Experience:

8 years required

Skills:

YouTube

Job type:

Full-time

• Lead the end-to-end development of original and licensed sports, entertainment and gaming content across digital, social, and streaming platforms.
• Oversee content strategy to ensure alignment with brand voice, audience trends, and business goals.
• Identify and manage partnerships with game developers, broadcasters, leagues, and talent.
• Collaborate with marketing, product, and data teams to optimize content for performance, engagement, and monetization.
• Stay ahead of emerging trends in sports, gaming, esports, and fan engagement to drive innovation.
• Manage a high-performing team of content creators, producers, and strategists.
• Develop and manage strategy, content activation plan, budgets, timelines, and KPIs to ensure successful execution of content initiatives.
• Represent the company at industry events, conferences, and partnership meetings.
• Qualifications Bachelor s degree (BA/BS) in Marketing, Media, Communications, or a related field; equivalent experience considered.
• 8+ years of experience in digital media, content & activation strategy, or gaming, with at least 3 years in a leadership role.
• Strong understanding of the sports, entertainment and gaming landscape, including esports and fan communities.
• Proven track record of developing high-impact content activations that drives audience growth and engagement.
• Exceptional communication, storytelling, and leadership skills.
• Experience managing creative teams and cross-functional projects in a fast-paced environment.
• Knowledge of current digital trends, platforms (YouTube, Twitch, TikTok, etc.), and content monetization models.
• Preferred: Experience working with rights holders, sports leagues, or major gaming IPs.
• Passion for fan culture, sports entertainment, and interactive storytelling.
• Experience in client facing and initiating ideation that leads to business/sales with stakeholders around sports, entertainment and gaming areas.
• Location: Bangkok Brand: Dentsu X Time Type: Full time Contract Type: Permanent