เงื่อนไขการค้นหา

ทักษะ:

Branding, Digital Marketing

ประเภทงาน:

งานประจำ

• Own and grow strategic relationships with key clients, acting as a trusted advisor on business growth and media strategy.
• Plan, launch, optimize, and report on campaigns across branding and performance objectives, ensuring strong delivery and measurable business outcomes.
• Understand client business models, customer journeys, and commercial priorities to provide relevant, consultative solutions for both online and offline conversion goals.
• Analyze campaign performance, attribution, and measurement data to generate actionable insights and optimization recommendations tied to client KPIs.
• Lead regular business reviews, campaign reviews, and quarterly planning sessions to strengthen client trust, identify opportunities, and influence investment strategy.
• Partner closely with Sales to support pre-sale strategy, account planning, client pitches, and growth opportunities across key verticals.
• Identify upsell opportunities by connecting client business needs with TikTok solutions that can unlock incremental growth.
• Work cross-functionally with Product, Measurement, Ad Ops, and Engineering teams to troubleshoot issues, improve campaign execution, and advocate for client needs.
• Stay ahead of product developments and proactively educate clients on new and existing TikTok ad products, best practices, and relevant market opportunities.
• Build category-specific playbooks, solution frameworks, and best practices for Beauty Clinic, Retail, and Emerging verticals.
• 5+ years of experience in client solutions, digital marketing, media planning, account management, or ad strategy on the agency, platform, or brand side.
• Proven experience managing or advising advertisers on branding and performance campaigns.
• Strong understanding of Beauty, Aesthetics/Clinic, Retail, or App business models, including customer acquisition and conversion strategy.
• Experience translating business objectives into media strategy and actionable campaign plans.
• Strong data analytical skills with the ability to identify insights, solve problems, and make data-driven recommendations.
• Excellent client-facing communication and stakeholder management skills.
• Preferred Qualifications.
• Hands-on experience with or strong knowledge of Lead Generation, App campaigns, Messaging Ads, and Branding solutions.
• Provide strategic guidance on tracking, attribution, funnel design, CRM connection, and measurement frameworks to improve campaign effectiveness.
• Experience using tools such as GA, MMPs, CRM signals, or other analytics platforms.
• Familiarity with lead quality optimization, offline conversion, appointment/booking funnels, app install and post-install optimization, and messaging-based conversion journeys.
• Exceptional verbal and written communication skills, story-teller.
• Excellent listening skills and proactive about collaboration.
• Adaptability and strong problem-solving skills using the proper escalation process.
• Ability to analyze data and identify insight.
• Organized and detailed oriented.
• Self-starter and motivated to learn.

ทักษะ:

Branding, Research, Biddable Media

ประเภทงาน:

งานประจำ

• Plan, setup, optimize, and report performance & branding campaigns.
• Proactively analyze campaign performance data to offer clients data-driven business insights and simultaneously use those insights to provide optimization suggestions & improve our advertising offerings.
• Build and grow client relationship via daily interaction, weekly review and quarterly strategy planning, and use the opportunity to build trust, educate & influence advertisers.
• Provide consultation, strategy, and media plans for advertisers based on their business objectives.
• Investigate and work directly with product and engineering teams to help them troubleshoot client issues during a campaign.
• Coordinate and collaborate with ad ops, product and R&D teams, etc. internally to ensure a smooth and successful campaign execution.
• Monitor and analyze ad campaigns and proactively take initiative to improve results.
• Support and work with the sales team on pre-sale research and pitch with strategic media plan & consultative presentations.
• Innovate on the potential solutions with TikTok Ads.
• Test, iterate them and build frameworks & best practices around marketing objectives and verticals.
• Proactively lead product update discussions, educate brands and agencies on TikTok s new and existing products, and advise on best practices to drive optimal performance and groundbreaking campaigns.
• Oversee campaign delivery and revenue plus identifying up-sell opportunities with the sales team.
• 5+ years of experience in strategizing, planning, and executing branding campaigns inhouse, in agencies or with the media side.
• Solid knowledge & experience in tracking, attribution, and measurement logic; experience using some of the major tools like GA and etc.
• Experience managing branding campaigns, understanding reach & frequency, and how to measure brand lift.
• Experience with CPAS/Shopping Ads/E-commerce marketing.
• Experienced in strategizing, planning & managing branding campaigns.
• Understand brand advertisers, major brand campaign channels & products.
• Experienced in biddable media, know well of FMCG, F&B industry would be a plus.
• Preferred Qualifications.
• Experienced in ad verification partners (IAS, DV, MOAT) - campaign optimization based on internal and 3rd/4th party data a plus.
• Exceptional verbal and written communication skills, story-teller.
• Excellent listening skills and proactive about collaboration.
• Adaptability and strong problem-solving skills using the proper escalation process.
• Ability to analyze data and identify insight.
• Organized and detailed oriented.
• Self-starter and motivated to learn.