identifies implications for the brand and provides recommendations for future actions.
• Working cross-functionally with operation, new product development, purchasing to plan, execute and manage the product road-map.
• Collaborates cross-functionally to ensure the implementation of initiatives achieve financial goals (guest, sales, margin).
• Partners with agency and vendors in order to manage and develop brand-relevant recommendations.
• Executes the monitoring, tracking and evaluation of marketing plans.
• Minimum 5 years experiences in brand management (preferably FMCG or beverage).
• Knowledge in Marketing Communication and Brand Management.
• Highly accountable and commitment on the task and assignments.
• Advertising and Brand Communications: Displays the ability to assist in translating the brand positioning and strategy into effective consumer advertising and communications.
• Consumer Knowledge: Demonstrates the ability to understand current consumer and industry behaviors, trends, attitudes, preferences and needs.
• Project Management: Demonstrates the capability to achieve desired outcomes on time and within budget through the application of project management principles and techniques.
• Contact Information:-.
• K. Mallika Tel.
• Food Of Asia co.,ltd.
• The PARQ Tower.
• 88 Ratchadaphisek Road, Khlong Toei, Bangkok.

ประสบการณ์:

4 ปีขึ้นไป

ทักษะ:

Research, Finance, Negotiation, English

ประเภทงาน:

งานประจำ

• Regularly update market intelligence, understand the assigned portfolio, and come up with initiatives that increase sales productivities and revenue for both company and business partners.
• As a P&L owner; constantly monitor and analyze performance results of related points; top line numbers, sales production performance, solicitation cost, profit and loss, plan vs actual report, and portfolio mix to make sure bottom line meets company target. Recommend and/or implement appropriate changes.
• Research the current policyholder base and work with data analytic team to recommend segmenting the database, developing retention and conservation programs; launching campaigns.
• Develop action plans to ensure achievement of financial and strategic plans. This includes establishing annual launch schedules, including alternative launches, test launches relaunches, add-on and cross sell campaigns, etc. with recommend measurable profitable production objectives which can be achieved. It also includes submitting completed launch justifications on time.
• Provide guideline for improvement actions and accelerate/prioritize action needed for identified improvement solutions.
• Ensure DM team members and portfolio under supervision are monitored and expanded by identifying targeted list or other new campaigns.
• Understand reports and sources of data, and be able to give feedback.
• Team support for internal and external negotiations.
• Maintaining control over the Profit and Loss ratio.
• Implement a strategy that ensures timely billing collection through a comprehensive, end-to-end approach.
• This involves initiating the billing process, setting clear payment terms, actively following up with clients, and addressing any issues promptly.
• Effective control of your portfolio and billing process will help improve cash flow and financial stability.
• Project Management.
• Brief, negotiate and ensure all internal and external parties agree on concepts, responsibilities, procedures and timetables for each launch. External parties may include government regulators, sponsors, agencies letter shops and other vendors. Internal parties include Customer Service, Underwriting, Telemarketing, Direct Sales, Finance and Management in a country, regional and home office.
• Understand, able to communicate end-to-end process and manage assigned projects within timeline.
• Give guidance and make judgements for campaign implementation solutions.
• Make sure list management is as agreed with sponsors.
• Issue handling; such as business partners' specific requests and customer complaint.
• Any other duties as assigned.
• Skilled.
• Computer skills with proficient in Microsoft Excel, Word, and PowerPoint.
• High level of interpersonal skills at multiple levels.
• Strong presentation and negotiation skills.
• People and Team skills with strong leadership.
• Logical thinking and able to challenge existing ideas and way of doing things.
• Able to work independently/under pressure and multi-tasking.
• Experience.
• At least 4 years experience in Key Account Management.
• Experience which indicates success in institutional selling in insurance field or Telemarketing or Bancassurance would be an advantage.
• Bachelor or Master Degree in Business Management / Marketing or related fields.
• Efficient in verbal and written communications in native language and in English.
• Account/Partner, Sales, Revenue Management and Reporting.
• Regularly update market intelligence, understand the assigned portfolio, and come up with initiatives that increase sales productivities and revenue for both company and business partners.
• As a P&L owner; constantly monitor and analyze performance results of related points; top line numbers, sales production performance, solicitation cost, profit and loss, plan vs actual report, and portfolio mix to make sure bottom line meets company target. Recommend and/or implement appropriate changes.
• Research the current policyholder base and work with data analytic team to recommend segmenting the database, developing retention and conservation programs; launching campaigns.
• Develop action plans to ensure achievement of financial and strategic plans. This includes establishing annual launch schedules, including alternative launches, test launches relaunches, add-on and cross sell campaigns, etc. with recommend measurable profitable production objectives which can be achieved. It also includes submitting completed launch justifications on time.
• Provide guideline for improvement actions and accelerate/prioritize action needed for identified improvement solutions.
• Ensure DM team members and portfolio under supervision are monitored and expanded by identifying targeted list or other new campaigns.
• Understand reports and sources of data, and be able to give feedback.
• Team support for internal and external negotiations.
• Maintaining control over the Profit and Loss ratio.
• Implement a strategy that ensures timely billing collection through a comprehensive, end-to-end approach.
• This involves initiating the billing process, setting clear payment terms, actively following up with clients, and addressing any issues promptly.
• Effective control of your portfolio and billing process will help improve cash flow and financial stability.
• Project Management.
• Brief, negotiate and ensure all internal and external parties agree on concepts, responsibilities, procedures and timetables for each launch. External parties may include government regulators, sponsors, agencies letter shops and other vendors. Internal parties include Customer Service, Underwriting, Telemarketing, Direct Sales, Finance and Management in a country, regional and home office.
• Understand, able to communicate end-to-end process and manage assigned projects within timeline.
• Give guidance and make judgements for campaign implementation solutions.
• Make sure list management is as agreed with sponsors.
• Issue handling; such as business partners' specific requests and customer complaint.
• Any other duties as assigned.
• Skilled.
• Computer skills with proficient in Microsoft Excel, Word, and PowerPoint.
• High level of interpersonal skills at multiple levels.
• Strong presentation and negotiation skills.
• People and Team skills with strong leadership.
• Logical thinking and able to challenge existing ideas and way of doing things.
• Able to work independently/under pressure and multi-tasking.
• Experience.
• At least 4 years experience in Key Account Management.
• Experience which indicates success in institutional selling in insurance field or Telemarketing or Bancassurance would be an advantage.
• Bachelor or Master Degree in Business Management / Marketing or related fields.
• Efficient in verbal and written communications in native language and in English.

ทักษะ:

Compliance, SQL, Salesforce

ประเภทงาน:

งานประจำ

• Develop and oversee the retail CVM strategy, aligning initiatives with business goals to improve customer engagement and profitability.
• Manage a portfolio of customer programs such as loyalty, personalized marketing, targeted promotions, and retention campaigns.
• Analyze customer data, transaction history, purchase behavior, and segmentation to identify growth opportunities.
• Collaborate with Marketing, Merchandising, Data Analytics, and IT teams to design and implement data-driven customer engagement initiatives.
• Utilize advanced data management techniques to enhance customer profiles, segmentations, and predictive models.
• Monitor KPIs such as customer lifetime value, repeat purchase rate, basket size, retention rate, and campaign ROI.
• Prioritize projects based on potential impact, feasibility, and resource allocation.
• Ensure compliance with data privacy laws and maintain high standards of data quality and security.
• Drive innovation in data usage, AI-driven personalization, and omnichannel customer experiences.
• Bachelor's degree in Business, Marketing, Data Science, or related field; Master s preferred.
• Proven experience in customer relationship management, loyalty programs, or retail marketing.
• Strong analytical skills with expertise in customer data management, segmentation, and predictive modeling.
• Advanced proficiency with data management tools and platforms (e.g., SQL, CRM systems such as Salesforce or SAP, Customer Data Platforms).
• Knowledge of data privacy regulations (GDPR, CCPA) and data governance best practices.
• Excellent project management and stakeholder communication skills.
• Location: BJC Building (BTS Ekkamai).

ทักษะ:

Creativity, Negotiation

ประเภทงาน:

งานประจำ

• Own and manage the Master Calendar of Green-concept area's yearly and monthly programming spanning flagship activations, daily events, and seasonal themes that drive traffic, revenue, and community growth.
• Design event strategies that align with business objectives, brand purpose, and key performance metrics (traffic, customer satisfaction, commercial returns).
• Develop, pitch, and execute partnership models with brands, creators, institutions, and influencers that generate mutual value including sponsorships, co-hosted events, ...
• Create immersive, high-quality content and experiences through storytelling, sensory design, and unexpected interactions that refresh the space on a daily basis.
• Lead and mentor a programming team (coordinators, producers, and collaborators) to deliver consistently excellent, on-brand activations and experiences.
• Analyze event performance and customer feedback to drive continuous improvement and data informed decision making.
• Work closely with Brand, Marketing, and Leasing teams to ensure alignment in storytelling, promotion, and customer targeting.
• Curate programs that balance creativity with business impact, whether through ticketed events, brand collaborations, or experience-led revenue streams..
• Bachelor s or Master s degree in Event Management, Marketing, Communication Arts, Business Administration, or related fields.
• At least 8-10 years of experience in event marketing, lifestyle activation, or experiential content management, preferably in commercial or retail spaces.
• Proven track record in delivering commercially successful events, managing partnerships, and developing customer-centric experiences.
• Strong background in strategic planning, budget management, stakeholder coordination, and performance analysis.
• Excellent communication, negotiation, and interpersonal skills; strong network in creative, lifestyle, and F&B industries is a plus.
• Passionate about creating impact through innovation, collaboration, and cultural relevance.

ทักษะ:

Social media, Analytical Thinking, Marketing Strategy

ประเภทงาน:

งานประจำ

• Translate consumer insights into actionable marketing campaign strategies.
• Build and own the end-to-end communication plan for new product launches, Value Theme and Category Campaign.
• Define the unique selling proposition (USP), target audience, and key messaging to ensure smooth product launches across all channels.
• Campaign & Vendor Management.
• Partner with vendors to co-plan and launch new products or compelling campaigns.
• Manage relationships with agencies and vendors to create impactful creative assets that align with brand standards.
• Oversee the approval process and secure stakeholder sign-off on creative outputs.
• AI-Powered Content Generation.
• Utilize AI tools for rapid content and creative asset generation, including initial drafts of copy, social media posts, and visual concepts.
• Direct and refine AI-generated outputs to align with brand voice and standards.
• Cross-Functional Collaboration.
• Act as the central liaison with Commercial, Media Planning, and In-store Marketing teams to ensure consistent campaign messaging and a seamless customer experience.
• Project & Stakeholder Management.
• Oversee campaign timelines and manage stakeholders throughout the campaign funnel and phrasing.
• Market & Post-Launch Analysis.
• Monitor market trends and new innovations to integrate into campaign planning.
• Analyze post-launch results and capture key learnings to inform future campaigns..
• Strategic & Analytical Thinking: translate consumer and market insights into a solid marketing strategy..
• Creative & Communication: Strong skills in crafting and directing compelling brand messages..
• Project & Vendor Management: manage end-to-end campaign timelines, budgets, and relationships related team..
• Digital Marketing & Campaign AI: understanding of digital marketing channels and the ability to leverage AI tools for tasks like content generation, trend analysis and workflow.
• Data Analysis: use data to analyze campaign performance and extract key learnings for continuous improvement..
• Collaboration: work effectively across departments and with external partners to achieve shared goals..
• CP AXTRA | Lotus's
• CP AXTRA Public Company Limited.
• Nawamin Office: Buengkum, Bangkok 10230, Thailand.
• By applying for this position, you consent to the collection, use and disclosure of your personal data to us, our recruitment firms and all relevant third parties for the purpose of processing your application for this job position (or any other suitable positions within Lotus's and its subsidiaries, if any). You understand and acknowledge that your personal data will be processed in accordance with the law and our policy. .