เงื่อนไขการค้นหา

ประสบการณ์:

9 ปีขึ้นไป

ทักษะ:

Branding, Digital Marketing, Project Management, English

ประเภทงาน:

งานประจำ

• Increasing brand awareness of Sephora as well as strengthening our positioning as the most loved omni-channel beauty retailer in Thailand; coordinating with global and regional teams to align on Sephora branding strategy.
• Creating awareness for Sephora s own brand: Sephora Collection, making this the No.1 recruitment brand in our portfolio.
• Campaign and Communication.
• Planning and delivering campaigns across channels including onsite, email, social, influencer, paid advertising and offline initiatives.
• Planning marketing communication strategy and effectively managing the monthly and yearly budget to ensure spending alignment per execution plan.
• Synchronizing online and office communication strategy through close collaboration with digital marketing team.
• PR and Social Media.
• Strategizing and executing PR initiatives to ensure that Sephora has the top media share of voice; collaborating with external PR agency, media, KOLs, celebrities, and business partners.
• Planning and ensuring successful execution of Sephora owned in-store activities to engage customers and elevating in-store excitement.
• CRM and Loyalty.
• Building CRM strategies across the organization with a view to retaining existing customers, increasing brand loyalty, and enhancing Sephora to be the most loved brand.
• Stakeholder Engagement.
• Building and maintaining strong relationships with key stakeholders, including store teams, brand partners, and corporate partners both in country and region.
• Collaborating and communicating program goals, progress, and outcomes effectively.
• Budget Management.
• Developing and managing marketing budget.
• Ensuring that financial resources are allocated appropriately and that all plans are delivered within budget constraints.
• Reports and Documentation.
• Preparing and presenting timely postmortem and monthly reports.
• We would love to hear from you if you are/have .
• Minimum 9 years related experience in a similar role.
• Experience in digital marketing is a plus.
• Experience in leading teams and managing complexity.
• Excellent leadership, communication, and interpersonal skills, including presentation and facilitation skills.
• Strong organizational and project management skills to balance and prioritize high-level attention to detail and accuracy in the execution of work.
• Comfortable with financial aspects - ability to manage activities under the given budget.
• Fluent in both English and Thai.
• Excellent Microsoft Office skills.
• While at Sephora, you ll enjoy.
• The people. You will be surrounded by some of the most talented leaders and teams - people you can be proud to work with..
• The learning. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans..
• The culture. As a leading beauty retailer, backed by the LVMH luxury brand, our reach is broad and our impact is global. Yet there s always room to explore. It s in the Sephora DNA to champion a world of inspiration and inclusion where everyone can celebrate their beauty..
• You can unleash your creativity, because we ve got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart. This, is the future of beauty. Reimagine your future, at Sephora.
• Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.

ทักษะ:

Industry trends, Product Development, Purchasing

ประเภทงาน:

งานประจำ

• Managing brand product portfolio.
• Applies an understanding of consumer, market and industry trends to daily work activities associated with the development and execution of brand-building opportunities.
• Develop key strategy and communication plan to launch new model, product and promotion, maintaining effective communication with internal and external contacts.
• Managing product launches, maintaining effective communication with internal and external contacts.
• Preparing marketing and promotional briefs; reports to related department.
• Producing PR message to present brand value & image.
• Providing marketing tools to support all parties.
• Communicates result of marketing projects and initiatives; Identifies implications for the brand and provides recommendations for future actions.
• Working cross-functionally with operation, new product development, purchasing to plan, execute and manage the product road-map.
• Collaborates cross-functionally to ensure the implementation of initiatives achieve financial goals (guest, sales, margin).
• Partners with agency and vendors in order to manage and develop brand-relevant recommendations.
• Executes the monitoring, tracking and evaluation of marketing plans.
• Minimum 5 years experiences in brand management (preferably FMCG or beverage).
• Knowledge in Marketing Communication and Brand Management.
• Highly accountable and commitment on the task and assignments.
• Advertising and Brand Communications: Displays the ability to assist in translating the brand positioning and strategy into effective consumer advertising and communications.
• Consumer Knowledge: Demonstrates the ability to understand current consumer and industry behaviors, trends, attitudes, preferences and needs.
• Project Management: Demonstrates the capability to achieve desired outcomes on time and within budget through the application of project management principles and techniques.

ทักษะ:

Digital Marketing, Social media, SEO

ประเภทงาน:

งานประจำ

• To be a key contact with media agency and work with internal team (Brand com, Loyalty, Own brand, Cluster, Mall, O2O, retail media and others) to get requirements on media, share expertise on media to comments media proposal, manage performance, find solution to manage performance to achieve as planned.
• To work with media agency to develop media strategy, annual brand plan, campaign and share creative best practice for each platform, as well as building and leading a high-performance marketing capabilities to achieve KPI as planned.
• To manage budget to meet performance goals both offline and Digital (KPIs, Digital Funnel and ROI) and collaborating with cross-functional internal and to be key contact with digital agency/media agency/business partner (e.g Meta/Google/LINE/TikTok/X) for achieving growth targets in own channels.
• To handle testing, optimizing, and scaling performance marketing activities across all Omnichannel communications including agency management.
• To plan, implement, and measure tangible return including new user acquisition/purchase intention/retention/win-back - digital marketing campaigns as well as benchmarking with competitors/across industry/original idea generations.
• To coach sub-ordinate media team.
• Responsible for Digital Analytics - Customer Journey Analysis, Key Digital Funnel Metrics and media campaign/channel efficiency analysis including generating recommendations for Digital journey optimization, Ranking Optimization to enhance customer experience, App Download and Engagement.
• To utilize strong analytical ability to evaluate media across multiple channels and customer touch points, in order to preparing and presenting recommendations, reports and finding from data to team. Lead on media dashboard project.
• To evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• To follow our Business Code of Conduct and always act with integrity and due diligence.
• To perform other assignments as deem appropriate..
• Proven working experience in media at least (5 years).
• Expertise of digital social media SEO/SEM/ASO, e-mail marketing, CRM Database, and GA.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in media agency or marketing as expert on media.
• Strong analytical skills and data-driven thinking.
• Strong ROI and growth mindset with track record of building performance marketing functions in fast-paced environment.
• Solid project management skills, with ability to lead and collaborate, priority high impact activities and keep complex projects moving forward.
• CP AXTRA | Lotus's
• CP AXTRA Public Company Limited.
• Nawamin Office: Buengkum, Bangkok 10230, Thailand.
• By applying for this position, you consent to the collection, use and disclosure of your personal data to us, our recruitment firms and all relevant third parties for the purpose of processing your application for this job position (or any other suitable positions within Lotus's and its subsidiaries, if any). You understand and acknowledge that your personal data will be processed in accordance with the law and our policy. .

ประเภทงาน:

งานประจำ

• Lead the development of annual category, channel plan covering assortment, merchandising, pricing, promotion and trade spend framework to achieve business objectives and align across all channels (offline & online) for the assigned category.
• Develop deep understanding of current market situation and trend to identify business opportunity in term of channel and leverage insights to turn them into actionable plan
• Develop a channel activity plans based on given trade spend, media (EC) and ensure e ...
• Develop and ensure all POSM, sales support materials and giveaways channel/customer activities and communication comply to latest marketing plan/ brand guidelines supplied by marketing
• Ensure insights and analysis are timely shared with all relevant functions and used as strategic inputs. Be a partner with marketing to jointly agree on the marketing plan - Initiate pack price solution to drive business performance. (Utilize POS data, Monthly report)
• Ensure successful execution and implementation of category activation across channel and responsible for evaluation the effectiveness of promotions including NPD tracking as well as lead monthly meeting with sales team
• Ensure up-to-date category, channel & customer analysis and work closely with the Marketing team to conduct monthly meetings shared to team.
• Leading, motivating, and guiding a team to achieve its goals while fostering a positive and productive work environment.

ทักษะ:

Microsoft Office, Excel, Meet Deadlines, English

ประเภทงาน:

งานประจำ

• Manage and organize the Head of Marketing s schedule, including appointments, meetings, and travel arrangements.
• Prepare reports, presentations, and meeting materials as required.
• Handle correspondence, emails, and phone calls on behalf of the Head of Marketing.
• Assist in coordinating marketing projects and campaigns with internal teams and external partners.
• Liaise with various departments to ensure smooth operations within the marketing team.
• Bachelor s degree in Business Administration, Marketing, or a related field.
• Minimum 2-3 years of experience in an administrative or secretarial role, preferably in a marketing or corporate environment.
• Strong organizational and time-management skills.
• Excellent communication skills in English.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Ability to work under pressure, meet deadlines, and handle confidential information.
• A proactive, detail-oriented, and problem-solving mindset.

ทักษะ:

Negotiation, English

ประเภทงาน:

งานประจำ

• Manage the development of annual category, channel & POP plan covering assortment, merchandising, pricing, promotion and Trade Spend Framework. The strategies and plans must drive brand growth and share in priority category & channels through availability, visibility and affordability; at the same time, they are aligned with Brand Plans.
• Provide a channel activity plan, based on given budget and ensure effective implementation and carry out evaluation of in-store national/channel activities.
• Develop and ensure all POP materials, selling tools, sales presenter and giveaways as well as channel/ customer activities and communication comply to latest marketing plan/ brand guidelines supplied by Marketing.
• Ensure insights and analysis are timely shared with all relevant functions and used as strategic inputs in New Product, Brand Plans, Channel Strategy and POP Vision and Plans Development.
• Ensure up-to-date category & channel analysis and competitor understanding shared to team.
• Recommend channel investment plan according to company objectives and priorities and agree with Sales and Marketing.
• Control actual spend versus planned expenditure and responsible for evaluation the effectiveness of all in-store national/channel promotion, trade communication, POSM/ sales support materials and customer activities.
• Sign off cycle plan and sales brief materials.
• Bachelor Degree in Marketing / Advertising or related field.
• At least 2 years in sales, marketing or category management in FMCG.
• Good command of spoken and written in English and Computer Literacy.
• Good analytical, be creative, initiative, pro-active, self-motivated and self-starter.
• Interpersonal, negotiation, and compromising skills.
• Strong team player, communication and listening skills.
• Leader, problem-solving skills, coaching and training skills.
• Good planning and management skill.
• Berli Jucker Public Co., Ltd.
• Human Resources Division
• 99 Soi Rubia, Sukhumvit 42,
• Phrakanong, Klongtoey, Bangkok 10110
• Visit us at: www.bjc.co.th
• Facebook Fan Page: BJC Careers.
• Line ID: @bjccareers.

ประสบการณ์:

8 ปีขึ้นไป

ทักษะ:

Compliance, Excel

ประเภทงาน:

งานประจำ

• The Lubricants business is building a highly professional, commercially focused organization.
• Leaders with strong commercial skills and experience are critical to achieve our aims of building upon our marketing strength, focusing on key growth markets, strengthening the supply chain organization and accelerating the implementation of a macro-distributor model.
• All candidates who are able to demonstrate marketing expertise, commerciality, with ...
• A good overall understanding and experience of the Lubricants business is desired, but not essential.
• The successful candidate will be tasked to drive the business growth of Thailand.
• This includes developing and implementing business marketing action plans, customer value propositions for our brands and aligning business segments and channels to the Global Lubricants Strategy and Global Marketing Programs/Calendar.
• What s the role?.
• Develop and implement marketing plans in line with Global Lubricants Unstoppable Strategy and Asia Pacific (APAC) Region Business Objectives, and consistent with Shell Global Marketing Programs.
• Manage all marketing mix elements: Pricing, Product Portfolio, Channel and Communication and Promotion.
• Create compelling consumer/customer value propositions based on Consumer Insights to uniquely deliver needs and extract value in a differentiated way across diverse Business-to-Consumer (B2C) and Business-to-Business (B2B) segment.
• Participate in developments of Customer Value Proposition (CVP) and Brands, working with Global and Local team. Provide support in key customer prospecting and tender processes.
• Maximize value creation and capture through balancing key levers, including the trade-off of volume and unit margin, building, and executing strong pricing strategies including pricing brand maps to drive overall business growth.
• Lead the drive on Premium products (high margin synthetic product tiers) including all elements of marketing mix, equipping sales force & distributors and recognition schemes.
• Champion product stewardship in consultation with the Product Lifecycle Management Manager and Supply Chain Team to ensure compliance with local registration requirements and end-to-end product management.
• Institute a return-based mindset to marketing investment and Selling, Promotion & Advertising (SP&A) expenditure management, coaching the team to strengthen on marketing plans, brief writing, agency management, post-investment reviews and return on investment delivery.
• Lead the marketing team to generate high impact, highly efficient business marketing plans, including excellence on media strategy, planning and buying as well as promotion/programs development and influencer strategies.
• Coach, Train and Support the Marketing Teams and support the same for the Sales Teams in Thailand.
• Work with Lubricants Supply Chain to develop the supply network plan, co-manage the initiative slate and drive demand forecast accuracy and strong delivery to customers in the Sales and Operation (S&OP) process.
• Ensure the competitiveness and integrity of the Customer Value Proposition for customers, including marketing, portfolio, technical service offer, and supply chain efficiency.
• Ensure that the synergies are capitalized, and execution takes place within the agreed marketing timeline to deliver business goals.
• What We Need from You?.
• Possess proven track record in leading and developing teams to drive results across the end-to-end value chain.
• Possess Master of Marketing, business, or communication in your academic qualifications.
• Minimum 8+ years of relevant experience in marketing or sales roles is desired.
• Sound and proven professional experience demonstrating commercial leadership and business transformation ability.
• Experience in a fast-moving consumer goods (FMCG) environment will be an advantage.
• A detailed knowledge of transport, industry or consumer lubricants markets, covering B2C and B2B marketing/sales activities will be an advantage.
• Company Description.
• Shell s presence in Thailand dates back to 1892 when the first barge containing Shell kerosene docked in Bangkok. Today, Shell is one of the largest and the longest-established multinational operations in Thailand. The Shell Brand is one of the most esteemed and well respected in the Thai energy sector. Shell played a pioneering role in the advancement of the industry, from the establishment of refineries to a nationwide network of gasoline stations. The company has also helped to strengthen the talent base within the energy sector in Thailand. For more than 130 years of our operations in Thailand, Shell has been growing side by side with the country s developing economy. We have been committed to developing products of quality and to preserving the environment. Our goal is not only to achieve business success but also to play an active role in helping improve society.
• Our values.
• Shell is a company with shared values. Honesty, integrity, and respect aren't simply a strapline: they are a part of everything we do. What's more, Shell is an equal opportunities company, and we place the highest possible value on the diversity of our people and our inclusive approach.
• Join us and you will belong to a world where you can feel pride in your achievements and propel your career with global opportunities.
• An innovative place to work.
• Join us and you will be adding your talent and imagination to a business with the ambition to shape the future - whether by investing in renewables, exploring new ways to store energy or developing technology that helps the world to use energy more efficiently, everyone at Shell does their part.
• An inclusive place to work.
• To power progress together, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we are nurturing an inclusive environment - one where you can express your ideas, extend your skills, and reach your potential.
• We re creating a space where people with disabilities can excel through transparent recruitment process, workplace adjustments and ongoing support in their roles. Feel free to let us know about your circumstances when you apply, and we ll take it from there.
• We re closing the gender gap - whether that s through action on equal pay or by enabling more women to reach senior roles in engineering and technology.
• We re striving to be a pioneer of an inclusive and diverse workplace, promoting equality for employees regardless of sexual orientation or gender identity.
• We consider ourselves a flexible employer and want to support you finding the right balance. We encourage you to discuss this with us in your application.
• A rewarding place to work.
• Combine our creative, collaborative environment and global operations with an impressive range of benefits and joining Shell becomes an inspired career choice.
• We are huge advocates for career development. We will encourage you to try new roles and experience new settings. By pushing people to reach their potential, we frequently help them find skills they never knew they had, or make career moves they never thought possible.

ทักษะ:

Social media, English

ประเภทงาน:

งานประจำ

• Set budget and manage marketing expenses.
• Responsible for overseeing and collaborating with external agencies to curate content for Big C E-commerce and social media channels. Duties include the collection, organization, and dissemination of content materials, including product information and promotional updates. This involves close coordination with agencies to ensure alignment with brand guidelines and marketing objectives.
• Direct the planning and execution of annual marketing campaigns in collaboration wit ...
• Analyze the data and implement new steps.
• Study and analyze market trends and competitors to develop new strategies and ensure that we are competitive in the industry.
• Implement marketing promotional, online/offline activities.
• Brainstorms new and creative growth strategies, media activities to approach/reach potential business targets.
• Bachelor degree in Marketing or related field.
• Experience in the field at least 3-5 years.
• Good understanding of Chinese social media platforms both Redbook and Douyin as main.
• Excellent communication skills in Chinese and Thai with additional English would be a plus.
• Computer literacy is required e.g. MS-office. Knowledge of illustrator, photoshop is a plus.
• Proactive and details oriented.
• Ability to interact and cooperate with internal and external parties.

ทักษะ:

Marketing Strategy, Excel, English

ประเภทงาน:

งานประจำ

• Developing trade marketing strategy of own brand with utilizing all channels to meet established sales and market share tarket.
• Executing that strategy by setting sales targets and activity in all channels, and by review it monthly base.
• Control sales and budget of own brand category collaborating with Division manager.
• Provide competitive activity for all channels based on marketing strategry.
• Job Qualification.
• Bachalor degree or higher in Business Administration, Marketing, Economics or any field related.
• Having 2-3 years experiences in sales, marketing, buyer will be preferable.
• Background in FMCG and knowledge of customer data (Nielsen, Kantar, Egg Digital) is preferable.
• Proficiency in Excel (VLOOKUP, Pivot Table).
• Good analytical and Logical Thinking skill.
• Strong attitude and eager to learn new things.
• Good command of writing and speaking English.

ทักษะ:

Product Development

ประเภทงาน:

งานประจำ

• Work with C-level executives and other internal stakeholders to craft a global pricing strategy, taking into account Agoda's strategic priorities.
• Manage a multi-million dollar budget and provide visibility to internal stakeholders.
• Work with the Product team to build the tools to execute and monitor pricing actions and to improve price display across all channels.
• Work with the Market Development team to collect benchmarking data and intelligence from local markets, and to respond to moves from competitors and hotel partners.
• Design and deploy pricing campaigns, balancing short term financial goals with the longer term strategic imperatives.
• Inspire and coach a team of analysts and campaign managers and expand it by hiring talent.
• What you need to be good at to succeed in this role.
• Experience in articulating strategic issues and negotiating with C-level executives - experience in leading strategy consulting projects a plus.
• Excellent analytical skills - you really need to love data for this role.
• Ability to foster cooperation across teams and across nationalities.
• People management - track record of hiring and developing stars.
• P&L management.
• Entrepreneurial spirit, get-things-done attitude.
• Exposure to IT and Product Development.
• Equal Opportunity Employer.
• At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person's merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
• We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.
• To all recruitment agencies: Agoda does not accept third party resumes. Please do not send resumes to our jobs alias, Agoda employees or any other organization location. Agoda is not responsible for any fees related to unsolicited resumes.

ทักษะ:

Research, Data Analysis, Statistics, English

ประเภทงาน:

งานประจำ

• Lead syndicated research studies, market data analysis and relevant competitor activities to highlight key trends as well as identifying both opportunities and challenges for NAB brands.
• Manage internal stakeholders to utilize data and deliver detailed understanding of consumer insight and bespoke analysis of trends with recommendation.
• Lead qualitative and quantitative research study and develop appropriate methodologies to answer business needs for NAB brands.
• Lead internal research to answer ad hoc insight requests from marketing team.
• Evaluate and interpret all information to find the key issues and suggest the possible actions to brand team including participate in key decision-making forums to achieve brand strategic direction.
• Build a marketing dashboard that visualizes key performance indicators and complete competitive analysis to maintain our competitive advantages.
• Monitor and track the overall market intelligence spend and responsible for contract and raising purchase orders.
• Effectively manages day-to-day complexity with research agency and identify strong research partners with ensuring best performance.
• Trade Strategy Development.
• Collate shopper insights and suggest improvements area with initiatives for trade marketing team to answer business needs.
• Lead price and promotion analysis based on market data and relevant competitor activities to identify both channel opportunities and challenges.
• Lead qualitative and quantitative research for shopper study with recommendation and category strategies.
• Use trends and analysis to support channel strategies including strengthening relationship with trade partners.
• Degree in marketing, economics, management or statistics.
• Previous experience in consumer insight or shopper insight.
• Previous experience in retail audit data (preferably Nielsen, or retailer-based analytics).
• Research management experience at a management level is preferred.
• Previous experience in local and international research is preferred.
• Excellent command of written and spoken English.
• Solid consumer research knowledge (Nielsen Retail Audit expertise is preferred and an advantage).
• Consumer insight experience in FMCG environment.
• Consumer insight experience in CLMV countries would be beneficial.
• Experience in managing multiple projects.
• Excellent Excel and PowerPoint presentation skills.
• Contact Information:-.
• Thai Drinks Co., Ltd.
• 90, Ratchadapisek Road, Huai Khwang. Huai Khwang, Bangkok.

ประสบการณ์:

5 ปีขึ้นไป

ทักษะ:

Digital Marketing, Ability to travel upcountry, Business Development, Thai, English

ประเภทงาน:

งานประจำ

• Deeply understand objectives of both branding and marketing. Be a brand leader to inspire everyone the same brand belief.
• Develop and implement comprehensive marketing plans for stores including promotions, events, social media, and seasonal campaigns (master campaign and local campaign).
• Co-lead with sales team to accomplish sales target.
• Lead activities to expand brand partnerships.
• Manage marketing budgets and allocate resources efficiently across channels.
• Coordinate with external agencies, designers, and vendors to execute campaigns.
• Maintain brand consistency and enhance brand visibility.
• KPI: new store sales growth.
• Monitor and analyze daily, weekly, and monthly store revenue and KPI performance.
• Identify opportunities for revenue growth through pricing strategies, product placement, and promotional offers.
• Work with store managers to optimize in-store customer experience to increase average transaction value and conversion rates.
• KPI: sales target of each store.
• Manage performance-based content to attract new customers, maintain current customers and make customers loyal to the brand short and long term.
• Oversee digital marketing initiatives including social media, email marketing, and online advertising.
• Track campaign performance and adjust strategies based on ROI and customer engagement.
• KPI: content engagement.
• Bachelor s degree in Marketing, Business, or related field (Master s preferred).
• 3-5 years of experience in marketing and/or revenue management, preferably in retail or consumer-facing industries.
• Strong analytical skills with experience using tools such as Excel, Google Analytics, POS systems, etc.
• Creative thinker with a track record of successful marketing campaigns.
• Excellent communication, leadership, and project management skills..
• Familiarity with CRM and loyalty program management.
• Experience in both offline and online marketing.
• Ability to thrive in a fast-paced, data-driven environment.

ประเภทงาน:

งานประจำ

Coffee Aficionado.

ประเภทงาน:

งานประจำ

• Brand Manager
• Product Marketing Manager
• CRM Marketing
• Strategic Planner.
• วางแผนกลยุทธ์และจัดทำกิจกรรมส่งเสริมการขายสำหรับสินค้าทุกผลิตภัณฑ์ฑ์ท้ั้งน้ำมันและน้ำมันเครื่องเพื่อกระตุ้นยอดขายและสร้างภาพลักษณ์ในตัวสินค้า
• วิเคราะห์และจัดทำแผนกลยุทธ์ดา้นกิจกรรมและส่งเสริมการขายในภาพรวมขององคก์ร หน่วยธุรกิจและรายผลิตภัณฑ์ให้มีความสอดคล้องและเป็นไปในทิศทางเดียวกัน รวมทั้งให้สอดคล้องกับแผนการขายและการตลาด
• ศึกษาพฤติกรรมของลูกค้าที่มีต่อการใชผ้ลิตภัณฑ์ และกระบวนการตัดสินใจในการวางแผนกิจกรรมทางการตลาด
• วิเคราะห์สถานการณ์ทางการตลาดของคู่แข่ง เพื่อพัฒนาแผนการตลาดและกำหนดกลยุทธ์ด้านการให้บริการเพื่อให้เข้าถึงกลุ่มเป้าหมาย สร้างประสบการณ์ที่ดีให้กับลูกค้าผ่านช่องทางสื่อต่างๆ ทั้งสื่อ Offline และ Online
• นำเสนอรายงานแผนการส่งเสริมการขายให้หน่วยงาน เพื่อสร้างการเติบโตอย่างยั่งยืนให้กับธุรกิจ
• ควบคุมดูแลและประสานงานที่เกี่ยวข้องกับกิจกรรมทางการตลาด ร่วมกันกับหน่วยงานที่เกี่ยวข้องใน BUs อื่นๆ
• ตรวจสอบโปรเจ็คต่างๆที่เกี่ยวข้องกับสถานีบริการน้ำมันหน่วยงานราชการและอื่นๆ
• ติดตามและประเมินประสิทธิภาพของกิจกรรมทางการตลาดให้สอดคล้องกับค่าใชจ่ายและเตรียมข้อมูลการวิเคราะห์ผลกำไรได้ตามเป้าหมายของธุรกิจ
• พัฒนาความสัมพันธ์ระยะยาวกับลูกค้าหลัก เพื่อรักษาความสัมพันธ์ทางธุรกิจ
• จัดทำแผนงบประมาณประจำปีของหน่วยงานกำกับควบคุมดูแลบริหารค่าใช้จ่ายในการดำเนินงานที่เกี่ยวกับกิจกรรมทางการตลาดให้อยู่ภภายใต้งบประมาณได้อย่างมีประสิทธิภาพ
• Master's Degree in Marketing or related field
• At least 10 years experiences in retail or oil business
• Microsoft Expert (excel, ppt)
• Skills: การวางแผนและจัดทำกลยุทธ์การตลาด, การวิเคราะห์ข้อมูลทางธุรกิจเศรษฐกิจและ ตลาด, การเจรจาต่อรองโน้มน้าว การประชาสัมพันธ์และการสื่อสารการตลาด
• Knowledge: ความรู้ด้านผลิตภัณฑ์และบริการ / ความรู้ด้านกระบวนการปฏิบัติงาน / ความรู้ความเข้าใจในธุรกิจ/ความรู้ด้านเทคโนโลยีและดิจิทัล
• Attribute: การคิดวิเคราะห์.

ทักษะ:

Teamwork

ประเภทงาน:

งานประจำ

• Bachelor degree or Higher in MBA or related field.
• Minimum of 8-10 years of responsible experience. (Retail: Must have).
• Familiarity with latest marketing trends and best practices.
• Ability to conduct customer survey and analyze data.
• Organizational skills, experience meeting tight deadlines.
• Excellent communication and teamwork skills.
• Knowledge of product pricing, packaging, distribution and positioning.
• Have excellent written and verbal communication skills.
• Able to travel to other provinces as required.
• Coffee Aficionado (Must).

ทักษะ:

Negotiation, English

ประเภทงาน:

งานประจำ

• Lead the development of annual category, channel & POP plan covering assortment, merchandising, pricing, promotion and Trade Spend Framework. The strategies and plans must drive brand growth and share in priority category & channels through availability, visibility and affordability; at the same time, they are aligned with Brand Plans.
• Provide a channel activity plan, based on given budget and ensure effective implementation and carry out evaluation of in-store national/channel activities.
• Develop and ensure all POP materials, selling tools, sales presenter and giveaways as well as channel/ customer activities and communication comply to latest marketing plan/ brand guidelines supplied by Marketing.
• Ensure insights and analysis are timely shared with all relevant functions and used as strategic inputs in New Product, Brand Plans, Channel Strategy and POP Vision and Plans Development.
• Ensure up-to-date category & channel analysis and competitor understanding shared to team.
• Recommend channel investment plan according to company objectives and priorities and agree with Sales and Marketing.
• Control actual spend versus planned expenditure and responsible for evaluation the effectiveness of all in-store national/channel promotion, trade communication, POSM/ sales support materials and customer activities.
• Sign off cycle plan and sales brief materials.
• Bachelor or Master's Degree in Business Administration, Marketing or related field.
• At least 5 years in sales, marketing or category management in FMCG.
• Good command of spoken and written in English and Computer Literacy.
• Good analytical, be creative, initiative, pro-active, self-motivated and self-starter.
• Interpersonal, negotiation, and compromising skills.
• Strong team player, communication and listening skills.
• Leader, problem-solving skills, coaching and training skills.
• Good planning and management skill.
• Quick conceptual thinker-able to grasp ideas and communicate them effectively.

ทักษะ:

Contracts, Project Management, Social media, English

ประเภทงาน:

งานประจำ

• a mission we all believe in and aim towards achieving every day.
• To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact.
• for ourselves, our company, and the communities we serve.
• Join us. Team Introduction Creativity is the soul of advertising. The Global Monetization Product & Technology team develops world-leading tech solutions for ads creative production, interpretation and optimization, to empower and inspire advertisers, creators, and other third parties in the ecosystem to create and deliver the best engaging creative experiences to end users.
• We are user-oriented and dedicated to technical excellence. We aim to drive and lead the technology revolution in the ads tech and creative industry, powering products and driving values for our clients, creators, and the whole ecosystem. We are looking for experienced product operations specialists who will be responsible for providing operational support throughout the product development lifecycle and ensure success across key products and business initiatives.
• Accountable for the full go-to-market strategy and execution for creative products to internal and external stakeholders.
• Responsible for the onboarding and training of advertisers, fostering client engagement and empowerment.
• Assist in pitching products/solutions to clients and engage in client discussions.
• Partner closely with the Global Business Solutions team to understand and address advertiser business' requirements through the right creative products.
• Deliver operational support at the campaign execution level, guaranteeing a smooth and trouble-free process.
• Gather preliminary market insights and qualified product feedback to inform product strategy and improvement.
• Strong operational rigour ensuring team trackers and documents consistently updated and well-maintained.
• Collaborate with external partners and agencies to create, refine, and develop strategies for content that simplifies and enhances marketing efforts on TikTok.
• Maintain direct and ongoing relationships with partners from Thai creative/creator agencies, managing onboarding, contracts, invoicing, and addressing business, technical, or policy issues while advocating for our ecosystem internally.
• Identify, cultivate, and grow relationships with top partners in Thailand, ensuring they are delivering on our program goals, tracked and measured for success based on very strict performance metrics.
• Drive partner adoption of our creative products and provide continued education for driving product adoption across the ecosystem.
• 5+ years of work experience in product operations role, or other operational roles in advertising/creatives.
• Self-starter with strong project management skills, ability to grasp the core context, identify key risks, and cooperate with all parties to achieve goals.
• Analytical, data sensitive & goal-driven.
• Comfortable with setting ambitious targets, analyzing the status quo, planning a course of action, executing rapid trial & error iterations and constantly improving.
• Great communicator & team-worker.
• Comfortable navigating global organization structures & aligning objectives with cross-functional teams. Thriving in a work environment with diverse cultures.
• Fluency in English and Thai is required.
• Deep understanding of the digital, social media and creator/influencer landscape in Thailand, including cultural nuances, trends, and consumer behavior.
• Experience presenting to internal and external audiences at all levels of seniority.
• Preferred Qualification.
• Advertising sales, partner management experience, advertising creative/management tech platforms, agencies or advertisers' side is a big plus.
• TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

ประสบการณ์:

5 ปีขึ้นไป

ทักษะ:

Data Analysis, Graphic Design, Digital Marketing, English

ประเภทงาน:

งานประจำ

• Data Analysis: Analyze monthly sales data, identifying top performers and key insights.
• Campaign Strategy: Develop and execute marketing campaigns for both B2B and B2C audiences.
• Performance Review: Review campaign results, providing data-driven insights for improvement.
• Public Relations: Manage PR initiatives to enhance the organization s image.
• Budget Management: Oversee marketing costs and ensure budget adherence.
• Marketing Plans: Present monthly marketing plans, including strategies and analyses.
• Content & Graphics: Curate and manage organizational content, including overseeing graphic design.
• Digital Marketing: Lead digital marketing efforts across SEO, SEM, social media, and online advertising.
• Additional Projects: Handle additional tasks and projects as assigned.
• Bachelor s degree in marketing, communications, or a related discipline.
• Demonstrated experience in brand management, marketing communications, and public relations, with a minimum of 5 years in the automotive sector.
• Strong analytical skills for efficient budget management and performance evaluation.
• Proficient in verbal and written communication in both English and Thai.

ประเภทงาน:

งานประจำ

• Help collect and summarize data analysis requirements for data application projects
• Collaborate with Data Product/Data Engineers on metrics framework design, metrics definition clarification, ready-to-use data tables
• Request and to develop fundamental data layer and dashboards for new business projects/initiatives.
• Design market/business insights report and performance measurement dashboards to share with senior management
• Design metrics frameworks to track business/project performance in a structured and systematic way, to reflect business performance and identify any business issue and challenges.
• Initiate ad-hoc analysis to address specific business performance and issues, and produce analysis report to senior
• management/business stakeholders
• Work closely with business stakeholders to understand business operation and performance, and provided valuable and/or actionable insights to support business for decision making/strategy planning.
• Bachelor's degree or equivalent practical experience.
• 6 - 9 years of working experience in an analytical position (business intelligence, MIS or analytics)
• Willingness to learn and use new business intelligence tools (i.e. Alibaba s platforms)
• Familiarity with Data tools and languages, with SQL and Excel are required
• Experience in conducting business analysis, reporting, data analysis, and providing thoughts and insight.
• Experience in business, strategy and/or consulting would be an advantage
• Can-do attitude, proactiveness and resilience to changes.
• Ability to prioritize multiple tasks and navigate independently in ambiguity.
• Solid analytical skills. Ability to analyze campaign performance to derive recommendation.

ทักษะ:

Digital Marketing, Social media, SEO

ประเภทงาน:

งานประจำ

• Identifying the target tourist demographics and tailoring marketing campaigns to their interests.
• Developing strategies to attract tourists from specific locations or with specific interests.
• Visual Merchandising and Store Appeal.
• Collaborating with merchandising teams to ensure the store's layout and displays are visually appealing to tourists.
• Creating eye-catching window displays and in-store promotions.
• Digital Marketing and Online Presence.
• Managing the shop's online presence, including social media accounts and website.
• Utilizing online advertising and SEO to reach tourists searching for local shops and souvenirs.
• Leveraging online reviews and ratings to build a positive reputation.
• Partnerships and Collaborations.
• Building relationships with local hotels, tour operators, and tourist information centers to promote the shop.
• Collaborating with other local businesses to create cross-promotional opportunities.
• Developing and implementing special promotions, discounts, and events to attract tourist shoppers.
• Creating and distributing marketing materials, such as flyers and brochures, in tourist areas.
• Ensuring that the shop provides a positive and memorable shopping experience for tourists.
• Gathering customer feedback and using it to improve marketing strategies and customer service.
• Monitoring tourism trends and competitor activity to stay ahead of the market.
• Analyzing sales data to identify popular products and optimize marketing efforts.
• In essence, a marketing manager for a tourist shop focuses on creating a compelling and inviting environment that encourages tourists to visit and make purchases.
• Bachelor s degree in Marketing, Business Administration, Tourism, or a related field.
• 5 year experience in marketing, preferably in retail, tourism, or hospitality industries.
• Strong understanding of tourist behavior and local tourism trends.
• Experience in digital marketing, including social media management, SEO, and online advertising.
• Creative skills in visual merchandising and promotional campaign design.
• Excellent communication and interpersonal skills, with the ability to build and maintain partnerships.
• Strong organizational and project management skills.
• Analytical mindset with the ability to interpret sales and customer data to inform strategies.
• Proficiency in marketing tools and software (e.g., Google Analytics, Meta Ads Manager, Canva, etc.).
• Ability to work independently, think strategically, and adapt to a dynamic retail environment.
• Multilingual abilities or experience working in multicultural environments is a plus.