เงื่อนไขการค้นหา

ประสบการณ์:

8 ปีขึ้นไป

ทักษะ:

Market Research, Statistical Analysis, Business Statistics / Analysis, English

ประเภทงาน:

งานประจำ

เงินเดือน:

สามารถต่อรองได้

• Major scope:
• Marketing Strategy.
• Marketing Research.
• Business Analysis.
• Team Development.
• Integrate key findings from different pieces of studies (i.e., market research, competitive move, shopper spending, macro-micro trend) and bring the big picture into view for CEO & management aiming to set a winning business strategy for BU and for each property of Siam Piwat Group.
• Oversee research team to seek new methodology, new tools of doing research on all assigned projects.
• Liaise with heads of other departments/ division to finalize questionnaires, get approval on new business development research projects.
• Use quantitative analysis from Business Analysis team to maximize portfolio management both for shoppers/ tenants.
• Provide Strategic direction for end-BUs to activate result.
• Coach, provide guideline and conduct training/ workshop for other front-end teams to utilize, and translate research insights, competitive moves, business analysis into tangible action plan.
• Take lead, or take part on special strategic projects as assigned by CEO on an ad-hoc basis.
• Male/ Female.
• Bachelor Degree or Master Degree in Statistic, Science, Marketing or related field.
• At least 8-15 years of experience in Marketing Research, Consumer Insight Analysis, Shopper Insight, Business Analysis in Retails Business (Shopping Mall, Convention Hall, International Hypermarket, Research Agency, FMCG and etc).
• Has an experience to deal and work closely with Research Agency or External Consultant.
• Has a strong background in strategic & analytical skills, research and brand marketing, and Industry knowledge i.e. in retail and retail development business as a whole.
• Has a strong background in brand marketing with good knowledge and experience in competitive strategies of own shopping center vs. competitors.
• Strongly in Leadership, people management, good in planning, business acumen, and communication skills.
• Good command of English.

ประสบการณ์:

5 ปีขึ้นไป

ทักษะ:

Market Research, Social Media Management, Microsoft Office, English

ประเภทงาน:

งานประจำ

เงินเดือน:

สามารถต่อรองได้

• The Marketing Communications Manager is responsible to the Principal and works closely with Director of Marketing and Communications, the Associate Director of Marketing and Communications. In particular, the Marketing Communications Manager will:
• Execute their own day-to-day responsibilities and support the team to ensure that the wider objectives of the Department and School are met. Manage the execution of delegated tasks, as sanctioned by the line managers, ensuring that they are delivered to time, budget and expected quality.
• Implement actions set out in the strategic marketing plan, and in accordance with the expectations of line managers.
• Support and execute communications between the school and internal stakeholders through its established communication systems, ensuring that format, tone and content is appropriate and in line with the school s guidelines. (including the drafting of materials for website and issuing of messages and letters on behalf of the school to parents and students via Parent Portal , email and SMS .).
• Support and execute promotional activities for the School including face-to-face networking, advertising campaigns and outward-facing communications (including via social media and website).
• Track effectiveness of digital communications and conversion rates in order to inform communications and promotional strategies going forward.
• Analyse and track competitor activity to identify areas of threat and opportunity.
• Engagement with school community and identification of school activities to leverage positive Word of Mouth and generate new marketing ideas for the school.
• Follow the brand guidelines and ensure that the materials and communications presented by others are also in alignment.
• Develop and control the marketing inventory, ensuring adequate stock and timely provision of marketing materials in accordance with budget.
• Event Management.
• Plan, initiate, implement and support key school events.
• Advise all staff on events planning and ensure key messages and materials are delivered.
• Assist in the pre-communication/promotion of events, and establish and manage ticketing and registration processes (if required), Public Relations Media and public relations.
• Generate media coverage.
• Monitor competitors news, analyse and make recommendations to shape the School s own promotional activities and strategy.
• Networking.
• Work with other stakeholders to map out networking events and engage SMT.
• Attend networking events and create top of mind brand.
• Networking and engage school community.
• Professional Expectations:
• The Marketing Communications Manager should have the following qualities, skills and experience:
• Essential.
• Excellent English, both written and spoken.
• Ability to produce, edit and proof accurate English Language copy.
• Strong interpersonal skills.
• A proactive team player, willing and able to execute own work streams.
• Excellent planning and time management skills, with ability to prioritise urgent tasks and meet agreed deadlines.
• Experience in a professional Marketing environment.
• Practical knowledge of digital platforms and social media, including campaign execution.
• Ability to respond to new information and crisis management in a calm and professional manner.
• Event management skills.
• Familiarity with editing, and proofing processes, including quality control of proof products provided by suppliers.
• Desirable.
• Strong Thai Language skills.
• Journalism skills are advantageous, particularly the ability to identify opportunities for leveraging positive news from within the community, gather the necessary information and present it in accurate and persuasive written English.
• Experience of budget control.
• Experience of working in a school environment and demonstrating understanding of inter-departmental working.
• Comfortable in the basic use of photographic equipment. Additional skills and experience in event photography and/or editing software (Adobe Photoshop) a plus.
• Some experience with Adobe InDesign and/or Adobe Illustrator.
• Familiarity with Google drive, Google forms and Google analytics.
• Experience and proficiency in Microsoft Word and Excel.

ประสบการณ์:

ไม่จำเป็นต้องมีประสบการณ์ทำงาน

ทักษะ:

English, Thai

ประเภทงาน:

งานประจำ

เงินเดือน:

สามารถต่อรองได้

• About the Position:
• We are looking for a SeniorMarketing Managerwho ll lead all our marketing activities from social media and non-digital campaigns to advertising and creative projects.
• The SeniorMarketing Managerresponsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you re a skilled Marketing strategist, able to inspire your team members, we d like to meet you.
• Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.
• Key Responsibilities:
• Managing all marketing for the company and activities within the marketing department.
• Developing the marketing strategy for the company in line with company objectives.
• Co-ordinating marketing campaigns with sales activities.
• Overseeing the company s marketing budget.
• Creation and publication of all marketing material in line with marketing plans.
• Planning and implementing promotional campaigns.
• Manage and improve lead generation campaigns, measuring results.
• Overall responsibility for brand management and corporate identity.
• Preparing online and print marketing campaigns.
• Setting, monitor and report on effectiveness of marketing communications.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Analysing potential strategic partner relationships for company marketing..
• Key Requirements:
• Previous experience in a similar position is essential ideally from a competitor or company operating in a similar vertical market.
• Up to date knowledge of marketing best practice and an eye for creative marketing opportunities.
• Strong understanding of effective PR and Marketing Communications.
• Strong analytical and project management skills.
• An ability to lead and inspire marketing teams.
• Excellent communication skills in Thai and English.
• Candidates must possess at least a bachelor s degree.