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Experience:

3 years required

Skills:

Digital Marketing

Job type:

Full-time

• WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
• WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.
• o Be.
• Extraordinary.
• by Leading Collectively to Inspire transformational Creativity.
• o Create an.
• Open.
• environment by Balancing People and Client Experiences by Cultivating Trust.
• o Lead.
• Optimistically.
• by Championing Growth and Development to Mobilize the Enterprise.
• Diagnose a client's current situation their objectives.
• Develop Media proposals in line with client needs.
• Use Neo proprietary tools to understand consumer behaviors and then develop strategies and/or opportunities accordingly.
• Grow strong relationships with all relevant contacts client side including Senior Management.
• Work with client teams to ensure that retainer and project based work is implemented efficiently and to the expect standards/deadlines.
• Ensure SEM efficiencies are made by the proper use of tools and integration.
• Continuously working with the client and 3rd party teams to develop and implement tactics and content marketing initiatives.
• Allocate clients budgets to maximise the client's return on investment.
• Constant focus and optimisation on improving performance based metrics such as CTR, Avg CPC, CPA, etc.
• Be competent in spotting and driving opportunities for existing clients.
• Work with Senior Management on new business & award entries.
• Manage revenue and finance process.
• Work with Senior Management to address goals and KPIs.
• Be competent at keeping an internal WIP document up to date.
• Ensure team members are completing work on time.
• Ensure all SEM output is SOX compliant and timesheets are completed accurately.
• Provide on the job training, coaching and mentoring to Search Executive/Assistant.
• Conduct performance reviews with Search Executive/Assistant where relevant in accordance to Neo processes and timelines.
• Provide timely feedback to ensure all search deliverables are of a high-quality.
• Assist in the recruitment of new Search Managers, Executives or Assistants.
• 0-3 years of SEM, Social or Paid media experience, ideally with strong operational track record (New Graduated also welcome).
• Extensive usage and knowledge of analytical packages e.g. Google Analytics, or Omniture.
• Strategy and implementation of client campaigns across the following platforms: Google AdWords, DoubleClick, Bing Ads, YouTube Ads, Facebook and Instagram Ads.
• Strategic knowledge and implementation of SEO tactics is added advantage.
• Consultative skills with a passion of making the complex simple.
• Proficient in Microsoft Office with a strong focus on Excel (vlookup, pivot tables, IF functions).
• Account and team management experience.
• A demonstrably high level of initiative and resourcefulness.
• Excellent administrative and organisational skills, with strong presentation skills.
• Attention to detail with high levels of accuracy.
• Ability to cope with conflicting demands and to prioritise tasks.
• Ability to support others in problem solving.
• Google Analytics and AdWords Individual Qualifications.
• Life at WPP Media & Benefits.
• Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment.
• WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
• We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
• Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
• While we appreciate all applications received, only those candidates selected for an interview will be contacted.
• Please read our Privacy Notice for more information on how we process the information you provide.

Job type:

Full-time

• Lead the Charge: Act as the key expert for resolving complex technical issues across our digital platforms, including Web, Mobile, AI, and Data Analytics.
• Own the Solution: Drive the entire incident lifecycle from initial diagnosis and root cause analysis to implementing long-term preventative fixes, ensuring all issues are resolved within SLA.
• Analyze and resolve production issues and data and execute queries to correct data, highly complex business requirements, and request (bug, support, modification, enhan ...
• Prioritize for Impact: Strategically manage and prioritize incidents, enhancements, and user requests to align with critical business goals.
• Document issue summary, Communicate with stakeholders on a regular basis with status reports.
• Provide data preparation, update master data, and configuration.
• Ensure the production environment: Proactively monitor our application production environments to guarantee system health, stability, and readiness.
• Assist in new implementations, installations, upgrades, and migrations of systems.
• Assist in the rollout of existing applications.
• Attain good levels of feedback with business users and internal stakeholders.
• Communicate with stakeholders on a regular basis with status reports.
• Escalate or delegate issues in a timely manner if needed.
• Coordinate testing as needed for support.
• Provide training to users and team.
• Be a central point of contact for production application support on assigned applications.
• Follow up with the development team, users, and perform testing until incidents are closed.

Skills:

Social media, English

Job type:

Full-time

• Working with brands across categories, ranging from traditional ones to more digitally evolved brands.
• Work with best in business media partners & teams.
• Attain strong understanding of cross channel media strategy by working on diversified category & teams.
• A good understanding of the client's business and develop a great working relationship with key client contacts.
• Demonstrate good collaboration with various divisions and teams across markets.
• Craft overall advertising media objectives from business plans upon competitive analysis, marketing data, key learning and insights.
• Good time management skill and able to follow through on process and delivery timelines.
• Established strong team and client relationships, receive great feedback from co-workers and key client contacts.
• Become the first port-of-call on day-to-day dealings and a trusted advisor to the client by properly justifying recommendations, demonstrate strong timeline management and deliver agreed outcomes.
• Worked on campaign briefs with minimal supervision, providing strategic recommendations with strong insights and channel tactics.
• Built up team capabilities to develop more innovative media solutions, going beyond traditionally planned media and starting to instill a yearning in clients to expand into the digital space and look at how campaigns can be driven by content, social media marketing, programmatic digital, mobile, search, etc.
• Ensured implementation of campaigns that help drive revenue growth.
• Delivered good campaigns with strong business results worthy of awards submissions.
• Develop and build relationships with clients, be a trusted advisor on account requirements.
• Responsible for overall campaign strategy, planning, implementation and post-campaign reviews for your set of brands.
• Set viable objectives and KPIs, and recommend/develop measurement methodology against all briefs.
• Ensure projects/campaigns are tracked and measured based on agreed KPIs and media efficiencies.
• Work with the team on competitive reporting and analysis.
• Propose and implement new planning approaches, ideas and product offerings.
• Support contractual discussions with key media vendors and trading commitments for the client.
• Keep a close ear to the ground on new opportunities to take to clients.
• Help guide and advise the wider team on best practices, innovation and work processes.
• Champion the growth and development of Agency services beyond media planning and buying.
• Work with internal specialist resources and group resources.
• Manage and develop your direct reports.
• Skills and Experience.
• Experience at least 8 years or more in media/marketing industry.
• Experience in working with multiple stakeholders, e.g. suppliers, advertising/marketing agencies, media owners and internal specialist resources.
• Competence in media planning and buying across all platforms with a good understanding and working knowledge of digital media.
• A demonstrated depth of understanding of the industry, business, brands and consumers in client conversations.
• Strong communication and presentation skills.
• Fluent English communication skills.
• Life at WPP Media & Benefits.
• Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and.
• we're.
• just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the.
• cutting edge.
• of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events.
• showcasing.
• team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
• Thank you for your interest in WPP Media. By submitting your details, you are expressing interest in future opportunities at WPP Media.
• Your application will be reviewed by our talent acquisition team. If a suitable opportunity arises, we will contact you for next steps. We appreciate your patience and interest in joining our team.
• LI-Promoted.
• Please read our.
• Privacy Notice.
• for more information on how we process the information you provide.

Skills:

Social media, English

Job type:

Full-time

• Working with brands across categories, ranging from traditional ones to more digitally evolved brands.
• Work with best in business media partners & teams.
• Attain strong understanding of cross channel media strategy by working on diversified category & teams.
• A good understanding of the client's business and develop a great working relationship with key client contacts.
• Demonstrate good collaboration with various divisions and teams across markets.
• Craft overall advertising media objectives from business plans upon competitive analysis, marketing data, key learning and insights.
• Good time management skill and able to follow through on process and delivery timelines.
• Established strong team and client relationships, receive great feedback from co-workers and key client contacts.
• Become the first port-of-call on day-to-day dealings and a trusted advisor to the client by properly justifying recommendations, demonstrate strong timeline management and deliver agreed outcomes.
• Worked on campaign briefs with minimal supervision, providing strategic recommendations with strong insights and channel tactics.
• Built up team capabilities to develop more innovative media solutions, going beyond traditionally planned media and starting to instill a yearning in clients to expand into the digital space and look at how campaigns can be driven by content, social media marketing, programmatic digital, mobile, search, etc.
• Ensured implementation of campaigns that help drive revenue growth.
• Delivered good campaigns with strong business results worthy of awards submissions.
• Develop and build relationships with clients, be a trusted advisor on account requirements.
• Responsible for overall campaign strategy, planning, implementation and post-campaign reviews for your set of brands.
• Set viable objectives and KPIs, and recommend/develop measurement methodology against all briefs.
• Ensure projects/campaigns are tracked and measured based on agreed KPIs and media efficiencies.
• Work with the team on competitive reporting and analysis.
• Propose and implement new planning approaches, ideas and product offerings.
• Support contractual discussions with key media vendors and trading commitments for the client.
• Keep a close ear to the ground on new opportunities to take to clients.
• Help guide and advise the wider team on best practices, innovation and work processes.
• Champion the growth and development of Agency services beyond media planning and buying.
• Work with internal specialist resources and group resources.
• Manage and develop your direct reports.
• Skills and Experience.
• Experience at least 8 years or more in media/marketing industry.
• Experience in working with multiple stakeholders, e.g. suppliers, advertising/marketing agencies, media owners and internal specialist resources.
• Competence in media planning and buying across all platforms with a good understanding and working knowledge of digital media.
• A demonstrated depth of understanding of the industry, business, brands and consumers in client conversations.
• Strong communication and presentation skills.
• Fluent English communication skills.
• Life at WPP Media.
• Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
• WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
• We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
• Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
• While we appreciate all applications received, only those candidates selected for an interview will be contacted.
• Please read our.
• Privacy Notice.
• for more information on how we process the information you provide.

Experience:

3 years required

Skills:

Social media, English

Job type:

Full-time

• WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.
• WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their ...
• For more information, visit.
• wppmedia.com.
• About WPP Media.
• WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
• WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.
• Be.
• Extraordinary.
• by Leading Collectively to Inspire transformational Creativity.
• Create an.
• Open.
• environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead.
• Optimistically.
• by Championing Growth and Development to Mobilize the Enterprise.
• Reporting of the role.
• This role reports to.
• Biddable Social Manager.
• Get to work in a truly integrated team handling 360 aspects for a brand.
• Will work closely with the leading publishers such as Facebook, TikTok & Line.
• Gain hands-on experience and become a specialist in social media advertising across multiple platforms.
• Measures of success.
• Understood the complete biddable media scenario on client's business across social platforms (including but not limited to Facebook, TikTok, LINE, X, and LinkedIn.).
• Handled day to day tasks / requirement effectively.
• Optimized implementation in all biddable media platforms.
• Recommended and implemented best practice.
• Explored and executed an innovation in one of the biddable media platforms.
• Exceed client expectations in terms of biddable media implementation.
• Create a road-map for the next year.
• Role Summary and Impact.
• Manage real time bidding campaigns on multiple platforms for clients.
• Setup, monitor, report and analyze advertising campaigns to deliver on client KPIs.
• Stay updated with platform changes and new features through regular training, active research, attending webinars, and completing key certifications such as Meta Blueprint and other relevant online courses.
• To be the custodian of your client's advertising presence on social platforms & the go-to-person on matters social.
• You will become an advocate of your wider team's work and a trusted client partner by attend briefings and strategy sessions, building social ads designed to deliver business value and client KPIs.
• You'll become a trusted client partner with your inherent knowledge of their business and how social can elevate brand and direct response messaging/outcomes based on their needs.
• Keep your client leads up to date on social best practices - content, platforms, and tools within the paid social ecosystem.
• Participate in workshops, training sessions and team building events.
• Skills and Experience.
• 0-3 years of experience in digital advertising (experience in a biddable role is a plus). Fresh graduates are also welcome.
• Ability to work flexible hours when needed.
• Self-motivated and proactive with a strong sense of ownership and accountability.
• Strong attention to detail and organizational skills, with the ability to manage multiple tasks or campaigns simultaneously while ensuring accuracy and zero-error execution.
• Excellent time management skills, able to prioritize and meet tight deadlines in a fast-paced environment.
• Quick learner who adapts well to change and is eager to take on new challenges.
• Team player who collaborates well across functions while also working independently when needed.
• Effective communicator, both written and verbal, with the ability to present ideas clearly.
• Analytical skills and experience with Excel are a plus.
• Good communication in English.
• Life at WPP Media.
• Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
• WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
• We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
• Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
• While we appreciate all applications received, only those candidates selected for an interview will be contacted.
• Please read our.
• Privacy Notice.
• for more information on how we process the information you provide.

Experience:

5 years required

Skills:

Digital Marketing

Job type:

Full-time

• Paid Performance Marketing Team responsible for all media buying services and solutions from platforms such as Google, Facebook, Bing, Yandex, Naver, Baidu, and any other media buying platform. The main objective of the team is to deliver aCommerce client demand generation needs.
• The role of Paid Performance Marketing Specialist is to be part of the collaborative team which consists of marketing, e-store manager, Key Account Management, and demand fulfillment. The Paid Performance Marketing Specialist is expected to be the proj ...
• Paid Performance Marketing Specialist will be working closely the analysts to achieve the project KPI and project profitability, and reporting to Paid Performance Marketing Manager.
• Job Responsibilities.
• Account allocations.
• Quarterly reviews with vendors or partner.
• Team process standardization and improvement.
• Stay up to date with best practices, new tools and technologies.
• Understand team's challenges by managing end-to-end process: research, campaign planning, production, performance monitoring, campaign optimization, reporting and consultation.
• Responsible for driving initiatives to achieve our client's business objective (often revenue or number of lead) using search advertising (Google, Yahoo, and Bing), display advertising, YouTube advertising, and mobile application advertising.
• Analyze and optimize the campaign portfolio using data-driven technique. Then, develop strategies to grow the business.
• Channel performance evaluations.
• Key Requirements.
• 4-5 years of experience and knowledge in Digital Marketing is a must!.
• Strong Google Marketing Platform knowledge is preferred.
• Strong analytical skills and experience generating performance reports.
• Have team management experience.
• Eagerness to learn and adopt new tools/technologies as well as share knowledge with others.
• A self-starting attitude - ability to work independently and take initiatives.
• Ability to manage multiple projects simultaneously.
• Ability to work as a team and with clients.
• Good command of MS Office, MS-EXCEL, MS-POWERPOINT, MS-WORD.
• Hands-on experience in setting up, managing, and optimizing campaigns across e-commerce and social media platforms such as.
• Shopee, Lazada, Facebook, and Google Ads.
• Experience in.
• managing and leading a team., including task allocation, performance monitoring, coaching, and supporting team members to achieve business and campaign KPIs.

Experience:

2 years required

Skills:

Project Management, Digital Marketing, Social media, Purchasing

Job type:

Full-time

• Manage and implement online & social media marketing campaigns through different platforms such as Facebook, IG, Twitter, Social Influencers, Website, Google Advertisement, etc.
• Investigate creative, innovative approaches to strategically reach the target customers.
• Develop engaging online content including videos, images, content captions; monitor and analyze content success.
• Track and analyze performance of both paid/organic media and making improvements for media optimization.
• Partner with advertising and media specialists to increase marketing results.
• Cultivate and manage bloggers and brand influencers to create collaborations that will elevate our brand.
• Collecting and evaluating customer feedback data.
• Manage and analyze campaign reports.
• Collaborate with internal team (marketing, designers) and external team (media/production agencies) to manage digital marketing campaigns to deliver effective results.
• Responsibility for planning media campaign budget.
• Keep abreast of new social media trends, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.
• Other related duties as assigned.
• Bachelor's Degree of higher preferably in Marketing, or Business Administration or related field.
• 2+ years' experience in digital marketing and advertising and social media in Food Retail Business or FMCG.
• Excellent grasp of social media and website metrics and best practices.
• Solid understanding of online/social media platforms (Facebook, IG, Twitter, Social Influencers, Website, etc.).
• Good understanding of purchasing advertisement on Facebook and Google (and skills in planning and using advertisement against budget).
• Ability to manage and optimize the use of campaign budget.
• Strong interpersonal, communication and problem-solving skills.
• Strong project management skills.
• Strong Written and Verbal Communication Skills, Editing.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Experience:

4 years required

Skills:

English

Job type:

Full-time

• Working with brands across categories, ranging from traditional ones to more digitally evolved brands.
• Work with best in business media partners & teams.
• Attain strong understanding of cross channel media strategy by working on diversified category & teams.
• Build a solid understanding of the client's business and develop strong working relationships with key client contacts.
• Demonstrate effective collaboration with internal teams and external partners.
• Translate client objectives and business data into actionable media strategies and plans.
• Manage tasks efficiently and meet project timelines.
• Establish trust and reliability with clients and internal teams through consistent delivery and proactive communication.
• Take ownership of day-to-day campaign management, providing insightful recommendations with minimal supervision.
• Contribute to campaign briefs with strategic input supported by data and channel insights.
• Ensure media plans align with client goals, KPIs, and budget parameters.
• Deliver high-quality campaigns that drive measurable business results.
• Contribute innovative ideas and explore new media solutions beyond traditional planning.
• Support the team in developing stronger digital and cross-channel capabilities.
• Play an active role in award-worthy campaign submissions.
• Develop and manage media strategies, planning, and execution for assigned brands.
• Collaborate with cross-functional teams (strategy, investment, analytics, and digital specialists) to deliver integrated campaign plans.
• Set clear campaign objectives, KPIs, and measurement approaches.
• Track and analyze campaign performance to optimize media efficiency and effectiveness.
• Conduct competitive analysis and category reporting to inform planning recommendations.
• Identify opportunities for innovation, partnerships, and new product offerings.
• Maintain good relationships with media partners and negotiate effectively where required.
• Guide junior team members and support their development through coaching and feedback.
• Contribute to continuous improvement of agency processes and best practices.
• Skills and Experience.
• Bachelor's degree in Communication, Marketing, or a related field (Master's degree is a plus).
• Minimum of 5 years' experience in media planning, or integrated communications.
• Strong understanding of media fundamentals across all platforms, especially digital.
• Proven ability to manage multiple stakeholders clients, partners, and internal teams.
• Analytical mindset with the ability to interpret data and provide actionable insights.
• Strong communication, presentation, and organizational skills.
• Fluent English communication skills.
• Life at WPP Media.
• Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
• WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
• We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
• Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
• While we appreciate all applications received, only those candidates selected for an interview will be contacted.
• Please read our.
• Privacy Notice.
• for more information on how we process the information you provide.

Experience:

3 years required

Skills:

Public Relations, Creative Writing, Thai, English

Job type:

Full-time

• Drafts basic public relations materials including news releases, media alerts, fact sheets and other materials as directed.
• Carries out special and media event planning activities and arrangements as outlined by the public relations specialist.
• Attends weekly meetings with team to update projects and participates in brainstorming sessions.
• Assists with the development and updating of media lists and other databases, including client, marketing, prospect and administrative databases. Other tasks include database creation, data entry and update additions and corrections. The intern will provide data output in the form of letters, fax lists, data lists and other reports as requested by account staff.
• Assists with the management of outside vendors to successfully complete outside work, including, but not limited to printing of materials, renting of audio/visual equipment, photography, graphic arts services or supplying needed products.
• Assists with administrative duties including fax processing, sorting, collating, stuffing envelopes, mailings and other administrative functions as assigned.
• Assists with the management of newspaper and periodical inventories for easy access.
• Performs other activities as assigned.
• The Public Relations Assistant will be a recent graduate with a degree in public relations, marketing, advertising, mass communications or other related program.
• The individual must demonstrate the ability to undertake basic public relations writing assignments (Thai/English), and pose an understanding of basic media relations skills, an ability to interact professionally with clients and good judgment.
• A working knowledge of computers, MS Office and database management software is necessary.
• The public relations assistant will be mentored by the PR Consultant who will help the intern prioritise tasks and focus on multiple projects and deadlines simultaneously.
• Background in Marketing, Communications, PR, or Digital Media is a plus.
• Positive, Reliable, Flexible, and Eager to learn.
• Computer Proficient.
• Native Thai speaker: Billingual in English.
• Solution-Oriented.