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ประสบการณ์:

1 ปีขึ้นไป

ทักษะ:

Marketing Strategy

ประเภทงาน:

งานประจำ

• Develop and execute marketing strategies tailored for both BACC and BTT branches.
• Analyze location-specific audiences and build localized engagement campaigns.
• Brand, Shop & Community Collaborations.
• Plan and build co-promotions with nearby brands, shops, and communities in the Siam and Banthatthong area.
• Create collaborative campaigns that enhance visibility and attract foot traffic.
• Campaign Calendar.
• Develop quarterly and yearly marketing plans linked to local happenings, trends, and events around Siam and Banthatthong.
• Ensure the brand remains relevant and aligned with cultural moments and seasonal buzz.
• Tourism Marketing.
• Create outreach plans and communication strategies for Chinese and international tourists near the Banthatthong area.
• Collaborate with travel, F&B, and lifestyle businesses to design packages or experiences.
• Events & Space Activation.
• Ideate and plan photobooth-related events and pop-ups.
• Develop engaging event formats that resonate with Gen Z and art-loving communities.
• BTT Multi-use Space Strategy.
• Propose creative ideas for using BTT branch space beyond photobooth workshops, talks, private shoots, etc.
• Build a rentable space model, including pricing structure and user experience design.
• Have 1-3 years experience in marketing, event planning, or brand partnerships.
• Are a trendspotter who understands Gen Z culture, tourism patterns, and the Bangkok creative scene.
• Can take initiative, think strategically, and execute collaboratively.
• Are comfortable using planning and communication tools (Google Suite, Notion, Canva, etc.).
• What You ll Get.
• A creative, collaborative team who values your input.
• Freedom to explore new ideas and own your campaigns.
• Growth opportunities in a fast-evolving business.
• Employee perks including photobooth access, merch, and creative workshops.

ประสบการณ์:

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ทักษะ:

Market Research, Marketing Strategy, English

ประเภทงาน:

งานประจำ

• Developing, planning and implementing marketing strategy including product and communication of project assignment.
• Control and manages budget of each project assigned.
• Identify marketing opportunities by studying consumer requirements, defining market, competitor analysis, forecasting projected business and establishing targeted market share.
• Contact and coordinate with customer, supplier and agency in order to process the plan assigned.
• Manage project portfolio of assigned products, promote short and long term plan to ensure project achievement.
• Dealing with supplier to produce the marketing tool for corporate campaign.
• Overseeing all communication, public relation, and promotional activities selected to support Brand and marketing strategy.
• Fresh Graduate are welcome.
• Bachelor s or higher degree in Marketing or Business Administration, Mass communication, or related field.
• Experience in marketing with background in real estate would be an advantage.
• Creative, initiative, proactive, result and customer oriented.
• Strategic thinker with good interpersonal skills.
• Able to work well under pressure atmosphere.

ประเภทงาน:

งานประจำ

• About TikTok.
• TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
• Why Join Us.
• Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
• Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
• To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team.
• Status quo? Never. Courage? Always.
• At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
• Join us.
• The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA.
• In this role you will develop an online marketing communication plan for promotion and branding campaigns. You will also be responsible for the end-to-end execution of online marketing ads.
• Coordinate with campaign managers to develop an online marketing communication plan for promotion campaigns (e.g. Mega Sales 9.9, Payday) and branding campaigns (e.g. TikTok Shop awareness).
• Plan the suitable ads objective, creative assets, target audience, and budget for different ads platforms, e.g. TikTok Ads, X, Display & Video 360, to achieve campaign objectives (awareness, traffic, orders).
• Stay up-to-date with the latest market trends and competitor movement to leverage opportunities to drive growth.
• Continuously improve contents via A/B testing and performance monitoring.
• Responsible for the end-to-end execution of online marketing ads, including creative assets development to suitable format for each ads type (static posts, short videos, ads text), budget management, tracking parameters setup, ads launch, and performance reporting.
• Regularly monitor ads launch and performance, and troubleshoot any issues related to ads launch and tracking parameters setup.
• Make data-driven decisions for content improvement and media budget optimization.
• Manage and allocate online marketing communication budget effectively, and optimize spending on key online marketing metrics (CPI, CPC, CPV, CPO) to maximize ROAS (Return on Ad Spend).
• Provide regular budget updates and forecasts to key stakeholders.
• Work closely with campaigns and marketing communication teams to ensure alignment of online marketing plans with promotion details, campaign objectives, and implementation timeline.
• Collaborate with the design team and external agencies for creative assets development with suitable formats for target audience of each ads platform.
• Cooperate with ad tech and analytics teams to report and provide insights on channel performance and propose action plans for future improvements.
• Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
• At least 3 years of working experience with hands-on experience in online marketing.
• Proficiency in online ads platforms and Excel or Sheets to interpret data and generate insights for content and media performance improvement.
• Strong executional ability, and high attention to detail for content accuracy.
• Excellent project management and stakeholder management.
• TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.