Core Roles & Responsibilities

• Develop trade marketing, planning, promotion, campaign to achieve the maximum sales/distribution results by synchronizing brand strategy and channel strategy.

• Lead channel growth strategy, develop channel plan, implement customize channel communication based insight and priority between the marketing and the shopper to achieve business growth.

• Develop annual budget planning channel priority and focus with action plan to ensure that budget allocation is effective and well-spent for sale target achievement.

• Develop new product launch plans focusing on distribution, promotion, below-the-line activities

• Managing the sales operation team to deliver excellent in-store execution across the key metrics which are distribution, pricing, shelving and merchandising.

• Support sales and marketing terms of providing feedback and recommendation in order to strengthen brand position in category and improve brand strategy.

Qualifications

• Bachelor's Degree or higher in Marketing or related field.

• At least 5-7 years experience in trade marketing, category development, channel development or consumer marketing with background in FMCG

• Category management skill, negotiation, communication skill, business understanding, result oriented and proactive

• Excellent communication skills enabling customer influence

• Strong leadership capability to manage both customer and internal team expectations

• Having experience in AC Nielsen data analysis and report is a plus.

• Good command of spoken & written English.

• Proficiency in Microsoft Office and other related data & statistical programs.

• Fluency in Thai and English