เงื่อนไขการค้นหา

ประสบการณ์:

5 ปีขึ้นไป

ทักษะ:

Social Media Management, Google Analytics, Automation, Google Ads, SEO, SEM, English

ประเภทงาน:

งานประจำ

• Tiered Portfolio Ownership: Run a hybrid operating model - full hands-on ownership of Bangkok LIFE as the flagship growth account; strategic direction, oversight and quality control for the other LIFE and VIVID brands (Layan Life, Anantara Wellness, Vivid) whose property teams execute; and limited, on-demand advisory for remaining units (e.g., AVANI Well).
• Revenue Growth Execution: Lead marketing that maximises top-line revenue and positions wellness as a high-margin business driver, holding the flagship account to explic ...
• Dual-Volume Strategy: Balance long-stay medical/healing demand with short-stay "gateway" wellness seekers to sustain consistent occupancy and yield.
• Wellness Guest Mix: Grow the share of dedicated wellness guests versus standard leisure stays through targeted digital acquisition.
• Capture Rate & Internal Conversion: Equip property teams with conversion-focused digital collateral and pre-arrival campaigns that turn leisure guests into active wellness consumers.
• CRM & Lifetime Value: Own the CRM to track conversion, analyse customer lifetime value (CLV) and lift repeat-guest ratios through personalised nurturing.
• Digital Performance & Data-Driven Acquisition.
• Central Performance Authority: Hold central ownership of the portfolio's digital performance standards - SEO, CRO, CRM and analytics - executing directly for the flagship and defining the frameworks, benchmarks and optimisation standards that property teams apply elsewhere.
• Search Engine Optimization (SEO): Own technical and on-page SEO for high-intent "Healing/Wellness" keywords, prioritising landing-page quality and bounce-rate reduction.
• Conversion Rate Optimization (CRO): Continuously test and improve conversion rates and mobile UX against company benchmarks, using structured experimentation and on-page behaviour analysis.
• Direct-to-Consumer (DTC) Strategy: Drive traffic to owned channels - the Minor Hotels App and brand sites - to grow direct, lower-cost revenue.
• Search Engine Marketing (SEM): Run Google Ads with a strict focus on Return on Ad Spend (ROAS) for high-margin treatments and packages.
• Social Media Management (SMM): Direct paid and organic social to build awareness and deepen engagement on wellness package pages.
• Brand Integrity & Innovation.
• Content Governance & Brand Consistency: Hold central authority over content standards and brand consistency across the portfolio, setting the guardrails and approval frameworks that property teams work within to protect a single, coherent brand voice.
• Scientific & Clinical Integrity: Ensure all content reflects "Integrative Wellness" and "Longevity" standards, with full compliance to evidence-based protocols.
• Collateral Development: Direct the in-house Graphic Designer, site coordinators and AI tools to maintain a high-quality, on-brand library of digital and print assets.
• Market Intelligence: Track market and competitor trends to time revenue-focused promotions during low-occupancy periods and protect therapist productivity.
• PR & Strategic Collaborations.
• Thought Leadership: Support the Commercial Director in coordinating the global PR agenda to position mSpa as a wellness and longevity leader.
• Influencer & Brand Alliances: Identify and shortlist influencers and luxury brand partners for the Commercial Director's review.
• Media Relations: Help maintain relationships with key hospitality and wellness media, coordinating responses with the Commercial Director.
• Content & Channel Management.
• Content & Editorial Calendar: Own the cross-portfolio content and editorial calendar - producing for the flagship and setting the templates and standards that property teams build on.
• Social Content & Engagement: Plan, schedule and run organic social and community engagement for Bangkok LIFE, and govern standards for other units, using a social management tool (e.g., Sprout Social).
• Website Content & Marketing Automation: Create and publish brand.com content and run monthly EDMs in-house for the brands under direct ownership, with performance reporting.
• Tiered Creative Support: Provide full creative and copy production for Bangkok LIFE, quality-controlled templates and guardrails for LIFE/VIVID teams, and limited on-demand support to other units - directing rather than servicing established teams.
• Note: Accountabilities 4 (PR & Strategic Collaborations) and 5 (Content & Channel Management), shown in italics, are held on an interim basis to maintain lean operations. PR duties are intended to transition to a dedicated PR Manager, and content duties to a dedicated Content / Social Media Manager, should the portfolio scale or these requirements expand. Until then, content and creative output is delivered by directing the in-house graphic designer, supporting unit teams and using AI-assisted tools.
• Required Skills.
• Highly data-driven, able to own digital performance end to end and convert analytics into revenue and conversion gains.
• Core digital tools (must-have): Google Analytics 4 (GA4), Google Search Console and Google Ads.
• Familiarity across the wider stack, with depth in several: an SEO suite (SEMrush, Ahrefs or equivalent) and technical-audit tooling (e.g., Screaming Frog); reporting and visualisation (Looker Studio or equivalent); and paid social (Meta Ads Manager).
• Working command of content and channel tools (to direct, not personally produce, output): a social management/scheduling platform (Sprout Social, Hootsuite or equivalent), marketing automation/EDM tools (Mailchimp, GetResponse or equivalent) and design tools for quick turnarounds (Canva; basic Adobe Creative Suite an advantage).
• Able to operate a tiered portfolio model - executing hands-on for a flagship account while governing standards and quality for teams that run their own execution.
• Comfortable briefing an in-house designer and using AI tools to generate and refine copy and visuals; excellent command of written and spoken English.
• Bachelor's degree in Marketing, Communications, or Hospitality.
• At least 7+ years of senior marketing experience - including direct ownership of digital performance and revenue targets - ideally within luxury hospitality or wellness-oriented resorts.
• Additional personal attributes including; skills, qualities or behaviors.
• Entrepreneurial, data-led mindset that thrives on driving results in a fast-paced, publicly listed environment (the "Minor" fit).
• T-shaped" marketer - deep in digital performance, broad across content and social.
• Comfortable operating differentiated levels of involvement across a portfolio without diluting central authority.
• Able to orchestrate designers, AI tools and property teams to deliver output without producing every asset personally.
• Not the right fit? Set up email alerts as new job postings become available that meet your interest!.

ประสบการณ์:

3 ปีขึ้นไป

ทักษะ:

Accounting

ประเภทงาน:

งานประจำ

• To ensure a professional and profitable operation within the framework of the Hotel.
• With the hotel training manager, identify training needs and develop and deliver the required training for department employees to meet the needs of the business. Support the training of Departmental Trainers to continue to improve hotel service levels, and implement a daily departmental training program.
• To generate sufficient client feedback to provide relevant and reliable guest satisfaction data.
• To review the Spa's operations manual and update when required. Implement and monitor all aspects of the manual and company SOP's.
• To achieve departmental budget goals by maintaining profits through increased sales revenue and the efficient cost expenditure.
• To accurately forecast business demands to ensure efficient staffing.
• To be responsible for all accounting and billing procedures in the spa.
• To work with hotel management to develop & execute plans and actions for the marketing of the spa. To be aware of all Avani Guest Incentive programs, and actively promote and support these.
• To ensure the efficient scheduling of Management & Associates in the outlet, and to be responsible for the accurate supervision of the associate time control system.
• To be responsible for the execution of all Associate reviews and appraisals in a professional and timely manner.
• To train senior members of the team in effective "coaching and counseling" and the correct process of progressive discipline.
• To be responsible for maintaining outlet safety and sanitation standards at all times.
• To be responsible for asset management of all outlet property and facilities, and to conduct a regular preventative maintenance inspection.
• Promote positive inter-departmental relations through candid communication and cooperation.
• To realize sales potential through effective visual merchandising and appropriate training activities.
• To price all products and treatments to sell and are in relation to each spa's client base.
• To maintain and nature business partnerships in Thailand to mutual benefit to both parties.
• Attend relevant regular hotel morning briefings and other meetings to ensure the spa is integrated in the day-to-day operation of the hotel operation.
• Liaise regularly with the relevant hotel departments to maximize capture rates for the Spa.
• Above all, to lead by example through a "hands on" approach to motivate our Associates to excel.
• Not the right fit? Set up email alerts as new job postings become available that meet your interest!.