เงื่อนไขการค้นหา

ประสบการณ์:

3 ปีขึ้นไป

ทักษะ:

Compliance, YouTube, SEO, English

ประเภทงาน:

งานประจำ

• Localize and execute brand positioning strategy for Thai consumers behavior, cultural nuances, and insurance awareness levels.
• Define content pillars, brand messaging, and storytelling frameworks for both B2C and partner/agent audiences.
• Coordinate ATL/BTL campaigns, including PR, on-ground, and partnerships.
• Collaborate with local PR and creative agencies for execution.
• Plan and run influencer/KOL campaigns aligned with product priorities.
• Audience & Insight Research.
• Deeply understand Thai customer segments motorbike riders, urban millennials, families, health-conscious groups, and insurance-averse customers.
• Analyze behavioural data, search trends, social conversations, and competitive content.
• Use insights to craft angles that address trust concerns, claims anxiety, and product complexity.
• Cross-functional Collaboration.
• Work with regional team to align on product, campaign, and reporting roadmap.
• Act as the bridge between regional marketing team and local execution.
• Provide local insights to improve messaging, creative, and media targeting.
• 3-5 years experience in content strategy, content marketing, copywriting, or brand communications.
• Experience in insurance, fintech, financial services, comparison platforms, or regulated industries is a strong advantage.
• Familiarity with creative production, influencer outreach, or local event execution.
• Strong understanding of full-funnel marketing and user journey metrics.
• Excellent communication skills in Thai and English.
• Hands-on attitude, flexible, and comfortable working with agencies and central teams.
• Familiarity with Thai consumer behavior and cultural nuances.
• Prior experience in tech, insurance, fintech, or e-commerce preferred.

ประสบการณ์:

3 ปีขึ้นไป

ทักษะ:

eCommerce, Data Analysis

ประเภทงาน:

งานประจำ

• Develop and execute online trade marketing plans across various online channels namely Shopee, Lazada, Konvy and other potential platforms in pipeline to drive traffic, conversion, and revenue.
• Ensure online promotional campaigns align with the overall brand strategy. This includes effectively communicating the brand's key messages, values, and positioning in effective online expressions.
• Determine a monthly promotion budget based on overall business objectives. Regularly ...
• Leverage data and analytics tools to gain insights into the performance on each online channel. Track ecommerce metrics and able to use insights to identify areas of improvement and make data-driven decisions.
• Plan product portfolio management including sets proposal, stock demand projection, PLV allocation in alignment with brand strategy.
• Collaborate closely with cross-functional teams to plan product portfolio management. Proposing product sets, projecting stock demand, and allocating samples are key priorities driven by strong data analysis.
• You Have3-5 years in trade marketing; beauty and consumer or FMCG industries is preferred.
• 2-3 years of ecommerce experience.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.
• Ability to manage multiple projects and prioritize tasks in a fast-paced environment.
• Why us?
• We will support you through a tailor-made learning & development journey where you will receive constant career advice to empower you to navigate through and reach the Senior Leadership role of your dreams. Progressive leadership track - opportunities for growth & development.

ประสบการณ์:

2 ปีขึ้นไป

ทักษะ:

Google Ads, Meet Deadlines, English

ประเภทงาน:

งานประจำ

• Execution & QC: Coordinate with Strategy team and local teams to gather specific campaign requirements and creative assets. Responsible for the technical setup and quality control. Ensure accurate implementation of campaign namings and tracking parameters.
• Budget Management: Collaborate with Strategy team to allocate channel budgets and manage real-time pacing (daily/hourly) to ensure spend alignment.
• Campaign Strategy: Design and manage the campaign mix across channels. Manage brandi ...
• Performance Optimization: Maximize efficiency through bid adjustments, budget reallocations within campaign groups, and creative performance analysis.
• Test & Learn: Continuously learn from test results and update best practices to optimize campaign performance.
• Problem Solving: Troubleshoot delivery /performance issues internally and with external partners to overcome scalability bottlenecks.
• Reporting & Insights: Conduct weekly performance reviews and deepdives, providing data-driven insights and operational action plans to internal stakeholders.
• Operational efficiency - Collaborate with Ad Tech/ Product team to automate and streamline campaign setup and campaign management workflows.
• Requirements: Experience: 2+ years of hands-on performance marketing experience (Google, Meta, TikTok); Mobile App UA experience is a plus.
• Technical Savvy: Good understanding of tracking, attribution models, and online advertising technologies.
• Analytical Mindset: Outstanding data-driven skills with the ability to translate complex metrics into business insights and clear operational actions.
• Execution Excellence: Exceptional organizational skills with a sharp eye for detail and the ability to meet deadlines in a fast-paced environment.
• Communication: Strong English proficiency and stakeholder management skills to work effectively across regional and local teams.