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ประสบการณ์:
5 ปีขึ้นไป
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Integrated Marketing Communications Manager - Global Business Solutions
- Bangkok
- Employment Type
- Regular
- Job Code
- A23734
- Team Introduction
- Our Team aims to help businesses and brands unleash their creative side, connect with our audience, and drive revenue and growth. We are looking for an excellent marketer to help us listen better, be more agile and continually look for ways to deliver real value to all our stakeholders, internal and external, and across the region.
- Devise B2B marketing communication strategy to inspire and influence clients and partners, especially brands, media agencies, creative agencies, ecosystem partners, and industry associations.
- Drive and execute end-to-end integrated marketing campaigns including lead generation, events, scaled education, partner upskilling, content marketing, email marketing, social media, press releases, and more.
- Independently own and lead strategic projects that need cross-functional collaboration, including sales, product, finance, operation departments and more.
- Manage regular reporting on business marketing initiatives and results, especially for quarterly planning (OKR), reporting (QBR) and annual planning.
- Drill into the performance of marketing channels, especially events, to track and draw actionable insights and best practices.
- Support budget management, including the allocation of budget resources effectively to support business growth, oversee budget governance to ensure compliance, track and report budget utilization.
- Partner closely with regional teams and local markets to drive synergy, business alignment and uplift performance for the Thailand market.
- 5+ years of professional experience in marketing, communications, consulting or business strategy.
- Ability to thrive in a rapid, agile, and often ambiguous growth environment.
- Good understanding and appreciation of the business landscape and culture in Thailand.
- A team player and collaborator, strong relationship-building and leadership skills.
- Proven experience in media, advertising or technology industries preferred.
- Proven experience developing integrated marketing strategies and executing go-to-market plans, especially events, are preferred.
- Excellent in project management. Ability to quickly complete/execute large volumes of work with high quality and attention to detail.
- Passion for TikTok marketing, and up for the challenge of building something from the ground up.
- Strong communication skills, particularly implemented in a cross-functional and global role and experience collaborating with internal and external stakeholders at all levels.
- Job Information
- About TikTok
- TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
- Why Join Us
- Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
- We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
- Diversity & Inclusion
- TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
ทักษะ:
Social media, Finance, Compliance
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- we encourage you to apply early.
- Devise B2B marketing communication strategy to inspire and influence clients and partners, especially brands, media agencies, creative agencies, ecosystem partners, and industry associations.
- Drive and execute end-to-end integrated marketing campaigns including lead generation, events, scaled education, partner upskilling, content marketing, email marketing, social media, press releases, and more.
- Independently own and lead strategic projects that need cross-functional collaboration, including sales, product, finance, operation departments and more.
- Manage regular reporting on business marketing initiatives and results, especially for quarterly planning (OKR), reporting (QBR) and annual planning.
- Drill into the performance of marketing channels, especially events, to track and draw actionable insights and best practices.
- Support budget management, including the allocation of budget resources effectively to support business growth, oversee budget governance to ensure compliance, track and report budget utilization.
- Partner closely with regional teams and local markets to drive synergy, business alignment and uplift performance for the Thai market.
- Ability to thrive in a rapid, agile, and often ambiguous growth environment.
- Good understanding and appreciation of the business landscape and culture in Thailand.
- A team player and collaborator, strong relationship-building and leadership skills.
- Preferred Qualification(s).
- Excellent in project management.
- Ability to quickly complete/execute large volumes of work with high quality and attention to detail.
- Passion for TikTok marketing, and up for the challenge of building something from the ground up.
- Strong communication skills, particularly implemented in a cross-functional and global role and experience collaborating with internal and external stakeholders at all levels.
- Proven experience in media, advertising or technology industries preferred.
- Proven experience developing integrated marketing strategies and executing go-to-market plans, especially events, are preferred.
- If you have any questions, please reach out to us at [email protected].
ทักษะ:
Market Research, Research, Excel
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- จัดทำข้อมูล เปรียบเทียบคู่แข่งสำหรับรายชนิดสินค้าที่ได้รับมอบหมาย.
- จัดทำข้อมูลการสำรวจสภาพตลาด (Target Situation) และวิจัยตลาด ( Market Research) ของรายชนิดสินค้าที่ได้รับมอบหมาย เพื่อตอบสนองกลุ่มเป้าหมาย และเพิ่มยอดขายได้อย่างมีประสิทธิภาพ.
- ศึกษา วิเคราะห์ข้อมูล สำรวจตลาดและรายงานการวิจัยตลาด เพื่อนำมาเป็นแนวทางและร่วมจัดทำแผนงานส่งเสริมการขาย.
- สามารถเป็นตัวแทนของทีม Channel Marketing เพื่อออกไปสื่อสารวิธีการทำการตลาด แก่พนักงานขายในช่องทางต่างๆได้.
- มีความสามารถในการประสานงานการจัด Event Marketing ในช่องทางต่างๆร่วมกับทีมขายได้.
- ปริญญาตรี/โท ด้านการตลาด บริหารธุรกิจ การขาย หรือการโฆษณา หรือสาขาอื่นๆที่เกี่ยวข้อง.
- ประสบการณ์ด้านการตลาด Trade Marketing หรืออื่นๆที่เกี่ยวข้อง 3-5 ปีขึ้นไป.
- มีความรู้ความเข้าใจทางด้านการตลาด FMCG และสามารถวิเคราะห์ตัวเลขยอดขายได้.
- ทักษะในการใช้คอมพิวเตอร์โปรแกรม MS office โดยเฉพาะ Excel, Power Point.
- K. Mallika / E-mail: [email protected].
- บริษัท ไทยเบฟมาร์เก็ตติ้ง จำกัด.
- อาคารแสงโสม ถ. วิภาวดีรังสิต แขวงลาดยาว เขตหลักสี่ กรุงเทพมหานคร 10900.
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Lead the development of annual category, channel plan covering assortment, merchandising, pricing, promotion and trade spend framework to achieve business objectives and align across all channels (offline & online) for the assigned category.
- Develop deep understanding of current market situation and trend to identify business opportunity in term of channel and leverage insights to turn them into actionable plan
- Develop a channel activity plans based on given trade spend, media (EC) and ensure e ...
- Develop and ensure all POSM, sales support materials and giveaways channel/customer activities and communication comply to latest marketing plan/ brand guidelines supplied by marketing
- Ensure insights and analysis are timely shared with all relevant functions and used as strategic inputs. Be a partner with marketing to jointly agree on the marketing plan - Initiate pack price solution to drive business performance. (Utilize POS data, Monthly report)
- Ensure successful execution and implementation of category activation across channel and responsible for evaluation the effectiveness of promotions including NPD tracking as well as lead monthly meeting with sales team
- Ensure up-to-date category, channel & customer analysis and work closely with the Marketing team to conduct monthly meetings shared to team.
- Leading, motivating, and guiding a team to achieve its goals while fostering a positive and productive work environment.
ทักษะ:
Digital Marketing, Social media, Branding
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Kick off community page to recruit new customer and retain existing.
- To manage channel and community day to day as End to End (Admin, Creative, Content, Media and performance).
- To co co-operate with internal to get information and develop brief for agency to develop content.
- To monitor channel and media performance for optimizing day to day to maximize result.
- To react immediately for accelerate growth channels as KPI.
- To be key contact with agencies on creative and media.
- To find new opportunity how to drive channel growth and new idea to recruit new target for Lotus Lotus s.
- To maintain digital own channel (Growth channels) such as Go fresh and others which have to co co-operate with media and creative agency to deliver KPI.
- Develop engagement content.
- Channel strategy and channel management.
- Monitor media and channel performance to get learning for improvement.
- Manage agency to deliver tasks as committed.
- Other assignments as deem appropriate.
- Follow our Business Code of Conduct and always acting with integrity and due diligence.
- At least 1 yrs experiences of working in Digital Marketing/Social Media or Creative/Media/Branding/Event agency.
- An understanding of content & digital media across a range of channels, particularly social media.
- Experience in social media tools, Listening tools, Community Management and Social Care with Crisis.
- Expert on using Microsoft excel, power power-point.
- Professionally active on Digital and Social Media Media e.g Facebook, TikTok, YouTube, Instagram and Google, X and others.
- Analytical ability to make data driven and VOC on latest trends and understand the engagement metrics and KPI s.
- Able to operate in a collaborative and cross functional environment.
- In -depth understanding of various social media platforms and their algorithm change.
- Flexibility working to serve business dynamic.
- CP AXTRA | Lotus's
- CP AXTRA Public Company Limited.
- Nawamin Office: Buengkum, Bangkok 10230, Thailand.
- By applying for this position, you consent to the collection, use and disclosure of your personal data to us, our recruitment firms and all relevant third parties for the purpose of processing your application for this job position (or any other suitable positions within Lotus's and its subsidiaries, if any). You understand and acknowledge that your personal data will be processed in accordance with the law and our policy. .
ประสบการณ์:
ไม่จำเป็นต้องมีประสบการณ์ทำงาน
ทักษะ:
Digital Marketing, Thai, English
ประเภทงาน:
งานประจำ
เงินเดือน:
฿25,000 - ฿30,000, มีค่าคอมมิชชั่น
- นำเสนอและขายโครงการของบริษัทให้กับโรงเรียนและสถาบันการศึกษา.
- ปิดการขายและติดตามลูกค้าอย่างมีประสิทธิภาพ.
- ติดต่อ ประสานงาน และสร้างความสัมพันธ์ที่ดีกับโรงเรียน ครู และผู้บริหาร.
- มีส่วนร่วมในกิจกรรมส่งเสริมการตลาด เช่น การออกบูธ หรือกิจกรรมแนะแนวในโรงเรียน.
- ทำงานร่วมกับทีมในการวางแผนและพัฒนาแนวทางการขายและประชาสัมพันธ์โครงการ.
- อายุระหว่าง 21-35 ปี.
- สำเร็จการศึกษาระดับ ปริญญาตรีทุกสาขา (ยินดีรับนักศึกษาจบใหม่).
- มีใจรักงานบริการและการขาย มนุษยสัมพันธ์ดี ขยัน อดทน และมีความรับผิดชอบสูง.
- มีทัศนคติเชิงบวก พร้อมเรียนรู้สิ่งใหม่ ๆ และพัฒนาตนเองอยู่เสมอ.
- มีทักษะการทำงานเป็นทีม และสามารถประสานงานกับผู้อื่นได้ดี.
- สามารถปฏิบัติงาน 5 วันต่อสัปดาห์.
- มีทักษะการใช้งานคอมพิวเตอร์เบื้องต้น (Microsoft Office, Google Workspace).
- สามารถสื่อสารภาษาอังกฤษได้ดี.
- สามารถ เดินทางไปทำงานต่างจังหวัด ได้ตามภารกิจ.
- ยืดหยุ่นเวลาในการทำงานวันหยุด (เสาร์-อาทิตย์) เมื่อมีงานกิจกรรมหรืออีเวนต์.
- เงินเดือน 25,000-30,000 บาท (ตามประสบการณ์).
- คอมมิชชั่น + โบนัสตามผลงาน.
- ประกันสังคม.
- โอกาสเติบโตในสายงาน และได้รับการอบรมพัฒนาทักษะอย่างต่อเนื่อง.
- บรรยากาศการทำงานเป็นกันเอง ทีมงานรุ่นใหม่ และพร้อมสนับสนุนกันและกัน.
- วิธีการสมัคร.
- ส่ง เรซูเม่ (Resume) พร้อมระบุหัวข้ออีเมลว่า สมัครงานตำแหน่ง Sales and Marketing
- มาที่อีเมล: [email protected]
- หรือสอบถามเพิ่มเติมได้ที่ 088-235-1419.
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- สังกัด: ทีมบริหารช่องทางการขายและการแบ่งส่วนลูกค้า กลุ่มกลยุทธ์วิสาหกิจขนาดกลาง สายงานธุรกิจขนาดกลาง
- ระดับ: เจ้าหน้าที่ - รองผู้อำนวยการฝ่ายบริหารช่องทางการขายและการแบ่งส่วนลูกค้า.
- วัตถุประสงค์หลัก
- ดำเนินการวิจัยเกี่ยวกับความต้องการของลูกค้าและตลาด SME รวมทั้งร่วมปรับปรุง SME Customer Segmentation ให้เป็นไปตามความต้องการและพฤติกรรมของลูกค้า ตลอดจนร่วมออกแบบและพัฒนา Sales Incentive และ Sales Campaign รวมถึงการพัฒนาแคมเปญของลูกค้าผ่านระบบ CRM.
- กำหนดแนวทางการส่งเสริมและสนับสนุนผู้ประกอบการวิสาหกิจขนาดกลาง รวมถึงการจัดทำข้อมูลสื่อการตลาดสำหรับการบริหารจัดการ และพร้อมให้บริการแก่หน่วยงานที่เกี่ยวข้อง.
- บริหารและติดตามดูแลช่องทางการตลาดที่เกี่ยวข้องกับสื่อ Online.
- สนับสนุน ทีมพัฒนาผลิตภัณฑ์สินเชื่อธุรกิจ ในการนำผลิตภัณฑ์ออกสู่ตลาด และสนับสนุน RM ในด้านการขายและบริการลูกค้า.
- มีความรู้ในความเข้าใจในธุรกิจ SME ไม่ต่ำกว่า 2 ปี และมีความรู้ความเข้าใจในผลิตภัณฑ์ของธนาคารที่เหมาะสมสำหรับลูกค้าในกลุ่ม SME เป็นอย่างดี (ลูกค้าที่มียอดขายมากกว่า 100 ล้านต่อปี).
- มีความเข้าใจในหลักการสื่อสารทั้งภายในและภายนอก.
- สามารถติดต่อกับหน่วยงานภายนอกที่มีลูกค้าเป้าหมาย.
- มีทัศนคติที่ดีในการนำเสนอสิ่งที่ต้องปรับปรุงและพัฒนาเพื่อเพิ่มประสิทธิภาพ ในการทำงานให้กับองค์กร.
- สามารถเดินทางไปทำงานในต่างจังหวัด ได้ในบางครั้ง (ประมาณ 30 วัน / ปี).
- วุฒิการศึกษาปริญญาตรีขึ้นไปในสาขา การตลาด การเงิน, สถิติ, การบริหาร,วิศวกรรม หรือสาขาที่เกี่ยวข้อง.
- สามารถใช้งานโปรแกรม MS Excel (Pivot Data), IIIustrator และ Graphic เกี่ยวกับการตัดต่อ ได้เป็นอย่างดี.
- เข้าใจข้อมูลที่ใช้สำหรับการวิเคราะห์และเครื่องมือสำหรับการสื่อสาร Online เช่น Google Analytic,GDN, Engagement..
- ท่านสามารถอ่านและศึกษานโยบายความเป็นส่วนตัวของธนาคารกรุงไทย จำกัด (มหาชน) ที่ https://krungthai.com/th/content/privacy-policy ทั้งนี้ ธนาคารไม่มีเจตนาหรือความจำเป็นใดๆ ที่จะประมวลผลข้อมูลส่วนบุคคลที่มีความอ่อนไหว รวมถึงข้อมูลที่เกี่ยวข้องศาสนาและ/หรือหมู่โลหิต ซึ่งอาจปรากฏอยู่ในสำเนาบัตรประจำตัวประชาชนของท่านแต่อย่างใด ดังนั้น กรุณาอย่าอัปโหลดเอกสารใดๆ รวมถึงสำเนาบัตรประจำตัวประชาชน หรือกรอกข้อมูลส่วนบุคคลที่มีความอ่อนไหวหรือข้อมูลอื่นใด ซึ่งไม่เกี่ยวข้องหรือไม่จำเป็นสำหรับวัตถุประสงค์ในการสมัครงานไว้บนเว็บไซต์ นอกจากนี้ กรุณาดำเนินการให้แน่ใจว่าได้ดำเนินการลบข้อมูลส่วนบุคคลที่มีความอ่อนไหว (ถ้ามี) ออกจากเรซูเม่และเอกสารอื่นใดก่อนที่จะอัปโหลดเอกสารดังกล่าวไว้บนเว็บไซต์แล้วด้วย ทั้งนี้ ธนาคารมีความจำเป็นต้องเก็บรวบรวมข้อมูลส่วนบุคคลเกี่ยวกับประวัติอาชญากรรมของท่านเพื่อบรรลุวัตถุประสงค์ในการพิจารณารับบุคคลเข้าทำงาน หรือการตรวจสอบคุณสมบัติ ลักษณะต้องห้าม หรือพิจารณาความเหมาะสมของบุคคลที่จะให้ดำรงตำแหน่ง ซึ่งการให้ความยินยอมเพื่อเก็บรวบรวม ใช้ หรือเปิดเผยข้อมูลส่วนบุคคลเกี่ยวกับประวัติอาชญากรรมของท่านมีความจำเป็นสำหรับการเข้าทำสัญญาและการได้รับการพิจารณาตามวัตถุประสงค์ดังกล่าวข้างต้น ในกรณีที่ท่านไม่ให้ความยินยอมในการเก็บรวบรวม ใช้ หรือเปิดเผยข้อมูลส่วนบุคคลเกี่ยวกับประวัติอาชญากรรม หรือมีการถอนความยินยอมในภายหลัง ธนาคารอาจไม่สามารถดำเนินการเพื่อบรรลุวัตถุประสงค์ดังกล่าวข้างต้นได้ และอาจ ทำให้ท่านสูญเสียโอกาสในการได้รับการพิจารณารับเข้าทำงานกับธนาคาร ".
ทักษะ:
Project Management, Creativity
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Understand brand and the marketing mix in order to create brand awareness.
- Build strong brand identity and visibility across all communication channels to reach our target customers and potential customers.
- Bring our brand(s) to life through delivering creative excellence across all customer touch points within a our customer communications.
- Work with our agencies including briefing, creative development and sign off with stakeholders.
- Collaborate with Media Planning and in-store marketing teams to translate the brief into all customer touch points to land one seamless campaign.
- Work alongside Communications insight teams to utilize communications testing to continually craft, evolve, learn and sharpen our comms assets so that they are fit for purpose in delivering our communications Jobs to be done.
- Manage the budget and forecasting of all communications assets production & ongoing commitment to efficiencies where applicable.
- Manage project timeline and stakeholders.
- Follow our Business Code of Conduct and always act with integrity and due diligence.
- Other assignment as it deems appropriate.
- High caliber and fast growing talent who has 4-6 Years from High pressure & Fast-moving environment Business.
- Experience in Brand / Communication / Campaign Management from Large corporate or Leading Agencies.
- Excellent in operational marketing communication with strong Logic.
- Experienced IMC across online / offline channels.
- Project management: large project scales i.e. 10-20MB per project or year.
- Presentation skill.
- Critical thinking.
- Creativity.
- Fast with Quality.
- Turn complexity into simplicity.
- Turn data into actionable insight.
- Develop a consistent brand expression.
- Brand communication & IMC experiences.
- Create outstanding retail experiences.
- CP AXTRA | Lotus's
- CP AXTRA Public Company Limited.
- Nawamin Office: Buengkum, Bangkok 10230, Thailand.
- By applying for this position, you consent to the collection, use and disclosure of your personal data to us, our recruitment firms and all relevant third parties for the purpose of processing your application for this job position (or any other suitable positions within Lotus's and its subsidiaries, if any). You understand and acknowledge that your personal data will be processed in accordance with the law and our policy. .
ทักษะ:
Negotiation, English
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Develop campaigns for tenants such as Special Deals/Promotion to generate more traffic and revenue.
- Able to provide information about promotions in Viz Privilege and One Siam Super App to tenants.
- Organize marketing related activities to boost sales for tenants.
- Create content and select media channels to promote tenants movement.
- Coordinate with internal departments regarding the installation of promotional materials for retailers.
- Regularly meet with tenants to discuss marketing strategies.
- Bachelor's degree in Business Administration, Management/Marketing, or related fields.
- At least 2-3 years of experience in tenant services within shopping centers.
- Good personality, a passion for customer service, and strong negotiation skills.
- Proficient in MS Office.
- Able to communicate in English.
- Ability to read construction plans will be an advantage.
- Work 5 days a week (Monday - Friday).
ทักษะ:
SEO, SEM, Project Management
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- To be key contact with media agency and work with internal team (Brand com, Loyalty, Own brand, Cluster, Mall, O2O, retail media and others) to get requirements on media, share expertise on media to comments media proposal, manage performance, find solution to manage performance to achieve as planned.
- Work with media agency to develop media strategy, annual brand plan, campaign and share creative best practice for each platform, as well as building and leading a high high-performance marketing capabilities to achieve KPI as planned.
- Managing budget to meet performance goals both offline and Digital (KPIs, Digital Funnel and ROI) and collaborating with crisscross-functional internal and to be key contact with digital agency/media agency/business partner ( e.g. Meta/Google/LINE/ TikTok TikTok/X) for achieving growth targets in own channels.
- Testing, optimizing, and scaling performance marketing activities across all Omnichannel communications including agency management.
- Plan, implement, and measure tangible return including new user acquisition/purchase intention/retention/win win-back - digital marketing campaigns as well as benchmarking with competitors/across industry/original idea generations.
- Responsible for Digital Analytics - Customer Journey Analysis, Key Digital Funnel Metrics and media campaign/channel efficiency analysis including generating recommendations for Digital journey optimization, Ranking Optimization to enhance customer experience, App Download and Engagement.
- Utilize strong analytical ability to evaluate media across multiple channels and customer touch points, in order to preparing preparing and presenting recommendations, reports and finding from data to team. Lead on media dashboard project.
- Follow our Business Code of Conduct and always act with integrity and due diligence.
- Other assignments as deem appropriate.
- Proven working experience in media at least (5 years).
- Expertise of digital social media SEO/SEM/ASO, e e-mail marketing, CRM Database, and GA.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Experience in media agency or marketing as expert on media.
- Strong analytical skills and data data-driven thinking.
- Strong ROI and growth mindset with track record of building performance marketing functions in in fast -paced environment.
- Solid project management skills, with ability to lead and collaborate, priority high impact activities and keep complex projects moving forward.
- CP AXTRA | Lotus's
- CP AXTRA Public Company Limited.
- Nawamin Office: Buengkum, Bangkok 10230, Thailand.
- By applying for this position, you consent to the collection, use and disclosure of your personal data to us, our recruitment firms and all relevant third parties for the purpose of processing your application for this job position (or any other suitable positions within Lotus's and its subsidiaries, if any). You understand and acknowledge that your personal data will be processed in accordance with the law and our policy. .
ทักษะ:
Digital Marketing, Social media, Meet Deadlines
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Strategic Planning: Develop and implement marketing and communication strategies that align with the organization's goals and objectives.
- Brand Management: Ensure consistent messaging and branding across all communication channels, including online, offline, and experiential touchpoints.
- Campaign Development: Plan, execute, and evaluate integrated marketing campaigns, including advertising, public relations, digital marketing, and social media initiatives.
- Content Creation: Oversee the creation of compelling content for various platforms, such as websites, newsletters, press releases, blogs, and social media.
- Media Relations: Build and maintain strong relationships with media outlets, manage press coverage, and act as a spokesperson when required.
- Budget Management: Manage marketing budgets, ensuring optimal resource allocation and achieving ROI on campaigns and activities.
- Analytics & Reporting: Monitor, analyze, and report on the performance of marketing campaigns and communication strategies, leveraging data to refine approaches.
- Team Leadership: Lead, mentor, and inspire a team of marketing and communication professionals, fostering a collaborative and innovative work environment.
- Stakeholder Collaboration: Work closely with internal teams, external agencies, and other stakeholders to ensure alignment and seamless execution of strategies.
- Requires a direct background in the retail business, food & restaurant.
- Bachelor s degree in Marketing, Communications, Business Administration, or a related field (Master s preferred).
- Proven experience 8+ years in marketing, communications, or related roles, preferably in a managerial capacity.
- Strong understanding of branding, digital marketing, and content strategies.
- Exceptional communication, presentation, and interpersonal skills.
- Creative thinker with excellent problem-solving and decision-making abilities.
- Proficient in marketing tools, analytics platforms, and CRM systems.
- Ability to work under pressure, meet deadlines, and manage multiple projects simultaneously.
- Work Location: The Mall Ramkhamhaeng.
ประสบการณ์:
ไม่จำเป็นต้องมีประสบการณ์ทำงาน
ทักษะ:
Thai, English
ประเภทงาน:
ฝึกงาน
- Brainstorm and plan content ideas for Facebook, Instagram, TikTok, LinkedIn.
- Support photo/video shoots including behind-the-scenes coordination and setup.
- Create visuals and draft captions that fit campaign objectives and brand identity.
- Assist in producing short-form videos using tools like CapCut or Premiere.
- Learn to use AI-driven tools for both creative visuals and written content.
- Help with campaign reporting by collecting performance insights.
- Basic skills in Canva, CapCut, or Adobe Creative Suite.
- Strong communication and organizational skills.
- Able to work independently while collaborating in a small team.
- Interest in social media trends, branding, and storytelling.
- Why Join Us?.
- Work with top employers and leading brands in Thailand.
- Gain real-world experience in both content creation and campaign execution.
- Learn how to push creative boundaries with new tools and strategies.
- Be mentored by a passionate team that values quality, data-driven insights, and impactful storytelling..
- Why Join Us?.
- At WorkVenture, you ll be part of a team that s shaping how companies are seen as great places to work. This role gives you the chance to push creative boundaries and grow with a team that values quality and impactful storytelling.
ประสบการณ์:
7 ปีขึ้นไป
ทักษะ:
Public Relations, Marketing Strategy, Social media, English
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Work with the local leadership and Head of Marketing to shape media and communications strategy, plan editorial pipeline and carry out media engagement for BCG across the priority media channels for coverage in key publications.
- Focus on building relationships with local Thailand media and regional/international media based in Thailand.
- Identify key events and conferences in Thailand and SEA for our spokespersons to join, speak at and network.
- Identify key industry organizations our spokespersons should be members of, or that BCG should collaborate with for co-branded initiatives.
- Work with and provide counsel to the senior leadership team, based on the marketing strategy that is aligned with business priorities.
- Develop and manage bespoke client-focused engagements that showcase BCG s expertise and experience to the desired target audience.
- Take the lead in end-to-end event/webinar management, from agenda-setting to post-event follow-up, for priority BCG engagements.
- Create/coordinate high-quality print and electronic communications for BCG s clients (direct mail, web, brochures, etc.) and the public at large for country-specific and regional distribution. Draft and/or edit op-eds, articles, publications, social media posts, and other marketing documents when required.
- Liaise with translators, and review marketing documents (e.g. op-eds, articles, written interview responses) translated from English to Thai to ensure translation quality aligns with business standards and requirements.
- Take the lead in drafting and distributing a quarterly marketing newsletter tailored specifically for Bangkok, collaborating closely with the local leadership team to curate content relevant for each issue.
- Work with AP Marketing and global practice area marketing teams to amplify BCG SEA activities to the wider BCG community.
- Lead and coach marketing administrators and executive assistants who support event management for Marketing events.
- What You'll Bring.
- YOU SHOULD HAVE.
- Experience in Communications Marketing and a strong grasp of traditional and digital media with 5-7 years of related industry experience (In-house/agency).
- Excellent oral and written communication skills, along with the ability to analyze information and present data in a meaningful way.
- Clarity, tact, professionalism, maturity and consensus building skills - in writing, speaking and presenting information.
- Exceptional organizational and project management skills combined with an ability to multi-task and adapt quickly in a fast-paced and demanding environment.
- A keen sense of the market landscape and your finger on the pulse of current events, topics, and trends in Thailand relevant to our business.
- An ability to provide cultural or market-specific insights for Thailand.
- An ability to work independently and take initiative.
- Strong attention to detail, accurate and thorough.
- Bilingual fluency or business-level proficiency in English and Thai required.
- Be willing to travel (occasional travel within the SEA region).
- PREFERABLY YOU ALSO HAVE.
- A strong network of relationships with local Thai business media.
- Experience working in a similar capacity within the professional services industry / corporate communications/public relations consultancy.
- Experience dealing with senior level stakeholders (internal or external).
- IN RETURN, YOU LL GET.
- An opportunity to be part of a regional team covering six diverse markets in Southeast Asia.
- The freedom to contribute to shaping our practice; as a fairly new marketing team in a fast-growing region, we have the chance to chart our own path and make up the rules as we go along.
- Exposure to working with various cross-functional global teams and senior stakeholders with diverse expertise areas across international markets.
- The unique position of working with both local and international/regional media.
- To be part of a spirited team that values ideas and welcomes innovation, a flat organization with no hierarchies.
- Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
- BCG is an E - Verify Employer. Click here for more information on E-Verify.
ทักษะ:
English
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Initiate and manage brand campaign including communication strategy, media, digital, PR and partnership (small campaign, press conference or etc.).
- Implement 360 communication plan and manage cross-functional and agencies.
- Monitor all brand activities are smoothly executed and aligned with brand strategy.
- Analyze market and consumer data to evaluate brand and campaign performance.
- Track and manage marketing spending of assigned projects.
- Work with cross functional team including Sales& Trade marketing and Agencies to ensure effective execution.
- Support team on promotions and brand campaigns to drive engagement.
- Job Qualification.
- Degree in Marketing or related fields.
- Minimum 3 years experience in brand management (preferably FMCG or beverage).
- Knowledge of basic 360 marketing communications and media management.
- Excellent communication with ability to engage cross functional teams effectively.
- Fluent in English language.
- Management skills.
- Presentation and storytelling skills.
- P&L evaluation.
- Experience in using Sales data.
- Contact Information:-.
- ThaiDrinks Co.,Ltd.
- SangSom Building, Vibhavadi Rangsit, Chompon, Chatuchak, Bangkok.
ทักษะ:
Market Research, Research, Marketing Strategy
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Market Research & Analysis: Conduct thorough research to understand the market landscape, user needs, and competition. Analyze data to inform marketing strategies and decisions.
- Brand Development: Help develop and maintain the brand identity of the Super App. Ensure all marketing materials align with the brand s voice and vision.
- Marketing Strategy: Plan and implement comprehensive marketing strategies to drive app adoption, user engagement, and retention. This includes online and offline market ...
- Digital Marketing: Utilize various digital marketing channels (SEO, SEM, social media, email marketing) to enhance visibility and reach the target audience.
- Content Creation: Oversee the development of engaging content that resonates with the audience and promotes the app s features and benefits.
- Partnerships & Collaborations: Establish and manage partnerships with other companies, influencers, or platforms to expand the app s reach and improve user growth.
- Campaign Management: Plan, execute, and monitor marketing campaigns. Analyze performance metrics to optimize future campaigns.
- User Experience & Feedback: Collaborate with product teams to ensure a seamless user experience and gather user feedback to inform product improvements.
- Budget Management: Allocate and manage marketing budgets effectively, ensuring a return on investment.
- Reporting & Analytics: Track marketing performance and provide reports on campaign outcomes, user acquisition, and engagement metrics to stakeholders.
- Networking & Events: Represent the app at industry events and conferences to build a network and stay up-to-date with market trends.
- Cross-Functional Coordination: Work closely with product development, sales, and customer service teams to ensure unified messaging and user satisfaction.
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Manage integrated campaigns for both the Big C PLUS App and House Brand.
- Analyze metrics (CPI, CPR, CPA, MAU, retention) and provide optimization insights.
- Coordinate creative and brand communication for message alignment.
- Ensure brand consistency across all touchpoints.
- Collaborate cross-functionally (Marketing, Tech, CRM, Data, Creative, Operations).
- Prepare reports and campaign summaries for management review.
ทักษะ:
Compliance, Social media, Finance, English
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Maintain and develop a consistent brand image and tone across all marketing channels.
- Supervise brand assets, visual communication, and ensure compliance with brand guidelines.
- Collaborate with internal design and content teams to deliver impactful and on-brand creatives.
- Strategy & Planning.
- Develop integrated marketing strategies aligned with business goals, brand positioning, and revenue targets.
- Identify key market trends, customer insights, and opportunities to drive business growth.
- Translate strategy into clear action plans with KPIs tied to sales performance and ROI.
- Events Planning & Execution.
- Plan and manage marketing events, activations, and collaborations that drive customer traffic and sales uplift.
- Work with Operations teams to ensure seamless execution and track event ROI.
- Analyze post-event results and identify best practices for continuous improvement.
- Campaign Planning & Execution.
- Lead the development and execution of creative campaigns across online and offline channels.
- Align campaigns with brand calendar, promotional periods, and outlet revenue goals.
- Track campaign results focusing on customer engagement, conversion rate, and sales impact.
- Marketing Plan & Budgeting.
- Develop and manage the annual marketing plan and budget in alignment with growth objectives.
- Allocate resources efficiently based on expected ROI and channel performance.
- Provide regular financial and performance reports to management.
- Digital & Performance Marketing.
- Oversee all digital channels including social media, website, paid media, influencers, and CRM.
- Track and optimize key digital KPIs such as engagement rate, cost per lead/acquisition, and conversion-to-sale ratio.
- Continuously improve marketing ROI and lower cost per customer acquisition.
- Data, Reporting & Presentation.
- Analyze and report on marketing effectiveness using dashboards and analytics tools.
- Provide monthly updates on key marketing metrics: traffic, engagement, conversion, and revenue contribution.
- Present insights and actionable recommendations to management.
- Revenue & Growth Accountability.
- Take ownership of marketing-driven revenue and growth KPIs (e.g., traffic increase, customer acquisition, repeat rate).
- Collaborate with Operations and Finance to track and analyze revenue performance by campaign.
- Marketing ROI: Increasing return on marketing spend..
- Customer Growth: YoY increase in customer base or visits..
- Revenue Contribution: Marketing-attributed sales uplift per campaign or activation..
- Ensure marketing efforts contribute directly to profitability and sustainable brand growth.
- Team Leadership.
- Lead, coach, and motivate the marketing team to deliver outstanding performance.
- Foster a data-driven, creative, and collaborative work culture.
- Manage team performance and development through clear objectives and feedback.
- Bachelor s or Master s degree in Marketing, Business Administration, or related field.
- Minimum 5-7 years of experience in marketing, preferably in F&B, lifestyle, or hospitality industries.
- Proven record of achieving measurable growth through marketing campaigns.
- Strong understanding of branding, customer behavior, and performance marketing.
- Highly analytical, commercially minded, and ROI-driven.
- Excellent leadership, communication, and presentation skills.
- Proficiency in English and Thai (both written and spoken).
ทักษะ:
Data Analysis, Industry trends
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Loyalty Program Strategy: Develop a comprehensive loyalty program strategy using tools such as AIS Points, Serenade, and the myAIS app. Your goal is to enhance customer engagement.
- Data Analysis: Analyze customer behavior and transaction data to identify patterns and opportunities for loyalty initiatives.
- Segmented Marketing: Create segmented marketing strategies to target specific customer groups with personalized offers and communications.
- Strategic Partnerships: Establish and maintain partnerships with external businesses to enhance loyalty program offerings and expand market reach.
- Collaboration: Work closely with marketing, sales, and customer service teams to integrate loyalty strategies across all customer touchpoints.
- Performance Measurement: Measure and report on the effectiveness of loyalty programs, adjusting strategies based on data-driven insights.
- Innovation: Stay informed about industry trends and competitor loyalty initiatives to continually innovate and improve our loyalty offerings.
- Education: Bachelor s degree in Marketing, Business Administration, Economics, or a related field; Master s degree preferred.
- Experience: Minimum of 5 years in a strategic role focused on customer loyalty, preferably within telecommunications or banking sectors.
- Track Record: Proven success in developing and managing customer loyalty programs.
- Analytical Skills: Strong analytical skills with experience in data analysis and customer segmentation.
- Communication Skills: Excellent communication and interpersonal skills, with the ability to influence and engage diverse stakeholders.
- Proficient in CRM, data analysis tools, and loyalty management platforms.
ประเภทงาน:
ฝึกงาน
เงินเดือน:
สามารถต่อรองได้
- Support and assist in executing strategies within the team.
- Participate in the development and implementation of new ideas under guidance.
- Focus on specific tasks within the brand with clearly defined objectives.
- Collaborate effectively within the team to maximize job impact and personal learning.
- Work under direct supervision, following well-defined precedents and policies.
ประสบการณ์:
1 ปีขึ้นไป
ทักษะ:
Analytical Thinking, Thai
ประเภทงาน:
งานประจำ
เงินเดือน:
฿23,000 - ฿25,000, สามารถต่อรองได้
- Develop and implement comprehensive marketing strategies to increase brand awareness, market share, and revenue.
- Conduct market research, competitor analysis, and customer behavior insights to identify new opportunities.
- Collaborate with cross-functional teams (e.g., Sales, Product, Creative) to align marketing strategies with business goals.
- Monitor and evaluate the performance of marketing campaigns using KPIs and analytics tools.
- Prepare and present strategic plans, reports, and recommendations to management.
- Stay updated with industry trends, emerging marketing tools, and digital platforms.
- Manage and optimize the marketing budget for maximum ROI.
- Support brand positioning and go-to-market strategy for new products or services..
- Bachelor s degree or higher in Marketing, Business Administration, or a related field.
- 2-5 years of experience in strategic marketing, strategic planning, or digital marketing.
- Strong analytical, problem-solving, and strategic thinking skills.
- Excellent communication and presentation skills.
- Ability to work independently and as part of a team.
- Experience in B2B or B2C marketing is a plus..
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