เงื่อนไขการค้นหา

ทักษะ:

Social media, Digital Marketing, Data Analysis, English

ประเภทงาน:

งานประจำ

• Responsible for conceptualizing, developing, and executing Brand IP marketing campaigns.
• Keep abreast of trends on social media, e-Commerce, digital marketing, and industry developments, and leverage trends and developments to optimize campaigns.
• Responsible for projecting potential Brand IP campaign targets to serve various platform objectives.
• Conduct data analysis on campaign performance (including against order and GMV targets) and offer ongoing recommendations for campaign optimization, such as innovative ideas, partnerships and activations that enhance campaign performance.
• Collaborate and coordinate across stakeholders, including campaigns, channel marketing, platform operations, product, and sales teams to ensure alignment of marketing communication plans with promotion details and implementation timeline.
• Collaborate with the design team and external agencies for creative development and content creation that align with marketing key messages.
• Cooperate with relevant marketing channel owners and analytics teams to report and provide insights on channel performance and propose action plans for future improvements.
• Bachelor's degree in Business, Economics, Marketing, or related field of study.
• Master's degree is a plus.
• 3 years+ of experience in Internet companies, brand companies, or agencies.
• English and local Thai language proficiency required.
• Excellent marketing planning skills with innovative spirit, great logical thinking ability; and had the experience of owning a comprehensive marketing campaign from ideation to execution.
• Keen user product awareness, familiar with domestic and foreign strong interactive products such as TikTok and instagram, like to understand and accept new things, have a wide range of interests, and are sensitive to marketing hotspot.
• Strong executive ability, communication ability, and dedication to operational excellence to quickly achieve the required business outcomes.
• Excellent communication and resource integration skills.

ทักษะ:

Project Management, Microsoft Dynamics, Marketing Strategy, Digital Marketing, Social media

ประเภทงาน:

งานประจำ

What You Can Expect: Campaign Execution & Project Management (APAC, Central East Asia and MEA) Execute regional and country-level campaigns aligned with the regions' marketing strategy. Lead end-to-end project management across online and offline channels in collaboration with Sales, Social Media, Go-to-Market and Product teams. Select and manage the most effective channels based on regional requirements. Adapt global guidelines and processes for local relevance while maintaining brand consistency. Digital Campaigns Plan and execute digital campaigns (e.g., paid ads, webinars, emai ...

ประสบการณ์:

4 ปีขึ้นไป

ทักษะ:

Business Development, Product Development, Market Research, Data Analysis, Negotiation

ประเภทงาน:

งานประจำ

• Business Performance: Deliver financial growth objectives for assigned brand(s) or brand segments through the development and implementation of the annual brand plan.
• Market Share: Achievement of defined Nielsen objectives: Market share, penetration/loyalty/ frequency etc.
• New Product Development / Existing Product Development: Complete ownership of all NPD and EPD projects. Starting from development of Strategic Rationale, Business opportunity quantification, Pricing/Sizing Recommendation, Lead concept development/MR, d ...
• Business Development.
• o P&L: Assortment/pricing/visibility by channel to improve GM.
• o Business Growth: Increased Brand penetration/consumption - variant priority, portfolio gaps vs competition by channel/need state, building everyday relevance.
• o Leveraging on ground business: Give strategic direction / Guide the Assistant Brand Manager to leverage the various potential activation areas.
• Brand Strategy.
• o Brand Equity: Own completely including measurement, plot to improve/strengthen and related consumer work/lead MR.
• o Communication: Own and continuously improve the portfolio strategy - identify role of each segment, equity building vs business growth, media strategy including weights across segments - existing portfolio in year and 3 year roadmap, keeping in mind competition as well.
• o Long term strategy: Support the MM in developing the long term strategy for the brand/ segment. Work on long term P&L and frame a strategy for achieving this. Ensure achievement of long term objectives for brand/ segment.
• o Competitor Monitoring: Based on available data analysis and competitor benchmarking present short, medium and long term business threats and development opportunities.
• Marketing Grid: Ownership of Activity Grid Of one's own Brand/Segment, ensuring timely Implementation of the same by working in close coordination with agencies necessary for such execution.
• o Media: Lead communication development for their brand (generating insightful concept, validating the concepts with consumers, getting alignment from all stakeholders on Admap, briefing creative agency, leading discussions with agency on campaign ideas, copy script & storyboard, selecting production house, cost negotiation and finally ensuring agency delivers copy as per agreed storyboard).Ensure that the monthly plans of the media agency are in sync with the agreed principles of the particular brand/segment and are on track.
• o Consumer Promotion: Develop Rationale and identify opportunities by SKU/segment/channel through analysis especially for DBW consumption and share gain.
• o Budgets: Ensure effective deployment of budgets by owning, implementing and tracking of segmental budgets - media plans, promos, on ground. Lead regular reconciliation and investment plot.
• Market Research: Own and lead all MR on bathing including insight development not only for New Product Development but also Business Development Initiatives.
• Maintaining Archives: Archiving all collateral and advertising material with respect to the brand and key competitors.
• Bench Development: Development of the Assistant Brand Manager/Graduate Trainee to Brand Manager level with specific coaching inputs in the areas of Consumer insight development and MR, Media, Brand P&L, Managing marketing budgets.
• Professional Qualification / Experience / Skill.
• Minimum Bachelor degree in Sales & Marketing. MBA in Sales / Marketing is preferred.
• Minimum 4-5 Years of experience in Sales, must be able to demonstrate outstanding marketing skills and potential, developed within an FMCG environment.
• Thorough knowledge of the sales process and has a strong commercial awareness.
• Track record of delivery, goal oriented, sets clear priorities and meets deadlines.
• Positive, initiative driven and motivating influence, sets good examples, is a natural leader.
• Result oriented, entrepreneurial and self-motivating.
• Good planning and organisational ability.
• Strong commercial awareness with an international outlook.
• Ambitious and flexible.
• High level of communication ability and presentation skills.
• Strong analytical skills: ability to define problems, collect details data, analyse and interpret results and recommend changes and improvements.
• Good financial skills and P&L understanding.
• Ability to understand and work within the framework of the overall company strategy and also relevant customer insights.
• Resilient and able to perform under pressure.

ประสบการณ์:

3 ปีขึ้นไป

ทักษะ:

Data Analysis, English

ประเภทงาน:

งานประจำ

• Communication Strategy & Campaign Execution.
• Develop end-to-end Integrated Marketing Communication (IMC) campaigns across both online and offline channels.
• Design full-funnel campaign structures, including the Big Idea, Key Messages, Content Pillars, Channel Roles, and Customer Journeys.
• Study consumer insights, market trends, competitor movements, and target audience behavior to formulate strong, insight-driven communication concepts.
• Ensure strict adherence to Brand Guidelines, Tone of Voice, and overall brand perception across all touchpoints.
• Agency & Stakeholder Management.
• Act as the key contact point between internal business units and external agency/production partners.
• Draft clear, comprehensive briefs, oversee execution, and evaluate agency deliverables to ensure high-quality, cost-effective, and timely outputs.
• Conduct thorough language, translation, and cultural relevance reviews with local teams to eliminate risk of miscommunication.
• Performance Tracking & Optimization.
• Analyze campaign performance using key metrics (Engagement, Reach, Leads, Conversion, Sentiment, and Brand Perception).
• Derive actionable insights from data to continuously refine and optimize future campaigns.
• Manage material specifications and logistics for Point of Purchase (POPs) displays and promotional souvenir production.
• AI Integration & Productivity Enhancement.
• Utilize.
• Generative AI.
• to support idea generation, message crafting, campaign structuring, and content exploration.
• Apply AI tools to streamline data analysis (customer trends, competitor tracking, and campaign performance) and synthesize meeting notes/briefs from multiple stakeholders.
• Build, test, and refine effective prompts and AI-driven workflows to automate repetitive tasks and boost team productivity.
• Bachelor's degree in Communication Arts, Journalism, Mass Communication, Marketing, or a related field.
• Minimum.
• 2 years of professional experience.
• in Communication Strategy, MarCom, or Integrated Marketing Communications.
• Must have direct experience working in an Advertising/Creative Agency OR working on the client side managing agency partners.
• TOEIC score of 550+.
• (or equivalent English proficiency) with strong capabilities in drafting briefs, reviewing translations, and communicating effectively in professional English.
• Siam Kubota Benefits.
• Co-working space & fitness club.
• Flexible uniform & yearly allowance.
• Staff shuttle service.
• Wellness support.
• Scholarships (Master's & children).
• Full healthcare for you & your family.
• Provident fund (5-13%), bonuses & OT pay.
• Career growth, business skill competitions.
• Financial literacy & savings co-op.
• Healthy meals at just 15 THB.

ประสบการณ์:

1 ปีขึ้นไป

ทักษะ:

Social media, Purchasing, YouTube, SEM, English

ประเภทงาน:

งานประจำ

• Bachelor or Master Degree (Communication arts, Journalism, Marketing, statistics or related Field).
• At least 3-5 year media planning experience with a focusing on Digital (Including Mobile, SEM, Social media).
• Strong knowledge in Google search and facebook adverting.
• Pass at least 2 Google certificates including Facebook Blueprint.
• Knowledge in Bidding management tool, Google Analytic or Performance.
• Fluent in speaking, reading and writing in English.
• Facebook blueprint certification and Google AdWords certified a plus.
• Job Responsibilities.
• Work with client service team to understand the client's business objectives and advertising strategy.
• Research and analyze the target audience's character, purchasing and media habits.
• Assess the competitive analyses, media landscape to Identify and evaluate media opportunities.
• Plan and develop digital media strategies, media touch-point planning, media cost and effectiveness analysis.
• Present proposals, including cost to clients for approval.
• Monitor campaign performance and ensure media buys are properly executed through media plan.
• Provided campaign report with results to clients.
• Acquire in-depth knowledge of marketing channels, including but not limited to:Facebook, Instagram, SEM, GDN, YouTube and Twitter.
• Develop a strong understanding of the products, competition, industry, marketing goals and objectives of each campaign/project.
• Set up and monitor campaigns across various platforms, in line with the corporate/campaign goals and objectives.
• Manage budgets in line with the target KPIs and strategies.
• Measure the effectiveness of the campaigns across your assigned accounts by using a variety of in-house, proprietorial, and third party tools to compile and draw insight from both company-specific, sector-specific and generic industry data, in order to better understand campaign performance, market trends, and consumer behavior.
• Carry out daily optimisation for a number of assigned on-going accounts.
• Produce regular reports containing informative descriptions of campaign activity, suitable advice and recommendations with a clear summary of performance against the KPIs.

ทักษะ:

Customer Relationship Management (CRM), English, Thai

ประเภทงาน:

งานประจำ

• Supports the Boutique Management (Head of Boutique and Deputy Head of Boutique) in driving a client-centric culture within the boutique to champion client engagement so as to develop long lasting relationships with clients and to ensure that the Brand is perceived as the ultimate Service Destination.
• Gathers and shares the service achievements and success stories in order to celebrate, to inspire and to motivate the boutique teams to surpass the expectations of customers.
• Supports Boutique Management in sustaining Client Service Values as a mindset.
• Act as a champion for iCoco (Internal Client's Portfolio Tools) and encourage Fashion Advisor to leverage on the tools for clientele.
• As part of the Boutique team, participates in and supports day-to-day Operations as directed by Boutique Management.
• Luxury Fashion competition awareness: proactively seek out competitors' information on Client Relationship or Experiences related activities, events, services and regularly reports to Boutique Management and Marketing team.
• Support Boutique Management to implement client strategy at boutique level.
• Understands Customer Relation Management (CRM) strategy, client segmentation and objectives of marketing activities and tools, and translates them into boutique operational actions.
• Holds regular meetings with Marketing team to bridge Office and Boutique updates.
• Works closely with Marketing and Boutique teams to select customers based on Client activity / events objectives.
• Client Development.
• Understands the clients and their behaviors in the Boutique and be able to address the issues in order to improve client's performance.
• Manage and act as a center to support team on building long term relationships with clients using a diverse range of tools and touch points like spontaneous gestures, in-boutique Client activities, exclusive services etc.
• Responsible for budget of Spontaneous gestures and Gifting management with priority base on key clients' portfolio.
• Reviews at agreed intervals with Fashion Advisors on the progress of each client in Fashion Advisor's portfolio.
• Basic Customer Experience Management (CEM) Analysis.
• Monthly tracking on Client strategy performance at the boutique and come up with key learning and solution for improvement.
• Follows-up on Key Performance Indicators to measure the effectiveness of campaign.
• You are energised by.
• Collaborating with a dedicated team in a fast-paced retail environment both locally and internationally.
• Leading and delivering business impacts by your expert and support to both staff and clients.
• What you will bring.
• Preferably more than 5 years' experience in Customer Relationship Management (CRM) or Customer Experience Management (CEM).
• Solid experience in CRM data management, data insights, or other client data-focused roles, with intermediate to advanced data skills. Ability to interpret data, identify patterns, gaps, and trends, and translate insights into actionable strategies.
• Prior experience in the luxury fashion industry or similar retail business setup is highly desirable.
• Exceptional communication skills in both Thai and English, with the ability to tailor communication styles to suit diverse audiences.
• Genuine passion for building lasting client relationships, with a strong service-oriented mindset.
• Enthusiasm for luxury fashion, paired with a commitment to excellence, innovation, and a keen eye for detail.
• Professional, well-groomed appearance with a pleasant and dynamic personality.
• As the role will be based at Boutique, flexible and adaptable to retail working hours, including weekends and public holidays.
• What Chanel can offer you.
• The opportunity to work with one of the world's most iconic luxury brands, renowned for its heritage and innovation.
• Ongoing training and development to enhance your skills and knowledge.
• A supportive team environment where your contributions are valued.
• Competitive compensation and benefits package.
• _At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to Chanel._.