ทักษะ:

Market Research, Research

ประเภทงาน:

งานประจำ

• This position affords the opportunity to work for a globally networked client which uses a very robust proprietary marketing-oriented planning framework.
• This client is a leading innovator in the industry and thirsty for market-first innovations.
• Ability to further your career in markets other than Philippines.
• MEASURES OF SUCCESS
• In 3 months you would have:
• Establish leadership stance among key stakeholders both on client and agency side. To translate the client's needs into clear direction and leadership for all Mindshare and GroupM resources working on the account. To become completely familiar with the client's organizational structure, planning process, marketing calendar and the needs of key stakeholders.
• In 6 months you would have:
• To be the recognized trusted advisor, execute "media first" innovations and deliver exceptional ROI for the client.
• In 12 months you would have:
• To expand the range of non-traditional media investments the client makes, and to be the go-to person for all matters connected to media in the local market. To continually delight the client.
• Entrench senior client relationships that position Mindshare as a principal business partner of the client/s. Be unafraid to push back, be audacious and stand your ground in terms of ideas.
• Build client satisfaction by soliciting feedback and operating like a consultant.
• Acts as a client visionary by bringing a highly valued perspective to the client based on a deep understanding of their business, issues and opportunities.
• Overall strategic approach on the account/s designed and delivered to meet client's business objectives and strategies.
• Oversee the implementation of the annual planning in conjunction with the client team.
• Generate and communicate a shared goal and unifies a team in the pursuit of a common objective.
• Drive additional services in areas like Content, Social, Data Partnerships and Performance Marketing.
• WHAT YOU WILL NEED.
• Minimum 10-12 years' work experience in business consultancy, market research/analytics or a strategic planning role, of which at least 3-4 years have been spent working on media/communications planning related business. Media agency experience optional but working knowledge of media planning required.
• Highly evolved presentation and facilitation skills.
• Experience in managing large projects.
• Demonstrated experience and success working with the decision makers of organizations.
• Significant proven experience of working with multiple stakeholders, e.g. suppliers, advertising/marketing agencies, media owners.
• Shows a depth of understanding of the industry, business, brands and consumers in client conversations.
• Understands business principles and good practice and perceives issues in both financial and commercial terms.

ประสบการณ์:

5 ปีขึ้นไป

ทักษะ:

Creativity, Problem Solving, Research

ประเภทงาน:

งานประจำ

• Utilize an in-depth knowledge on client category, brands and specific client requests and needs to provide appropriate input and direction to the agency units driving the entire value exchange process.
• Lead account 'project manager' for the entire business accountable for achieving deadlines across all campaigns and deliverables.
• Act as key liaison accountable for the entire work product (for assigned client brands) among each business unit (Business Planning, Invention and Exchange) that contri ...
• In this role, your goals will be: In three months:
• Begun to develop relationships with the key day-to-day team, client and media partner contacts.
• Used your strong media contacts to unlock innovative solutions for the client both proactively and in response to briefs.
• Have a clear understanding of the day-to-day implementation and reporting tools utilised by the team.
• In six months:
• Motivated and inspired the team to produce a high quality work.
• A thorough understanding of the client's business, working as an extension of their marketing team and fostering strong relationships with key stakeholders.
• Become familiar with the Mindshare Adaptive Marketing Framework, and applied it to client briefs.
• Been involved with annual negotiations to maximise client investmen.
• In 12 months:
• Ensured that your client servicing is best in class.
• Trained and mentored junior team members.
• Shared your specialist digital knowledge with the agency to contribute to our continuous learning environment.
• Ensured client is kept up to date on the media landscape, providing necessary media information and updates and competitor reports.
• What you'll bring:
• Developing innovative and effective digital communication solutions in response to client briefs.
• Ensuring creativity, accuracy and timely output across the portfolio.
• You will have a strong point of view on the digital landscape and will be comfortable presenting new, innovative thinking to clients.
• Your success will be measured through success in team engagement, delivering award-worthy case studies, impressive feedback scores from clients and year on year delivery against financial targets.
• Under graduate degree in communication or media or business management (Post-graduate/masters preferred).
• At least 5 years in media planning experience or related field required.
• Knowledgeable about and experienced with the concepts, approaches and issues involved in tactical media planning.
• Familiar with the timelines, processes and needs of the implementation of all media.
• Knowledgeable about new approaches to and developments in tactical planning.
• Demonstrated critical thinking and problem solving.
• Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure.
• Ability to make decisions and use critical thinking.
• Knowledge and use of various research systems.
• More about Mindshare
• We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - We believe that in today's world, everything begins and ends in media. We aim to be our clients' lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.
• Mindshare APAC has won 500 awards in the last year alone, including "Agency Network of the Year 2017" by both the MMA SMARTIES and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world's leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.
• About Thailand.
• In a population of 69 million people, Thailand's mobile penetration is at a whopping 120% with smart phone penetration at 50%. Digital spend has grown 38% year-on-year and most people are now accessing the internet via mobile devices. Bangkok is one of the top Facebook cities in the world and Thailand ranks high in time spend viewing YouTube.
• The audience fragmentation, following years of a virtual FTA TV duopoly, is creating huge trading and content opportunities. Thailand is one of the fastest-growing media markets in the region. Those looking for a rewarding and dynamic career in media have no better place to be than Thailand.
• GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.