• Plan, setup, optimize, and report performance & branding campaigns.
• Proactively analyze campaign performance data to offer clients data-driven business insights and simultaneously use those insights to provide optimization suggestions & improve our advertising offerings.
• Build and grow client relationship via daily interaction, weekly review and quarterly strategy planning, and use the opportunity to build trust, educate & influence advertisers.
• Provide consultation, strategy, and media plans for advertisers based on their business objectives.
• Investigate and work directly with product and engineering teams to help them troubleshoot client issues during a campaign.
• Coordinate and collaborate with ad ops, product and R&D teams, etc. internally to ensure a smooth and successful campaign execution.
• Monitor and analyze ad campaigns and proactively take initiative to improve results.
• Support and work with the sales team on pre-sale research and pitch with strategic media plan & consultative presentations.
• Innovate on the potential solutions with TikTok Ads.

Test, iterate them and build frameworks & best practices around marketing objectives and verticals.

• Proactively lead product update discussions, educate brands and agencies on TikTok’s new and existing products, and advise on best practices to drive optimal performance and groundbreaking campaigns.
• Oversee campaign delivery and revenue plus identifying up-sell opportunities with the sales team.

Minimum Qualifications

• 5+ years of experience in strategizing, planning, and executing branding campaigns inhouse, in agencies or with the media side
• Solid knowledge & experience in tracking, attribution, and measurement logic; experience using some of the major tools like GA and etc.
• Experience managing branding campaigns, understanding reach & frequency, and how to measure brand lift
• Experience with CPAS/Shopping Ads/E-commerce marketing
• Experienced in strategizing, planning & managing branding campaigns
• Understand brand advertisers, major brand campaign channels & products
• Experienced in biddable media, know well of FMCG, F&B industry would be a plus

Preferred Qualifications

• Experienced in ad verification partners (IAS, DV, MOAT) – campaign optimization based on internal and 3rd/4th party data a plus
• Exceptional verbal and written communication skills, story-teller
• Excellent listening skills and proactive about collaboration
• Adaptability and strong problem-solving skills using the proper escalation process
• Ability to analyze data and identify insight
• Organized and detailed oriented.

Self-starter and motivated to learn