เงื่อนไขการค้นหา

ประสบการณ์:

5 ปีขึ้นไป

ทักษะ:

Marketing Strategy, Digital Marketing, Problem Solving, Negotiation, Teamwork, English, Thai

ประเภทงาน:

งานประจำ

• Work collaboratively with.
• Marketing Manager, Thailand team and Regional office to.
• develop.
• holistic marketing strategies, messages, communication, brand awareness.
• and recognition to consumers via every platforms and channels.
• Assist in the.
• c.
• oordinated.
• and executed efficiency of marketing plans, projects and events on both.
• online and offline medias.
• Brainstorm with marketing team.
• to.
• create visually impactful marketing collaterals to promote Carsome products and.
• services in Thailand.
• Able to lead and.
• conduct potential.
• in research and analyze data, pain point, customer focus,.
• trends and insights then support in Marketing or digital marketing strategy.
• plan, brand awareness plan and sustainable plan.
• Source, negotiate and manage.
• agencies and vendors to optimize resources in producing marketing.
• collaterals.
• Provide support in corporate.
• communication, events, marketing campaigns, and partner events.
• Able to oversee,.
• copywrite, and edit marketing collaterals.
• Have a strong mindset to.
• increase brand equity in the market.
• Support all ad hoc projects as.
• directed by Marketing Manager and/or management.
• Bachelor's or Master's.
• Degree in Marketing or a related field.
• Minimum 3 years'.
• experience in field of.
• media planning for online and offline channel or.
• brand management from Agency or FMCG business.
• Expertise in Microsoft.
• Advance.
• Solid.
• in Brand awareness, Online and Offline Marketing.
• Ability to lead project,.
• drive for results and business savvy. Self-motivated. Can work independently or.
• minimal supervision.
• Excellent verbal and.
• written communication skills in Thai and English.
• Strong an inquisitive.
• nature systematic analytic background, problem solving and process oriented.
• Strong effective.
• communication with all parties ranging from top management to the ground and be.
• able to influence all. Good negotiation skills with positive attitude.
• Able.
• to think out of the box and think creatively to help grow the brand in a.
• dynamic way.
• High emotional.
• intelligence, Interpersonal savvy, and adaptability skills.
• Teamwork, good.
• collaborative working style, Honest and trustworthy and multitasks.

ทักษะ:

Social Media Management, Content Creator, English, Thai

ประเภทงาน:

งานประจำ

• You'll be Motorist Thailand's brand and content executor keeping TH social channels running, adapting HQ campaigns for the local market, and creating original content that connects with Thai audiences. You're equally a brand guardian and a content creator: comfortable working from a brief, making it feel local, and picking up the camera to produce something entirely your own.
• BAU content & social media Execute the TH content calendar across Facebook, Instagram, TikTok, and other active channels. Adapt master assets from HQ into Thai and loca ...
• Local content creation Go beyond localisation. Ideate and produce original TH-market content short-form videos, social posts, and campaign assets that reflect local trends, audience behaviour, and market-specific services like sell car, car listings, loans, and insurance. You're comfortable on camera, and able to handle filming and editing independently.
• Campaign execution Execute HQ-led campaigns end-to-end: adapt creatives, publish across platforms, set up UTM tracking, and report results. High-impact launches go through approval from your team lead before going live.
• Creative for paid media Partner with the Media team to produce ad-ready creative for paid campaigns. Translate briefs into platform-fit assets (short-form video, statics), iterate on variations for testing, and deliver final cuts on spec so the team can run them across paid channels.
• Brand performance & growth Monitor your channel metrics (reach, engagement, traffic) and use the data to improve what you make next. Proactively pitch local creative concepts that could be considered for wider regional use or paid media.
• 5-10 years of experience in brand, marketing, or content roles, with a track record of managing social channels and executing campaigns end-to-end.
• Strong communication skills with fluency in both written and spoken English and Thai.
• Brand-aware, locally rooted. You understand the Motorist brand and can work within its guidelines while making content that feels native to Thai culture, language, and trends.
• Content creator mindset. You follow trends on TikTok, Reels, and Shorts critically not just chasing formats, but knowing what works for the Motorist audience. You can write a hook, frame a shot, and cut for retention.
• Comfortable on camera and behind it. You can host, present, or go live, and you're equally at ease operating the camera.
• Organised and reliable. You manage a content calendar that balances BAU needs with HQ campaign deadlines, and flag conflicts before they become problems.
• Performance-aware. You track views, saves, engagement, and traffic and use those numbers to shape what you make next. You don't post and forget.
• Skills & Tools.
• Social media management Facebook, Instagram, TikTok Short-form video scripting and editing.
• On-camera presenting, hosting, and live delivery.
• Smartphone and camera shooting.
• CapCut (primary editing tool).
• Canva / Adobe Photoshop (static graphics and asset adaptation).
• Basic analytics tracking (engagement, reach, traffic).
• UTM link management.
• Experience in automotive, finance, or lifestyle content.
• Background in a creative, brand, or social media agency.
• Experience working within brand guidelines or a brand playbook framework.

ประสบการณ์:

5 ปีขึ้นไป

ทักษะ:

Leadership Skill

ประเภทงาน:

งานประจำ

Brand Strategy & Growth: Spearhead efforts to drive substantial growth in brand awareness, engagement, and market share while serving as the guardian of brand identity and values. Strategic Operations: Develop comprehensive strategies spanning marketing, product development, and customer engagement. Collaborate with merchandising teams on product assortment and inventory alignment with brand objectives. Digital & Marketing Leadership: Lead digital marketing initiatives, including online advertising, social media, email marketing, and SEO/SEM plus oversee PR and promotional activiti ...

ประสบการณ์:

14 ปีขึ้นไป

ทักษะ:

Marketing Strategy, Architecture, Automation, Leadership Skill, English

ประเภทงาน:

งานประจำ

• Venture Capital - A USD 30M fund investing in early-stage FoodTech and AgriTech companies globally.
• Venture Building - Building and scaling new ventures from inception through a systematic, stage-gated approach.
• Partnerships - Leveraging the Betagro Group ecosystem to accelerate venture growth.
• About the Role.
• We are looking for a Head of Brand & Growth to lead brand, marketing and growth across the Betagro Ventures portfolio.
• This is a portfolio-level leadership role, serving multiple ventures across consumer food, B2B agritech, marketplace and platform businesses, from pre-launch through established market presence.
• You will work closely with Founders and venture teams to build brands, lead go-to-market, drive commercial performance and develop a scalable marketing capability across the portfolio.
• The role combines four core accountabilities: portfolio brand architecture and direction, venture go-to-market leadership, in-house creative studio leadership, and building an AI-enabled marketing operation.
• Portfolio Brand Architecture & Direction (~25%).
• Own the brand system across Betagro Ventures and its portfolio, ensuring consistency while allowing each venture to build the brand that best supports its business.
• Define and govern brand architecture across the master brand and venture brands, including when Betagro endorsement should or should not be applied.
• Develop positioning, identity and messaging for new and existing ventures.
• Lead brand development from inception through launch and at key inflection points including repositioning, category entry and spin-out.
• Establish and maintain portfolio-wide creative and brand standards.
• Own the Betagro Ventures corporate brand to strengthen founder attraction, deal flow and co-investor credibility.
• Venture Go-to-Market & Growth (~30%).
• Act as the senior marketing partner to Founders, with accountability for commercial marketing outcomes across the portfolio.
• Lead go-to-market strategy covering segmentation, proposition, channel strategy, pricing communication and launch sequencing.
• Own portfolio-level media investment, including budget allocation, channel mix and optimisation based on demonstrated returns.
• Establish a consistent performance framework covering CAC, contribution margin after marketing, payback, retention and LTV.
• Provide marketing and demand-side assessment for venture stage-gates and Investment Committee decisions.
• Lead trade and channel marketing where relevant, in coordination with Betagro Group's retail, distribution and channel functions.
• Build mechanisms to capture and transfer marketing learnings across ventures.
• In-house Creative Studio (~20%).
• Lead and develop the in-house graphics and creative capability serving the venture portfolio.
• Directly lead the existing graphics and creative team, including capability assessment, role definition and development.
• Transform the team from an execution-focused resource into a strategic creative studio.
• Establish effective briefing, workflow, review gates, resource allocation and service standards across ventures.
• Set creative direction and determine the appropriate balance between in-house capabilities, agencies and external specialists.
• Build AI-augmented creative capabilities, including tools, training, workflows and quality control.
• AI-enabled Marketing Operation (~25%).
• Build the AI capability that enables content production, media investment and performance optimisation across the portfolio.
• AI-enabled content production.
• Establish AI-assisted workflows across copy, static creative, video and localisation.
• Build reusable brand assets including style guides, prompt libraries, reference sets and other AI-enabled systems that produce consistent, scalable output.
• Define quality-control and approval gates, including where human authorship is required.
• Establish governance covering rights and licensing, disclosure, brand safety and Thai advertising and food-labelling requirements.
• AI-enabled media investment.
• Apply AI and automation to audience development, creative rotation, budget allocation, bidding and cross-channel optimisation.
• Establish clear human accountability for marketing strategy and spend authority.
• Build the measurement foundation required for attribution, incrementality testing and marketing-mix analysis appropriate to each venture.
• Run continuous testing programmes and transfer results across the portfolio.
• Performance optimisation & marketing intelligence.
• Establish a portfolio marketing data layer connecting spend, channel performance, creative performance and downstream commercial outcomes.
• Apply AI to anomaly detection, forecasting, cohort analysis and creative performance diagnosis.
• Institutionalise portfolio-wide learning so each venture benefits from accumulated marketing evidence.te venture growth.
• Essential.
• 10-14 years of marketing experience, including at least 4 years at Marketing Director or Head of Marketing level, with accountability for both brand and commercial performance.
• Strong working knowledge and hands-on experience with AI tools across content production, media optimisation and marketing analytics, with the judgement to understand where AI creates value and where human expertise remains critical.
• Strong performance marketing experience, including ownership of meaningful paid media budgets and fluency in acquisition economics, attribution and incrementality.
• Proven brand-building experience in consumer categories, from positioning and identity through to market execution.
• Experience leading an in-house creative team, including creative direction, capability development and the in-house versus agency model.
• Experience across multiple brands, businesses or a portfolio environment. Candidates with single-brand experience should demonstrate clear transferability.
• Strong commercial mindset and ability to connect marketing activity with financial and business outcomes.
• Professional fluency in Thai and English.
• Comfortable operating in an entrepreneurial environment with ambiguity, limited benchmark data and evolving priorities.
• Preferred.
• Experience in Food, FMCG, Agriculture, Quick Commerce or adjacent consumer categories.
• Experience across both B2C and B2B marketing.
• Startup, venture-building or high-growth business experience.
• Experience building or transforming a marketing function around AI and automation, with measurable impact on cost, speed or performance.
• Technical literacy sufficient to evaluate marketing technology, data structures and measurement implementations.
• Experience with brand separation, rebranding or spin-out.
• Working Style.
• A strong builder mindset, comfortable creating systems and capabilities from the ground up.
• Able to hold a high creative standard and constructively challenge founders and venture teams.
• Commercially minded, with marketing performance discussed in financial and business terms.
• Comfortable moving between strategic direction and operational execution.
• Curious and pragmatic about AI, focused on measurable improvement rather than technology for its own sake.
• Able to operate effectively across multiple ventures, priorities and stages of maturity.

ทักษะ:

Product Development, Marketing Strategy, Branding

ประเภทงาน:

งานประจำ

• Brand Manager.
• 04/04/2024.
• Job Responsibilities.
• Brand strategy and communications.
• Create a brand strategy and innovation to ensure the brand is recognizable and lead the public perception of the brand's right key vision messages.
• Responsible for strategies and managing marketing campaigns to make sure that branding is consistent across advertising and campaigns (both offline and online portals).
• Identify the brand positioning and create a strategic brand plan/ brand building to reach business objectives.
• New product development.
• Responsible for product launching development both new products and existing products.
• Initiative consumer penetration tactics and extend the consumer market shares.
• Consumer marketing research and Data analytical.
• Keep up to date the consumer trends, market share, competitors, and research analysis from research agencies to enhance the marketing strategy, NPD, and product details to align the consumer future trends from time to time.
• Study consumer and market insight to optimize the product and marketing plan.
• Analysing the success of marketing campaigns and preparing monthly, quarterly, and yearly reports.
• Responsible for P&L profitably, optimizing the marketing budget spending effectively.
• Measure and report the performance of all marketing campaigns, and assess ROI and KPIs.
• Other BAU tasks.
• Initiate new marketing concept, trade plan, price parameter, on-site survey, and other ad-hoc which was assigned.
• Work across multiple departments (such as stakeholders, product line team, R&D, etc.).
• Bachelor's degree in marketing, public communication, or higher which is related to the job fields.
• Minimum proven 3 years' experience in marketing or related field (IMC, Brand Management, Product Management, Marketing Manager, etc.).
• Having a background in the FMCG industry is preferable.
• Solid understanding of key drivers of brand/product management, P&L, and marketing plan.
• Strong interpersonal skills, stakeholder management, and problem-solving skills.
• Good presentation skills.
• Able to responsible multitask and good prioritize.
• Apply now.
• Start applying with LinkedIn.
• Apply Now.
• Start.
• Please wait.
• Information at a Glance.

ประสบการณ์:

6 ปีขึ้นไป

ทักษะ:

Product Development, Microsoft Office, Teamwork, English

ประเภทงาน:

งานประจำ

• If you currently work for Brown-Forman, please apply by clicking the.
• Careers.
• icon on the Workday portal.
• For best results, use Google Chrome to view this page.
• Meaningful Work From Day One.
• The Brand Manager is responsible for the end-to-end management of assigned brands within the B-F SEA Jack Daniel's portfolio. This includes developing the brand strategy, overseeing the implementation of all brand-building activities, and managing the necessary marketing tools and resources in collaboration with the Marketing Manager and internal stakeholders. A core responsibility is to continuously measure and evaluate brand performance to ensure growth and establish a strong position for the brands within the B-F portfolio. This role requires effective stakeholder management, connecting and collaborating with internal teams (Sales, Finance, Supply Chain), key distributor partners, Regional and Global brand teams, and external agencies (Marketing, PR) and suppliers.
• What You Can Expect.
• Lead the development of the assigned brand strategy and its implementation and tracking through all marketing tools and resources in consultation with the Marketing Manager and internal stakeholders.
• Drive the growth and development of the Jack Daniel's within the B-F portfolio, managing the brand's presence in the mind of consumers, managing presence in the market with commercial partners, and maximizing value creation through a holistic approach to brand building.
• Identify, monitor and analyse data working with the insights team to find and qualify opportunities and build vital consumer/category/trade insights that underpin brand strategies.
• Manage the Marketing agency partners to ensure that briefing, design and production of marketing communications materials achieve the brand's objectives.
• Lead the briefing, development and approval process for any local or global creative adaptation and supervise the effective implementation of marketing activities, in compliance with brand equity guidelines.
• Manage brand budgets to ensure resources are deployed to maximize growth. Partner with Market Managers and Finance to understand and optimise Jack Daniel's P&L across South East Asia.
• Partner with multiple internal and external constituencies/stakeholders, including third party distributors, Area Manager, Market Managers (sales), Finance and Supply Chain teams in South East Asia, APAC Regional and Global brand teams, Marketing and PR agencies and other suppliers/business partners.
• Lead the implementation of new product development (NPD) for the Jack Daniel's Portfolio in South East Asia.
• Leverage Brown-Forman processes, frameworks and resources to understand customer, consumer, channel, and campaign insights for more informed decision-making & planning.
• What You Bring to the Table.
• Bachelor's degree in Marketing, Business Administration, or relevant subject.
• Minimum 6 years of brand marketing experience in a relevant industry.
• Strong experience in integrated marketing and measurement, creativity and innovative thinking.
• Proven ability to manage multiple tasks and deadlines in a dynamic, fast-paced environment.
• Strong oral and written communication skills; fluency in English is required.
• High level of integrity, trust, and professionalism.
• Strong interpersonal skills with the ability to build relationships across teams and geographies.
• High proficiency in Microsoft Office and/or Google Workspace tools.
• What Makes You Unique.
• Experience working in the alcoholic beverage industry or branded consumer goods sector.
• Familiarity with operating in emerging markets and contributing to business growth.
• Exposure to international business practices, including handling of foreign currencies, regional complexities, and operating within a multinational corporation.
• Experience in designing or enhancing internal control and business processes.
• We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
• What We Offer.
• Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
• LI.
• Employee.
• Professional.
• P6.

ทักษะ:

Excel, Social media, Creativity, English

ประเภทงาน:

งานประจำ

• Determine the integrated marketing plan for the Brand with marketing manager.
• Organize brand's marketing programs and budgets with marketing manager.
• Assist the Merchandizing team in developing promotion plans, sales calendar and executing the plans.
• Assist managing the production of product catalogues and other marketing materials.
• Conduct marketing and promotion approaches if applicable.
• Manage the production of materials for marketing purposes with marketing manager.
• Assist tracking the effectiveness of campaign on a monthly basis.
• Develop and initiate annual tactical plan for retail marketing with marketing manager.
• Liaise with principal on marketing campaigns and initiatives with marketing manager.
• Source suppliers and negotiate on behalf of the Brand regarding prices policy, terms and conditions with marketing manager.
• Bachelor's degree in Marketing or any related field.
• 8+ years of Marketing experience in fashion industry.
• English: Intermediate both speaking and writing.
• Strong analytical skills, oral and written presentation skills, and excellent computer skills, including Excel and PowerPoint.
• Familiarity with social media and marketing analytics.
• Excellent communication and people skills.
• Creativity and commercial awareness.
• Self-discipline, sense of organization and analysis skills.
• Exhibit a keen ability to be proactive as well as handle a multitude of projects at one time.
• Highly organized and detail-oriented.

ทักษะ:

Negotiation, English

ประเภทงาน:

งานประจำ

• Initiate concept development for new products and brands, continuously identifying market opportunities and proposing new product development aligned with the company's objectives and resources to meet market needs.
• Develop and execute brand strategies tailored to target audiences.
• Collaborate with the OEM factory to effectively plan production requirements and maintain an optimal inventory level.
• Monitor the progress of product launches with a focus on integrated marketing support, distribution, POSM & display, pricing, and off-take. Propose appropriate corrective measures as needed.
• Work with advertising agencies and media partners to create brand-aligned content.
• Design and execute marketing campaigns across online and offline channels.
• Develop promotional activities, experiential marketing, and brand awareness programs.
• Assess competitive landscape and adjust strategies accordingly.
• Master's Degree in Marketing, Food Science or related field.
• At least 3 - 5 years experience in marketing or related field (FMCG is preferable).
• Good creative, interpersonal, negotiation, and compromising skills.
• Good planning and management skill.
• Good analytical, problem-solving skills.
• Ability to use personal computer.
• Good knowledge of written and spoken English.
• We offer an attractive compensation, benefits package and career opportunities to the successful candidate. If this profile largely fits your background, personality and ambition, we would be very interested in talking to you, in person.

ทักษะ:

Branding, Industry trends, English

ประเภทงาน:

งานประจำ

• Fashion team works with leading brands across fashion, apparel, beauty-fashion lifestyle, accessories, footwear, luxury, sportswear, and related categories.
• We provide strategic consultation and advertising solutions spanning branding, performance marketing, e-commerce, TikTok Shop, web conversion, lead generation, and online-to-offline business objectives. By combining deep industry expertise with TikTok s innovative advertising and commerce products, we help fashion advertisers unlock sustainable business growth across TikTok and TikTok Shop. Responsibilities.
• Lead, coach, and develop a team of Brand Partnership Managers to achieve advertising revenue, client growth, and organizational objectives across the Fashion vertical in Thailand.
• Define and execute category growth strategies for Fashion, Apparel, Accessories, Footwear, Luxury, Sportswear, and related categories, identifying market opportunities and accelerating business expansion.
• Drive team performance through clear target setting, pipeline management, forecasting discipline, business reviews, and strong execution of revenue plans.
• Build and maintain senior-level relationships with advertisers, agencies, fashion brands, retailers, and key industry stakeholders to strengthen TikTok s market position.
• Partner with team members on strategic account planning, high-impact client engagements, annual business planning, and complex commercial opportunities.
• Establish strong partnerships with TikTok Shop leadership and cross-functional stakeholders to develop long-term Fashion category strategies, align monetization and commerce priorities, and accelerate growth across both advertising and commerce ecosystems.
• Drive adoption of TikTok s full advertising and commerce solutions, including Branding Ads, Performance Ads, TikTok Shop Ads, Search Ads, Measurement Solutions, Creative Solutions, and emerging products.
• Collaborate closely with cross-functional teams, including Client Solutions, Product Strategy & Operations, Measurement, Agency, Creative, Marketing, and TikTok Shop teams, to unlock business growth for fashion clients.
• Provide thought leadership on fashion industry trends, consumer behavior, creator commerce, media investment strategies, and digital transformation opportunities.
• Build a strong team culture focused on client impact, collaboration, accountability, ownership, and continuous development.
• Identify talent gaps, support hiring efforts, and develop succession planning within the team.
• Bachelor s degree or above in Marketing, Business, Advertising, Media, Communications, or related fields.
• 5+ years of experience in digital advertising, media, sales, marketing, business development, e-commerce, or related commercial functions.
• 3+ years of people management experience, with demonstrated success in leading high-performing commercial, advertising, or platform teams.
• Proven track record of consistently delivering revenue growth and exceeding business targets.
• Strong understanding of digital advertising, media planning, branding, performance marketing, e-commerce, TikTok Shop, and marketing measurement.
• Experience managing senior stakeholders, including C-level executives, agency leadership teams, and strategic brand partners.
• Strong analytical, strategic thinking, business planning, and commercial execution capabilities.
• Business proficiency in Thai and English is required, with the ability to engage senior stakeholders from local, regional, and international brands.
• Preferred Qualifications.
• Experience within Fashion, Apparel, Accessories, Footwear, Luxury, Sportswear, Retail, E-commerce, or related industries.
• Strong media and advertising background with experience across branding, performance, commerce, web conversion, creator marketing, and omnichannel marketing solutions.
• Experience working in leading digital platforms, media agencies, publishers, e-commerce platforms, consulting firms, or technology companies.
• Familiarity with TikTok s advertising ecosystem, TikTok Shop, creator commerce, and the broader digital media landscape in Thailand.
• Demonstrated ability to lead organizational change, scale teams, and drive cross-functional alignment.
• Strong coaching and talent development capabilities with a passion for building high-performing teams.
• Entrepreneurial mindset with strong ownership, resilience, and execution capabilities.

ประสบการณ์:

5 ปีขึ้นไป

ทักษะ:

Thai

ประเภทงาน:

งานประจำ

• Manage the end-to-end launch process for new products and renovation/transformation initiatives for assigned brands.
• Collaborate with cross-functional teams (Trade Marketing, Demand Planning, Logistics) to ensure timely and successful launches.
• Develop launch plans, including marketing activities and work closely with trade marketing on distribution and sales targets.
• Work closely with supply chain teams to optimize product availability and minimize stockouts.
• Brand Development & Strategy.
• Lead the implementation of local marketing strategies for assigned brands through detailed marketing plans.
• Ensure alignment with overall brand objectives and business goals.
• Develop and refine brand strategies based on thorough market analysis, deep consumer understanding, and comprehensive competitor analysis.
• Identify market opportunities and develop strategies to capitalize on them.
• Lead the implementation of local marketing strategies for assigned brands through detailed marketing plans.
• Ensure alignment with overall brand objectives and business goals.
• Develop and refine brand strategies based on thorough market analysis, deep consumer understanding, and comprehensive competitor analysis.
• Identify market opportunities and develop strategies to capitalize on them.
• Regularly review pricing strategies and product mix to ensure competitiveness and profitability.
• Recommend changes based on market trends, competitor activities, and consumer insights.
• Continuously monitor the performance of the brand portfolio, identifying trends, opportunities, and challenges.
• Share insights on strong-performing competitor brands and recommend strategies to gain a competitive edge.
• Manage marketing spend within the assigned budget, ensuring efficient allocation of resources.
• Track and analyze marketing expenditures to optimize ROI.
• Develop and execute comprehensive marketing plans, encompassing both above-the-line (ATL) and below-the-line (BTL) activities.
• Work closely with the Trade Marketing team to ensure effective execution of marketing plans in the trade.
• Identify gaps in performance and develop and implement action plans to address them, in collaboration with the Trade Marketing team.
• Conduct regular brand reviews (e.g., yearly brand reviews, post-campaign reviews) to foster continuous learning and identify areas for improvement.
• Share key learnings and best practices with the broader marketing team.
• Marketing Communication.
• Work closely with advertising and creative agencies to develop impactful and differentiated communication materials that support brand strategies.
• Ensure that all communication aligns with brand guidelines and resonates with the target audience.
• Develop and execute effective KOL engagement plans to drive brand buzz, awareness, and credibility.
• Identify and build relationships with relevant KOLs in the Thai market.
• Develop compelling KVs that create impact in-store and effectively communicate brand messaging.
• Ensure consistency of KVs across all touchpoints.
• Market Research & Analysis.
• Collaborate with the Consumer Insights team to identify research needs for assigned brands.
• Develop research briefs and provide input on research methodologies.
• Analyze research findings and insights, translating them into actionable brand plans and strategies.
• Use consumer insights to inform product development, marketing communication, and promotional activities.
• Conduct monthly analysis of offtake data to monitor brand performance, identify challenges, and develop strategies to address them.
• Prepare regular reports on brand performance for management review.
• Activation.
• BTL Agency Management.
• Work with BTL agencies to develop and implement impactful activation plans that drive brand engagement and sales.
• Oversee the execution of activation activities, ensuring they are on-brand and within budget.
• Review post-activity reports to evaluate the effectiveness of activation plans.
• Optimize future activations based on learnings and insights.
• Education: Bachelor's or Master's degree, preferably in Marketing, Business Administration, or Economics.
• Experience: 4-5 years of brand management experience in the FMCG industry.
• Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret data and generate actionable insights.
• Communication Skills: Excellent communication and interpersonal skills, with the ability to effectively communicate with internal and external stakeholders.
• Energetic and results-oriented, with a proven track record of achieving targets.
• Strong ability to influence and drive the strategic brand agenda.
• Proactive and able to work independently.
• Industry Knowledge: Solid understanding of the FMCG industry and the Thai market.
• Language Skills: Strong command of spoken and written Thai and English.
• Technical Skills: Proficient in Microsoft Office Suite (Excel, PowerPoint, Word) and Nielsen Answers (or similar market research tools).
• Example of BenefitsCompensation & Financial.
• Performance Bonus.
• Provident Fund.
• House Loan Support.
• Referral Bonus.
• Health & Insurance.
• Group Life Insurance, Healthcare Coverage (IPD & OPD), Dental Care Benefit.
• Annual Medical Check-up, Employee Assistance Program (EAP).
• Wellbeing.
• Wellness Flexible Benefits for your Mind, Body and Connection (Including Relaxation, Physical Wellness, Sport Wear & Equipment Sport Club Membership, Personal Enhancement, Spa, Facial Beauty etc., Skills Upgrade Course and Pet Care.
• Leave & Time Off.
• 12 Days Annual Leave and 1 Day Birthday Leave.
• Maternity and Paternity Leave and Benefits.
• Hybrid Working 3 Days in Office, 2 Days WFH, Office Located at Q House Lumpini (MRT Lumphini 0 meter from MRT station) and Flexible Working Hour.
• Training & Development, Culture & Recognition Program and Family & Life Events.
• Training & Development Program.
• Company Product Twice a Year!.
• Annual Company Outing Party & Workplace Activities.

ประสบการณ์:

3 ปีขึ้นไป

ทักษะ:

Customer Relationship Management (CRM)

ประเภทงาน:

งานประจำ

• We are looking for the CRM Marketing Assistant Manager is responsible for supporting the planning, execution, and optimization of CRM marketing strategies to enhance customer engagement, retention, and lifetime value. This role focuses on managing CRM operations, delivering data-driven campaigns, and developing continuous learning and improvement frameworks for CRM marketing initiatives across multiple customer touchpoints.
• Manage and improve end-to-end CRM marketing operation processes, including campaign ...
• Coordinate with internal teams (IT, Data, Customer Service, and Marketing) to ensure smooth CRM system operations and campaign deployment.
• Ensure data accuracy, customer segmentation, and system compliance with company policies and data privacy standards.
• Develop and maintain CRM process documentation, workflows, and best practices.
• Monitor campaign timelines and deliverables to ensure on-time execution and quality standards.
• Support the design and execution of multi-channel CRM campaigns (e.g., LINE, email, SMS, app push, in-store communication).
• Analyze campaign performance and customer behavior to generate actionable insights and learning reports.
• Build CRM campaign learning frameworks to continuously improve targeting, messaging, and conversion rates.
• Conduct A/B testing and pilot campaigns to optimize campaign effectiveness.
• Share campaign learnings and recommendations with stakeholders to improve future CRM strategies.
• Partner with Brand, Digital, IT, and Operations teams to align CRM campaigns with overall marketing and business objectives.
• Support store operations or frontline teams with CRM-related communication materials and training.
• Liaise with external vendors and CRM platform providers as needed.
• Bachelor's degree in Marketing, Business, Data Analytics, or a related field.
• 3-4 years of experience in CRM, loyalty, digital marketing, or data-driven marketing roles.
• Strong understanding of CRM platforms, marketing automation tools, and customer data management.
• Analytical mindset with experience in campaign performance tracking and reporting.
• Excellent communication and stakeholder management skills.
• Experience in retail, F&B, or loyalty programs is a plus.
• Continuous learning and optimization mindset.

ทักษะ:

English

ประเภทงาน:

งานประจำ

• Initiate and manage brand campaign including communication strategy, media, digital, PR and partnership (small campaign, press conference or etc.).
• Implement 360 communication plan and manage cross-functional and agencies.
• Monitor all brand activities are smoothly executed and aligned with brand strategy.
• Analyze market and consumer data to evaluate brand and campaign performance.
• Track and manage marketing spending of assigned projects.
• Work with cross functional team including Trade marketing and Agencies to ensure effective execution.
• Support team on promotions and brand campaigns to drive engagement.
• Degree in Marketing or related fields.
• Minimum 5 year experience in brand management (preferably FMCG or beverage).
• Knowledge of basic 360 marketing communications and media management both offline and online.
• Excellent communication with ability to engage cross functional teams effectively.
• Fluent in English language.
• Management skills.
• Presentation and storytelling skills.
• Experience in using Nielsen and Sales data.
• Contact Information:-.
• K. Mallika E-mail: [email protected].
• Thai Drink Co Ltd.
• CW Tower, 90 Ratchadaphisek Rd, Khwaeng Huai Khwang, Khet Huai Khwang, Krung Thep Maha Nakhon 10310.

ทักษะ:

English

ประเภทงาน:

งานประจำ

• Initiate and manage brand campaign including communication strategy, media, digital, PR and partnership (small campaign, press conference or etc.).
• Implement 360 communication plan and manage cross-functional and agencies.
• Monitor all brand activities are smoothly executed and aligned with brand strategy.
• Analyze market and consumer data to evaluate brand and campaign performance.
• Track and manage marketing spending of assigned projects.
• Work with cross functional team including Trade marketing and Agencies to ensure effective execution.
• Support team on promotions and brand campaigns to drive engagement.
• Degree in Marketing or related fields.
• Minimum 5 year experience in brand management (preferably FMCG or beverage).
• Knowledge of basic 360 marketing communications and media management both offline and online.
• Excellent communication with ability to engage cross functional teams effectively.
• Fluent in English language.
• Management skills.
• Presentation and storytelling skills.
• Experience in using Nielsen and Sales data.
• Contact Information:-.
• K. Mallika E-Mail [email protected].
• Thai Drink Co Ltd.
• CW Tower, 90 Ratchadaphisek Rd, Khwaeng Huai Khwang, Khet Huai Khwang, Krung Thep Maha Nakhon 10310.

ทักษะ:

Project Management, English

ประเภทงาน:

งานประจำ

• Develop and drive marketing communication and brand communication strategies to strengthen FWD's brand awareness, consideration, and overall brand equity.
• Lead the planning, development, and execution of integrated marketing communication campaigns across multiple channels to support business objectives and deliver measurable brand and business outcomes.
• Identify and evaluate strategic marketing communication opportunities, marketing collaboration partnerships, sponsorships, and engagement platforms to enhance audience ...
• Translate consumer insights, market intelligence, and competitive analysis into actionable marketing communication strategies, messaging frameworks, and campaign plans.
• Define success metrics, monitor campaign and brand performance, generate insights, and recommend optimization strategies to improve communication effectiveness, audience engagement, and ROI.
• Partner with internal and external stakeholders to ensure effective delivery of marketing communication programs and consistent execution of brand standards across all customer and communication touchpoints.
• Act as a strategic advisor to business functions on marketing communication strategy, campaign development, audience engagement, and integrated marketing planning, ensuring alignment with FWD's brand objectives and business priorities.
• Master degrees in Marketing, Business, Communication or related.
• 7-10 years working experiences in leading roles under brand/comms team or related.
• A good understanding in integrated marketing communications, media planning, event/experiential experience, partnership experience, and project management.
• Strong leadership, communications, and good analytical skills with business acumen.
• High understanding of AI, digital and market trend. Hands on and can-do attitude with high ambitious to drive for a high-performance team.
• Excellence communication in both Thai and English.
• Hybrid working (2 days in office/week).
• Office at BTS Nana station.
• Insurance coverage for employee and family.
• Performance Bonus.
• Annual leaves 20 days/year.

ประสบการณ์:

3 ปีขึ้นไป

ทักษะ:

Data Analysis, Negotiation, English, Thai

ประเภทงาน:

งานประจำ

• Act as the primary lead for key accounts (e.g., Watsons, Boots, Eveandboy, Beautrium). Build and maintain strong long-term relationships with category buyers.
• Develop and execute annual account plans to achieve sales targets, volume growth, and market share objectives.
• Plan and implement promotional calendars, including end-cap displays, sampling, and exclusive "Only at" campaigns to drive foot traffic and conversion.
• Lead annual contract negotiations (JBP), listing new products, and managing trade spend/rebates to ensure healthy margins.
• Ensure 100% On-Shelf Availability (OSA) and negotiate for premium shelf space or secondary displays.
• Monitor sales performance, inventory levels, and competitor activities to provide actionable insights and forecasts to the management team.
• 5+ years in Sales or Key Account Management within the.
• FMCG, Beauty, or Pharmaceutical.
• industry.
• Direct experience managing Beauty Multi-brand stores or Modern Trade Pharmacy chains.
• Proven track record of successful commercial negotiations and managing trade budgets.
• Proficient in analyzing sales data and P&L at an account level.
• Fluent in Thai and English (for reporting and brand owner coordination).
• ขับเคลื่อนการเติบโตของรายได้และส่วนแบ่งการตลาดในช่องทางร้านขายยา (OTC) และร้านค้าปลีกความงาม (Beauty Multi-brand) รับผิดชอบในการบริหารจัดการความสัมพันธ์กับคู่ค้าหลัก เจรจาเงื่อนไขทางการค้า และวางแผนกลยุทธ์การตลาด ณ จุดขาย เพื่อผลักดันให้แบรนด์ของบริษัทเป็นอันดับหนึ่งในใจผู้บริโภค.
• เป็นตัวแทนหลักในการดูแลลูกค้ารายใหญ่ (เช่น Watsons, Boots, Eveandboy, Beautrium) และสร้างความสัมพันธ์อันดีกับทีมจัดซื้อ (Category Buyers).
• วางแผนและดำเนินการตามแผนงานประจำปีเพื่อบรรลุเป้าหมายยอดขาย การเติบโตของปริมาณสินค้า และส่วนแบ่งการตลาด.
• วางแผนและจัดทำปฏิทินโปรโมชั่น รวมถึงกิจกรรมส่งเสริมการขาย ณ จุดขาย การแจกตัวอย่างสินค้า และแคมเปญ Exclusive เพื่อเพิ่มยอดขาย.
• นำการเจรจาเงื่อนไขทางการค้าประจำปี (JBP) การนำสินค้าใหม่เข้าวางจำหน่าย (Listing) และบริหารจัดการงบประมาณทางการค้าเพื่อให้ได้กำไรตามเป้าหมาย.
• ตรวจสอบให้สินค้ามีวางจำหน่ายอย่างต่อเนื่อง (OSA) และเจรจาเพื่อได้พื้นที่วางสินค้าในตำแหน่งที่ดีที่สุด (Premium Shelf Space).
• ติดตามผลการดำเนินงาน ยอดขาย ระดับสินค้าคงคลัง และกิจกรรมของคู่แข่ง เพื่อนำมาวิเคราะห์และทำนายแนวโน้มการขายเสนอต่อผู้บริหาร.
• ประสบการณ์ 5 ปีขึ้นไปด้านงานขายหรือการบริหารลูกค้ารายใหญ่ (KAM) ในกลุ่มสินค้า.
• FMCG, ความงาม หรือเวชภัณฑ์.
• มีความเชี่ยวชาญในช่องทางร้าน Beauty Multi-brand หรือเชนร้านขายยาแผนปัจจุบัน (Modern Trade Pharmacy).
• มีทักษะการเจรจาต่อรองที่ยอดเยี่ยม และมีประสบการณ์ในการบริหารจัดการงบประมาณการตลาดเพื่อการค้า (Trade Spend).
• มีความสามารถในการวิเคราะห์ข้อมูลการขายและเข้าใจโครงสร้างกำไรขาดทุน (P&L) ในระดับลูกค้ารายใหญ่.
• สื่อสารภาษาอังกฤษและไทยได้ดีเยี่ยม.

ทักษะ:

Architecture, Recruitment

ประเภทงาน:

งานประจำ

• Senior Brand Manager.
• About us.
• With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.
• Join us to create a career worth celebrating.
• About the Function.
• Marketing.
• Marketing.
• is where our brands show up in culture and stay there.
• This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world.
• From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter.
• You'll be part of a team that's curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.
• About the role.
• Lead the development and execution of growth plans for the vibrant Vodka & Tequila portfolio across Southeast Asia, translating consumer insights, pack-price architecture recommendations and category priorities into high-impact marketing programs that deliver business and brand performance.
• Brand Growth & Performance.
• Drive growth of assigned brands through effective planning and execution.
• Monitor brand performance including NSV, ROI, Volume, market share and equity metrics.
• Identify growth opportunities and recommend corrective actions where necessary.
• Deliver annual brand growth plans aligned to category priorities.
• Campaign & Activation Excellence.
• Lead end-to-end implementation of campaigns across SEA markets.
• Ensure campaigns are executed with excellence, consistency and speed.
• Adapt global assets for local relevance while preserving brand positioning.
• Manage launch plans, activations and promotional initiatives.
• Consumer & Commercial Integration.
• Partner with Commercial and BU Marketing teams to translate strategies into executable plans.
• Support customer activation programs and key business priorities.
• Ensure marketing activities align with commercial objectives and market dynamics.
• Innovation & Portfolio Deployment.
• Lead execution of innovation launches and portfolio initiatives.
• Working with the Innovation team to bring the RTD portfolio to life.
• Coordinate cross-functional teams to ensure successful commercialization.
• Support deployment of pack-price architecture initiatives and premiumisation plans.
• Performance & Learning.
• Track campaign effectiveness and brand performance metrics.
• Drive post-campaign evaluations and learning agendas.
• Share best practices and successful activations across SEA markets.
• Contribute to continuous improvement of marketing effectiveness.
• Experience / skills required.
• Flexibility is key to our success. Talk to us about what flexibility means to you, so that you're supported to manage your wellbeing and balance your priorities from day one.
• Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
• We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
• Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
• Feel inspired? Then this may be the opportunity for you.
• If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
• Recruitment Scam Warning.
• Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.
• Regular.
• Bangkok.

ประสบการณ์:

3 ปีขึ้นไป

ทักษะ:

Project Management, Public Relations, Recruitment, Budgeting, English, Thai

ประเภทงาน:

งานประจำ

• Lead the development and execution of the Brand Marketing Plan to deliver sustainable business growth.
• Lead cross-functional teams to implement brand plans and monitor performance against objectives.
• Drive innovation, activation, advertising, and promotional initiatives to support brand growth.
• Manage end-to-end product launches, relaunches, market development initiatives, and cost-saving projects.
• Develop launch plans, manage customer sell-in activities, and ensure compliance with legal and regulatory requirements.
• Own and manage brand P&L, ensuring delivery of growth, profitability, and market share objectives.
• Analyze consumer, category, channel, customer, and competitive data to identify growth opportunities and business insights.
• Monitor brand performance and recommend actions to improve key business indicators and annual targets.
• Partner closely with Sales, Trade Marketing, CMI, Finance, Supply Chain, and Regional Category teams to deliver business priorities.
• Build strong relationships with external agencies and partners to ensure effective execution of marketing initiatives.
• Provide input into volume forecasting, financial planning, budget management, and performance reviews.
• Track and optimize key brand performance drivers across the marketing mix and commercial execution.
• Experience & Qualifications.
• 3-5 years of experience in Brand Management, Product Management, or Marketing within FMCG.
• Strong presentation, communication, and project management skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Knowledge of communication development, media planning, public relations, and e-commerce.
• Strong analytical and financial acumen, including sales analysis, P&L management, budgeting, and strategy development.
• Experience managing relationships with a wide range of internal and external stakeholders.
• Experience leading cross-functional teams and working effectively with external agencies.
• Excellent English communication skills, both conversational and presentation-based, with the ability to engage senior stakeholders and peers.
• Fluent in Thai language.
• Knowledge of Home Care categories and social-first marketing is a strong advantage.
• Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

ประสบการณ์:

5 ปีขึ้นไป

ทักษะ:

Project Management, Social media, English

ประเภทงาน:

งานประจำ

• Work with Marketing Head and peers, partnering with global and local teams to develop the 1-3-year innovation calendar for Intimate Care markets, aligning with brand strategy and deeply connected to consumer insights.
• Uncover new consumer insights and develop winning consumer propositions.
• Lead cross-functional teams in the development of new products and/or services. Collaborate with various teams in Intimate Care to ensure project delivery within set timelines.
• Partner with digital team to win in social platforms with appealing and localized content to be executed at scale.
• Collaborate with diverse stakeholders, including global & local cross functional teams, to ensure business goals are met.
• Required Qualifications & Experience.
• 5 - 8 years of experience across brand management, leading innovation development and brand communication, preferably in a consumer goods or consumer products/retail environment.
• Self-starter demonstrating ownership and learning agility, collaborates effectively across diverse stakeholders, different cultures and time zones, can be counted on to deliver.
• Excellent project management, organizational and multi-tasking skills and have experience leading cross-functional teams.
• Strong Commercial acumen - comfortable analysing numbers and understanding business financials and have experience in marketing products across digital and social media (highly regarded).
• Degree qualified (Business, Commerce or Marketing preferred).
• Fluency in English.
• Total Benefits.
• We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then ARBEX is the place for you.
• Total Benefits.
• We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then ARBEX is the place for you.
• Flex That Works at ARBEX.
• We believe great work happens when people come together with purpose. That's why we offer a flexible work model that blends remote work with intentional in-person collaboration helping you connect, grow, and innovate while maintaining the balance you value.
• To Be Considered.
• Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
• In the meantime, please check out the _careers website_. [If unable to post via the careers site, please include local posting details].
• And finally, the fine print.
• For ARBEX to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that shape the future of tissue and hygiene, which is why we seek to build a workforce that encompasses the experiences of our consumers. When you bring your original thinking to ARBEX, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.
• The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.
• _This role is available for local candidates already authorized to work in the role's country only. ARBEX will not provide relocation support for this role._.
• _#LI-Hybrid_.
• Primary Location.
• Bangkok Office.
• Additional Locations.
• Kuala Lumpur Office.
• Worker Type.
• Employee.
• Worker Sub-Type.
• Regular.
• Time Type.
• Full time.

ประสบการณ์:

3 ปีขึ้นไป

ทักษะ:

Product Development, English

ประเภทงาน:

งานประจำ

• Initiate and manage brand campaign including communication strategy, media, digital, PR and partnership (small campaign, press conference or etc.).
• Implement 360 communication plan and manage cross-functional and agencies.
• Monitor all brand activities are smoothly executed and aligned with brand strategy.
• Analyze market and consumer data to evaluate brand and campaign performance.
• Track and manage marketing spending of assigned projects.
• Work with cross functional team including Trade marketing and Agencies to ensure effective execution.
• Support team on promotions and brand campaigns to drive engagement.
• Participate in the New Product Development (NPD) process, from insight analysis and concept development to cross-functional coordination for successful product launch.
• BBA Marketing or equivalent.
• Minimum 5 year experience in brand management (preferably FMCG or beverage).
• Knowledge of basic 360 marketing communications and media management.
• Excellent communication with ability to engage cross functional teams effectively.
• Experience in New Product Development (NPD), from insight analysis to cross-functional coordination.
• Fluent in English language.
• Management skills.

ประสบการณ์:

8 ปีขึ้นไป

ทักษะ:

Product Development, Market Research, Data Analysis, Negotiation, English

ประเภทงาน:

งานประจำ

• Conducts market research and analysis to identify products that can be developed and adopted as Makro's Commercial Non-Food Own Brand.
• Feeds back market information, competition information, projects, sales and profit results to line manager and branded team.
• Work with branded team to conduct assortment review and identify Own Brand NPD plan.
• Coordinates with concerned Associate Director, Senior Buyer and Buyers to identify existing shelf-products that are sellable and can generate desired sales and profits if developed and marketed as Makro's Commercial Non-Food Own Brand. Identifies suppliers who can co-develop these products.
• Launch new OB items on time and to targeted cost, to achieve Commercial Non-Food Own Brand new launch budget SKUs and sales.
• Cooperates and maintains good relationship with suppliers who are reliable in providing OB products. Monitors the performance of Commercial Non-Food Own Brand products, identify root causes of shortfall and plan actions to improve performance.
• Check and ensure branded buyer maintains information/ data bank for OB products by encoding in the computerized system all correct articles and suppliers' data.
• Ensures that products being developed match or better quality than branded benchmarks and priced lower than the benchmark according to brand positioning.
• Ensures that product quality and efficacy meet Makro and Thai FDA standards and customers' expectations, if necessary, to obtain certificate.
• Work with branded buyer to produce an effective Makro Mail Program, to achieve sales budget and profit targets. Gives all necessary information and documents (i.e. article, supplier, ordering, promotions) to the stores.
• Conducts market research and analysis to identify products that can be developed and adopted as Makro's Commercial Non-Food Own Brand.
• Feeds back market information, competition information, projects, sales and profit results to line manager and branded team.
• Coordinates with concerned Director, Sr. Buyer and Buyers to identify existing shelf-products that are sellable and can generate desired sales and profits if developed and marketed as Makro's Own Brand. Identifies suppliers who can co-develop these products.
• Launch new OB items on time and to targeted cost, to achieve Own Brand new launch budget SKUs and sales.
• Cooperates and maintains good relationship with suppliers who are reliable in providing OB products. Monitors the performance of Own Brand products, identify route causes of shortfall and plan actions to improve performance.
• Check and ensure branded buyer maintains information/ data bank for OB products by encoding in the computerized system all correct articles and suppliers data.
• Ensures that products being developed match or better quality than branded benchmarks and priced lower than the benchmark according to brand positioning.
• Work with branded buyer to produce an effective Makro Mail Program, to achieve sales budget and profit targets. Gives all necessary information and documents (i.e. article, supplier, ordering, promotions) to the stores.
• Makes regular store visits to detect operational problems and follows-up on product quality and presentation. Gives all the necessary information to the Commercial Director and concerned Sr Buyer and Buyers to which the own brand is categorized/ grouped.
• Travel, when necessary (i.e. to visit suppliers and producers).
• Commits to all agreements made with the suppliers (i.e. invoice control arrangements, price differences), all of which are subject to a written contract or confirmation.
• Makes regular store visits to detect operational problems and follows-up on product quality and presentation. Gives all the necessary information to the Commercial Director and concerned Sr Buyer and Buyers to which the own brand is categorized/ grouped.
• Travel, when necessary (i.e. to visit suppliers and producers).
• Commits to all agreements made with the suppliers (i.e. invoice control arrangements, price differences), all of which are subject to a written contract or confirmation.
• Performs any other tasks not specified herewith as required / instructed by superior / management.
• Bachelor's degree or higher in Business Administration, Marketing, Supply Chain, Industrial Distribution, or a related field.
• Minimum 5-8 years of experience in merchandising, category management, buying, or own-brand/private label development within retail, FMCG, or wholesale businesses.
• Proven experience in Own Brand / Private Label product development, including NPD planning, supplier collaboration, and product launch execution.
• Strong understanding of category management, assortment planning, pricing strategy, and sales & margin optimization.
• Demonstrated ability to analyze market trends, competitor benchmarks, and customer insights to identify commercially viable product opportunities.
• Experience working closely with suppliers, manufacturers, and internal stakeholders (Commercial, QA, Marketing, Sales Support).
• Solid knowledge of product quality standards, Thai FDA regulations, and certification processes; experience coordinating with QA teams is an advantage.
• Strong commercial acumen with the ability to manage cost structures, target pricing, and profitability objectives.
• Proven track record of managing multiple projects simultaneously and delivering product launches on time and within budget.
• Excellent analytical, decision-making, and problem-solving skills with a results-oriented mindset.
• Strong communication, negotiation, and influencing skills, capable of building productive relationships across all levels.
• High level of attention to detail, organizational skills, and data accuracy in system management.
• Ability to work independently and collaboratively in a fast-paced, cross-functional environment.
• Proficient in MS Office and merchandising or ERP systems; data analysis skills are a plus.
• Good command both of spoken and written English.