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Skills:
English
Job type:
Full-time
Salary:
negotiable
- Initiate and manage brand campaign including communication strategy, media, digital, PR and partnership (small campaign, press conference or etc.).
- Implement 360 communication plan and manage cross-functional and agencies.
- Monitor all brand activities are smoothly executed and aligned with brand strategy.
- Analyze market and consumer data to evaluate brand and campaign performance.
- Track and manage marketing spending of assigned projects.
- Work with cross functional team including Sales& Trade marketing and Agencies to ensure effective execution.
- Support team on promotions and brand campaigns to drive engagement.
- Job Qualification.
- Degree in Marketing or related fields.
- Minimum 3 years experience in brand management (preferably FMCG or beverage).
- Knowledge of basic 360 marketing communications and media management.
- Excellent communication with ability to engage cross functional teams effectively.
- Fluent in English language.
- Management skills.
- Presentation and storytelling skills.
- P&L evaluation.
- Experience in using Sales data.
- Contact Information:-.
- ThaiDrinks Co.,Ltd.
- SangSom Building, Vibhavadi Rangsit, Chompon, Chatuchak, Bangkok.
Job type:
Full-time
Salary:
negotiable
- Manage integrated campaigns for both the Big C PLUS App and House Brand.
- Analyze metrics (CPI, CPR, CPA, MAU, retention) and provide optimization insights.
- Coordinate creative and brand communication for message alignment.
- Ensure brand consistency across all touchpoints.
- Collaborate cross-functionally (Marketing, Tech, CRM, Data, Creative, Operations).
- Prepare reports and campaign summaries for management review.
Skills:
Compliance, Social media, Finance, English
Job type:
Full-time
Salary:
negotiable
- Maintain and develop a consistent brand image and tone across all marketing channels.
- Supervise brand assets, visual communication, and ensure compliance with brand guidelines.
- Collaborate with internal design and content teams to deliver impactful and on-brand creatives.
- Strategy & Planning.
- Develop integrated marketing strategies aligned with business goals, brand positioning, and revenue targets.
- Identify key market trends, customer insights, and opportunities to drive business growth.
- Translate strategy into clear action plans with KPIs tied to sales performance and ROI.
- Events Planning & Execution.
- Plan and manage marketing events, activations, and collaborations that drive customer traffic and sales uplift.
- Work with Operations teams to ensure seamless execution and track event ROI.
- Analyze post-event results and identify best practices for continuous improvement.
- Campaign Planning & Execution.
- Lead the development and execution of creative campaigns across online and offline channels.
- Align campaigns with brand calendar, promotional periods, and outlet revenue goals.
- Track campaign results focusing on customer engagement, conversion rate, and sales impact.
- Marketing Plan & Budgeting.
- Develop and manage the annual marketing plan and budget in alignment with growth objectives.
- Allocate resources efficiently based on expected ROI and channel performance.
- Provide regular financial and performance reports to management.
- Digital & Performance Marketing.
- Oversee all digital channels including social media, website, paid media, influencers, and CRM.
- Track and optimize key digital KPIs such as engagement rate, cost per lead/acquisition, and conversion-to-sale ratio.
- Continuously improve marketing ROI and lower cost per customer acquisition.
- Data, Reporting & Presentation.
- Analyze and report on marketing effectiveness using dashboards and analytics tools.
- Provide monthly updates on key marketing metrics: traffic, engagement, conversion, and revenue contribution.
- Present insights and actionable recommendations to management.
- Revenue & Growth Accountability.
- Take ownership of marketing-driven revenue and growth KPIs (e.g., traffic increase, customer acquisition, repeat rate).
- Collaborate with Operations and Finance to track and analyze revenue performance by campaign.
- Marketing ROI: Increasing return on marketing spend..
- Customer Growth: YoY increase in customer base or visits..
- Revenue Contribution: Marketing-attributed sales uplift per campaign or activation..
- Ensure marketing efforts contribute directly to profitability and sustainable brand growth.
- Team Leadership.
- Lead, coach, and motivate the marketing team to deliver outstanding performance.
- Foster a data-driven, creative, and collaborative work culture.
- Manage team performance and development through clear objectives and feedback.
- Bachelor s or Master s degree in Marketing, Business Administration, or related field.
- Minimum 5-7 years of experience in marketing, preferably in F&B, lifestyle, or hospitality industries.
- Proven record of achieving measurable growth through marketing campaigns.
- Strong understanding of branding, customer behavior, and performance marketing.
- Highly analytical, commercially minded, and ROI-driven.
- Excellent leadership, communication, and presentation skills.
- Proficiency in English and Thai (both written and spoken).
Skills:
Data Analysis, Industry trends
Job type:
Full-time
Salary:
negotiable
- Loyalty Program Strategy: Develop a comprehensive loyalty program strategy using tools such as AIS Points, Serenade, and the myAIS app. Your goal is to enhance customer engagement.
- Data Analysis: Analyze customer behavior and transaction data to identify patterns and opportunities for loyalty initiatives.
- Segmented Marketing: Create segmented marketing strategies to target specific customer groups with personalized offers and communications.
- Strategic Partnerships: Establish and maintain partnerships with external businesses to enhance loyalty program offerings and expand market reach.
- Collaboration: Work closely with marketing, sales, and customer service teams to integrate loyalty strategies across all customer touchpoints.
- Performance Measurement: Measure and report on the effectiveness of loyalty programs, adjusting strategies based on data-driven insights.
- Innovation: Stay informed about industry trends and competitor loyalty initiatives to continually innovate and improve our loyalty offerings.
- Education: Bachelor s degree in Marketing, Business Administration, Economics, or a related field; Master s degree preferred.
- Experience: Minimum of 5 years in a strategic role focused on customer loyalty, preferably within telecommunications or banking sectors.
- Track Record: Proven success in developing and managing customer loyalty programs.
- Analytical Skills: Strong analytical skills with experience in data analysis and customer segmentation.
- Communication Skills: Excellent communication and interpersonal skills, with the ability to influence and engage diverse stakeholders.
- Proficient in CRM, data analysis tools, and loyalty management platforms.
Experience:
1 year required
Skills:
Analytical Thinking, Thai
Job type:
Full-time
Salary:
฿23,000 - ฿25,000, negotiable
- Develop and implement comprehensive marketing strategies to increase brand awareness, market share, and revenue.
- Conduct market research, competitor analysis, and customer behavior insights to identify new opportunities.
- Collaborate with cross-functional teams (e.g., Sales, Product, Creative) to align marketing strategies with business goals.
- Monitor and evaluate the performance of marketing campaigns using KPIs and analytics tools.
- Prepare and present strategic plans, reports, and recommendations to management.
- Stay updated with industry trends, emerging marketing tools, and digital platforms.
- Manage and optimize the marketing budget for maximum ROI.
- Support brand positioning and go-to-market strategy for new products or services..
- Bachelor s degree or higher in Marketing, Business Administration, or a related field.
- 2-5 years of experience in strategic marketing, strategic planning, or digital marketing.
- Strong analytical, problem-solving, and strategic thinking skills.
- Excellent communication and presentation skills.
- Ability to work independently and as part of a team.
- Experience in B2B or B2C marketing is a plus..
Skills:
Marketing Strategy, Negotiation, Microsoft Office
Job type:
Full-time
Salary:
negotiable
- Develop and execute marketing strategies, marketing tenant, promotion and advertising campaigns, events, and communication plan, including online and offline media to drive traffic, awareness, revenues and sales.
- Manage marketing budgets and costs according to annual allocations to ensure efficient usage of resources, where applicable.
- Define marketing campaign & PR objectives that appropriate for target audience.
- Lead the development and implementation of holistic marketing strategy especially in in-store activity, event marketing and media planning.
- Work closely with retail team, agencies, trade partners, to ensure desired business result..
- At least 5 years of experience in marketing, promotion, events, or related fields.
- Bachelor s degree in Marketing, Business Administration, or related fields.
- Good communication, presentation as well as negotiation skills.
- Proficient skills in Microsoft Office Suite (Excel, PowerPoint, Word).
- Proactive and committed to delivering results in a fast-paced.
- Location: The Mall Korat.
Skills:
Finance, Procurement, English
Job type:
Full-time
Salary:
negotiable
- Administrative Support: Co-ordinate with Local MKT team in each market and OSP Finance HQ to ensure all payment processes happen on time.
- Marketing Support: Co-ordinate with external suppliers and internal procurement to prepare marketing materials/supplies needed.
- Vendor & Partner relations: Register new vendors, organize cross-functional team/suppliers meeting.
- Others: Perform other related duties as assigned e.g. assist on business trip and accommodation booking as well as trip expense reimbursement.
- Bachelor s degree in business administration or related field with 1-2 years of experience.
- Fresh graduation is also welcomed.
- Good command of English.
- Good interpersonal skills, positive attitude and service-minded.
Experience:
3 years required
Skills:
Digital Marketing, Email Marketing / Newsletters, Content Creator, English
Job type:
Full-time
Salary:
negotiable
- OPTIMA Training & Consulting is the Leading provider of innovative training solutions that focus on Sales & Leadership performance. Our mission is to help companies grow by ensuring their Sales Force performs at their best through ongoing training programs that are practical and tailor-made for each client, using blended learning methods for maximum efficiency, users adoption and measurable results.
- The Marketing Executive will have a key role in the development of the company's brand while generating inbound leads through multiple marketing channels, such as Websi ...
- create awareness and develop the OPTIMA brand
- communicate with target audiences, build and develop customer relationships
- help with marketing plans, advertising, direct marketing and campaigns
- organize and attend events such as conferences, seminars, exhibitions, and networking functions
- support the Managing Director in delivering agreed activities
- source advertising opportunities and manage Google ads campaigns to ensure ROI
- work closely with external agencies to design marketing materials such as website, brochures, etc.
- write and proofread marketing copy for both online and print campaigns (both Thai & English)
- produce creative content, including videos and blog posts
- run social media channels (e.g. Twitter, Facebook and LinkedIn) to enhance audience engagement
- source and secure sponsorship
- liaise with designers and printers and organize photo/video shoots
- arrange the effective distribution of marketing materials
- maintain and update customer databases
- conduct market research, for example using customer questionnaires and focus groups
- develop relationships with key stakeholders both internal and external
- Reports directly to Managing Director.
- Very savvy with digital marketing and social media strategies
- Outgoing personality, Goal oriented, and Passionate about Learning & Self-development
- Can work autonomously and take initiatives
- Fluent in Thai with good level of English (CEFR level B2).
- Friendly working environment, where you will have a chance to work autonomously, take initiatives and manage your own projects from start to finish
- Opportunity to learn/develop your skills and expertise related to Marketing, Sales, Coaching & Training
- Position is evolutive for talented employees who have proven their ability to deliver results and think strategically.
- Working hours: Monday - Friday, 9:00 - 18:00.
Job type:
Full-time
Salary:
negotiable
- Brand & Communication Strategy.
- Develop and execute marketing communication plans across all channels to support own brand growth.
- Create and manage content calendars, campaign briefs, and creative development and production.
- Campaigns, Events & Activations.
- Plan and lead product launches, events, and in-store activations to boost visibility and customer engagement.
- Ensure consistent execution across offline and online media assets.
- Trade Marketing.
- Design and implement promotion mechanics tailored to shopper behavior and category goals.
- Source and manage promotional premiums, ensuring timely delivery and cost control.
- Monitor promotion effectiveness and track sales uplift to optimize future planning.
- Cross-functional Collaboration.
- Work closely with cross-functional teams to ensure seamless execution and alignment.
- Market Analysis & Insights.
- Analyze consumer trends and competitor activities to guide campaign planning and brand positioning.
- Monitor campaign performance to refine strategy and execution.
- Budget & Vendor Management.
- Manage and optimize marketing budgets.
- Coordinate with external parties to ensure quality and cost efficiency..
- Key skills.
- Bachelor s degree in Marketing, Business, or related field.
- 5+ years of experience in brand, marketing, or trade marketing preferably in retail, wholesale, or FMCG sectors.
- Strong experience in integrated campaign planning and trade promotion development.
- Proven ability to manage agencies, suppliers, and internal stakeholders.
- Excellent communication in Thai and English, with strong attention to detail.
- Analytical, creative, and highly organized with the ability to manage multiple projects independently and simultaneously.
Skills:
Microsoft Office, Excel
Job type:
Full-time
Salary:
negotiable
- ตรวจสอบความถูกต้องของเอกสารสั่งซื้อและสั่งจ่ายงานกิจกรรมกีฬา เช่น ฟุตบอล (26 สโมสร), ลักบี้, มวย, กอล์ฟ, MotoGP และกิจกรรมอื่น ๆ ที่แผนกจัดทำขึ้น.
- ติดตามการใช้งบประมาณกิจกรรมให้สอดคล้องกับข้อกำหนดในสัญญา รวมถึงการตรวจสอบประโยชน์ (benefit) ที่ระบุไว้ในข้อตกลง และแผนการใช้ POSM โดยรวม.
- มอบหมายและดูแลการควบคุมงบประมาณภาพรวมของกิจกรรมต่าง ๆ.
- ดูแลและตรวจสอบความถูกต้องของเอกสารสัญญาที่เกี่ยวข้อง.
- วางแผนและดูแลการบริหารจัดการ Benefit ที่นำเสนอ เพื่อให้เกิดความคุ้มค่า เช่น การนำบัตรกอล์ฟหรือกิจกรรมกีฬามาจัดทำกิจกรรมที่ส่งเสริมยอดขาย.
- ตรวจสอบรูปแบบ สี และองค์ประกอบต่าง ๆ ของงานตามหลักการเบื้องต้น และแจ้งประเด็นที่พบให้ผู้จัดการทราบ สำหรับงาน Benefit ตามสัญญาที่มีการขอผลิตใหม่หรือเป็นงานสั่งซ้ำ.
- ลงพื้นที่เพื่อดูแลและประเมินผลการจัดกิจกรรมต่าง ๆ ที่เกิดขึ้น.
- ปริญญาตรีในสาขา การจัดการอีเวนต์, การโรงแรม, บริหารธุรกิจ หรือสาขาที่เกี่ยวข้อง.
- มีประสบการณ์ในการทำงานเป็น ผู้ประสานงานอีเวนต์ หรือในบทบาทการบริหารจัดการเอกสารและงานธุรการ.
- ประสบการณ์ในการจัดการอีเวนต์และดูแลเอกสารที่เกี่ยวข้อง เช่น สัญญา, ตารางเวลา, ใบแจ้งหนี้, รายงานต่างๆ.
- สามารถใช้โปรแกรม Microsoft Office (Word, Excel, PowerPoint), Google Workspace และโปรแกรมจัดการอีเวนต์ต่างๆ.
- สอบถามเพิ่มเติม:.
- สำนักทรัพยากรบุคคล.
- บริษัท ช้างอินเตอร์เนชั่นแนล จำกัด (สำนักงานใหญ่).
- อาคารไทยเบฟควอเตอร์ ชั้น 8,9 ถนนรัชดาภิเษก แขวงคลองเตย เขตคลองเตย กรุงเทพมหานคร 10110.
Skills:
Marketing Strategy, Negotiation, Microsoft Office
Job type:
Full-time
Salary:
negotiable
- Develop and execute marketing strategies, marketing tenant, promotion and advertising campaigns, events, and communication plan, including online and offline media to drive traffic, awareness, revenues and sales.
- Manage marketing budgets and costs according to annual allocations to ensure efficient usage of resources, where applicable.
- Define marketing campaign & PR objectives that appropriate for target audience.
- Lead the development and implementation of holistic marketing strategy especially in in-store activity, event marketing and media planning.
- Work closely with retail team, agencies, trade partners, to ensure desired business result..
- At least 2 years of experience in marketing, promotion, events, or related fields.
- Bachelor s degree in Marketing, Business Administration, or related fields.
- Good communication, presentation as well as negotiation skills.
- Proficient skills in Microsoft Office Suite (Excel, PowerPoint, Word).
- Proactive and committed to delivering results in a fast-paced.
Experience:
No experience required
Skills:
Enthusiastic, Adobe Illustrator, Digital Marketing, High Responsibilities, Graphic Design, Thai, English
Job type:
Full-time
Salary:
฿18,000 - ฿40,000, negotiable
- Overseeing, executing & managing all aspects of graphics & marketing, both online & offline.
- Handling all social media & public digital accounts & outlets.
- Handling all exhibition & print materials such as standees, brochures & product catalogues.
- Updating & maintaining our websites through Wordpress.
- Regularly coordinating with all sales teams to consistently develop the company s brands.
- Fluent in Thai & English.
- Full proficiency in digital marketing & graphic design knowledge & tools.
- Expertise in Adobe software.
- Great self-initiation & self-motivation.
- Ability to think outside the box in both design & business strategy.
- Preference given if you are familiar with Wordpress.
- Is This Job for You.
- This job is for someone who is starting out or want to gain more experience in both digital marketing & graphic design.
- This job is fit for those who want to lead & oversee complete projects from start to finish.
- This job is for someone who is eager to learn & pick up new skills in a fast-paced & collective work environment.
- Rapos Group is a family-owned enterprise established in 1988 in Thailand. Our group is engaged in the textiles, chemicals & hospitality industries with multiple business units under the three.
- In textiles, Rapos (Thailand) Co., Ltd. (www.rapos.com) & associated companies is the leading supplier of manufacturing raw material for garment factories.
- In chemicals, Cleanfirm Co., Ltd. (www.cleanfirm.co.th) is engaged in the business of cleaning supplies distribution for hotels, restaurants & commercial spaces.
- In hospitality, our portfolio consists of 4 hotels & 500 rooms, specializing in the luxury boutique segment, as well as a number of renowned upscale F&B outlets.
- If this job sounds like you, we look forward to seeing your application!.
Experience:
1 year required
Skills:
Research, Excel
Job type:
Full-time
Salary:
negotiable
- Department: Marketing.
- Company: บริษัท จีเอ็มเอ็ม มิวสิค จำกัด (มหาชน).
- Execute offline media strategies for concerts and festivals.
- Negotiate with media owners and service providers to secure optimal placements and pricing.
- Research and monitor offline media trends that align with the target audiences of concerts and festivals.
- Coordinate with suppliers and business partners to ensure media advertisements align with the planned strategy.
- Oversee the installation and deployment of media advertisements on-site to ensure effective execution..
- Bachelor s degree or higher in Marketing, Mass Communication, Business Administration, or a related field.
- At least 1-3 years of experience in the media industry or as a project coordinator within the concert, event, or festival industry.
- Proficiency in MS Office (Word, Excel, PowerPoint), including advanced Excel functions.
- A strong understanding of target audience behavior for concerts and festivals, with the ability to select appropriate offline media channels.
- Ability to work under pressure and manage multiple projects simultaneously.
- ประสบการณ์ 1 ปีขึ้นไป.
- จำนวน 1 อัตรา.
Experience:
No experience required
Skills:
Digital Marketing, Marketing Strategy, Social Media Management, Branding, Graphic Design, English, Thai
Job type:
Full-time
Salary:
฿18,000 - ฿40,000, negotiable
- Overseeing & managing all marketing aspects of both companies.
- Spearheading the enhancement of the branding of both companies & their respective product lines.
- Managing both companies' digital channels including social media platforms & websites.
- Managing both companies' e-commerce platforms.
- Managing all offline marketing projects of both companies, such as sales materials.
- Creating content in Thai & English for all marketing materials.
- Working closely alongside the group's executives as well as other departments in order to strategize & execute effective marketing strategies to drive the organization & brand value forward.
- Fluent in Thai & English.
- Experience in marketing, especially digital marketing.
- Understanding of business & equal understanding of branding and/or design.
- Detail-oriented & self-motivated.
- Highly knowledgeable in managing social media & e-commerce platforms.
- A bonus if profficient in Wordpress.
- A bonus if profficient in Adobe softwares.
- Is This Job for You.
- This job is for someone who wants to work for both an established company in transformation & a startup.
- This job is for someone who is interested to grow in marketing & business development.
- This job is for someone who wants to take on a role to oversee the entire scope of a company's core function.
- This job is for someone who is motivated to learn more about how business, design & strategy intersect, working closely with the company's executives.
- Rapos Group is a family-owned enterprise established in 1988 in Thailand. Our group is engaged in the textiles, chemicals & hospitality industries with multiple business units under the three.
- In textiles, Rapos (Thailand) Co., Ltd. (www.rapos.com) & associated companies is the leading supplier of manufacturing raw material for garment factories.
- In chemicals, Cleanfirm Co., Ltd. (www.cleanfirm.co.th) is engaged in the business of cleaning supplies distribution for hotels, restaurants & commercial spaces.
- In hospitality, our portfolio consists of 4 hotels & 500 rooms, specializing in the luxury boutique segment, as well as a number of renowned upscale F&B outlets.
- If this job sounds like you, we look forward to seeing your application!.
Experience:
2 years required
Job type:
Full-time
Salary:
negotiable
- Department: Marketing.
- Company: บริษัท จีเอ็มเอ็ม มิวสิค จำกัด (มหาชน).
- Develop sales strategies and monthly, quarterly, and annual sales promotion activities plans.
- Organize marketing promotion activities.
- Introduce new sales packages or monthly packages that meet market demands.
- Work with the sales department to achieve monthly plans as scheduled.
- Summarize sales figures according to quotas and promotional items.
- Project timeline management with budget management..
- Bachelor's Degree in any related field.
- Team management experienced is required.
- Have at least 2-5 years of experience in Trade Marketing, Trade Activation or any related fields.
- Knowledgeable in analyzing sales figures, expenses, and suitable types of sales promotion items.
- Able to travel and work in different provinces..
- ประสบการณ์ 2 ปีขึ้นไป.
- จำนวน 1 อัตรา.
Skills:
Excel, Project Management, English
Job type:
Full-time
Salary:
negotiable
- Plan and lead platform campaign strategies, including Double Digit and Payday Sales, to achieve key business goals (platform GMV, buyer growth, and budget efficiency).
- Develop and manage campaign budgets, ensuring allocations are aligned with business priorities and targets.
- Analyze market trends and competitor campaigns to identify growth opportunities and continuously improve campaign mechanics and value propositions.
- Track campaign OKRs, budget utilization, and P&L to drive target achievement.
- Analyze campaign performance, and turn insights into clear, actionable plans for continuous improvement.
- Identify and address performance gaps proactively, collaborating with stakeholders to make necessary adjustments.
- Collaborate with Category Marketing, Platform Operations, Creator Management, and other business teams to leverage resources and insights for stronger campaign planning and strategy.
- Build strong communication and alignment across teams to ensure all stakeholders are working toward shared campaign goals.
- Provide regular updates to key stakeholders, including campaign performance, budget forecasts, learnings, and action plans.
- Manage and guide the team for end-to-end execution of campaign initiatives, including promotion planning, subsidy management, seller and creator supply planning, and visibility management.
- Lead and mentor campaign team members, fostering a culture of ownership, curiosity, and continuous learning.
- Set clear goals and priorities, provide regular feedback, and ensure the team stays aligned with overall business objectives.
- Bachelor's degree in Business, Economics, Marketing, or a related field; Master's degree is a plus.
- 5 years+ of work experience with a focus on campaign management and e-commerce business.
- High level proficiency in English and Thai to communicate with cross-functional stakeholder.
- Proficiency in analyzing and managing complex data sets using Excel.
- Excellent leadership, project management, and stakeholder management skills.
Experience:
5 years required
Job type:
Full-time
Salary:
negotiable
- Head of Business Marketing, Thailand
- Bangkok
- Employment Type
- Regular
- Job Code
- A108115A
- Team Introduction
- Our Team aims to help businesses and brands unleash their creative side, connect with our audience, and drive revenue and growth. We are looking for an excellent marketer to help us listen better, be more agile and continually look for ways to deliver real value to all our stakeholders, internal and external, and across the region.
- As Global Business Marketing Lead for Thailand, you will be leading and building the marketing team behind commercial business that amplifies our mission of "Inspire Creativity and Bring Joy". This role oversees two core disciplines Integrated Marketing Communications (IMC) and Commercial Partnership Solutions (CPS) to strengthen the TikTok For Business brand, drive strategic marketing initiatives, and deliver CPS revenue in close partnership with the Sales team.
- We are seeking a marketing leader with a strong track record in business marketing and commercial impact. You will be responsible for defining market strategy, nurturing team capabilities, and partnering with the Country General Manager and cross-functional teams to translate marketing strategies into scalable programs, tools, and client solutions.
- This position reports to the Greater APAC Global Business Marketing Lead.
- Partner with Greater APAC Business Marketing leadership to translate regional strategy into relevant plans and initiatives, collaborating with the Country General Manager to achieve market commercial objectives.
- Serve as a trusted partner to the Country General Manager, providing strategic marketing guidance to drive revenue growth and ensure brand and cultural alignment.
- Manage the team in Thailand, consisting of Marketing Managers and Commercial Partnership Solutions Managers, to deliver marketing programmes, initiatives and commercial packages with the aim of growing brands' investment on TikTok.
- Develop "TikTok For Business" brand strategy and create go-to-market guidelines for all upcoming activities, position TikTok as the leading media platform for domestic and global brands, and deliver messaging via various media channels and B2B touch points.
- Oversee marketing functional areas including marketing strategy, marketing communications, event production, creative and brand strategy, and commercial partnership development.
- Collaborate with peer sales leaders to drive industry and market engagement to influence brand and commercial outcomes.
- Closely collaborate with TikTok's regional and global marketing teams to adopt best practices and share success. Drive managerial processes: annual planning, budget prioritisation, impact measurement in Thailand.
- 8-10 years of experience in marketing or media, with strong data-driven, analytical, and commercial acumen; experience leveraging marketing channels and campaigns to drive results and own revenue targets preferred.
- Experience in business marketing and commercial partnerships, content solutions or sponsorships with at least 5 years of experience managing a team of 10 or more.
- Strong understanding of digital marketing, especially the mobile, social landscape in Thailand.
- Experience working with both B2B and B2C customers in an international environment.
- Demonstrated ability to manage multiple projects under tight deadlines in a fast-paced environment.
- Self-starter, fast learner who is detail-oriented and has critical thinking. Ability to navigate change and ambiguity in a fast-paced environment.
- Strong communication skills, positive attitude, and a collaborative mindset.
- Preferred Qualifications
- Experience of building and leading a marketing and brand department at a commercial organisation.
- Experience managing change and working in a fast-paced startup environment.
- Experience working with global partners in different time zones and cultures.
- Superb understanding of TikTok's owned-and-operated properties is preferred.
- Job Information
- About TikTok
- TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
- Why Join Us
- Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
- We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
- Diversity & Inclusion
- TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Skills:
Sales, Product Development, Procurement
Job type:
Full-time
Salary:
negotiable
- Analyze market trends, consumer behavior, and competitor insights to develop proactive strategies for customer acquisition.
- Develop retention strategies and CRM programs to increase customer loyalty and lifetime value.
- Product Portfolio Strategy & Lifecycle Management.
- Define product strategies that align with market needs, and manage the full product lifecycle.
- Collaborate with product development and procurement teams to select high-potential items and enhance product value.
- Multi-Channel Sales & Distribution Management.
- Plan and manage both offline (physical stores) and online (e-Commerce) sales, including B2B channels.
- Explore and develop new sales opportunities via emerging platforms such as marketplaces, mobile apps, and franchising.
- Brand & Marketing Communications Management.
- Drive consistent brand communication across all platforms, aligned with brand positioning.
- Supervise advertising, public relations, digital marketing, and brand image campaigns.
- Team Development & Leadership.
- Structure and lead agile marketing and sales teams aligned with business goals.
- Foster team capability through continuous skill development, career path planning, and succession management.
- Strategic Partnership Development.
- Build partnerships with automotive brands, relevant product suppliers, insurers, and after-sales service providers to boost sales value.
- Negotiate commercial terms that benefit the organization and support long-term collaboration.
- Data Analytics & Performance Measurement.
- Oversee analytics of sales performance, campaign effectiveness, and customer behavior to support strategic planning.
- Prepare sales and marketing performance reports for executive management.
- Budget Control & Risk Management.
- Manage sales and marketing budgets efficiently within the defined framework.
- Anticipate market risks and proactively plan mitigation strategies.
- Bachelor s degree or higher in Marketing, Business Administration, or a related field.
- A Master s degree in Strategic Marketing, Brand Management, or Digital Business is a plus..
- Minimum 12 years of experience in senior marketing and sales roles.
- Proven track record in industries such as retail, automotive, spare parts, or related FMCG sectors.
- Strong leadership experience in managing large teams and driving omni-channel marketing initiatives..
Skills:
Tableau, Power BI
Job type:
Full-time
Salary:
negotiable
- จัดเตรียมข้อมูลและวิเคราะห์พฤติกรรมและประวัติการซื้อสินค้า คัดเลือกลูกค้ากลุ่มเป้าหมายและประมาณการณ์ค่าใช้จ่ายและยอดขายในการทำโปรโมชั่นส่งเสริมการขายสำหรับลูกค้าเฉพาะบุคคล.
- จัดทำโปรโมชั่นส่งเสริมการขายสำหรับลูกค้าเฉพาะบุคคลแบบครบวงจร (End-to-End) โดยจัดเตรียมข้อมูลกลุ่มเป้าหมาย และส่วนลด, สร้างแคมเปญในระบบ, สื่อสารโปรโมชั่นไปยังสาขาและผู้เกี่ยวข้อง, แจ้งข้อมูลโปรโมชั่นส่งเสริมการขายให้ลูกค้าทราบผ่านสื่อต่างๆ และรับเรื่องร้องเรียน และแก้ไขให้ลูกค้า หรือสาขา กรณีพบปัญหาที่เกี่ยวกับโปรโมชั่นส่งเสริมการขาย.
- จัดทำรายงานวัดผลของโปรโมชั่นส่งเสริมการขาย วิเคราะห์ผลของแคมเปญเพื่อนำข้อมูลไปใช้ในการพัฒนาโปรโมชั่นในครั้งต่อไป เพื่อให้ได้ผลลัพธ์สูงสุด.
- วุฒิปริญญาตรีขึ้นไป สาขาการตลาด สถิติ หรือเศรษฐศาสตร์.
- มีประสบการณ์ 5-8 ปี ด้านการตลาด หรือ CRM.
- มีทักษะในการใช้ภาษาอังกฤษที่ดีทั้งในด้านการเขียน, การอ่าน, และการพูด.
- ทักษะการใช้คอมพิวเตอร์: เชี่ยวชาญในการใช้โปรแกรม MS Access, MS Excel, MS PowerPoint, Tableau, Power BI.
- มีใจรักการบริการและมีความสามารถในการบริการลูกค้า.
Marketing - General Job Description and duties.
Marketing Overview:Marketing is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It is a process of researching, promoting, selling, and distributing a product or service. It is also a way of connecting with customers and understanding their needs and wants. Marketing involves creating a brand, developing a product or service, and then communicating the value of that product or service to potential customers.
Common Responsibilities:
Developing Strategies:
Developing strategies to reach target audiences and increase sales.
Researching Markets:
Conducting market research to identify customer needs and preferences.
Creating Content:
Creating content for websites, blogs, and social media.
Managing Campaigns:
Managing campaigns to promote products and services.
Analyzing Data:
Analyzing data to measure the effectiveness of campaigns.
Building Relationships:
Building relationships with customers and partners.
Managing Budgets:
Managing budgets to ensure campaigns are cost-effective.
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