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Bangkok, Marketing / Advertising
,Product / Brand Management
Marketing / Advertising,Product / Brand Management
Experience:
3 years required
Skills:
Market Research, Research, Creativity, English
Job type:
Full-time
Salary:
negotiable
- Implementation of marketing strategies: Responsible for localizing and executing marketing plans to strengthen the brand image and increase sales.
- Product launches: localization and execution of product launches & promotions.
- Brand communication: Develop advertising campaigns across the different offline and online touchpoints to increase brand awareness and maintain the brand image.
- Content creation: localize and generate content relevant for TG and market needs.
- Selling propositions: localize sales stories and value propositions ready to use for sales teams, based on consumer, customer, technical, Market Research and sales feedback.
- Collaboration with agencies: Work with advertising agencies, and other service providers to develop and implement communication campaigns.
- Performance measurement: Analyze the success of marketing activities based on KPIs such as increased sales, market share gain, or brand awareness.
- Market research: Conduct market analysis to identify trends, understand the competitive landscape and determine customer needs.
- Budget management: Responsible for managing the marketing budget and ensuring that resources are effectively utilized.
- YOUR SKILL.
- Master's degree in economics, international business or similar, ideally with a focus on marketing.
- Minimum 3-4 years of experience as brand assistant, brand coordinator or similar roles.
- Creativity and a spirit of innovation are among your strengths.
- Experience with brand communication and activation.
- Visual and written content creation.
- Commercially astute.
- In-depth knowledge of MS Office.
- An above-average degree of independence and ability to work in a team.
- Fluent in English language.
- At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
1 day ago
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Bangkok, Retail
,Marketing / Advertising
,Product / Brand Management
Retail,Marketing / Advertising,Product / Brand Management
Job type:
Full-time
Salary:
negotiable
- About TikTok.
- TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
- Why Join Us.
- Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
- Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
- To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team.
- Status quo? Never. Courage? Always.
- At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
- Join us.
- The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA.
- In this role you will develop an online marketing communication plan for promotion and branding campaigns. You will also be responsible for the end-to-end execution of online marketing ads.
- Coordinate with campaign managers to develop an online marketing communication plan for promotion campaigns (e.g. Mega Sales 9.9, Payday) and branding campaigns (e.g. TikTok Shop awareness).
- Plan the suitable ads objective, creative assets, target audience, and budget for different ads platforms, e.g. TikTok Ads, X, Display & Video 360, to achieve campaign objectives (awareness, traffic, orders).
- Stay up-to-date with the latest market trends and competitor movement to leverage opportunities to drive growth.
- Continuously improve contents via A/B testing and performance monitoring.
- Responsible for the end-to-end execution of online marketing ads, including creative assets development to suitable format for each ads type (static posts, short videos, ads text), budget management, tracking parameters setup, ads launch, and performance reporting.
- Regularly monitor ads launch and performance, and troubleshoot any issues related to ads launch and tracking parameters setup.
- Make data-driven decisions for content improvement and media budget optimization.
- Manage and allocate online marketing communication budget effectively, and optimize spending on key online marketing metrics (CPI, CPC, CPV, CPO) to maximize ROAS (Return on Ad Spend).
- Provide regular budget updates and forecasts to key stakeholders.
- Work closely with campaigns and marketing communication teams to ensure alignment of online marketing plans with promotion details, campaign objectives, and implementation timeline.
- Collaborate with the design team and external agencies for creative assets development with suitable formats for target audience of each ads platform.
- Cooperate with ad tech and analytics teams to report and provide insights on channel performance and propose action plans for future improvements.
- Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
- At least 3 years of working experience with hands-on experience in online marketing.
- Proficiency in online ads platforms and Excel or Sheets to interpret data and generate insights for content and media performance improvement.
- Strong executional ability, and high attention to detail for content accuracy.
- Excellent project management and stakeholder management.
- TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
27 days ago
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Huai Khwang, Bangkok, Marketing / Advertising
,Product / Brand Management
Marketing / Advertising,Product / Brand Management
Job type:
Full-time
Salary:
negotiable
- สนับสนุนการเติบโตของยอดขายแบรนด์ โดยปรับปรุงกระบวนการดำเนินงาน ค้นหาแนวทางแก้ไข และเพิ่มการมองเห็นบนแพลตฟอร์ม Lazada, Shopee, TikTok, Singha Online Website และช่องทางการขายอื่นๆ ทาง Online.
- วิเคราะห์ข้อมูลยอดขายและพฤติกรรมลูกค้า รวมถึงบริหารจัดการแผนงานเพื่อเพิ่มยอดขายและขยายฐานลูกค้าบนแพลตฟอร์มอีคอมเมิร์ซ.
- เจรจาต่อรองและพัฒนากลยุทธ์ทางการขาย ร่วมมือกับพันธมิตรทางธุรกิจเพื่อจัดหาข้อเสนอพิเศษและโปรโมชั่น พร้อมทำงานร่วมกับทีมการตลาดในการออกแบบแคมเปญเพื่อเพิ่มรายได้.
- วางแผนและดำเนินการปล่อยสื่อ ดูแลโฆษณา รวมถึงวิเคราะห์ผลเพื่อเพิ่มประสิทธิภาพ.
- สร้างและบริหารคอนเทนต์ ทั้งในรูปแบบวิดีโอ โพสต์ และ LIVE เพื่อเพิ่มการมีส่วนร่วมและสร้างการรับรู้แบรนด์.
- วางกลยุทธ์การตลาด โปรโมชั่น แคมเปญ และส่วนลด เพื่อกระตุ้นยอดขายและเพิ่มการรับรู้.
- จัดการและดูแลลูกค้าสัมพันธ์ (CRM) รวมถึงตอบแชทและคอมเมนต์อย่างมีประสิทธิภาพ.
- ประสานงานกับฝ่ายที่เกี่ยวข้องและ Influencer/KOL เพื่อเพิ่มการรับรู้แบรนด์และให้กระบวนการดำเนินงานเป็นไปอย่างราบรื่น.
- สำเร็จการศึกษาระดับปริญญาตรี ในสาขาการตลาด บริหารธุรกิจ หรือสาขาที่เกี่ยวข้อง.
- มีประสบการณ์ทำงาน 0-2 ปี ในสายงาน Key Account, Sales หรือ Customer Relationship Management (หากมีประสบการณ์จะได้รับการพิจารณาเป็นพิเศษ).
- ทักษะในการขายและเจรจาต่อรอง ได้อย่างมีประสิทธิภาพ.
- ความสามารถในการวิเคราะห์ข้อมูล และใช้งาน Excel, PowerPoint หรือซอฟต์แวร์ CRM ได้ดี.
- ทัศนคติที่ดี มีความคิดสร้างสรรค์ มีความคล่องตัว และสามารถทำงานภายใต้แรงกดดันได้.
- มีทักษะในการสื่อสารและการทำงานเป็นทีม พร้อมพัฒนาตนเองและเรียนรู้สิ่งใหม่.
4 days ago
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Bangkok, Marketing / Advertising
,Product / Brand Management
Marketing / Advertising,Product / Brand Management
Skills:
SQL, Research, Digital Marketing
Job type:
Full-time
Salary:
฿35,000 - ฿45,000, negotiable
- Lead and Manage Paid Campaigns: Plan, execute and optimize lower-funnel campaigns, including lead generation, web conversions and CPAs, across major platforms (Meta, Google, TikTok, Line etc.).
- Effectively communicate campaign insights, performance, and key learnings to the team on a weekly/monthly basis. Provide clear and actionable recommendations based on campaign performance and Return on Ad Spend (ROAS).
- Collaborate with team to ideate media strategies, target audience profiles, and ad c ...
- Take responsibility for campaign optimization, adjusting budget allocation to ensure efficient and effective use of resources. Propose new strategies and tactics to improve campaign performance and achieve desired outcomes.
- Be the main point of contact for local optimization, driving strategies aimed at increasing seller sign-ups while maintaining a strong focus on quality acquisition.
- Analyze data, dashboards, and SQL reports to evaluate campaign performance and ROI. Use insights to guide campaign improvements and ensure alignment with business goals.
- Conduct in-depth research to understand the target audience's behavior, consumer demand, and keyword trends to craft data-driven media campaigns.
- Work closely with regional PICs to implement local best practices and optimize campaigns to drive seller acquisition in specific regions.
- Generate ideas for ad creatives and specifications, ensuring campaigns are aligned with client goals and are optimized for performance.
- Experience in A/B testing and conversion rate optimization to improve campaign effectiveness.
- Excellent communication and interpersonal skills to coordinate with cross-functional teams.
- 2-3 years of working experience in a digital marketing, sales team management.
- Highly motivated willing to push or go extra mile to drive impact with high ownership.
- Excellent analytical skills and data visualization skills, SQL would be a plus.
- Bachelor s and/or Master s degree in a relevant field of study.
- Extensive knowledge and practical experience in Social Media Advertising - Proven project management and team leadership skills.
- Interest in startup culture, self-motivated, ability to work under pressure, highly responsible.
6 days ago
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Skills:
Sales, Business Development, Negotiation
Job type:
Full-time
Salary:
negotiable
- At least 3-5 years experience in Cloud/IT Product manager or Channel manager.
- Cloud business marketing or product experience.
- Business Development in Hyperscale and ICT Business.
- Responsible for ensuring the success of cloud products by growing their revenue and ensure smooth operation.
- Interaction and development of relations with representatives with hyperscale vendors to understand more about their business and their key success factors to work solutions with product development team and external team to make our business success.
- Development of a sales development strategy and key message for products and solutions based on products with our Product management.
- Negotiate and tracking deals with suggest product detail, promotion, special campaign communication etc. from product development team with sales team and work with marketing to develop matching initiatives to boost revenues.
- Focusing on solution offerings to be published on Vendor's Marketplace to advance organization's capabilities as well as to bring in more market revenues and solution rebates to corporate.
- To execute partner program benefit to drive sale or solution sale with implementation, adoption, and optimization of cloud services, ensuring successful outcomes for customers.
- Planning Go-to-Market activities to create opportunities around focused solutions to develop and achieve aspirational corporate targets.
- To coordinate with cross-functional team to identify issues and follow up on solutions.
- Able to follow through to ensure excellent quality of execution.
- In-depth understanding of seller insights and able to leverage these insights to build strong relationships with sellers and feedback to our team to improve the products and services.
- Driven to achieve team goals and is transparent to share ideas to help total team improve performance.
- Have high accountability and responsibility to follow through each task as well as high ownership of each product brand.
- At least 5 years experienced in Key Account, Online business, Business Development, Presale, Solution Sale or Product Management would be a plus (have product knowledge in AWS, Google, or Microsoft).
- Able to collaborate well with other team members.
- Tenacity to develop ideas independently and thrive in a fast-paced start-up environment.
- Strong communication skills and Negotiation Skill.
- Detail Oriented and Data Analysis.
- Public Cloud Product Specialist.
- Responsible for Product management on Public Cloud product strategy to maximize sales, revenue, market share and profit margins.
- well round knowledge in market analysis, addressable market, trends and drivers of Public cloud business in Thailand.
- Initiate new product development, product road map, Manage Product life cycle and co-develop GTM strategy.
- Understand e2e Enterprise business process from product sourcing, T&C, Contract to developing the process of sales ordering to after sales service.
- Responsible for managing business-to-business relationships with partners and vendors on public cloud domain.
- Manage product offerings, and competency to teams.
- Well knowledge on Public Cloud product offering. hands-on knowledge in using public cloud partner portal is a plus.
- Bachelor s degree or higher in an associated discipline.
- 2+ years experience in product management, pricing, and/or product marketing, business development, and / or related areas.
- Being a self-starter and can juggle multiple priorities and make things happen in a fast-paced, dynamic and often ambiguous environment.
- PC skills; Advance on Excel (Pivot table/Data analysis), Intermediate on Word/PowerPoint.
- Past experience Cloud/ Public Cloud experience or driving enterprise cloud product is a plus.
- Cloud Presales/ Cloud Solution Sales.
- Collaborate with the sales team to identify and qualify new customer opportunities in the cloud space.
- Conduct in-depth consultations with potential customers to understand their business goals, current IT environment, and cloud migration plans.
- Leverage your cloud expertise to architect and propose secure solutions that effectively address customer needs, considering medium to large enterprise customer requirements.
- Comprehensive understanding of cloud concepts including AWS, Azure, GCP, VMWare, and Local Cloud solutions.
- Apply your knowledge of Landing Zone design principles to create robust and secure cloud environments.
- Navigate the complexities of cloud deployment models (IaaS, PaaS, SaaS) and service models (Public, Private, Hybrid) to recommend the optimal solution for each customer.
- Craft compelling investment plans that quantify the ROI and cost savings associated with cloud adoption.
- Participate in proof-of-concept (POC) development and execution.
- Minimum of 5 years of experience in a technical field, with a focus on Security or Cloud computing.
- Strong understanding of cloud fundamentals and best practices for one of the major cloud platforms (AWS, Azure, GCP).
- Proven experience in architecting cloud solutions for medium to large enterprise customers.
- In-depth understanding of general security practices for cloud computing.
- Solid grasp of cloud concepts: AWS, Azure, GCP, VMWare, Local Cloud.
- Working knowledge of Landing Zone design principles.
- Proficiency in cloud deployment models (IaaS, PaaS, SaaS) and service models (Public, Private, Hybrid).
- Experience in developing strategic plans and investment proposals for cloud projects is a plus.
- A Cloud Certification (AWS, Azure, or Google Cloud Platform) is a strong advantage.
- Business Planning and Strategy Lead (Specialist).
- Develop and execute comprehensive business strategies to achieve company goals.
- Identify and analyze market trends and opportunities to inform strategic planning.
- Create and present business plans, proposals, and strategies to stakeholders.
- Execute and implement business strategies to ensure successful outcomes.**.
- Collaborate with cross-functional teams to ensure alignment and successful execution of business initiatives.
- Influence and work effectively across teams without direct authority.**.
- Work in a dynamic environment with a project or goal-based working style.
- Handle and manage business issues, prioritizing them effectively.
- Proactively identify potential business challenges and develop solutions to address them.
- Engage with enterprise customers to understand their needs and provide tailored solutions.
- Monitor and evaluate the effectiveness of business strategies and make adjustments as needed..
- Proven experience in business strategy, planning, and execution.
- Strong business acumen and understanding of enterprise customer needs.
- Excellent analytical and problem-solving skills.
- Ability to think proactively and address potential issues before they arise.
- Strong communication and presentation skills.
- Ability to work collaboratively with cross-functional teams.
- Degree in Business Administration, Marketing, or a related field.
- Experience in the Cloud or reseller business.**.
17 days ago
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Skills:
eCommerce, Excel, English, Korean
Job type:
Full-time
Salary:
negotiable
- Leads CE Online Business team to drive sales growth and deliver premium customer experience at Samsung eStore and be the top best-selling brands on Pure Player platforms in Thailand with the best of Samsung's wide range Product Portfolio.
- Develop and execute the online sales strategy for CE products, ensuring alignment with overall business objectives.
- Lead initiatives to enhance sales performance and profitability across D2C and Pure player platforms.
- Channel Management: Supervise the D2C channel team, including one sub-part manager and four sales specialists, focusing on customer experience and sales optimization.
- Manage pure-player accounts, supported by one sub-part manager, three sales specialists, and a performance marketing expert, ensuring channel growth and operational efficiency.
- Sales Performance: Achieve revenue and profitability targets across all online channels.
- Analyze and monitor KPIs, implementing data-driven improvements to drive growth.
- Cross-functional Collaboration: Coordinate with marketing, supply chain, and IT teams to enhance campaigns, ensure inventory availability, and optimize platform performance.
- Work with the performance marketing team to deliver tailored campaigns that maximize channel efficiency.
- Market Intelligence: Stay ahead of market trends, customer behavior, and competitor activities to refine online strategies.
- Utilize analytics and insights to identify opportunities and address challenges effectively.
- Qualifications Bachelor / Master degree with 10+ years of relevant work experience within a fast-growing eCommerce environment.
- Must be system oriented as well as computer literate and advanced user of MS Office applications (Excel, PowerPoint, Word, etc.).
- Proficiency in building clear and concise presentations to be used with C-Level Management.
- Strong analytical skills to be able to track and generate data-based insights on a weekly basis.
- Solid experience in directly managing the region's key pure players.
- Excellent analytical, problem-solving, commercial, and technical skills.
- Conceptual, strategic and must embrace being an owner and getting involved in the details of the business.
- Must possess interpersonal skills in order to build strong positive people relationships.
- Comfortable in a collaborative environment; flexible and open to ideas from all areas and levels of the organization.
- Ability to multitask efficiently, while being well organized and maintaining high attention to detail.
- High level of commitment and organization skills for handling high visibility projects efficiently without missing milestone delivery to top management.
- Excellent time management to work on tight deadlines and handle the pressure of last-minute requests.
- Ability to operate comfortably and optimally in a fast-paced and highly dynamic environment.
- Knowledge of e-commerce trends, competitive landscape, and digital customer experience.
- Experience as a category sales manager in the digital space with strong sales acumen.
- Comfortable interpreting sales and web traffic data and deriving actionable insights.
- Strong understanding of data reporting and digital advertising best practices.
- Possess an innovative and solutions-oriented mindset.
- Demonstrated ability to learn quickly, and manage change effectively.
- Strong understanding of market dynamics and technology.
- Excellent communication, presentation and interpersonal skills.
- Fluent in English (Korean is a plus).
- Skills and Qualifications
- Li-TSE
6 days ago
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Bangkok, Marketing / Advertising
,Product / Brand Management
,Sales
Marketing / Advertising,Product / Brand Management,Sales
Experience:
8 years required
Skills:
Sales, Financial Analysis, Python
Job type:
Full-time
Salary:
negotiable
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
- Experience with programming languages such as Python or R for data analysis and modeling.
- Preferred qualifications:Master's degree in Statistics, Econometrics, Data Science, Mathematics, or a related quantitative field.
- Experience with various MMM techniques (e.g. Bayesian MMM, time series regression, Machine learning).
- Experience in developing and implementing MMMs in a business environment, with understanding of statistical modeling techniques, including regression analysis, time series analysis, and causal inference.
- Understanding of the digital advertising and measurement ecosystem (e.g. attribution, experiments, data clean rooms, server-side API).
- Excellent communication skills, with the ability to present complex information to senior and C-level stakeholders.
- Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the direc tion and the strategy for how their advertising can reach thousands of users.As a Marketing Mix Modeling (MMM) Specialist at Google, you will play a pivotal role in empowering our clients to optimize their marketing investments through advanced statistical modeling and data-driven insights. You will be a trusted advisor, guiding clients through complex MMM analyses, translating technical findings into business strategies, and influencing executive-level decision-making. You will be responsible for driving the adoption of measurement methodologies and fostering a culture of data-driven marketing within Google and our client ecosystem.Our Large Customer Sales teams partner closely with many of the world's biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird's eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
- ResponsibilitiesLead Marketing Mix Modeling (MMM) Modeling and Analysis by consulting on MMM models using Python, R, or other statistical tools. Conduct analysis of marketing data to identify key drivers of performance and provide recommendations. Guide customers through modelling discussions, explaining statistical concepts to both technical and non-technical audiences.
- Serve as a consultant to clients, advising on measurement strategies and best practices. Build and maintain relationships with key stakeholders, including marketing executives and agency partners.
- Collaborate with sales, product, and customers teams to drive momentum on MMM conversations and unblock where needed. Partner with cross-functional teams to develop and implement new measurement methodologies and tools.
- Identify opportunities to improve Google's MMM capabilities and drive innovation in the field. Advocate for the adoption of advanced measurement techniques within the industry.
- Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See alsoGoogle's EEO Policy andEEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing ourAccommodations for Applicants form.
13 days ago
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