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Experience:
5 years required
Skills:
Creative Thinking, Microsoft Office, English
Job type:
Full-time
Salary:
negotiable
- Support the execution of global brand strategies across Minor Hotels' brands portfolio, ensuring brand standards and guidelines are consistently applied across all marketing and communications touchpoints.
- Assist in the development and production of brand and corporate collateral, coordinating with internal teams and external creative partners to ensure materials are on brand, on brief, and delivered to a high standard.
- Contribute to the planning and coordination of global and regional brand campaigns, ...
- Support the development of content and storytelling initiatives that reflect each brand's positioning and heritage, working collaboratively with regional teams and the global marketing function.
- Coordinate the review and quality-checking of marketing materials submitted by regional and property teams, providing constructive feedback to ensure alignment with global brand direction.
- Assist in managing relationships with external creative and marketing agencies on a day-to-day basis, tracking deliverables, timelines, and ensuring outputs meet brand requirements.
- Support the coordination of photo and video production at both global and property level, helping to maintain a consistent and up-to-date library of brand-compliant visual assets.
- Assist in monitoring marketing performance against agreed KPIs and contribute to regular reporting, providing clear summaries of results and flagging areas for optimisation.
- Support the tracking and management of marketing budgets, assisting with expenditure monitoring and ensuring relevant approvals and documentation are maintained.
- Coordinate cross-functional workstreams involving PR, digital, e-commerce, and operations teams to support the smooth delivery of brand and marketing initiatives.
- Assist in the preparation of brand induction and training materials for new hotel openings, rebranding projects, and onboarding of regional or property marketing teams.
- Conduct market and competitor research as required, summarising findings and sharing relevant insights with the Senior Director and wider team.
- Support the delivery of sustainability and corporate initiatives in line with company goals, contributing to quality execution at both brand and property level.
- Stay informed of industry trends and developments, proactively sharing observations that may be relevant to the team's work.
- Required Skills.
- Experience in leading, developing and motivating a team.
- Experience developing brand concepts, campaigns and creative without the reliance on external agencies.
- Experience identifying, directing and managing relationships with creative and external agencies if relevant.
- Ability to set the strategic direction for brand and marketing activities across multiple brands, with clear tactics and measurements to achieve business objectives.
- Experience in planning and managing departmental budgets.
- In-depth analytical skills, strong strategic thinking abilities, and excellent communication and presentation skills.
- Strong creative thinking abilities.
- Very strong command of the English language (verbal and written).
- Advanced computer literacy and detailed knowledge of Microsoft Office and a solid knowledge of design.
- Bachelor Degree in Marketing, Communications, Creative or equivalent required. Masters a plus.
- Experience.
- Minimum of 5 years in brand management and / or marketing positions inclusive of managing the marketing function.
- Experience in hospitality related field would be an added benefit.
- Experience with a creative agency would be an added benefit.
- Not the right fit? Set up email alerts as new job postings become available that meet your interest!.
Skills:
Digital Marketing, Leadership Skill
Job type:
Full-time
Salary:
negotiable
- Deliver strategic marketing and communications plans aligned to the school's business priorities and annual budget.
- Evaluate the effectiveness of campaigns and activities, providing insight and recommendations to the SIA Director of Marketing, Principal and SLT.
- Assess market trends and competitor activity in the international school sector.
- Ensure the Shrewsbury Bangkok City Campus and the Shrewsbury Bangkok Riverside brands are represented appropriately.
- Lead, manage and motivate the City Campus marketing team to deliver high quality campaigns, events and communications.
- Provide direction, prioritisation and professional development support to ensure high performance and collaboration across the marketing function.
- Provide quality control, creative direction and editorial oversight across all branded materials, publications, multimedia content and design work.
- Manage the key marketing functions: Events; Advertising and PR, Digital presence including social media and the school website, Networking, Parent Communications; Brand Management; Internal and external communications, media relations and academic department support.
- Work closely with the Admissions department on shared objectives.
- Manage the marketing budget and produce the Budget and Actual report.
- Events.
- Work with the leadership team and Admissions team to deliver high-quality school events including exhibitions, parent seminars, concerts, speech day, graduations, community activities and admissions focused events (both live and digital).
- Ensure brand visibility and strong stakeholder relationships across the school community and beyond.
- Advertising Campaigns.
- Plan and execute brand campaigns and student recruitment campaigns.
- Manage in house creative concepts.
- Digital.
- Manage effectively photographic opportunities.
- Devise and implement high-quality multimedia.
- Identify advertising and PR opportunities that support enrollment objectives.
- Manage effectively the graphic design function for events and advertising campaigns.
- Ensure cross-campus alignment on events, announcements, digital campaigns to ensure a consistent and cohesive Shrewsbury Bangkok messaging.
- Maintain digital directories and third party listings representing the school.
- Social Media/Website.
- Manage effectively social media output in collaboration with the school's cross-campus digital manager.
- Maintain the school's website up-to-date, including news, events, job descriptions, curriculum content, images etc.
- PR & Media.
- Manage effectively PR & Media activities, ensuring timely, accurate and professional engagement with all stakeholders, in line with the school's brand and values.
- Provide editorial oversight for all communications, ensuring high standards of English, appropriate tone and message alignment.
- Support the Principal as the public face of the Campus, providing PR advice and ensuring positive representation in the community and media.
- Contribute to Governors' reports and marketing committees meetings as required.
- Networking & Outreach.
- Work with the Admissions team to promote the school with key stakeholders, including corporate clients, embassies, feeder schools etc.
- Attend networking events, building partnerships with companies and feeder schools.
- Admissions support and Market Development.
- Work closely with the Riverside Admissions team to analyse enrolment data and market trends and to identify mutually beneficial programmes with feeder schools, relocation agents, HR departments of major Bangkok employers and other relevant partners.
- Deliver effectively admissions-specific events that support prospective family engagement.
- Internal Communications & Branding.
- Maintain friendly professional relationships with parents.
- Assist with drafting and proof-reading parent communications.
- Ensure adherence to the school's brand and style guides.
- Reporting.
- Prepare marketing reports as required including the termly marketing summary for the school governors.
- Attend Executive Committee meetings as required.
- The Marketing and Communications Manager reports to the SIA Director of Marketing and the Principal.
- Skills Criteria.
- Essential.
- Excellent English, both written and spoken.
- Experience in a professional marketing environment.
- Experience of budget control, tracking and reporting.
- Excellent planning and time management skills, with ability to prioritise and meet deadlines.
- Practical knowledge of digital platforms, social media and analytical tools, including advertising campaign execution.
- Possess a calm and professional manner at all times.
- Advertising, PR and event management skills.
- Editing and proofing skills.
- Desirable.
- Journalism skills with the ability to identify opportunities and create persuasive stories.
- Experience of working in a school environment.
- Familiarity with Google Workspace, including Google Drive, Google Forms and Google Analytics.
- Experience with design tools, including Canva and Cap cut etc.
- Ability in Thai and Mandarin languages.
- Profesional Expectation.
- Managing effectively the marketing team.
- Be a collaborative team player and maintain effective relationships with academic and administrative staff.
- Work professionally and to a high standard of quality.
- Be a proactive and observant for marketing opportunities.
- Be diligent, positive and committed, inspiring others in the team.
- Be comfortable working in a target-driven environment and be able to work effectively with multiple deadlines.
- Have a keen eye for detail.
- Be an approachable and outgoing professional capable of developing excellent relationships with key stakeholders.
- Play an active role in the school community.
- Be a key communicator/liaison with Shrewsbury Parents (SP), the school's parent association.
- Satisfactory Thai Police Criminal Record check and background checks.
- Confirmation of identity.
- Satisfactory references.
- Verification of qualifications and work experience.
- How to Apply.
- Applications must complete the Shrewsbury International School City Campus Application Form, which is available on the school website (www.shrewsbury.ac.th) under "Job Vacancies" page.
- The application is preferably in English so please select the application for Thai National (English Version).
- Child Safeguarding.
- Shrewsbury International School Bangkok City Campus is committed to safeguarding and promoting the welfare of children. All candidates are required to provide accurate and detailed information about their employment history and the school will carry out background checks on the successful candidate to assess their suitability to work in a school.
Experience:
2 years required
Skills:
Recruitment, English
Job type:
Full-time
Salary:
฿30,000 - ฿35,000, negotiable
- Take day-to-day ownership of the assigned brand and ensure all marketing activities are aligned with the overall brand and business direction.
- Develop a strong understanding of the brand's products, services, target audiences, key selling points, competitors, and customer journey.
- Translate business and product priorities into monthly and quarterly marketing plans.
- Develop marketing approaches for products, promotions, new launches, recruitment periods, and key business initiatives.
- Ensure consistent brand positioning, messaging, tone of voice, and communication across all channels.
- Act as the key marketing contact and coordinator for the assigned brand.
- Content Creation & Copywriting.
- Develop monthly content plans and content calendars based on marketing and business priorities.
- Write and edit social media posts, captions, advertising copy, headlines, key messages, website content, email communications, and promotional materials.
- Draft advertising copy and creative angles for paid campaigns across Meta, Google, TikTok, and other relevant channels.
- Create engaging content around products, promotions, student experiences, success stories, events, and brand activities.
- Adapt communication and content for different target audiences and stages of the customer journey.
- Review all content and marketing materials before publication to ensure accuracy, quality, and brand consistency.
- Marketing Campaigns.
- Plan and execute integrated marketing campaigns from concept development through launch and post-campaign review.
- Develop campaign concepts, objectives, target audiences, key messages, offers, content requirements, and communication timelines.
- Prepare clear campaign briefs for the Media/Creative, Event, and Ads & Performance Marketing teams.
- Coordinate campaign assets and timelines to ensure campaigns launch accurately and on schedule.
- Support product launches, promotions, student recruitment campaigns, seasonal campaigns, and other business initiatives.
- Ensure consistency of campaign communication across online and offline channels.
- Ads & Performance Marketing Coordination.
- Work closely with the Ads & Performance Marketing team to execute lead-generation and conversion campaigns.
- Develop advertising copy, campaign messages, creative angles, offers, and briefs for paid campaigns.
- Clearly communicate campaign objectives, target audiences, product priorities, and expected outcomes.
- Review campaign performance with the Performance Marketing team, including leads, CPL, CTR, conversion rates, and other relevant KPIs.
- Develop and test new copy, messages, offers, and creative angles based on performance insights.
- Continuously improve campaign effectiveness together with the Performance Marketing team.
- Media & Creative Coordination.
- Work closely with the Media / Creative team to produce graphics, photos, videos, Reels, TikTok content, interviews, testimonials, and other marketing materials.
- Develop clear creative briefs covering objectives, target audiences, key messages, references, formats, and required deliverables.
- Coordinate content production according to the brand's campaign and content calendar.
- Review creative work and provide feedback to ensure it meets brand and campaign objectives.
- Support photo and video production when required.
- Event Marketing Coordination.
- Work closely with the Event team on Open Houses, seminars, workshops, education fairs, webinars, student activities, and other brand events.
- Develop Pre-event, During-event, and Post-event marketing communication.
- Write promotional content, advertising copy, registration messages, and other event communication.
- Coordinate with the Performance Marketing team to drive registrations and attendance.
- Coordinate with the Media team to capture event content and create real-time or post-event materials.
- Repurpose event content into social media posts, videos, testimonials, and future marketing assets.
- Social Media & Digital Channels.
- Manage the overall content direction across Facebook, Instagram, TikTok, LinkedIn, YouTube, website, email, and other relevant channels.
- Ensure content supports both brand-building and student recruitment/business objectives.
- Monitor audience engagement, comments, messages, trends, and customer feedback.
- Identify relevant trends, content formats, and new opportunities for the brand.
- Maintain an active, engaging, and consistent brand presence across digital channels.
- Performance, Insights & Reporting.
- Monitor the performance of content, campaigns, events, and digital marketing activities.
- Track relevant KPIs such as Reach, Engagement, Traffic, Leads, CPL, Conversion Rate, Event Registrations, and Enrollment Contribution.
- Work with the Performance Marketing and Sales/Admissions teams to understand lead quality and conversion.
- Identify which products, content, messages, offers, and campaigns perform best.
- Use data and customer insights to improve future campaigns and content.
- Prepare monthly marketing performance summaries and recommendations for the Assistant Marketing Director.
- Cross-functional Collaboration.
- Event Team.
- Event planning, promotion, registration, and event execution.
- Media / Creative Team.
- Design, photography, video production, and creative assets.
- Ads & Performance Marketing Team.
- Paid media execution, lead generation, campaign optimization, and performance reporting.
- Sales / Admissions / Counselor Team.
- Product priorities, customer insights, lead quality, conversion, and enrollment.
- Academic / Product Team.
- Product information, course details, program updates, and key selling points.
- Assistant Marketing Director.
- Overall marketing direction, strategy, priorities, campaign approval, and performance oversight.
- Bachelor's degree in Marketing, Communications, Business Administration, Journalism, or a related field.
- 2-5 years of experience in Brand Marketing, Content Marketing, Digital Marketing, Marketing Communications, or a related role.
- Strong copywriting and content creation skills with the ability to write engaging marketing and advertising content.
- Good command of Thai and English, both written and spoken.
- Strong understanding of social media and digital marketing.
- Basic understanding of paid advertising and performance marketing metrics.
- Ability to develop campaign concepts and translate ideas into clear briefs and actionable plans.
- Strong project management, communication, and cross-functional coordination skills.
- Able to manage multiple campaigns, content pieces, stakeholders, and deadlines simultaneously.
- Creative, proactive, detail-oriented, and highly hands-on.
- Comfortable taking ownership of projects from idea through execution and performance review.
- Experience in education, international education, language schools, study abroad, or related service businesses is an advantage.
- Familiarity with Meta Business Suite, Google Analytics, Google Ads, CRM, and other marketing tools is a plus.
Skills:
Recruitment
Job type:
Full-time
Salary:
negotiable
- Corporate Relations Director, Thailand.
- About the.
- Corporate Relations.
- Function.
- Corporate Relations.
- (CR) is where we shape how the world sees Diageo, and how we show up in it.
- Working at the intersection of business and society, this team builds trusted relationships with the people and organisations that matter most, from media and investors to governments, NGOs and partners. It's fast-paced, high-impact work that protects our reputation while helping move our business forward.
- Across communications, policy and ESG, you'll collaborate globally, navigate complex challenges and play a key role in earning and maintaining our licence to operate. It's a space for people who are curious, credible, and confident in making their voice heard.
- Purpose of the Role.
- The CRD is responsible for shaping our policy and reputational environment to.
- protect our license to operate, unlock long-term growth and enhance Diageo's.
- reputation.
- Reporting directly to the Corporate Relations director for Southeast Asia, the role.
- is responsible for executing the Global CR Strategy within the local context of the.
- Thailand market.
- It is a trusted partner to the Thailand General Manager, the leadership team and.
- other functional heads in the execution of the Global CR Strategy, locally adapted.
- where needed to ensure it is relevant and impactful to the local context and the.
- market's strategic priorities.
- Role Responsibilities.
- Navigate and shape the external policy and regulatory environment to.
- protect and enable Diageo's long-term growth in Thailand. Lead.
- proactive engagement with government, regulators, industry.
- associations, and other key stakeholders to influence policy outcomes,.
- mitigate business risks, and unlock commercial opportunities across.
- excise and customs, international trade and market access, alcohol.
- Shape the future regulatory landscape by influencing the development of subordinate regulations under the Alcohol Beverage Control Act, enabling responsible marketing/commercial communications while safeguarding Diageo's license to operate.
- Drive licensing and zoning reform by advocating for a modernized regulatory framework that supports responsible retailing and unlocks strategic commercial opportunities.
- Advance tariff liberalization, including through Thailand-UK economic cooperation and broader FTA initiatives, to improve market access, strengthen Thailand's competitiveness, and support Diageo's long-term growth.
- Deliver internal and external corporate communications.
- This includes.
- Diageo's cultural transformation agenda (purpose, behaviours), media.
- relations, communications support to public policy and society.
- campaigns, and issues and crises comms.
- Develop and implement society agenda consistent with Diageo's Spirit.
- of Progress strategy where the main focus in Thailand is promoting.
- positive and responsible drinking, particularly in partnership with the.
- wider industry, government and other stakeholders.
- Own and build trusted stakeholder relationships including government,.
- trade associations and other industry bodies, social aspects.
- organisations and civil society / NGOs.
- 10+ years in CR/relevant roles ideally in highly regulated sectors for a multinational, large organisation, trade association or agency.
- Strong leadership experience: partnering with senior business leaders (including at MD/GM level), leading small agile CR teams and ability to execute through trade associations.
- Ability to operate in matrix structure, including successfully implementing global strategies/initiatives at local market level, highly preferred.
- Strong capabilities and background in public policy, government relations and/or strategic communications.
- Working with Us.
- Flexibility is key to our success. Talk to us about what flexibility means to you, so that you're supported to manage your wellbeing and balance your priorities from day one.
- Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
- We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
- Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
- Feel inspired? Then this may be the opportunity for you.
- If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
- Recruitment Scam Warning.
- Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.
- Regular.
- Bangkok.
Experience:
8 years required
Skills:
Industry trends
Job type:
Full-time
Salary:
negotiable
- Lead the analysis of market conditions, industry trends, competitive landscapes, and consumer behavior to identify strategic opportunities and potential business risks.
- Develop and recommend competitive strategies and strategic initiatives aligned with the company's overall business objectives and long-term direction.
- Lead comprehensive market and competitor intelligence activities, including analysis of products, pricing, promotions, distribution channels, customer segments, and marketing communications.
- Conduct in-depth competitive analysis to assess the company's strengths, weaknesses, opportunities, and threats relative to key competitors.
- Develop strategic business plans, annual plans, and marketing strategies to strengthen competitive advantage and support revenue and business growth.
- Translate market and competitive insights into actionable strategic recommendations and present key findings to senior management and the executive team.
- Establish strategic KPIs and monitor the performance of key business and marketing initiatives against market and competitor benchmarks.
- Evaluate the effectiveness of strategic and marketing activities and recommend corrective actions, improvements, and new strategic directions where necessary.
- Identify and assess new business opportunities arising from market gaps, emerging trends, changing consumer needs, and evolving competitive dynamics.
- Lead cross-functional collaboration with relevant business units to ensure that strategic plans are effectively translated into execution and measurable business outcomes.
- Monitor changes in the external business environment and provide management with forward-looking insights, scenarios, and strategic recommendations.
- Lead, develop, and coach the strategic planning team, fostering a culture of analytical thinking, innovation, accountability, and business excellence.
- Act as a strategic business partner to senior management and provide insights to support major business decisions and long-term growth initiatives.
- Bachelor's degree or higher in Business Administration, Marketing, Economics, Finance, Strategic Management, or a related field. An MBA or relevant master's degree is highly preferred.
- 8-12+ years of relevant experience in strategic planning, business strategy, corporate strategy, market intelligence, marketing strategy, business development, or related fields, with proven leadership experience.
- Previous experience in a General Manager, Head of Strategy, Strategic Planning Director, Business Strategy Director, or equivalent senior management role will be highly advantageous.
- Strong knowledge and practical experience in strategic planning, market analysis, competitive intelligence, business analysis, and commercial strategy.
Experience:
5 years required
Skills:
Social Media Management, Google Analytics, Automation, Google Ads, SEO, SEM, English
Job type:
Full-time
Salary:
negotiable
- Tiered Portfolio Ownership: Run a hybrid operating model - full hands-on ownership of Bangkok LIFE as the flagship growth account; strategic direction, oversight and quality control for the other LIFE and VIVID brands (Layan Life, Anantara Wellness, Vivid) whose property teams execute; and limited, on-demand advisory for remaining units (e.g., AVANI Well).
- Revenue Growth Execution: Lead marketing that maximises top-line revenue and positions wellness as a high-margin business driver, holding the flagship account to explic ...
- Dual-Volume Strategy: Balance long-stay medical/healing demand with short-stay "gateway" wellness seekers to sustain consistent occupancy and yield.
- Wellness Guest Mix: Grow the share of dedicated wellness guests versus standard leisure stays through targeted digital acquisition.
- Capture Rate & Internal Conversion: Equip property teams with conversion-focused digital collateral and pre-arrival campaigns that turn leisure guests into active wellness consumers.
- CRM & Lifetime Value: Own the CRM to track conversion, analyse customer lifetime value (CLV) and lift repeat-guest ratios through personalised nurturing.
- Digital Performance & Data-Driven Acquisition.
- Central Performance Authority: Hold central ownership of the portfolio's digital performance standards - SEO, CRO, CRM and analytics - executing directly for the flagship and defining the frameworks, benchmarks and optimisation standards that property teams apply elsewhere.
- Search Engine Optimization (SEO): Own technical and on-page SEO for high-intent "Healing/Wellness" keywords, prioritising landing-page quality and bounce-rate reduction.
- Conversion Rate Optimization (CRO): Continuously test and improve conversion rates and mobile UX against company benchmarks, using structured experimentation and on-page behaviour analysis.
- Direct-to-Consumer (DTC) Strategy: Drive traffic to owned channels - the Minor Hotels App and brand sites - to grow direct, lower-cost revenue.
- Search Engine Marketing (SEM): Run Google Ads with a strict focus on Return on Ad Spend (ROAS) for high-margin treatments and packages.
- Social Media Management (SMM): Direct paid and organic social to build awareness and deepen engagement on wellness package pages.
- Brand Integrity & Innovation.
- Content Governance & Brand Consistency: Hold central authority over content standards and brand consistency across the portfolio, setting the guardrails and approval frameworks that property teams work within to protect a single, coherent brand voice.
- Scientific & Clinical Integrity: Ensure all content reflects "Integrative Wellness" and "Longevity" standards, with full compliance to evidence-based protocols.
- Collateral Development: Direct the in-house Graphic Designer, site coordinators and AI tools to maintain a high-quality, on-brand library of digital and print assets.
- Market Intelligence: Track market and competitor trends to time revenue-focused promotions during low-occupancy periods and protect therapist productivity.
- PR & Strategic Collaborations.
- Thought Leadership: Support the Commercial Director in coordinating the global PR agenda to position mSpa as a wellness and longevity leader.
- Influencer & Brand Alliances: Identify and shortlist influencers and luxury brand partners for the Commercial Director's review.
- Media Relations: Help maintain relationships with key hospitality and wellness media, coordinating responses with the Commercial Director.
- Content & Channel Management.
- Content & Editorial Calendar: Own the cross-portfolio content and editorial calendar - producing for the flagship and setting the templates and standards that property teams build on.
- Social Content & Engagement: Plan, schedule and run organic social and community engagement for Bangkok LIFE, and govern standards for other units, using a social management tool (e.g., Sprout Social).
- Website Content & Marketing Automation: Create and publish brand.com content and run monthly EDMs in-house for the brands under direct ownership, with performance reporting.
- Tiered Creative Support: Provide full creative and copy production for Bangkok LIFE, quality-controlled templates and guardrails for LIFE/VIVID teams, and limited on-demand support to other units - directing rather than servicing established teams.
- Note: Accountabilities 4 (PR & Strategic Collaborations) and 5 (Content & Channel Management), shown in italics, are held on an interim basis to maintain lean operations. PR duties are intended to transition to a dedicated PR Manager, and content duties to a dedicated Content / Social Media Manager, should the portfolio scale or these requirements expand. Until then, content and creative output is delivered by directing the in-house graphic designer, supporting unit teams and using AI-assisted tools.
- Required Skills.
- Highly data-driven, able to own digital performance end to end and convert analytics into revenue and conversion gains.
- Core digital tools (must-have): Google Analytics 4 (GA4), Google Search Console and Google Ads.
- Familiarity across the wider stack, with depth in several: an SEO suite (SEMrush, Ahrefs or equivalent) and technical-audit tooling (e.g., Screaming Frog); reporting and visualisation (Looker Studio or equivalent); and paid social (Meta Ads Manager).
- Working command of content and channel tools (to direct, not personally produce, output): a social management/scheduling platform (Sprout Social, Hootsuite or equivalent), marketing automation/EDM tools (Mailchimp, GetResponse or equivalent) and design tools for quick turnarounds (Canva; basic Adobe Creative Suite an advantage).
- Able to operate a tiered portfolio model - executing hands-on for a flagship account while governing standards and quality for teams that run their own execution.
- Comfortable briefing an in-house designer and using AI tools to generate and refine copy and visuals; excellent command of written and spoken English.
- Bachelor's degree in Marketing, Communications, or Hospitality.
- At least 7+ years of senior marketing experience - including direct ownership of digital performance and revenue targets - ideally within luxury hospitality or wellness-oriented resorts.
- Additional personal attributes including; skills, qualities or behaviors.
- Entrepreneurial, data-led mindset that thrives on driving results in a fast-paced, publicly listed environment (the "Minor" fit).
- T-shaped" marketer - deep in digital performance, broad across content and social.
- Comfortable operating differentiated levels of involvement across a portfolio without diluting central authority.
- Able to orchestrate designers, AI tools and property teams to deliver output without producing every asset personally.
- Not the right fit? Set up email alerts as new job postings become available that meet your interest!.
Experience:
2 years required
Skills:
Digital Marketing, Creative Thinking, Graphic Design, Social media, Typography, Branding, English, Thai
Job type:
Full-time
Salary:
฿33,000 - ฿49,000, negotiable
- Thonglor, Bangkok, Thailand.
- About Masket Communications.
- Masket Communications is an integrated creative and digital agency based in Bangkok, specializing in creative campaigns, social-first content, influencer marketing, digital experiences, and integrated communication strategies.
- We believe creativity should do more than capture attention it should solve business challenges, build meaningful connections, and create lasting impact. At Masket, you'll work with a collaborative team of strategists, creatives, digital specialists, and account professionals to deliver ideas that move brands forward.
- The Opportunity.
- We are looking for a.
- Senior Art Director.
- who is passionate about creativity, visual storytelling, and brand building.
- In this role, you will lead the visual direction of integrated campaigns, mentor creative team members, and collaborate closely with Strategy, Account, Content, and Production teams to deliver high-impact creative solutions. You should be equally comfortable developing big campaign ideas, crafting compelling visual concepts, and ensuring exceptional execution from concept to final delivery.
- Lead the visual direction and creative execution of integrated marketing campaigns across digital, social media, branding, content, and offline channels.
- Develop compelling creative concepts, key visuals, campaign identities, and brand experiences that align with client objectives and business goals.
- Translate strategic insights into impactful visual communication and innovative campaign ideas.
- Collaborate closely with Copywriters, Strategic Planners, Account Managers, Designers, and Production teams throughout the creative process.
- Present creative concepts confidently to clients and internal stakeholders, clearly communicating the rationale behind each idea.
- Provide creative leadership, guidance, and constructive feedback to designers while maintaining high creative standards.
- Oversee projects from concept development through production, ensuring quality, consistency, and timely delivery.
- Stay ahead of design trends, social media culture, AI creative tools, consumer behavior, and emerging technologies.
- Participate in pitches, brainstorming sessions, and new business opportunities with fresh and strategic creative thinking.
- Participate in on-site campaign production and creative execution when required.
- Bachelor's degree or higher in Communication Arts, Graphic Design, Fine Arts, or a related field.
- At least 5 years of experience in an advertising or creative agency, with experience leading creative projects or teams.
- Strong portfolio demonstrating integrated campaigns, digital marketing, branding, and social-first creative work.
- Deep understanding of digital platforms, integrated marketing communications (IMC), campaign development, and brand communication.
- Excellent visual design skills with strong knowledge of typography, layout, branding, and creative direction.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign). Experience with motion graphics, Figma, or AI-powered creative tools is an advantage.
- Strong presentation, communication, and stakeholder management skills.
- Proven ability to manage multiple projects and deliver high-quality work under tight deadlines.
- Passionate about creativity, innovation, popular culture, and emerging advertising trends.
- Comfortable working on-location for photo and video productions.
- Native Thai communication skills with good English proficiency.
- Why Join Masket?.
- Work on integrated campaigns for leading local and regional brands.
- Collaborate with talented professionals across Strategy, Creative, Digital, Content, and Production.
- Enjoy the freedom to experiment with bold ideas, emerging technologies, and AI-powered creative workflows.
- Grow your career in a collaborative environment that values creativity, innovation, and continuous learning.
- Make a real impact by creating meaningful work that delivers business results.
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