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ประสบการณ์:

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ประเภทงาน:

งานประจำ

• Drive CRM Strategy: Own the end-to-end roadmap to boost Retention, Loyalty, and long-term engagement..
• Data & Personalization Master: Analyze customer behavior and manage churn risk to deliver personalized journeys at scale..
• Optimize CRM Ecosystem: Manage tools (Email, LINE OA) and Marketing Automation to ensure seamless, high-performing customer journeys..
• Actionable Insights: Track business impact (Retention, CLV, ROI) and engagement metrics, turning raw data into growth opportunities..
• Cross-functional Collaboration: Work closely with Marketing, Commercial, CX, and Digital teams to ensure a unified "Customer-Centric" approach..
• Key Performance Indicators (KPIs).
• Retention Rate: Increase the percentage of returning active members..
• CRM-Driven Revenue: Generate measurable sales through automated and personalized CRM channels..
• Member Engagement: Improve "Active Member" ratio and channel performance (Open/Click rates)..
• Who are we looking for?.
• Data-Driven & Business Mindset: You enjoy turning complex data into "Quick Wins" and long-term business growth (CLV)..
• CRM & Digital Tools Expert: Hands-on experience with CRM platforms, Marketing Automation (e.g., Salesforce), and LINE OA management..
• Customer-Centric Communicator: Passionate about seamless Omni-channel experiences and able to collaborate effectively across diverse teams..
• Entrepreneurial Sport Lover: A "Can-do" attitude, full ownership of your work, and the resilience to tackle new challenges..
• Working Details.
• Working Hours: Full-time (Office hours, public holidays off).
• Workplace: Decathlon Office, Bangna..
• DECATHLONIAN BENEFITS.
• Be a Shareholder: Exclusive annual options to invest in Decathlon s global success..
• Financial Security: Competitive salary, performance bonuses, and a Provident Fund (starting from your first full month)..
• Health & Wellness: Comprehensive group insurance (Life, Health, and Dental)..
• Perks: Generous employee discounts on all your favorite gear..
• Deep Growth: A learning environment where you can make a real impact, with career opportunities both locally and globally..

ทักษะ:

Finance, SQL

ประเภทงาน:

งานประจำ

• Spearhead the execution of Sephora's Beauty Pass Loyalty Program in Thailand, with a laser focus on driving growth in the Black and Gold customer base.
• Champion executional excellence in the implementation of loyalty program strategies, and adhering to established guidelines and best practices provided by the SEAOI Regional Loyalty Team. Ensure a consistent and elevated loyalty experience across all customer touchpoints.
• Collaborate closely with the SEAOI Regional Loyalty Team to launch, pilot, and rigor ...
• Act as the primary liaison between the SEAOI Regional Loyalty Team and Thailand markets, on all Loyalty matters and initiatives, ensuring alignment on strategic Loyalty objectives. Proactively translate regional strategies into actionable market-specific plans, driving expedient and effective execution with your local teams e.g. Digital, Merch, Retail etc.
• Curate and maintain an attractive and well-stocked selection of rewards and gifts within the Rewards Boutique and Birthday Gifts in your markets.
• Manage the Loyalty budget for Thailand and ensuring efficient allocation of resources across all initiatives.
• Train and empower store teams to effectively drive loyalty program member acquisition, retention, and uptiering efforts in retail.
• Conceptualize, plan, and execute impactful loyalty member events with the goal of driving recruitment, uptiering, rigorously tracking and optimizing ROI on all event investments.
• Manage the financial implications of the Beauty Pass Loyalty Program in Thailand, by collaborating with SEAOI Regional Loyalty Team and local Finance teams in mitigating points liability, while driving value and engagement for customers. This includes enabling proactive management of liability, forecasting points redemption rates and optimization of reward offerings.
• Lead regular market business reviews with the SEAOI Regional Loyalty Team, proactively providing insightful market performance updates, identifying opportunities for optimization, and ensuring alignment with overall Regional Loyalty objectives.
• Extract Quarterly data on Loyalty and Big commercial campaign.
• Collaborate with Sephora Finance team to work with Bank partner to deliver effective promotional offer to big and BAU campaigns and foresee the marketing materials developed by bank and give comments as well as develop POS material for in-store channels.
• Vet Thai copy on CRM and Loyalty materials provided by regional team.
• Effective interpersonal communication and ability to manage relationships with stakeholders.
• Ability to quickly address and resolve any issues that arise in the operation of the loyalty program.
• Excellent at managing timelines, resources, and workflows to ensure the smooth execution of daily operations.
• Teamworking and leadership skills.
• Strong presentation and stakeholder management skills.
• Ability to communicate complex ideas with clarity for stakeholders at all levels as you must speak with partners, colleagues, and customers.
• Keen attention to detail to ensure accuracy in the loyalty rewards boutique and in the execution of loyalty program elements.
• Commercial awareness: a Senior CRM & Loyalty executive must know his/her target market well and have the ability to create campaigns that grab the attention of customers and solves their problems.
• Top quality analytical skills. A big part of your job involves gathering and analyzing data to help business understand the customer base and coming up with suggestions for improving the existing strategy.
• SQL and/or relational database proficiency.
• Community, in which authenticity is embraced, and the strength of our differences fuels our collective spirit.
• Culture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead.
• Work that brings fulfilment, from delighting clients every day, to inspiring our industry at large, every action makes a difference.
• It is in the Sephora DNA to champion a world of inspiration and inclusion where everyone can celebrate their beauty. You can be yourself, because you are what sets us apart. Join us and belong to something beautiful.
• Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.

ประสบการณ์:

3 ปีขึ้นไป

ทักษะ:

Compliance, Microsoft Office, Excel, English

ประเภทงาน:

งานประจำ

• Improve the customer database quality and animate the retail teams to share best practices in customer data capture and data security.
• Ensure regular monitoring of the customer database by developing dedicated analyses and reports.
• Improve the customer data quality through the in-house data quality management tool by deduplicating customers and fix means of contact in error.
• Develop assets to train sales team on customer data management.
• Manage and ensure the compliance of customer database and its security.
• Be responsible for customer knowledge for the subsidiary by sharing retail, omnichannel, and customer-oriented insights.
• Analyze customer behaviors and retail performance, and share the analysis with all retail stakeholders to support strategic decisions.
• Anticipate local trends and customer structure evolution thanks to in-depth customer analyses.
• Accompany the customer targeting initiative with CRM analyses.
• Ensure the data quality and relevancy of the clienteling activities.
• Centralize and harmonize all customer performance related reports of the subsidiary.
• Identify the local Customer Performance KPIs to be monitored.
• Develop and maintain new local reports to follow customer KPIs by store on a regular basis.
• Define the customer performance dashboard and report strategy to streamline the existing report package.
• Act as an ambassador of customer excellence, championing the adoption and impact of customer management tools.
• Collaborate and have regular meetings with retail teams to understand customer insights and seek room for improvement on customer data usage.
• Support the wider team with driving initiatives to develop relationships and create special moments for customers.
• Contribute to the organization of customer events, including invitations, outreach, RSVPs, and logistics.
• Lead and deploy the group projects in subsidiary according to local market specificities.
• Accompany and implement group analytics initiatives, such as customer segmentations, and animate them across the subsidiary.
• Work in close collaboration with CX, OPS, Retail Compliance, and IT teams to deploy projects related to customer relations and data.
• University graduates in related disciplines with at least 3 - 5 years of experiences in CRM or customer data management, preferably in retail or hospitality business environment.
• Proficiency in Microsoft Office suite (Advanced Excel is a must).
• Good knowledge in BI tools (Power BI and/or Cognos IBM) is a plus.
• Ability to analyze and synthesize.
• Customer and business oriented.
• Organized, precise, adaptable, with a balance of strategy and execution.
• Discretion and confidentiality as priority.
• Demonstrated strong interpersonal skills with a team player attitude.
• Ability to work independently and to adapt to a fast-paced, changing environment.
• Fluent in English with excellent oral and written communication skills.