Key Responsibilities

• Communication Strategy & Campaign Execution

Develop end-to-end Integrated Marketing Communication (IMC) campaigns across both online and offline channels.

Design full-funnel campaign structures, including the Big Idea, Key Messages, Content Pillars, Channel Roles, and Customer Journeys.

Study consumer insights, market trends, competitor movements, and target audience behavior to formulate strong, insight-driven communication concepts.

Ensure strict adherence to Brand Guidelines, Tone of Voice, and overall brand perception across all touchpoints.

• Agency & Stakeholder Management

Act as the key contact point between internal business units and external agency/production partners.

Draft clear, comprehensive briefs, oversee execution, and evaluate agency deliverables to ensure high-quality, cost-effective, and timely outputs.

Conduct thorough language, translation, and cultural relevance reviews with local teams to eliminate risk of miscommunication.

• Performance Tracking & Optimization

Analyze campaign performance using key metrics (Engagement, Reach, Leads, Conversion, Sentiment, and Brand Perception).

Derive actionable insights from data to continuously refine and optimize future campaigns.

Manage material specifications and logistics for Point of Purchase (POPs) displays and promotional souvenir production.

• AI Integration & Productivity Enhancement

Utilize

Generative AI

to support idea generation, message crafting, campaign structuring, and content exploration.

Apply AI tools to streamline data analysis (customer trends, competitor tracking, and campaign performance) and synthesize meeting notes/briefs from multiple stakeholders.

Build, test, and refine effective prompts and AI-driven workflows to automate repetitive tasks and boost team productivity.

Qualifications

Education:

Bachelor's degree in Communication Arts, Journalism, Mass Communication, Marketing, or a related field.

Work Experience:

Minimum

2 years of professional experience

in Communication Strategy, MarCom, or Integrated Marketing Communications.

Must have direct experience working in an Advertising/Creative Agency OR working on the client side managing agency partners.

Language Skill:

TOEIC score of 550+

(or equivalent English proficiency) with strong capabilities in drafting briefs, reviewing translations, and communicating effectively in professional English

Siam Kubota Benefits

✨ Co-working space & fitness club

👕 Flexible uniform & yearly allowance

🚌 Staff shuttle service

🧘♀️ Wellness support

📚 Scholarships (Master's & children)

🏥 Full healthcare for you & your family

💼 Provident fund (5–13%), bonuses & OT pay

📈 Career growth, business skill competitions

💡 Financial literacy & savings co-op

🍱 Healthy meals at just 15 THB