About the role

We are looking for an Online Marketing & Lead Management Specialist to drive digital lead generation and conversion across multiple online channels. You will manage digital campaigns, optimize lead quality and conversion performance, and leverage data to improve customer acquisition and marketing ROI.

🎯 What you'll be doing

• Manage end-to-end digital lead generation across Website, Facebook Lead Ads, TikTok Lead Gen, and LINE OA.

• Implement lead scoring to prioritize high-intent leads, such as test drive requests, for dealer follow-up.

• Monitor and optimize lead conversion rates from initial click through showroom visits and final bookings.

• Manage paid media campaigns across Meta, Google, and TikTok, with a focus on lead volume and lead quality.

• Analyze campaign performance to identify high-performing channels and improve marketing ROI.

• Utilize LINE OA for lead nurturing, including automated replies and rich menu setup.

• Maintain and update the company website, including car models, technologies, promotional content, and landing pages.

• Optimize landing pages to improve conversion rates, such as test drive registration.

• Adjust campaign artwork while ensuring compliance with brand guidelines.

✅ What you'll need

• Bachelor's Degree in Marketing, Business Analytics, or a related field.

• At least 3 years of experience in Digital Marketing or Lead Generation.

• Experience with CRM or Lead Management Systems, such as Salesforce, HubSpot, or Bitrix24.

• Experience managing website CMS and basic knowledge of SEO and Google Analytics (GA4).

• Basic design skills using Photoshop, Illustrator, Canva, or similar tools.

• Strong analytical, communication, and problem-solving skills.

• Native Thai speaker with good English or Chinese communication skills.

• Strong attention to detail and ability to work effectively under pressure.