ประเภทงาน:

งานประจำ

• Operate online content development & media planning based on marketing issues
• Operate owned media strategy, brand site/Official SNS account/membership site
• Operate paid media strategy, Display AD/SEO/SEM/OTV in platform
• Operate earned media strategy KOL/ Affiliate /social listening
• Operate creativity campaigns in the focus channels based on marketing issues
• Collaborative work with internal marketing/research/creative team
• Negotiate with brand/digital agency
• Set KPI/ROI of own tasks with the leader/manager follow-up.
• Operate trial & repeat user for D2C website, focus on category entrance and repeat%
• Develop & maintain customer segmentation: VIP members, loyalty members
• Consumer analysis: Contact point analysis, RFM analysis, UI/UX analysis
• Set KPI/ROI of own tasks with leader/manager follow-up.