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• Co-work with Product Marketing and Sales Team to develop and implement customized channel promotions for products.
• Analyze channel sell through and promotion results, outlet by outlet and implement improvement plans.
• Conduct and check competitive benchmarking, retail price comparison, competitors movement and feedback to Product Marketing and Sales Team.
• Analyze channel performance, shops performance and provide feedback to Product Marketing Managers and Sales Team.
• Identify and implement key KPI metrics for measurement of efficiency and resource allocation.
• Have a systematic retail outreach program to ensure high share of mind with store managers, floor salesmen and other influencers.
• Develop new channels to assist sales team to grow the business.
• Create synergy in Marketing data tracking, store capacity mapping, shops mapping and develop improvement plans.
• Ensure alignment across the sales and marketing on field sales needs and marketing initiatives and budget management.
• Provide seasoned leadership in the translation and execution of the marketing strategy into impact programs.
• Co-work with Sales Managers and Retail Marketing Team on shelf share analysis, conduct shelf share audit and recommend improvement plans.
• The role needs to work closely with Product Marketing Managers, Retail Marketing Manager and Sales Teams in various channels.
• Coordinate and manage training and development of Channels and Retail marketing.
• Performs other duties as assigned by management /direct supervisor.
• Skills and Qualifications.
• Possess a Degree or higher preferably in Business, Economics or Marketing.
• At least 10 years relevant sales and marketing experiences with FMCG industry, lifestyle or competitive companies.
• Strong experience in trade marketing, category management, account management background more than 6 years with a leading consumer products or FMCG companies.
• Familiar with retail environment, dealers and channel management.
• Strong record of creating a winning vision in an environment, emphasis on merchandising, promotion and partnerships.
• Ability to create and implement business strategies that grow sales & margins and manage key business metrics.
• Innovative and creative-ability to identify and evaluate creative ideas, focusing on those that will create competitive advantage.
• Proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment.
• Strong business acumen, awareness of market and retail trends.
• Good analytical, mathematical and statistics abilities are encouraged to apply.
• Excellent interpersonal and communication skills.
• Computer literacy with excellent in Microsoft Excel (Advance/ Expert user).
• Ability to work in a very fast paced, multi-disciplinary company.
• Comfortable working across functional areas.
• Excellent command of English both written and spoken.
• Understands what it takes to win in the market place.
• High Financial Aptitude: possesses strong business acumen and numbers-driven.
• Detail-oriented: holds others accountable for commitments.

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• Co-work with Product Marketing and Sales Team to develop and implement customized channel promotions for products.
• Analyze channel sell through and promotion results, outlet by outlet and implement improvement plans.
• Conduct and check competitive benchmarking, retail price comparison, competitors movement and feedback to Product Marketing and Sales Team.
• Analyze channel performance, shops performance and provide feedback to Product Marketing Managers and Sales Team.
• Identify and implement key KPI metrics for measurement of efficiency and resource allocation.
• Have a systematic retail outreach program to ensure high share of mind with store managers, floor salesmen and other influencers.
• Develop new channels to assist sales team to grow the business.
• Create synergy in Marketing data tracking, store capacity mapping, shops mapping and develop improvement plans.
• Ensure alignment across the sales and marketing on field sales needs and marketing initiatives and budget management.
• Provide seasoned leadership in the translation and execution of the marketing strategy into impact programs.
• Co-work with Sales Managers and Retail Marketing Team on shelf share analysis, conduct shelf share audit and recommend improvement plans.
• The role needs to work closely with Product Marketing Managers, Retail Marketing Manager and Sales Teams in various channels.
• Coordinate and manage training and development of Channels and Retail marketing.
• Performs other duties as assigned by management /direct supervisor.
• Skills and Qualifications.
• Possess a Degree or higher preferably in Business, Economics or Marketing.
• At least 10 years relevant sales and marketing experiences with FMCG industry, lifestyle or competitive companies.
• Strong experience in trade marketing, category management, account management background more than 6 years with a leading consumer products or FMCG companies.
• Familiar with retail environment, dealers and channel management.
• Strong record of creating a winning vision in an environment, emphasis on merchandising, promotion and partnerships.
• Ability to create and implement business strategies that grow sales & margins and manage key business metrics.
• Innovative and creative-ability to identify and evaluate creative ideas, focusing on those that will create competitive advantage.
• Proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment.
• Strong business acumen, awareness of market and retail trends.
• Good analytical, mathematical and statistics abilities are encouraged to apply.
• Excellent interpersonal and communication skills.
• Computer literacy with excellent in Microsoft Excel (Advance/ Expert user).
• Ability to work in a very fast paced, multi-disciplinary company.
• Comfortable working across functional areas.
• Excellent command of English both written and spoken.
• Understands what it takes to win in the market place.
• High Financial Aptitude: possesses strong business acumen and numbers-driven.
• Detail-oriented: holds others accountable for commitments.

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• Contribute to the development and implementation of promotion strategy by working with Product Management and Sales Team to develop sell-out platforms and sell-out promotions strategy.
• Convert the consumer value proposition, developed by business strategy into customer and shopper value proposition at the channel and customer level.
• Monitor and report competitor price/promotion and benchmarking analysis.
• Understand channel complexity and propose appropriate sellout / promotions to increase sellout in each channel.
• Propose, implement, track and evaluate sell-out activities to measure effectiveness, report sellout analysis, and recommend improvement to stakeholders.
• The role needs to work closely with Product Management Team, Retail Marketing Team and Sales Team in various channels to support go-to-market planning and execution, and identify sell-out risks and opportunities and corresponding solutions.
• Performs other duties as assigned by management /direct supervisor.
• Skills and Qualifications.
• Bachelor's or Master's degree in Economics, Marketing, Business Administration or related fields.
• 5-7 years' experience in trade marketing, category management, account management background with a leading consumer products or FMCG companies.
• Strong record of creating a winning vision in an environment, emphasis on merchandising, promotion and partnerships.
• Ability to create and implement business strategies that grow sales & margins and manage key business metrics.
• Proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment.
• Innovative and creative-ability to identify and evaluate creative ideas, focusing on those that will create competitive advantage.
• Must have strong business acumen, awareness of market/industry trend and retail trends.
• Excellent Negotiation skill and Presentation skills are required.
• Must have excellent command of English and Presentation skills in both Thai and English.
• Must have excellent command of Computer literacy especially MS PowerPoint and Excel.

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• Contribute to the development and implementation of promotion strategy by working with Product Management and Sales Team to develop sell-out platforms and sell-out promotions strategy.
• Convert the consumer value proposition, developed by business strategy into customer and shopper value proposition at the channel and customer level.
• Monitor and report competitor price/promotion and benchmarking analysis.
• Understand channel complexity and propose appropriate sellout / promotions to increase sellout in each channel.
• Propose, implement, track and evaluate sell-out activities to measure effectiveness, report sellout analysis, and recommend improvement to stakeholders.
• The role needs to work closely with Product Management Team, Retail Marketing Team and Sales Team in various channels to support go-to-market planning and execution, and identify sell-out risks and opportunities and corresponding solutions.
• Performs other duties as assigned by management /direct supervisor.
• Skills and Qualifications.
• Bachelor's or Master's degree in Economics, Marketing, Business Administration or related fields.
• 5-7 years' experience in trade marketing, category management, account management background with a leading consumer products or FMCG companies.
• Strong record of creating a winning vision in an environment, emphasis on merchandising, promotion and partnerships.
• Ability to create and implement business strategies that grow sales & margins and manage key business metrics.
• Proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment.
• Innovative and creative-ability to identify and evaluate creative ideas, focusing on those that will create competitive advantage.
• Must have strong business acumen, awareness of market/industry trend and retail trends.
• Excellent Negotiation skill and Presentation skills are required.
• Must have excellent command of English and Presentation skills in both Thai and English.
• Must have excellent command of Computer literacy especially MS PowerPoint and Excel.

ประสบการณ์:

4 ปีขึ้นไป

ทักษะ:

Meet Deadlines, Work Well Under Pressure, English, Thai

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• IRIS Consulting is a local boutique consulting firm. We help our clients uplift their Organization and People Capabilities to meet their most important goals. Since our establishment in 2012, we have assisted global, regional, and local leaders in various industries, including Financial services, Retail and Consumer Products, Healthcare, Energy, and Industrial and Manufacturing, in translating their visions into strategies as well as implementable solutions.
• STRATEGYDevelop effective marketing strategies and campaigns for People Learning and ...
• EXECUTIONOversee, plan and manage marketing campaigns and projects to strengthen brand awareness and value propositions among targeted corporate clients (both online and offline) such as advertising and promotional campaigns across all online channels (Facebook, Instagram, Google, LINE, email, corporate website, Live Learning Event and etc.).
• Track and measure marketing KPI s to determine marketing performance effectiveness and suggest improvement initiatives.
• CROSS TEAM COLLABORATIONWork with Data & Analytic team in utilizing customer insights to determine the right marketing strategy and campaigns.
• Work with sales team in generating leads and driving revenue.
• Work with content and production team in creating marketing materials.
• Work with partner engagement team in selecting the right partner for each campaign..
• Ideal Candidate s Quality:
• Extensive experiences (4-5 years) in all aspects of marketing strategy and execution (Both online and offline).
• Strong interest and background in People Learning and Development Solutions (including Digital Learning, Live Learning, and Virtual Learning/Classroom).
• Ability to work under startup environment with high pressure/dynamic and limited time to make things happen from zero.
• Ability to work with high accuracy and attention to details.
• Comfortable with small team environment.
• Well-structured, self-driven, and good team player.
• Self-reliant, commit to deliver, challenge self for perfection.
• Creative, innovative, and willing to try new approaches/technology.
• Have an excellent command in English & Thai.
• Work Location:
• IRIS Consulting, 12A Pearl Bangkok, BTS Aree.

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• Work closely with marketing team and agency partners to develop integrated marketing communications strategy and plan to support TPC calendar.
• Develop agency briefs and ensure execution of KVs, and other relevant brand materials.
• Closely monitors competitive movement in terms of brand communications and regularly review TPC communication strategy and plan to ensure competitiveness in market place.
• Be the guardian of the brand style guide and work with marketing / agency team to ensure that communications are consistent across all channels.
• Ensure proper allocation of marketing funds to deliver best ROI on marketing objectives.
• Maintain good working relationship with all cross functional departments and external agencies ensuring proper implementation of marketing plans.
• Job Specifications:
• Bachelor degree in Marketing or any related fields.
• 2-3 years experience in Marketing.
• Proficiency in English communication and presentation skills.
• Strong drive for results.
• Strong in innovative and people management.
• Good connection and networking with the industrial bodies.

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• BA/BS degree.
• 3+ years of relevant work experience in marketing, marketing communications, preferably in the eCommerce, retail technology, or software industries.
• 2+ years' experience managing and measuring content marketing.
• Demonstrated success in exceeding marketing targets using a solutions-focused approach.
• Capabilities to easily transition from high level strategic thinking to detailed execution.
• Proven success in negotiating and collaborating with internal and external stakeholders.
• Exceptional project management and communication skills.
• Demonstrated track record in developing and implementing marketing strategies and crafting marketing content.
• Demonstrated ability to plan and execute large scale online marketing activity.
• Highly analytical with the ability to process, analyze and interpret data.
• Ability to work in fast-paced environment and deal with ambiguity.
• Ability to work with legal, product and internal business owners to reach mutually beneficial agreements.
• Solid knowledge on digital media channels.
• Strong written and verbal communication skills.
• Amazon is seeking a dynamic and motivated Marketing Manager for the Amazon Selling business. This individual will be responsible for building awareness of selling on Amazon and motivate prospect sellers to start their selling on Amazon journeys. This person will be chartered with various marketing channels, which can enable scalable approaches to prospect Seller communities in Thailand. The primary goal of this role is to market the opportunities of selling on Amazon to all types and sizes of prospect sellers and to cultivate sustainable sources of selling on Amazon business in Thailand from longer-term perspectives, as well as to establish and develop seller education channels to provide necessary knowledge to potential sellers with respect to selling on Amazon.
• Background of Selling on Amazon: The Marketplace or "Selling on Amazon" business exists in 18 countries and exceeds more than half of total Amazon unit sales and growing. Each year, tens of thousands of businesses join the marketplace adding millions of new products. Amazon's vision is to offer the earth's largest product selection and lowest prices for our customers. One way we deliver on this vision is by marketing to local country Sellers to persuade them to launch their products onto the platform thereby maximizing the quantity of items that they list while ensuring the highest quality of product images and information.
• The ideal candidates will need to be strategic in defining selling on Amazon brand positioning and tailor communication message to attract prospect sellers. He or she needs to plan and create the most compelling contents to help target audiences clearly understand the opportunities on Amazon market places and provide basic knowledge on how to get started in order to set them up for success. At the same time, this person will develop marketing campaigns to increase awareness on this newly emerging opportunity. Specifically, this position will own and initiate online marketing activities in scalable formats including but not limited to small to large online events, email-based marketing campaigns, social media, online paid marketing, as well as develop and distribute seller awareness/education contents and seller success stories in multiple formats. This person will work closely with internal PR, public policy, sales and business development teams, third party service providers and other external stakeholders/agencies to continue to add scalability in our marketing engagement. To be successful in this role candidate will need to be an innovator, communicator, influencer, and problem solver. Candidates will need to be highly analytical, think and act fast, and be apt at finding creative solutions to complex problems. This is a unique opportunity to play a highly visible role in an exciting and fast-paced business, make history while having fun!
• Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer, and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status.
• Key job responsibilitiesPlan and execute marketing campaigns to build awareness and excitement for selling on Amazon business.
• Plan and execute seller recruitment (lead generation) campaigns for selling on Amazon business for both direct-sales channels and self-serve online channels.
• Develop success stories assets to drive conversion for potential sellers.
• Define, plan and develop marketing strategies for each marketing channels including online event, website, email and social media platforms to drive key Demand Gen metrics including traffic, new leads and seller account registrations.
• Refine messaging strategy to ensure we are delivering a clear value proposition to the right audiences.
• Prepare and deliver business reviews of marketing regarding its progress in achieving pre-defined targets.
• Support internal partners with needed marketing communication and content both internally and externally.
• Manage content performance tracking and continuously surface insights for content development and prioritization.
• Establish SOPs to organize the content creation and maintenance operations.
• Experience working in a fast-paced and highly cross-functional organization.
• Proven ability to identify, analyze, and solve ambiguous problems independently with an extreme attention to detail.
• Experience in multi-channel marketing management.
• Global e-commerce experience.

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• Bachelor's degree in business, marketing, communications, a relevant field, or equivalent practical experience.
• 7 years of experience in brand/product marketing or consumer strategy with technology companies, research agencies and/or management consulting firms.
• Ability to speak and write in Thai and English fluently.
• Preferred qualifications:
• Experience managing several priorities, influencing stakeholders and driving projects simultaneously.
• Understanding of Google's products and technology industry and interest in analyzing products, customers and market dynamics.
• Ability to prioritize, show initiative, and manage your own projects end to end while proactively communicating relevant updates with key stakeholders and to work well with others and influence stakeholders.
• Ability to evaluate problems, dissect data for insights, identify innovation and creative problem-solving approaches.
• Solid project management skills, and able to lead and manage multiple projects independently.
• Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
• In this role, you'll work on Google's suite of advertising products (Google Ads, YouTube ads, Display ads, Analytics). From determining positioning, competitive analysis, prioritization and impact measurement, you will understand and articulate the value of Google's advertising solutions.
• You'll support the development and end-to-end execution of marketing strategies in partnership with the Sales teams to drive product education and adoption among clients and agencies. This involves project management, innovative engagement of decision makers, communicating consumer/industries market insights, promoting Google's brand and equipping Sales with proof points, case studies and compelling proof points of how Google marketing helps businesses and brands grow effectively.
• Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
• Strategic planning and execution within the Large Customer Marketing team for the region that enables Marketing and Sales to engage with clients and articulates Google Ad's value proposition.
• Manage end to end projects, including stakeholder management, project timeline, brand compliance, and campaign execution with proactive collaboration internally across teams and externally with agencies.
• Drive innovative marketing strategies and plans to support large advertisers and agencies education, engagement and Google Ads solutions adoption.
• Develop and execute scalable marketing initiatives to enable practitioners with Google Ads solutions. Collaborate closely with Marketing, Sales, Product teams, Legal and PR to achieve business goals.
• Lead the creation of content, sales materials, messaging and case studies that position the strengths of Google Ads solutions. Manage events (virtual and in-person) and education programs that bring together advertisers and agencies in region.
• Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

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• Work closely with the PR team in outlining the PR and influencer marketing strategy for Thailand and communicate the key messages to any other involved parties.
• Initiate, plan, and execute campaigns through media and influencers both online and offline effectively, including but not limited to social media, livestream, and events.
• Explore and manage relationships with key influencers including media, editors, fashion bloggers, beauty bloggers, fashion brands, and celebrities. Strong relationships ...
• Research and propose creative ideas for campaigns that increase awareness and ultimately revenue through media and influencers.
• Keep updated on the marketing and content strategies across all channels, including but not limited to social media, events, and livestream.
• Supporting the PR team for the management and tracking the brand marketing budgets and ensure the efficacy of spending.
• Effectively communicate to team key issues and potential solutions for optimization, using technology enablers where possible.
• Ensure timely reporting on marketing campaigns and resources to key stakeholders.
• Who are we looking for?.
• 3+ years of relevant experience in PR or marketing, preferably on a fashion/lifestyle brand.
• Fluent in Thai and high standard of English in both writing and speaking.
• Well versed in social media platforms platforms like Facebook, Youtube, Instagram -Passion for fashion, building startups, e-commerce, and Pomelo -Proactive, outgoing and able to build relationships with fashion influencers and other media.
• Creative, positive and fun attitude, able to work well with others with a different background in a team environment - a consummate team player.
• Results driven, ability to work independently with tight deadlines and changes in priorities.
• Experience and personal network in fashion editorial and media is a plus.

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• Job Posting Location Bangkok
• Job Summary A regional marketing plan in Bangkok involves devising, implementing, and monitoring strategies and competitive conditions.
• Job Description Developing in Postpaid and Prepaid sales to achieve target as defined and manage KPI in Bangkok 1.1 Create push strategy or trade marketing to support each channel 1.2 Closely monitor actual in both Postpaid, Prepaid and others results of plan execution and compare with target achievement. 1.3 Analyze competitors' acti ...

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• Initiate marketing strategy and plan for VDO Products, content communication, and device management.
• Manage and control VDO product portfolio for AIS PLAY, OTT, and devices.
• Define go to market and launch strategy for VDO, device, and content marketing.
• Define price strategy for responsible product offering and align across the portfolio.
• Initiate and plan for VDO/OTT bundling products with mobile and FBB team.
• Commercialize terms and contract with partners such as Samsung.
• Tracking and forecast VDO product subscriber and streaming users to align with targets.
• Post launch evaluation and to measure the achievement of target set and recommend improvement actions.
• Recommend marketing action plan to boost up VDO product subcriber and prolong customer lifetime.
• Assess and track market competitive landscape, trends and market movements.
• Plan and control overall VDO marketing budget.
• 2) Premium Content Marketing/CommunicationInitiate marketing communication strategy and plan including target segmentation, proposition, positioning, media.
• Define key product / content proposition, positioning, key message take out.
• Manage and Control team in selecting content highlights with key AIS Play proposition for regular communication campaign to increase streaming users.
• Manage and control team for graphic design in AIS PLAY communication materials.
• Develop and control team for marketing and PR Brief in relevant to AIS PLAY strategic directions.
• Lead and manage partnership with key strategic partners for product, communication and marketing campaigns.
• Plan & identify targets for communication to approach both new and existing customers.
• Manage, control, and expand AIS PLAY media for effective VDO communication.
• Diversify communication channel and material to reach more and relevant targets.
• Build the AIS Play brand and plan activation campaign.
• 3) Product and Marketing Mix Execution (Product, Content Communication, Device)Manage and control team for end-to-end execution eg. new product, migration, communication, distribution & channel, customers journey, customer handling etc.
• Lead, control and execute co-campaign with key partners eg. Samsung, BEIN etc.
• Lead and control internal teams for campaign planning and implementation eg. FBB marketing, product marketing, Customer Management.
• Manage and control team and Marcom for integrated marketing communication execution.
• Manage and control for communication material development.
• Review campaign design and user experience flow eg. journey, SMS notification.
• 4) Product and Market Analysis:Lead and control team to track, evaluate and report on VDO/OTT products revenue, subscriber, and streaming user movements.
• Track and understand market / competitor movements and gather consumer insights.
• Study and gather consumer insight, trends and monitor subscriber behavior to find business opportunities and shape marketing strategy.
• Analyze customers database by working closely with MPD to identify customer needs and behaviors such as customer profile, demographic, behaviors etc.
• VDO Industry movement tracking both internally and domestically.
• Define competitor positioning, strengths, and weaknesses.
• Recruiter Apirak Sribavorntada (อภิรักษ์ ศรีบวรธาดา)

ประสบการณ์:

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• Contribute to the development and implementation of promotion strategy by working with Product Management and Sales Team to develop sell-out platforms and sell-out promotions strategy.
• Convert the consumer value proposition, developed by business strategy into customer and shopper value proposition at the channel and customer level.
• Monitor and report competitor price/promotion and benchmarking analysis.
• Understand channel complexity and propose appropriate sellout / promotions to increase sellout in each channel.
• Propose, implement, track and evaluate sell-out activities to measure effectiveness, report sellout analysis, and recommend improvement to stakeholders.
• The role needs to work closely with Product Management Team, Retail Marketing Team and Sales Team in various channels to support go-to-market planning and execution, and identify sell-out risks and opportunities and corresponding solutions.
• Performs other duties as assigned by management /direct supervisor.
• Skills and Qualifications.
• Qualifications:Bachelor's or Master's degree in Economics, Marketing, Business Administration or related fields.
• 5-7 years' experience in trade marketing, category management, account management background with a leading consumer products or FMCG companies.
• Strong record of creating a winning vision in an environment, emphasis on merchandising, promotion and partnerships.
• Ability to create and implement business strategies that grow sales & margins and manage key business metrics.
• Proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment.
• Innovative and creative-ability to identify and evaluate creative ideas, focusing on those that will create competitive advantage.
• Must have strong business acumen, awareness of market/industry trend and retail trends.
• Excellent Negotiation skill and Presentation skills are required.
• Must have excellent command of English and Presentation skills in both Thai and English.
• Must have excellent command of Computer literacy especially MS PowerPoint and Excel.

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• This role is based in our Bangkok office supporting APAC &MEA Region. The mission of the Product Marketing Manager - Taste SDA is to create simply outstanding experiences that Shape Living for the Better for consumers, and the planet.
• The Product Marketing Manager - Taste SDA will develop a deep understanding of our target audiences to ensure that new products and services solve real consumer problems.
• A vital part of the Business Area (BA) Marketing team, he or she will lead the Front ...
• He or she will also lead the end-to-end Commercial Launch (CLx) process, working across functions and geographies to deliver compelling launch materials for the markets to execute.
• The Product Marketing Manager - Taste SDA will ensure that messaging comes to life across touchpoints in a way that engages consumers, in order to support the delivery of business and brand objectives.
• A Typical Day
• Work closely with the Insight team to develop a deep knowledge of our Target Audiences that drives product and messaging development.
• Work with BA Product Line, R&D, and Design to ensure that innovation pipelines are equipped to deliver best in class consumer experiences supported by strong, relevant claims.
• Work alongside the BA Brand team to ensure that initiatives advance our global purpose, brand pillars, and Taste sustainability targets.
• Support the BA Product Line team to create Marketing Business Briefs that are always focused on the consumer.
• Identify external partnership opportunities and manage partner relations to add value to claims and communications, amplifying experience and storytelling.
• Create insight-based Experience Value Propositions (XVPs) for new Taste projects.
• Drive messaging strategy to remove complexity, making it easy for shoppers to navigate the range and identify the right solution for their needs.
• Build capability across the organisation to adopt the Simply Outstanding Consumer Experience (SOCx) tools and mind-set.
• Project manage the Commercial Launch (CLx) process for all Taste projects, ensuring that high quality launch deliverables are available on time and in full.
• Work with the BA Content team and external agencies to develop assets that drive conversion and purchase intent.
• Work closely with the Insight team to understand consumer journey and shopper behaviour to develop assets that deliver specific needs.
• Represent the BA in all product development check point meetings.
• Together with the wider Product Marketing team, share best practices, identifying opportunities to drive synergy and scale across the BA.
• Evaluate launch success, analyse performance, learn, always improve.
• Who You Are
• Passionate - about the consumer and in delivering simply outstanding experiences.
• Lead - You have a vision and a purpose, and you can inspire and influence others to not only share it but apply their abilities to achieving it.
• Organised - you set the pace and the priorities, and then you bring a methodical approach to meeting your goals
• Agile - Both reactive and proactive, you work efficiently and flexibly to deliver results.
• Dynamic - you have the ability to think in a creative and strategic way but are adept at delivering operationally to ensure tasks are followed through to completion.
• Energetic - Your enthusiasm is infectious and inspires and engages your colleagues and collaborators to achieve, deliver, and be accountable for their work. You'll also have the stamina essential to delivering results in both the short and long term.
• Negotiator - Excellent communication skills with the ability to influence stakeholders at all levels across by building strong interpersonal relationships.
• Fast learner - with the ability to adapt quickly in unfamiliar situations.
• Data driven - with strong analytical skills that form the basis of your decision making
• University degree in Marketing or related area.
• 7+ year's professional experience in consumer-driven companies in either product, marketing or business development functions with proven results.
• Fluent in English (oral & written).
• LI-PT1.

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• Act as a gatekeeper for brands to improve brand equity within the eCommerce platform and work closely with Marketing and Platform Managers to optimize the portfolio and enhance brand communication.
• Improve eCom shopper experience by optimizing eCommerce UX/UI, SIS and onsite features ie. Feed & CEM in order to improve conversion rate.
• Develop eCom contents across all channels that impactfully convey commercial and brand messages, campaign theme and tagline.
• Manage graphic designers to deliver eCom assets in all channels including SIS, CPAS and other media.
• Develop and deliver on-site search strategies and optimization in order to improve Share of Search and acquire potential buyers.
• Responsible for affiliate marketing, social media content strategies and communication.
• Responsible for improving the Edge Scorecards including store integrity, rating, review & share of search.
• Lead other content & e-Store optimization projects as assigned by team leader.
• Collaborate with Analytics and Social to uncover new consumer behaviour insights and translate into impactful tactics to recruit new buyers.
• For all platforms, track daily, weekly & monthly KPIs to identify opportunities for improvement. Report KPIs to management on a weekly and monthly basis.
• Skills & Competencies:
• Contents planning, creative writing and development.
• Search and keyword optimization and strategic bidding.
• Contents evaluation and reporting.
• Experience managing multiple campaigns and platforms simultaneously.
• Assist in identifying global content partner(s) and manage content creation / production with stakeholders and experts.
• Drive consistent improvement in content and ensure scalability across channels.
• Bachelor's degree in any related field.
• Minimum 5 years of experience working in brand content/ eCom Campaign Marketing/ Onsite MS or Search/ SEO development.
• Understanding of UX/UI, information architecture and content structures, brand contents implementation.
• Excellent persuasive communication and analytical skills to effectively explain and demonstrate digital content marketing effectiveness.
• Experience working in search optimization, SEO/ SEM, keywords optimization, SKU/ product description - eCommerce MS experience is plus.
• Solid understanding of digital ecosystems and brand communications and deploy into eCommerce platforms.
• Ability to work well under pressure in a fast paced environment.
• Share Colgate's big-hearted, courageous, uplifting, collaborative, can-do attitude.
• Good Command of English, presentation and writing skills.
• Equal Opportunity Employer
• Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
• Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.
• Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom's of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet.
• For more information about Colgate's global business, visit the Company's web site at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures oral health education program, please visit http://www.colgatebsbf.com. To learn more about Hill's and the Hill's Food, Shelter & Love program please visit http://www.hillspet.com. To learn more about Tom's of Maine please visit http://www.tomsofmaine.com.
• Reasonable accommodation during the application process is available for persons with disabilities. Please contact [email protected] with the subject "Accommodation Request" should you require accommodation.

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• Contribute to the development and implementation of promotion strategy by working with Product Management and Sales Team to develop sell-out platforms and sell-out promotions strategy.
• Convert the consumer value proposition, developed by business strategy into customer and shopper value proposition at the channel and customer level.
• Monitor and report competitor price/promotion and benchmarking analysis.
• Understand channel complexity and propose appropriate sellout / promotions to increase sellout in each channel.
• Propose, implement, track and evaluate sell-out activities to measure effectiveness, report sellout analysis, and recommend improvement to stakeholders.
• The role needs to work closely with Product Management Team, Retail Marketing Team and Sales Team in various channels to support go-to-market planning and execution, and identify sell-out risks and opportunities and corresponding solutions.
• Performs other duties as assigned by management /direct supervisor.
• Skills and Qualifications.
• Qualifications:Bachelor's or Master's degree in Economics, Marketing, Business Administration or related fields.
• 5-7 years' experience in trade marketing, category management, account management background with a leading consumer products or FMCG companies.
• Strong record of creating a winning vision in an environment, emphasis on merchandising, promotion and partnerships.
• Ability to create and implement business strategies that grow sales & margins and manage key business metrics.
• Proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment.
• Innovative and creative-ability to identify and evaluate creative ideas, focusing on those that will create competitive advantage.
• Must have strong business acumen, awareness of market/industry trend and retail trends.
• Excellent Negotiation skill and Presentation skills are required.
• Must have excellent command of English and Presentation skills in both Thai and English.
• Must have excellent command of Computer literacy especially MS PowerPoint and Excel.

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• Promoting the company's existing brands and introducing new products to the market.
• Analyzing budgets, preparing annual budget plans, scheduling expenditures, and ensuring that the sales team meets their quotas and goals.
• Researching and developing marketing opportunities and plans, understanding consumer requirements, identifying market trends, and suggesting system improvements to achieve the company's marketing goals.
• Gathering, investigating, and summarizing market data and trends to draft reports.
• Implementing new sales plans and advertising.
• Recruiting, training, scheduling, coaching, and managing marketing and sales teams to meet sales and marketing human resource objectives.
• Maintaining relationships with important clients by making regular visits, understanding their needs, and anticipating new marketing opportunities.
• Staying current in the industry by attending educational opportunities, conferences, and workshops, reading publications, and maintaining personal and professional networks.
• Qualifications Bachelor's degree in Business, Marketing and Sales or related field.
• 5+ years of working experience in Digital Marketing & Sales, OTT, Multi-platform or Digital Advertising.
• Experience with presenting to direct clients and advertising agencies knowing what it is to be involved from the start to the finish of the sales process.
• Knowledge of online marketing tools and technology.
• Excellent understanding and knowledge digital advertising and social media platforms.
• Excellent negotiation skills and presentation skills.
• Critical thinker and problem-solving skill.
• Ability to speak and write in English fluently.
• Recruiter Supaporn Limsiritong (สุภาภรณ์ ลิมศิริธง)

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• Develop Category marketing strategy included Category blueprint, Category big bets and omni-Category.
• Initiate Category growth opportunity and own end-to-end the priority Category projects in specific Category.
• Manage Category priority, activity grid and new product listing for multiple categories/brands.
• Analyze customer and shopper insight into Category strategy.
• Supervise marketing team to plan and conduct campaigns, trade show and other customized plans.
• Manage and proactively review execution metrics to ensure CIW budgets are operate at the best efficiency of ROI.
• Monitor and manage investment within allotted trade marketing budget.
• Collaborate with team and retail establishment on strategic partnership planning such as JBP, Category health check, Business review.
• Essential knowledge and skills:
• 3-5 years of Trade marketing experience, preferably in FMCG or related business field.
• Strong Analytical skills.
• Ability to use commercial program/ research; Nielsen Advisor, Dunnhumby, EYC, Kantar, etc.
• Organization skill / multi-task.
• Experience in operations / sales.
• Communication and English language proficiency.
• Self-motivated with strong operational discipline to deliver against financial budgets, timelines and ROI objectives.
• Core competencies required for this role:
• Strategic thinker with experience creating comprehensive Category plans.
• Realistic big picture thinking for future trend and opportunity to company.
• Outstanding communication and problem-solving skills/ team player.
• Good relationship builder among multi departments.
• Johnson & Johnson announced plans to separate our Consumer Health business to create a new publicly traded company. The process of the planned separation is anticipated to be completed within 24 months, and it will be subject to legal requirements and other customary conditions and approvals. Should you accept this position, it is anticipated that, following conclusion of the transaction, you would be an employee of a new entity within New Consumer Health.
• Primary Location.
• Thailand-Bangkok-Bangkok-
• Organization.
• Johnson & Johnson Consumer (Thailand) Ltd (7337)
• Job Function.
• Sales
• Requisition ID.
• 2206045297W

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• Lead Insights that drive Innovation and Brand Experience Planning for the market.
• Bring in new expertise to the organisation and build capabilities especially to drive innovation and brand experience and audience planning/ social listening.
• Bring and Keep People Front & Centre in the Innovation Process.
• Directly drive Horizon 1 and Strategic hub based innovation initiatives.
• Mine trends/ understand and use predictive analytics to inform innovation / social listening to inform innovation.
• Help develop People driven and feasible Concepts, Prototypes, visualisations etc.
• Continuously improve agile methodologies to help optimise innovation for market success.
• work collaboratively to ensure delivery through the CIC team, IBE and agency teams in the hubs/ on ground.
• Update tech and other platforms that help in Agility and Development and Sharing of meta learnings.
• Audience Planning and social activation: (Support Division Insights) build independent capability over the next one year.
• Set up data and information tools/ agency relationship in the local market.
• Work with social agency to identify audiences and with wavemaker to build activation plan.
• Build social activation programs that lead conversation to commerce.
• Bachelor's degree in related field. Master's degree is a plus.
• Any social/Comms/ PR degree is a value add.
• At least 6-7 years relevant experience consisting of.
• Basic Grounding in a research/ insights agency - at least 2-3 years.
• Additional experience in any of these areas:
• Must have - CMI (client side) for innovation/ mining trends/ NPD insights. Strategy / innovation consultancy in an Advertising Agency, Innovation Agency (eg: Ogilvy Consultancy/ Strategy talent that has done concepting/ new product development projects for the clients/ trends agency/ NPD consulting).
• Optional (Nice to have skills ).
• Has worked in a Social listening/ research/ media intelligence company - has been involved in Digital strategy Market, brands insights based on social media and web. Has experience in Social/ audience planning identification and activation (eg: have worked in the past in agencies like- we are social).
• Has experience working in PR/ Influencer management company with experience identifying influencers and activating influencers..
• Focused Skills & Competencies:
• 1) Innovation:
• Uses Tools to track micro and macro trends that impact NPD. tracks social/online conversations w.r.t new needs, evolving product categories/ new innovation opportunities that can be spotted and fed into the innovation pipeline for CP.
• Understanding of portfolio strategy and how innovations fits into it to drive growth.
• Experience in agile sprinting new product innovation, consumer feedback in innovation process that helps to learn, adapt and test online.
• Experience working with Design Agency to land Brand Experience of NPD concepts (Visual assets, Technical product story,product/ brand claim, hook + full Concept qualified and locked in).
• 2) Audience identification and activation:
• Well versed with Data Sources such as Social Listening tools/ google analytics, Facebook analytics for audience insights.
• Conduct social media listening of consumer insights.
• Knows how to work with social listening/ audience profiling agencies to develop compelling social content (conversation to commerce) programs that expand reach across key target audiences.
• Overall:
• Can identify and influence strategic decisions through fact-based analysis with good business perspective and critically 'Ability to join Dots'.
• Command of standard and evolving Insights Methodologies, including Culture and Data to solve complex business challenges and create/recommend appropriate action.
• Fluent English, good communication and negotiation skill.
• Must have ability to make impactful presentations and influence an audience.
• Equal Opportunity Employer
• Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
• Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.
• Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom's of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet.
• For more information about Colgate's global business, visit the Company's web site at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures oral health education program, please visit http://www.colgatebsbf.com. To learn more about Hill's and the Hill's Food, Shelter & Love program please visit http://www.hillspet.com. To learn more about Tom's of Maine please visit http://www.tomsofmaine.com.
• Reasonable accommodation during the application process is available for persons with disabilities. Please contact [email protected] with the subject "Accommodation Request" should you require accommodation.

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5 ปีขึ้นไป

ทักษะ:

Management, Market Analysis, Project Management, English

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• WeHome. Your healthier home WeHome select, provide and deliver home-related products that cover the structure of the home. From home accessories and furniture, we want to make your home beautiful and healthy and suitable for everyone in your home. We want to provide experience and inspiration to customers who visit our stores and websites. Our store is located opposite Bangkok Rangsit University, covering an area of over 6,000 square meters and is decorated with an emphasis on providing visitors with ideas and solutions to home problems. The products offered are innovative products ...
• Develop and execute successful marketing strategies ensuring alignment of communications and messaging across different channels and segments to meet customer s needs and maximize profits..
• Regularly conduct research and analyze marketing trends, customer insights, marketing analysis and relevant information to refine and develop future marketing communication plans..
• Constantly measure and report on marketing performance to the executive team..
• Hire, lead, inspire and develop a team of marketing associates by setting clear objectives, leveraging support and giving constructive feedbacks to enhance team and business performance..
• Create, manage and maintain excellent presence both online and offline across various channels such as website and social media platforms..
• Coordinate marketing plans and strategies with cross-functional teams to deliver business-wide objectives..
• Manage design and production of promotional materials..
• Prepare and monitor marketing budget regularly to allocate funds wisely..
• Bachelor s degree in marketing, business, or related field..
• Master s degree is a plus..
• 5+ years experience with proven experiences and track records developing marketing strategies and managing marketing team..
• Experience in managing, leading and developing a marketing team..
• Strong management, decision-making, leadership and organizational skills..
• Highly analytical with proficiency in data analysis and reporting..
• Solid knowledge of website analytics tools and associated tools..
• Excellent communicator and negotiator..
• Proficiency with online and offline marketing strategy..
• Attention to detail..
• Proactive, dynamic with a can do attitude..
• Job training.
• Professional development.
• Social Security.
• Annual bonus.

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• Grow brand and desired equity of assigned product group and direct all marketing activities for the achievement of short and long term business Goal, Strategies, Action Plan, P &L and market spending and to ensure compliance and aligned with regulatory affairs.
• Develop effective Communication brief and plan and direct agencies in developing promotional materials, media and the implementation. Direct research agencies and conduct about Qualitative and Quantitative Research.
• Activate Brand Essence and Vision.
• Develop and update consumer portrait, consumer engagement funnel for her/his brand.
• Develop and update consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers.
• Ensure consumer centricity, applies Innovation levers, contribute and execute Innovation pipeline, maintain vibrancy via relevant renovation for his/her brands.
• Contribute to development and execute strong, functionally aligned brand plan. Track and monitor the performance, health and strategic alignment.
• Contribute to the development, engagement strategies and creates relevant & memorable brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted leader.
• Ensure compliance and validation to all regulations and specifications.
• ARE YOU A FIT?.
• Minimum of Bachelor Degree in Marketing, Business Administration or related field.
• Minimum 7 years of working experience in marketing preferably in FMCG brands.
• End-to-end brand management experience.
• Good English & Thai communication skills.
• Able to work under high pressure and have self-starter attitude.
• Nestlé is 308,000 employees strong and are driven by the purpose of enhancing the quality of life and contributing to a healthier future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic international working environment with constant opportunities for development. Want to learn more? Visit us at www.nestle.com.