Shopee (Thailand) Co., Ltd.
Online Marketing Campaign Operations (Shopee)
atShopee (Thailand) Co., Ltd.Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
About the Team:
Job Description:
- Execution & QC: Coordinate with Strategy team and local teams to gather specific campaign requirements and creative assets. Responsible for the technical setup and quality control. Ensure accurate implementation of campaign namings and tracking parameters.
- Budget Management: Collaborate with Strategy team to allocate channel budgets and manage real-time pacing (daily/hourly) to ensure spend alignment.
- Campaign Strategy: Design and manage the campaign mix across channels. Manage branding reservations, including Brand Lift Study (BLS) setup.
- Performance Optimization: Maximize efficiency through bid adjustments, budget reallocations within campaign groups, and creative performance analysis.
- Test & Learn: Continuously learn from test results and update best practices to optimize campaign performance.
- Problem Solving: Troubleshoot delivery /performance issues internally and with external partners to overcome scalability bottlenecks.
- Reporting & Insights: Conduct weekly performance reviews and deepdives, providing data-driven insights and operational action plans to internal stakeholders.
- Operational efficiency - Collaborate with Ad Tech/ Product team to automate and streamline campaign setup and campaign management workflows.
Requirements:
- Experience: 2+ years of hands-on performance marketing experience (Google, Meta, TikTok); Mobile App UA experience is a plus.
- Technical Savvy: Good understanding of tracking, attribution models, and online advertising technologies.
- Analytical Mindset: Outstanding data-driven skills with the ability to translate complex metrics into business insights and clear operational actions.
- Execution Excellence: Exceptional organizational skills with a sharp eye for detail and the ability to meet deadlines in a fast-paced environment.
- Communication: Strong English proficiency and stakeholder management skills to work effectively across regional and local teams.
Experience required
- 2 years
Salary
- Negotiable
Job function
- Marketing / Advertising
Job type
- Full-time
Company overview
Shopee makes online shopping easy, secure and fuss-free. Shopee is a mobile focused modern marketplace where everyone can browse, shop and sell products of all kinds anytime and anywhere. Shopee is tailored for Southeast-Asian markets, combining the easiness of consumer driven ma ...
Why join us: Shopee is rapidly online shopping tech company in Thailand and other South East Asian markets. We do innovate on many fronts in online shopping, providing an unique opportunity to learn about ecommerce technologies and trends. We have a multinational and dynamic workplace with gr ...
Benefits
- Professional development
- Dental Insurance
- Five-day work week
- Flexible working hours
- Life Insurance
- Health Insurance
- Maternity leave
- Social Security
- Performance bonus
- Provident fund
- Learning & Development Opportunities
