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Experience:
2 years required
Skills:
Digital Marketing, SEM, Google Analytics, Facebook Marketing, English
Job type:
Full-time
Salary:
฿28,000 - ฿35,000, negotiable
- Plan, launch, and optimize paid campaigns across Meta, Google (Search/Display/YouTube/PMax), LINE, TikTok, and Lazada/Shopee for our clients.
- Build strategic media plans budget, channel mix, and audiences mapped to client objectives and KPIs.
- Steer AI-driven campaign types (Meta Advantage+, AI Predictive Models, Google Smart Bidding/PMax) knowing when to let the algorithm run and when to intervene.
- Set up automated rules, alerts, and dashboards to catch pacing issues, delivery anomalies, and broken URLs in hours, not weekly reports.
- Use AI assistants (Claude, ChatGPT, platform AI) for daily performance reviews and optimization recommendations.
- Manage budgets, pacing, and bids to deliver the most efficient results.
- Run structured creative and audience tests; feed learnings into the next iteration.
- Analyze performance and deliver weekly/monthly reports with clear insights and next actions.
- What We're Looking For.
- 2+ years hands-on paid media experience (search + social); agency background a plus.
- Proven track record hitting CPA / ROAS / booking targets.
- Strong Meta Ads Manager + Google Ads; working knowledge of TikTok, LINE, marketplace ads.
- Comfortable with AI-driven bidding and able to explain to a client why the machine did what it did.
- Analytical, detail-oriented, cool under pressure can spot the leak and prioritize the moves with the biggest impact.
- Uses AI tools in daily workflow, or eager to learn fast.
- Good Thai and English (client-facing).
- Plus: Google Ads / GA4 / Meta Blueprint / TikTok certifications - hospitality or travel brand experience - CAPI / server-side tracking.
- Why SOIDEA.
- Regional campaigns for world-class hospitality brands, real budgets, real accountability in a team that invests seriously in AI tooling. Become the media buyer who commands the AI era, not the one replaced by it.
Experience:
1 year required
Skills:
Social Media Management, Mandarin, English, Thai
Job type:
Full-time
Salary:
฿25,000 - ฿35,000, negotiable
- Plan and execute digital marketing campaigns for the China market..
- Manage and optimize content across Chinese digital platforms such as Xiaohongshu (RED), WeChat, Douyin, Taobao, Tmall, Dianping, and other relevant channels..
- Coordinate with internal teams and external partners to execute marketing initiatives..
- Conduct market and competitor research to identify trends and business opportunities..
- Analyze campaign performance and prepare reports with actionable insights..
- Utilize AI tools to improve marketing efficiency, content creation, and data analysis..
- Support brand-building activities and customer engagement for the Chinese market..
- Bachelor's degree in Marketing, Business, Communications, or a related field..
- 1-3 years of experience in Digital Marketing, Social Media, E-commerce, or related fields..
- Passionate about digital marketing and eager to learn..
- Strong analytical and problem-solving skills..
- Self-motivated, proactive, and able to work independently..
- Comfortable working in a fast-growing environment..
- Familiarity with AI tools for marketing is a plus..
- Fluent in Thai and Chinese (Mandarin). English proficiency is an advantage..
- Why Join Divana?.
- Be part of an exciting China expansion journey..
- Learn directly from experienced executives and industry leaders..
- Work in a fast-growing environment where your ideas matter..
- Help bring premium Thai wellness products to international customers..
- Opportunities for professional growth and career development..
- How to Apply.
- [email protected].
- Subject: Applying for China Marketing - [Your Name].
Experience:
5 years required
Skills:
Project Management, Marketing Strategy, Digital Marketing, Social media, Negotiation
Job type:
Full-time
Salary:
฿55,000 - ฿66,000, negotiable
- Marketing Strategy & Planning.
- Develop annual, quarterly, and monthly marketing strategies and plans aligned with Paddio's business objectives.
- Plan and execute marketing campaigns, promotions, and special events to increase customer traffic and brand awareness.
- Set marketing goals, KPIs, and action plans, and monitor performance to ensure business targets are achieved.
- Marketing Agency Management.
- Manage relationships and coordinate with marketing agencies, media agencies, creative agencies, and other external vendors.
- Prepare marketing briefs, define project scope, and ensure all projects are delivered on time.
- Review and approve creative materials, marketing content, and campaign deliverables to ensure brand consistency and quality.
- Evaluate agency performance and provide feedback to continuously improve effectiveness.
- Marketing Communications & Brand Management.
- Plan, review, and approve content calendars and marketing communications across both online and offline channels.
- Ensure all marketing materials and communications are consistent with the company's brand identity.
- Oversee marketing activities across social media, website, digital advertising, and other communication channels.
- Sales Support & Tenant Marketing.
- Develop and execute joint marketing campaigns and promotional activities with tenants.
- Coordinate events, promotions, and customer engagement activities to enhance the overall customer experience.
- Marketing Performance & Analysis.
- Monitor, analyze, and evaluate the performance of marketing campaigns using key performance indicators (KPIs).
- Analyze customer behavior, market trends, and competitor activities to support strategic decision-making.
- Budget Management.
- Prepare and manage the annual marketing budget.
- Monitor marketing expenses to ensure effective budget utilization.
- Evaluate the return on investment (ROI) of marketing campaigns and recommend improvements.
- Project Management.
- Manage multiple marketing projects and ensure timely execution according to the approved plan.
- Coordinate with internal departments, external agencies, and business partners to ensure smooth project delivery.
- Identify potential risks, resolve issues proactively, and ensure project objectives are successfully achieved.
- Bachelor's degree or higher in Marketing, Business Administration, Communications, or a related field.
- At least 5-8 years of experience in marketing, with a minimum of 2-3 years in a managerial role.
- Experience in Community Mall, Retail, Shopping Mall, Lifestyle Business, or Real Estate is highly preferred.
- Proven experience in managing and coordinating with marketing agencies, media agencies, creative agencies, and external vendors.
- Strong knowledge of Digital Marketing, Social Media, Content Marketing, and Marketing Analytics.
- Strong analytical skills with the ability to interpret data and develop strategic marketing recommendations.
- Excellent planning, project management, negotiation, communication, and stakeholder management skills.
- Able to work independently as an individual contributor while managing multiple projects simultaneously.
- Self-motivated, proactive, hands-on, and results-oriented, with the ability to drive marketing initiatives from planning through execution.
Experience:
5 years required
Skills:
Content Creator, Thai, English
Job type:
Full-time
- Analyze clients organizations, employer brands, and talent attraction challenges..
- Develop content pillars, content strategies, and overall communication direction..
- Create concepts and creative directions for videos, articles, album posts, interviews, campaigns, and employer branding initiatives..
- Develop storylines, key messages, and content frameworks..
- Provide strategic Employer Branding recommendations and consultation to clients..
- Produce and oversee the quality of all content deliverables..
- Collaborate with Production teams, Content Writers, Designers, and external partners..
- Stay updated on talent trends, workforce expectations, and employer branding best practices..
- Ensure all content aligns with client objectives and company quality standards..
- Experience in Employer Branding, Content Strategy, Corporate Communications, Marketing, Journalism, or related fields..
- Strong storytelling and strategic thinking abilities..
- Deep understanding of talent attraction and employer branding trends..
- Ability to present and justify content recommendations to clients confidently..
- Why Join Us?.
- You'll be selling market-leading products to top-tier companies, learning fast, and getting rewarded properly when you perform. During this role you'll develop broad consultative selling skills across employer branding, survey research, and recruitment solutions. If you like sales with momentum and upside, this role is for you..
Experience:
1 year required
Skills:
Leadership Skill, Assurance
Job type:
Full-time
Salary:
฿34,000 - ฿50,000, negotiable
- Facilities Operations.
- Manage & oversee site services as part of the scope delivered.
- Execute experience services in a manner consistent with the SLA's, standard processes, professional brand image and compliant with applicable local laws, rules, and regulations.
- Oversee daily operations, ensuring all services run smoothly. Be accountable for gap analysis and provide proactive solution to achieve service excellence.
- Conduct routine walkthroughs and assessments of the soft services delivery to ensure compliance with service level agreements, policies and regulations, and performance metrics to provide flawless execution and stable service delivery for the Client.
- Support data collection, analysis and reporting to ensure alignment with the Clients' goals and objectives.
- Develop an active and visible Workplace Team that is proactive, responsive, dynamic, engaging, and agile.
- Implement a Preventive and Planned Maintenance program to minimize maintenance, repair, and replacement costs together with minimizing the risk of equipment failure.
- Ensure all technology platform are working as per its intent purpose and analytics are carried on a timely manner to ensure proactive response.
- Adopt the account's new and innovative methods that can support the digitalisation of the workplace through automation, sensors, touchless technology, and new applications.
- Review operational SOP's & propose / make changes as part of continuous improvement.
- Manage minor projects / Churn in the office Able to liaise with any local / government agencies as part of operations.
- Able to liaise with Landlord on building management and contractual services delivered.
- Strive to continually improve experience service performance.
- Achieve and exceed goals including performance goals, team goals and Clients' goals and objectives.
- Client Management.
- Create an impactful client engagement strategy.
- Engage with all guests, employees, and key stakeholders.
- Imbed in the IFM team a culture of empowerment, engagement, and fulfilment.
- Work with relevant parties on workplace management through data analytics.
- Develop client support/feedback initiatives e.g. FAQ.
- Ensure effective communications and reporting to clients on operation matters and Workplace Experience.
- Evaluate service response time and analyze occupants' service request trends and suggestions.
- Ensure feedback from client sessions is recorded and actioned to the satisfaction of the end user.
- Team Management.
- Team player, motivational leader, work across business unit to establish a collaborative environment.
- Identify area of development for his /her staff.
- Monitor attendance and ensure leave coverage.
- Drive the site team to meet all key performance indicators as set out in the Account plan & SLA.
- Actively encourage an environment that drive teamwork, co-operation &performance excellence.
- Act as manager and a coach for the team ensuring high staff morale, trust, and work ethics ensure the team is well trained on all facilities policies, procedures, and systems.
- Ensuring Exceptional Service.
- Assists with third party vendor relationships and service partners to provide maximum service delivery.
- Intuitive service delivery, anticipating needs or concerns exceeding Client expectations.
- Builds meaningful lasting relationships with Client employees and guests, carrying calling and culture cards.
- Visibly engaged and well known in the workplace.
- Walking floors to ensure Workspaces (offices, desk, conference rooms, mailroom, pantries, etc.) are stocked and maintained.
- Receives and responds to all requests or issues, including a personal follow up to Client employees to ensure questions / requests are answered.
- Identify potential risks and escalate, as appropriate, to ensure no privacy breech, security incident or disruption to Client's operations occur.
- Engage in a culture of continuous improvement and innovation by leveraging business intelligence, adopting, and participating in the development of best practices, new tools, process re-engineering and other ideas that provide service delivery efficiencies.
- Assistance and flexibility with Client events as needed to ensure flawless delivery.
- Serve as training center event concierge and manage conference room bookings including resolution of scheduling conflicts.
- Provide administrative and operational excellence for soft services.
- Perform additional job duties, as requested.
- A Bachelors or above in related field.
- 3 years minimum prior relevant experience in hospitality, facility / property management, operations and/or knowledge of commercial real estate preferred; at least 1 year in managerial role.
- Exceptional customer service skills and professionalism with a passion for hospitality.
- Ability to manage multiple priorities and deliver results in a fast-paced environment.
- Highly collaborative with strong interpersonal skills and track record of excellent internal and external customer service.
- Ability to work independently - strong prioritization and time management skills.
- Ability to work with diverse teams - lead and/or follow; respectful, cooperative, accountable.
- Excellent verbal and written communication skills with the ability to communicate professionally.
- Excellent organizational skills and process management.
- Ability to adapt to new devices, technology, and applications.
Experience:
1 year required
Skills:
Thai
Job type:
Full-time
Salary:
฿25,000 - ฿50,000, negotiable, commission paid with salary
- สถานที่ปฏิบัติงาน: เชียงใหม่ / ปฏิบัติงานตามตารางกะ ณ สตูดิโอ
- เงินเดือนและผลตอบแทน: เงินเดือนพื้นฐาน 25,000 - 50,000 บาท (พิจารณาตามประสบการณ์และผลงานที่ผ่านมา) + คอมมิชชันตามยอด GMV ของทีม + ส่วนแบ่งกำไรโครงการ (Project Dividend)
- ลักษณะงานและความรับผิดชอบ
- บริหารจัดการภาพรวมการไลฟ์สด: รับผิดชอบการเริ่มต้นสร้างช่อง (Cold Start), การดำเนินงานประจำวัน และการวางแผนแคมเปญใหญ่สำหรับ TikTok Shop / Shopee วางโครงสร้างสินค้า (สินค้าดึงดูดทราฟฟิก, สินค้าทำกำไร, สินค้าฮิต) และกลยุทธ์การจัดลำดับสินค้า
- การบริหารและพัฒนาศักยภาพสตรีมเมอร์: คัดเลือกสตรีมเมอร์ ออกแบบสคริปต์เทคนิคการพูด และฝึกอบรมจังหวะการขาย ควบคุมและประสานงานทีมหลังบ้าน (Control Room/Moderator) เพื่อกระตุ้นบรรยากาศและรองรับทราฟฟิกที่เข้ามาอย่างรวดเร็ว
- การบริหารทราฟฟิกและการยิงแอด: รับผิดชอบการยิงแอดโปรโมทห้องไลฟ์ (TikTok Promote / Ads) ควบคุมผลตอบแทนจากการโฆษณา (ROI) ประสานงานกับทีมวิดีโอสั้นเพื่อตัดต่อคลิปดึงดูดผู้ชมเข้าไลฟ์ เพิ่มยอดผู้เข้าชม (UV) และอัตราการสั่งซื้อ
- การวิเคราะห์และสรุปผลข้อมูลรอบด้าน: ติดตามและวิเคราะห์ตัวชี้วัดสำคัญ (ระยะเวลาการรับชม, CTR, Conversion Rate, ยอดขายต่อ 1,000 การรับชม (GPM), ยอดขายเฉลี่ยต่อคำสั่งซื้อ) เพื่อพัฒนาเทคนิคการไลฟ์และการเลือกสินค้าอย่างต่อเนื่อง
- การประสานงานซัพพลายเชนและสต็อกสินค้า: ติดตามการหมุนเวียนสินค้าตัวอย่าง กระบวนการจัดส่งสินค้า และระบบบริการก่อน-หลังการขาย เพื่อเพิ่มอัตราการหมุนเวียนสินค้าคงคลังและลดอัตราการคืน/เปลี่ยนสินค้า
- ทักษะทางภาษา: สื่อสารภาษาไทยได้อย่างคล่องแคล่ว (สามารถใช้ภาษาจีนหรือภาษาอังกฤษประสานงานกับฝ่ายบริหาร/ซัพพลายเชนได้อย่างมีประสิทธิภาพ และใช้ภาษาไทยสื่อสารกับสตรีมเมอร์และทีมงานท้องถิ่นได้อย่างราบรื่น)
- ประสบการณ์การทำงาน: มีประสบการณ์บริหารไลฟ์สดอีคอมเมิร์ซในเอเชียตะวันออกเฉียงใต้หรือตลาดไทย 1 ปีขึ้นไป เข้าใจระบบนิเวศของ TikTok Shop หรือ Shopee เป็นอย่างดี หากมีประวัติความสำเร็จในการทำยอด GMV สูงต่อรอบจะได้รับการพิจารณาเป็นพิเศษ
- ความเชี่ยวชาญด้านข้อมูลและการยิงแอด: เข้าใจระบบอัลกอริทึมและการผลักดันทราฟฟิกของแพลตฟอร์ม สามารถใช้งานเครื่องมือยิงแอดและวิเคราะห์ผลข้อมูลได้อย่างอิสระ
- ความสามารถในการรับแรงกดดันและการลงมือทำ: ปรับตัวตามตารางเวลาการไลฟ์สดได้ (รวมถึงรอบดึกและวันหยุดสุดสัปดาห์) มีทักษะการแก้ไขปัญหาเฉพาะหน้าหน้างานที่ยอดเยี่ยมและมีจิตวิญญาณการทำงานเป็นทีม
- สถานะทางกฎหมาย: มีสิทธิ์ทำงานในประเทศไทยอย่างถูกต้องตามกฎหมาย (ยินดีพิจารณาคนไทยเชื้อสายจีนเป็นพิเศษ / สำหรับชาวต่างชาติต้องมีคุณสมบัติพร้อมสำหรับการยื่นขอวีซ่าธุรกิจและใบอนุญาตทำงาน Non-B & Work Permit)
- โครงสร้างผลตอบแทน: เงินเดือนพื้นฐาน + ส่วนแบ่งกำไรโครงการ / ค่าคอมมิชชันตามยอด GMV ไม่จำกัดเพดานรายได้
- การสนับสนุนด้านทรัพยากร: สตูดิโอไลฟ์สดระดับมืออาชีพ งบประมาณตัวอย่างสินค้า และงบประมาณยิงแอดโปรโมทที่พร้อมสนับสนุน
- เส้นทางการเติบโต: ผู้มีผลงานโดดเด่นมีโอกาสได้รับการเลื่อนตำแหน่งเป็นพาร์ทเนอร์โครงการไลฟ์สดต่างประเทศ หรือผู้อำนวยการฝ่ายปฏิบัติการ (Operations Director) โดยตรง.
Experience:
8 years required
Skills:
Marketing Strategy, Recruitment, YouTube, SQL
Job type:
Full-time
Salary:
negotiable
- At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
- Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
- No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you're ready to begin your best journey and help build travel for the world, join us.
- This role is based in Bangkok, Thailand, and is open to candidates worldwide. We offer a generous relocation package to ensure a smooth transition to living and working in Bangkok.
- The Marketing Team of Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team is a blend of the best analysts, marketing strategists, and data scientists in the world. The marketing leadership at Agoda have deep experience in data science, product, strategy, and other marketing fields and have built an organization that thrives on data, creative ideas, and technology.
- We are launching a new.
- B2C Product.
- designed to make travel spending seamless and transparent for all travelers.
- As.
- Senior Growth Marketing Manager - New verticals., you will play a key role in taking this product from early stage to scale. You'll own growth strategy and execution across acquisition and retention, working closely with product, fintech, and cross-functional marketing teams. This is a unique opportunity to build a new vertical within Agoda from the ground up.
- Co-own with product the.
- go-to market strategy.
- targeted segments, USP, and positioning for product.
- Design the marketing strategy.
- for the new B2C product across the full funnel - from user acquisition and activation to engagement and retention.
- Execute the marketing strategy.
- e.g.,.
- Launch the different marketing channels (e.g., paid search, app campaigns, affiliates).
- Optimize performance campaigns across channels such as; App campaigns, Paid search.
- Work closely with Product and Design to Shape onboarding, in-app messaging, and key user journeys.
- Collaborate with.
- Fintech, Legal, and Compliance.
- to ensure campaigns, claims, and messaging are accurate, compliant, and easy for customers to understand and Translate regulatory constraints into clear, user-friendly communications.
- Build and continuously improve.
- dashboards, reporting, and processes.
- to scale growth operations over time.
- Over time,.
- manage and mentor a team.
- (e.g., ~2 analysts/marketers) as the vertical grows.
- Must Have Qualifications.
- Marketing expertise.
- At least 8 years of experience with 3+ years of hands-on growth/ direct marketing in app-based or digital products, focusing on user acquisition and retention.
- Strong.
- analytical skills.
- Comfortable working with data and performance metrics (CAC, LTV, activation, retention, payback, cohorts).
- Ability to pull and analyze data using SQL and/or self serve BI tools.
- Demonstrated.
- entrepreneurial / builder mentality.
- Able to operate in ambiguity, set up new processes, and "figure things out" without a playbook.
- Bias for action and experimentation.
- Strong.
- stakeholder management and communication skills., with experience collaborating with multi team in multiple department.
- Nice to Have.
- Experience with Direct marketing, Performance marketing and Affiliate marketing for financial products.
- Experience in fintech or financial services, such as Travel cards, multicurrency wallets.
- Experience launching or scaling a new product or major feature.
- Bengaluru.
- Please review our Hiring Process Guidelines before your interview click.
- here.
- to learn how interviewing at Agoda works.
- Discover more about working at Agoda.
- Agoda Careers.
- https://careersatagoda.com.
- Facebook.
- https://www.facebook.com/agodacareers/.
- LinkedIn.
- https://www.linkedin.com/company/agoda.
- YouTube.
- https://www.youtube.com/agodalife.
- Equal Opportunity Employer.
- At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person's merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
- We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our.
- privacy policy.
- Disclaimer.
- We do not accept any terms or conditions, nor do we recognize any agency's representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.
Experience:
3 years required
Skills:
Ad Planning / Ad Buying
Job type:
Full-time
Salary:
negotiable
Join WPP, the trusted growth partner for the world's leading brands. Explore careers across media, creativity, production and enterprise solutions - powered by exceptional people and WPP Open, our pioneering AI-driven marketing platform. Shape iconic brands, work with extraordinary talent and grow your career worldwide.
Experience:
5 years required
Skills:
Business Development, Microsoft Office, Negotiation, English
Job type:
Full-time
Salary:
negotiable
- Responsible for managing a portfolio of pharmaceutical & nutraceutical accounts. Develop a trusted advisor relationship with customers by providing technical solution on formulation related issues. Identifying and actively seeking for new opportunities in line with the market and segment strategies.
- Technical selling by providing effective solution for pharma formulation development to create impactful projects to the business.
- Working closely with customer by troubleshooting and resolving any issues arise duri ...
- Supporting technical inquiries by providing solution to accelerate the business developments.
- Work as team player to provide technical solutions to key customers within the country.
- Work with value added service team to bring solutions to support business development.
- Conduct regular business reviews with key customer to assess their needs, address concerns and provide solutions that meet their objectives.
- Collaborate with cross-functional teams, such as industry market management, value added service team, customer service to ensure seamless delivery of products/services to achieve excellent customer experience.
- Identify upselling and cross-selling opportunities within existing accounts to maximize revenue generation.
- Stay updated on industry trends, market conditions, and competitor activities to proactively identify potential threats and opportunities.
- Prepare and present reports on account performance, sales forecasts, and market insights to internal stakeholders.
- Manage contract negotiations, contract renewals, and pricing for his/her account.
- Collaborate with suppliers to provide feedback and insights from customers, contributing to the development of new products/services.
- Plans out customer visit independently. Monitors, updates, and submits report of competitors and keeps records in CRM of existing and prospective customers.
- Support the team with other responsibilities as required.
- Education: Bachelor's Degree in Pharmaceutical Technologies, Pharmacy, Chemistry engineering or any related field.
- Experience: Minimum 5 years of experience in Pharmaceutical & Nutraceuticals manufacturing, preferably R&D or technical person who have experience in designing & developing the optimal pharmaceutical dosage form for drug or formulation.
- Good business acumen and communication skills to build long-standing and successful relationships with customers.
- Strategic thinking and problem-solving abilities to identify customer challenges, propose innovative solutions, and drive business growth.
- Strong negotiation and influencing skills to navigate complex customer relationships and achieve mutually beneficial outcomes.
- Adapt & develop solutions as per customer needs with clear & decisive communication.
- Analytical mindset with the ability to interpret data, extract insights, and make data driven decisions.
- Exceptional organizational and time management skills to effectively prioritize tasks, manage multiple projects and meet deadlines.
- Good understanding with salesfore CRM software and other relevant tools.
- Ability to travel to visit customer as needed.
- Strong Collaboration, negotiation, persuasion skills.
- Certification or training in sales, account management or customer relationship.
- management is a plus.
- High competency working with Microsoft office.
- Work independently with minimum supervision.
- Self-motivated and disciplined approach is essential.
- Proficiency in English is essential, fluent in any SEA language is an added advantage.
Experience:
3 years required
Skills:
Vietnamese
Job type:
Full-time
Salary:
negotiable
- Build positioning, messaging, and Go-to-market plans for new products or new market segments or penetration new markets.
- Develop specialized marketing solutions for special projects (work with R&D).
- Develop Cross-selling Strategies and action.
- Customer Engagement.
- Propose and allocate budget for engagement activities (Small Group Events, Trip Tours, Loyalty programs) and coordinate with the Brand team to ensure high-quality execution.
- Brand Visibility.
- Manage the end-to-end process of Shop Signboards, POSM deployment, and premium gifts to ensure brand consistency in the South.
- Market Intelligence.
- Conduct market research and fieldwork to understand Mason/Contractor/Dealer insights, identifying gaps and opportunities for new product features or services.
- Channel Efficiency: Analyze and optimize dealer/distributor performance to ensure the right product mix is available for the right segment.
- Identify and penetrate new potential sales channels or niche markets for Mortar products.
- Performance Analytics.
- Assess Channel Performance & Product Mix (sales volume portfolio suitability for each dealer segment) to ensure the right products are offered to the right customers.
- Analyze Cross-selling Effectiveness.
- Consolidate insights from Masons/Contractors and Dealers regarding product performance versus competitors to refine sales tactics and product positioning.
- Measure Strategic Segment Growth: Track penetration and volume growth in targeted niche markets and specialized project channels to evaluate long-term development success.
- Business trip allowance.
- Provide work equipment.
- Entitled to benefits in accordance with labor laws: social insurance, health insurance, and unemployment insurance.
- Periodic health check-ups and health insurance.
- Performance-based bonuses according to job performance evaluation and the company's business results.
- Dynamic and international working environment.
- Bachelor's degree in Marketing, Business Administration, or related field.
- 3-5 years of experience in Trade Marketing, Category Management, or Channel Development.
- Proven track record in launching new products (NPD) and managing multi-product portfolios across diverse dealer segments.
- Having experience in Building Materials / Construction.
- Strong communication and coordination skills.
- Willingness to travel to dealer networks and market visits.
- Good planning and analytical skills.
Experience:
5 years required
Skills:
Marketing Strategy
Job type:
Full-time
Salary:
negotiable
- Lead the development of category, channel & POP plan covering assortment, merchandising, pricing and promotion across channels, and marketing strategic framework.
- Growth - Responsible for driving product/category growth and P&L.
- Availability - Product distributions with availability of pack-size / pricing strategy.
- Pricing - Determine pricing and promotion across channels.
- Visibility - Ensure shelf share/decoration and merchandising space.
- Assortment - Right product line/SKU in each distribution channel.
- Responsible for an appropriate SKU/product as product specialist with channel activity plan to provide actionable in-store solutions based on a clear understanding on customer behavior & insight within Category/Sub Category.
- Identify distribution and channel opportunities and gaps for Category/Sub Category to recommend tailored Category Channel plans in-line with overall business/marketing strategy.
- Analyze new product launch, specific campaign, P&L performance, market share & sales force productivity and portfolio of promotional activities in collaboration with Sales Strategy.
- Conduct variance analysis of actual performance vs budget / targets to identify channel insights and gaps to all related parties in order to implement strategic action needed and closely monitor CPF shares (revenue/volume/shelf) across of all channels.
- Work closely with Marketing and Sales in strategic implementation of new product launch and other promotion campaigns to align with business strategy.
- Work with Marketing, Sales & Business Analyst for corrective actions to achieve sales target of each channel and identify opportunities/issues for improvement.
- Provide product trend and market insight for Sales in each channel to create the effective sales tool kit.
- Lead as Sales and Product Manager representative in Business Unit Management Committe.
- Bachelor's degree or Master's degree in Business Administration, Economics, Marketing or other related fields.
- Minimum of 5 years of experience in Category Management, Channel Marketing, Trade Marketing in FMCG.
- High analytical acumen with ability to drive and translate insights into relevant strategies and tactics internally.
- Good planning and management skill.
- Apply now.
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- Apply Now.
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- Information at a Glance.
Experience:
1 year required
Skills:
Facebook Marketing
Job type:
Full-time
Salary:
฿23,000 - ฿30,000, negotiable
- กำลังมองหา Ads Optimizer / Performance Marketing Specialist
- สามารถทำ dashboard และมีทักษะการคิดวิเคราะห์
- จะพิจารณาเป็นพิเศษ !!!.
- โดยบริษัทเรา ใช้ระบบ AI ในการทำสื่อโฆษณาทุกช่องทาง
- โดยมีระบบ Training ให้ทีม ให้เก่งขึ้นกว่าเดิมหลายเท่า !!.
- สไลด์แนะนำบริษัท
- https://swiy.co/msrcompany.
- โดยบริษัทเราทำงานแบบระบบ Hybrid
- คือมีทััง work from home 3 วัน
- และ work at office 3 วัน
- เหมาะกับ Lifestyle คนรุ่นใหม่
- ที่ต้องการออกแบบวิถีชีวิตการทำงานที่ตนต้องการ !!.
- วิเคราะห์และประเมินประสิทธิภาพของโฆษณาผ่านช่องทางการโฆษณาต่างๆ เพื่อสอดคล้องกับวัตถุประสงค์และกลยุทธ์ทางการตลาด.
- วางแผน และจัดการการทำโฆษณาในสื่อออนไลน์ Facebook Ads, Instagram Ads, Line, Tiktok, Google Ads, Market place และใน Digital Platform อื่นๆ.
- ประสานงานกับทีมการตลาดและทีม Content ในการทำเช็คลิสต์บรีฟงานจากลูกค้า เพื่อทำความเข้าใจในแคมเปญ.
- ดูแล Performance และทำการ Optimize Ads ในแคมเปญที่จัดทำให้เป็นไปตามแผน.
- เก็บ และวิเคราะห์ data ด้วยเครื่องมือต่าง ๆ เช่น Facebook Pixel, Google Analytic และนำผลมาพัฒนา Funnel อย่างต่อเนื่อง.
- ออกไอเดีย ทำงานเชิงรุก มีความหลากหลายตามสถานการณ์.
- จัดทำรายงานผล ประจำสัปดาห์ และประจำเดือน.
- ติดตาม Trend แนวโน้มและการพัฒนา Digital Platform ในอนาคต.
- เงินเดือน 23,000 - 30,000 บาท
- (มีช่วงทดลองงาน).
- สนุกและผ่อนคลาย
- งานเลี้ยงพนักงานทุกเดือน
- กิจกรรม-ปาร์ตี้ตามเทศกาล
- ขนมและเครื่องดื่มไม่อั้น.
- พัฒนาและเติบโต
- คอร์สเรียนเสริมทักษะ
- โบนัสพิเศษประจำปี
- เบี้ยขยันรายเดือน.
- มั่นคงและอุ่นใจ
- ประกันสังคม
- วันหยุดนักขัตฤกษ์
- ลากิจ ลาป่วย ลาพักร้อน.
- ทำงานเต็มประสิทธิภาพ
- อุปกรณ์ทำงานคุณภาพ เช่น Mac, Monitor
- อุปกรณ์ออกกำลังกายในออฟฟิศ
- เวลาทำงานยืดหยุ่น (Flexible Hour).
Experience:
3 years required
Skills:
Vietnamese
Job type:
Full-time
Salary:
negotiable
- Update and maintain pricing structures; monitor and propose adjustments for discounts, rebates, and commercial policies across all product lines.
- Sales Promotion Execution.
- Plan and execute sales-push programs to quick-win share or increase coverage (e.g., Free Bag, Support Vouchers for New Retailers).
- Ensure Promotion Compliance & Administration.
- Financial Governance.
- Take full ownership of the NSP impact and movement;.
- Manage Accruals, Settlements relating to NSP and ensure 100% compliance with financial procedures.
- Market Intelligence.
- Frequent visit distributors, retailers to monitor competitor activities and market movement at distribution levels.
- Performance Analytics.
- Analyze ROI and Volume Gain for all trade activities.
- Provide data-driven reports to the Board of Management.
- Provide work equipment.
- Entitled to benefits in accordance with labor laws: social insurance, health insurance, and unemployment insurance.
- Periodic health check-ups and health insurance.
- Performance-based bonuses according to job performance evaluation and the company's business results.
- Dynamic and international working environment.
- Bachelor's degree in Marketing, Business Administration, or related field.
- 3-5 years in Trade Marketing or Sales Operation.
- Having experience in Building Materials / Construction.
- Extensive experience in managing pricing structures, rebate systems, and sales incentives for large-scale B2B/B2C channels.
- Strong numerical and analytical precision.
- Effective dealer-communication and field-relationship management.
- High attention to detail in financial compliance.
- Good communication in English.
Experience:
6 years required
Skills:
Product Development, Microsoft Office, Teamwork, English
Job type:
Full-time
Salary:
negotiable
- If you currently work for Brown-Forman, please apply by clicking the.
- Careers.
- icon on the Workday portal.
- For best results, use Google Chrome to view this page.
- Meaningful Work From Day One.
- The Brand Manager is responsible for the end-to-end management of assigned brands within the B-F SEA Jack Daniel's portfolio. This includes developing the brand strategy, overseeing the implementation of all brand-building activities, and managing the necessary marketing tools and resources in collaboration with the Marketing Manager and internal stakeholders. A core responsibility is to continuously measure and evaluate brand performance to ensure growth and establish a strong position for the brands within the B-F portfolio. This role requires effective stakeholder management, connecting and collaborating with internal teams (Sales, Finance, Supply Chain), key distributor partners, Regional and Global brand teams, and external agencies (Marketing, PR) and suppliers.
- What You Can Expect.
- Lead the development of the assigned brand strategy and its implementation and tracking through all marketing tools and resources in consultation with the Marketing Manager and internal stakeholders.
- Drive the growth and development of the Jack Daniel's within the B-F portfolio, managing the brand's presence in the mind of consumers, managing presence in the market with commercial partners, and maximizing value creation through a holistic approach to brand building.
- Identify, monitor and analyse data working with the insights team to find and qualify opportunities and build vital consumer/category/trade insights that underpin brand strategies.
- Manage the Marketing agency partners to ensure that briefing, design and production of marketing communications materials achieve the brand's objectives.
- Lead the briefing, development and approval process for any local or global creative adaptation and supervise the effective implementation of marketing activities, in compliance with brand equity guidelines.
- Manage brand budgets to ensure resources are deployed to maximize growth. Partner with Market Managers and Finance to understand and optimise Jack Daniel's P&L across South East Asia.
- Partner with multiple internal and external constituencies/stakeholders, including third party distributors, Area Manager, Market Managers (sales), Finance and Supply Chain teams in South East Asia, APAC Regional and Global brand teams, Marketing and PR agencies and other suppliers/business partners.
- Lead the implementation of new product development (NPD) for the Jack Daniel's Portfolio in South East Asia.
- Leverage Brown-Forman processes, frameworks and resources to understand customer, consumer, channel, and campaign insights for more informed decision-making & planning.
- What You Bring to the Table.
- Bachelor's degree in Marketing, Business Administration, or relevant subject.
- Minimum 6 years of brand marketing experience in a relevant industry.
- Strong experience in integrated marketing and measurement, creativity and innovative thinking.
- Proven ability to manage multiple tasks and deadlines in a dynamic, fast-paced environment.
- Strong oral and written communication skills; fluency in English is required.
- High level of integrity, trust, and professionalism.
- Strong interpersonal skills with the ability to build relationships across teams and geographies.
- High proficiency in Microsoft Office and/or Google Workspace tools.
- What Makes You Unique.
- Experience working in the alcoholic beverage industry or branded consumer goods sector.
- Familiarity with operating in emerging markets and contributing to business growth.
- Exposure to international business practices, including handling of foreign currencies, regional complexities, and operating within a multinational corporation.
- Experience in designing or enhancing internal control and business processes.
- We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
- What We Offer.
- Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
- LI.
- Employee.
- Professional.
- P6.
Experience:
3 years required
Skills:
Customer Relationship Management (CRM)
Job type:
Full-time
Salary:
negotiable
- Shiseido is seeking a data-driven and customer-centric CRM Executive to play a key role in strengthening our customer relationship management ecosystem and driving customer engagement across the consumer journey.
- In this role, you will transform customer data into actionable insights, optimize CRM campaigns and journeys, and support initiatives that enhance customer retention, loyalty, and business performance. Working closely with local, regional, and external partners, you will contribute to a seamless end-to-end CRM experience that deepens ...
- CRM Strategy & Customer Journey.
- Support the development and execution of CRM strategies that enhance customer engagement, retention, and lifetime value.
- Design and optimize customer journey frameworks to improve customer experience and deliver business results.
- Manage and continuously improve automated CRM triggers and lifecycle communications.
- Customer Analytics & Insights.
- Analyze customer data and behavioral trends to identify growth opportunities and actionable business insights.
- Monitor CRM campaign performance and recommend optimization strategies to improve effectiveness and ROI.
- Develop regular CRM performance reports and provide analytical support to brand and management teams.
- CRM Operations & System Excellence.
- Support CRM system monitoring, testing, and enhancement initiatives to ensure smooth operations and data accuracy.
- Work closely with internal stakeholders, regional teams, and external partners to ensure efficient CRM processes and campaign execution.
- Maintain high standards of CRM data quality, governance, and operational effectiveness.
- Cross-functional Collaboration.
- Partner with Marketing, Digital, Commercial, Regional, and Vendor teams to deliver integrated customer engagement initiatives.
- Support special projects and other business initiatives as assigned.
- What makes you a good fit.
- Bachelor's degree in Business Administration, Marketing, Data Analytics, or a related field.
- Minimum 3 years of experience in Marketing, CRM, Customer Analytics, Loyalty Marketing, or related fields.
- Experience working with CRM platforms, customer databases, and marketing automation tools is advantageous.
- Advanced proficiency in Microsoft Excel, including Pivot Tables, VLOOKUP, and data analysis functions.
- Proactive, self-motivated, and results-oriented mindset.
- Strong problem-solving capabilities and ability to navigate ambiguity.
- Excellent analytical skills with an understanding of marketing trends.
- Good computer skills with proficiency in relevant software.
- Excellent communication skills in both Thai and English.
- Collaborative team player with the ability to work effectively across multiple functions and markets.
- Curious, agile, and eager to continuously learn and grow.
- Shiseido (Thailand) Co., Ltd.
- 8 T-One Building 23rd-24th Floor, Soi Sukhumvit 40, Sukhumvit Road.
- Phra Khanong Sub-district, Khlong Toei District, Bangkok 10110.
- 0-2-------- ext. 705.
Experience:
5 years required
Skills:
Customer Relationship Management (CRM)
Job type:
Full-time
Salary:
negotiable
- Develop and execute marketing strategies to drive membership acquisition, engagement, and retention for M GEN and M PASS.
- Plan and manage end-to-end marketing campaigns, promotions, and member-exclusive benefits.
- Create customer-centric campaigns that enhance the member experience and increase loyalty.
- Analyze customer behavior, market trends, and campaign performance to identify insights and business opportunities.
- Utilize customer data and analytics tools to support marketing decisions and optimize campaign effectiveness.
- Define customer segmentation and develop targeted marketing initiatives based on customer needs and preferences.
- Collaborate with Digital Marketing, CRM, Operations, and external partners to deliver integrated marketing campaigns.
- Monitor campaign performance, prepare reports, and recommend improvement plans to achieve business objectives.
- Bachelor's degree in Marketing, Business Administration, or related field.
- At least 5 years of experience in Marketing, CRM, Loyalty Program, Product Marketing, or Campaign Management.
- Strong analytical skills with the ability to translate data into actionable marketing insights.
- Hands-on experience with marketing analytics tools such as Excel, Power BI, Tableau, Google Analytics, or similar platforms.
- Creative mindset with strong project management and communication skills.
- Experience in membership, subscription, entertainment, retail, or lifestyle business is a plus.
Experience:
2 years required
Skills:
Content Creator, Social media, Thai
Job type:
Full-time
Salary:
negotiable
- Campaign Ownership - Plan and execute social media campaigns that align with brand goals and drive engagement, awareness, and conversions.
- Content Creation - Develop platform-specific content (written, visual, and video) that is original, on-brand, and optimized for reach and interaction.
- Brand Presence - Maintain a strong and consistent brand voice across platforms (e.g., TikTok, Instagram, Facebook), ensuring an engaging and professional online presence.
- Influencer Marketing - Identify and collaborate with influencers to support brand campaigns and maximize campaign ROI.
- Community Management - Foster a healthy online community by responding to comments, moderating discussions, and ensuring a respectful environment.
- Customer Service Support - Oversee interactions on social media to ensure timely and helpful responses to customer inquiries and issues.
- Performance Analysis - Monitor KPIs, track competitors, and analyze campaign results to improve future strategies and maintain competitive edge.
- What You'll Bring.
- Bachelor's degree in Marketing, Communications, Advertising, or a related field.
- Minimum 2 years of experience in social media marketing or a related role.
- Proven ability to build and grow social media communities across platforms.
- Strong understanding of social media strategy, influencer engagement, and platform trends.
- Ability to adapt tone and messaging for different audiences and platforms.
- Basic knowledge of design and media production principles.
- Skilled in using analytics tools to measure and report campaign performance.
- Strong interpersonal and communication skills for both internal collaboration and external influencer relations.
- Excellent critical thinking and problem-solving skills.
Experience:
2 years required
Skills:
Thai, English
Job type:
Full-time
Salary:
฿25,000+ , negotiable
- Approach potential prospects including advertising for our services and online activities.
- Identify target accounts and customer needs, propose solutions and devise strategies to overcome competitive obstacles.
- Conduct great presentations, account reviews and provide consultancy service to clients on our online advertising service offerings.
- Coordinate with Strategic Team, Creative Team, Production Team, Online Media Team and all external parties.
- Ability to manage multiple campaigns/projects in parallel, under tight deadlines.
- Other duties expected include proper sales reporting, achieving revenue targets, visitation targets and managing collections.
- Bachelor degree or higher in Business Administration; Marketing, Communication Arts, Marketing Communication, or other related.
- Experienced in Digital Marketing Strategies will be advantage.
- Experienced in Digital Marketing 2+ years.
- Fluent in English communication and adept at delivering presentations and collaborating with international entities.
- Skilled in overseeing and managing content across various social media platforms such as Facebook, Line, Instagram, X, etc.
- Passionate about content pertaining to hotels, resorts, and tourism.
- Ability to generate innovative concepts and strategies for online advertisements, content, and campaigns.
- Actively participates in social media, possesses a keen interest in content and emerging online trends, and is not constrained by prevailing fads.
Experience:
3 years required
Skills:
Social media, Negotiation, YouTube, Mandarin, English, Thai
Job type:
Full-time
Salary:
negotiable
- ROV is a national-level mobile MOBA, consistently among the top competitive mobile titles in the market by playerbase. ROV's KOL ecosystem is one of the most important network we have in Thailand it shapes how the game is perceived, defended, and grown across the community. This role owns that ecosystem end-to-end. You will steward our head-tier creator relationships, grow the next generation of ROV creators from within our creator program, and build the portfolio structure that makes ROV's community influence resilient for the long term. You will report directly to the Thailand Ma ...
- KOL Portfolio Strategy.
- Own ROV's KOL portfolio strategy with an active view on portfolio resilience tier concentration, dependency risk, coverage gaps, and long-term ecosystem health.
- Build a data-driven evaluation framework covering reach, engagement, brand fit, cost efficiency, performance, and controversy risk.
- Keep a clear read on the wider creator landscape so ROV stays the most attractive home for the creators we care about.
- Head & Established KOL Relationships.
- Be the primary point of contact for ROV's top creators handling day-to-day communication, feedback loops, and issue resolution across campaigns and non-campaign windows alike.
- Understand each key creator's business, audience, content direction, and personal goals well enough to make ROV's collaboration proposals genuinely relevant to them.
- Ensure existing KOLs are effectively activated across campaigns, product launches, and community moments.
- Own contract, renewal, exclusivity, deliverables, payment, and compliance workflows.
- KOL Incubation & Growth.
- Own the incubation pipeline from player to creator to KOL.
- Actively push identified creators up the tier ladder through campaign inclusion, resource allocation, coaching, and cross-platform exposure with concrete tier-migration outcomes as the measure of success.
- Expand the total ROV KOL ecosystem, both in creator count and in tier depth to build a more resilient portfolio.
- Coach creators on content quality, audience growth, and business fundamentals.
- Campaign Integration.
- Translate campaign objectives into KOL-specific briefs, angles, and content direction.
- Coordinate KOL activations with Campaign Owners based on campaign calendar, seasonality, and product launches.
- Performance & Governance.
- Own KOL performance tracking reach, engagement, cost efficiency, quality score, campaign ROI.
- Run post-campaign KOL evaluation and feed learnings back into future selection and planning.
- Who We're Looking For.
- Must-Have.
- KOL / Talent management experience.
- 1-2+ years managing KOLs, influencers, creators, talent, or partnerships, with hands-on ownership, not just coordination.
- Fluent in social media platforms, content formats, engagement metrics, and creator audience dynamics.
- Craft & judgement.
- Relationship Management.
- Able to build and maintain long-term relationships with KOLs, creators, agencies, and talent partners that hold up over years, not campaigns.
- Negotiation & Alignment.
- Able to navigate effective conversations with creators finding solutions that work for both sides, holding the line where it matters, and protecting the relationship through it.
- Talent Development.
- Able to spot high-potential creators early and actively drive their growth into higher performance.
- Talent Evaluation.
- Able to assess KOLs across reach, engagement, brand fit, cost efficiency, content quality, and risk.
- Performance Tracking.
- Able to evaluate KOL performance rigorously and translate results into sharper selection and planning.
- Game understanding.
- Genuine depth on ROV: current meta, dominant comps, recent patch impact, what the community is actually talking about.
- Diamond-tier play is a common baseline; Conqueror is a plus.
- Active follower of the ROV creator ecosystem on YouTube and TikTok able to name the top ROV KOLs, describe their content styles, and articulate what makes each one work.
- Language & location.
- Native Thai speaker with basic English.
- Based in Bangkok.
- Good-to-Have.
- Experience managing a KOL portfolio across multiple tiers (mega, macro, micro, emerging).
- Experience building creator loyalty programs, community activities, or long-term creator engagement plans.
- Experience tracking competitor KOL movements, poaching, and exclusivity management.
- Experience with paid media collaborations or agency-managed KOL buys.
- Working proficiency in Mandarin Chinese useful for tapping regional playbooks and cross-market collaboration.
- AI-native ways of working.
- Using AI tools (Claude, ChatGPT, Midjourney, or workflow-level tools) in day-to-day work analysis.
- Can point to at least one concrete example where AI helped you or your team solve a real problem.
Experience:
5 years required
Skills:
Thai
Job type:
Full-time
Salary:
negotiable
- Manage the end-to-end launch process for new products and renovation/transformation initiatives for assigned brands.
- Collaborate with cross-functional teams (Trade Marketing, Demand Planning, Logistics) to ensure timely and successful launches.
- Develop launch plans, including marketing activities and work closely with trade marketing on distribution and sales targets.
- Work closely with supply chain teams to optimize product availability and minimize stockouts.
- Brand Development & Strategy.
- Lead the implementation of local marketing strategies for assigned brands through detailed marketing plans.
- Ensure alignment with overall brand objectives and business goals.
- Develop and refine brand strategies based on thorough market analysis, deep consumer understanding, and comprehensive competitor analysis.
- Identify market opportunities and develop strategies to capitalize on them.
- Lead the implementation of local marketing strategies for assigned brands through detailed marketing plans.
- Ensure alignment with overall brand objectives and business goals.
- Develop and refine brand strategies based on thorough market analysis, deep consumer understanding, and comprehensive competitor analysis.
- Identify market opportunities and develop strategies to capitalize on them.
- Regularly review pricing strategies and product mix to ensure competitiveness and profitability.
- Recommend changes based on market trends, competitor activities, and consumer insights.
- Continuously monitor the performance of the brand portfolio, identifying trends, opportunities, and challenges.
- Share insights on strong-performing competitor brands and recommend strategies to gain a competitive edge.
- Manage marketing spend within the assigned budget, ensuring efficient allocation of resources.
- Track and analyze marketing expenditures to optimize ROI.
- Develop and execute comprehensive marketing plans, encompassing both above-the-line (ATL) and below-the-line (BTL) activities.
- Work closely with the Trade Marketing team to ensure effective execution of marketing plans in the trade.
- Identify gaps in performance and develop and implement action plans to address them, in collaboration with the Trade Marketing team.
- Conduct regular brand reviews (e.g., yearly brand reviews, post-campaign reviews) to foster continuous learning and identify areas for improvement.
- Share key learnings and best practices with the broader marketing team.
- Marketing Communication.
- Work closely with advertising and creative agencies to develop impactful and differentiated communication materials that support brand strategies.
- Ensure that all communication aligns with brand guidelines and resonates with the target audience.
- Develop and execute effective KOL engagement plans to drive brand buzz, awareness, and credibility.
- Identify and build relationships with relevant KOLs in the Thai market.
- Develop compelling KVs that create impact in-store and effectively communicate brand messaging.
- Ensure consistency of KVs across all touchpoints.
- Market Research & Analysis.
- Collaborate with the Consumer Insights team to identify research needs for assigned brands.
- Develop research briefs and provide input on research methodologies.
- Analyze research findings and insights, translating them into actionable brand plans and strategies.
- Use consumer insights to inform product development, marketing communication, and promotional activities.
- Conduct monthly analysis of offtake data to monitor brand performance, identify challenges, and develop strategies to address them.
- Prepare regular reports on brand performance for management review.
- Activation.
- BTL Agency Management.
- Work with BTL agencies to develop and implement impactful activation plans that drive brand engagement and sales.
- Oversee the execution of activation activities, ensuring they are on-brand and within budget.
- Review post-activity reports to evaluate the effectiveness of activation plans.
- Optimize future activations based on learnings and insights.
- Education: Bachelor's or Master's degree, preferably in Marketing, Business Administration, or Economics.
- Experience: 4-5 years of brand management experience in the FMCG industry.
- Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret data and generate actionable insights.
- Communication Skills: Excellent communication and interpersonal skills, with the ability to effectively communicate with internal and external stakeholders.
- Energetic and results-oriented, with a proven track record of achieving targets.
- Strong ability to influence and drive the strategic brand agenda.
- Proactive and able to work independently.
- Industry Knowledge: Solid understanding of the FMCG industry and the Thai market.
- Language Skills: Strong command of spoken and written Thai and English.
- Technical Skills: Proficient in Microsoft Office Suite (Excel, PowerPoint, Word) and Nielsen Answers (or similar market research tools).
- Example of BenefitsCompensation & Financial.
- Performance Bonus.
- Provident Fund.
- House Loan Support.
- Referral Bonus.
- Health & Insurance.
- Group Life Insurance, Healthcare Coverage (IPD & OPD), Dental Care Benefit.
- Annual Medical Check-up, Employee Assistance Program (EAP).
- Wellbeing.
- Wellness Flexible Benefits for your Mind, Body and Connection (Including Relaxation, Physical Wellness, Sport Wear & Equipment Sport Club Membership, Personal Enhancement, Spa, Facial Beauty etc., Skills Upgrade Course and Pet Care.
- Leave & Time Off.
- 12 Days Annual Leave and 1 Day Birthday Leave.
- Maternity and Paternity Leave and Benefits.
- Hybrid Working 3 Days in Office, 2 Days WFH, Office Located at Q House Lumpini (MRT Lumphini 0 meter from MRT station) and Flexible Working Hour.
- Training & Development, Culture & Recognition Program and Family & Life Events.
- Training & Development Program.
- Company Product Twice a Year!.
- Annual Company Outing Party & Workplace Activities.
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