Overview:

Role Purpose

The Revenue Management Manager – Promotion leads the THF Promotion and Trade Spend agenda, partnering with General Management, Finance, Marketing, Trade Marketing, Insights, Key Account Management, and Sales Leads.
The role drives promotional effectiveness and disciplined trade spend investment to accelerate savory category share growth while delivering sustainable Net Revenue Realization (NRR), ROI, and incremental uplift.

Responsibilities:

Key Responsibilities

• Own trade spend strategy and investment governance for Small Trade formats, including CVS and Mini formats.
• Drive profitable growth by balancing volume, market share, and gross margin outcomes through optimized promotion execution.
• Ensure promotional plans consistently deliver NRR, ROI, and uplift targets in line with business objectives.

• Design and deploy optimal promotional mechanics using analytical tools such as price elasticity modeling, gain & loss analysis, and ROI frameworks.
• Lead the development of PPG‑ and account‑level trade spend strategies aligned with category and channel priorities.
• Establish promotion guardrails, investment principles, and governance to ensure disciplined and consistent execution.

• Act as a strategic partner to Commercial, Finance, Marketing, and Insights teams, influencing decisions.
• Guide and challenge Key Account Managers on trade spend prioritization and promotional effectiveness within their customer responsibilities.
• Align multiple stakeholders on promotion priorities, guardrails, and trade‑offs to enable faster, higher‑quality decision making.

• Translate consumer occasions and shopper insights into actionable promotional strategies and new mechanic development.
• Identify emerging opportunities and risks across accounts and adapt promotion startegy accordingly.
• Monitor competitor promotional activities and trade spend effectiveness to inform strategic adjustments and benchmarks.

• Demonstrate hands‑on leadership with strong field engagement to connect strategy with execution realities.
• Communicate clearly and confidently with senior stakeholders using structured, insight‑based storytelling.
• Role‑model collaboration, continuous improvement, and a growth mindset within cross‑functional teams.

Qualifications:

• Bachelor’s or Master’s degree in Business Administration, Finance, Marketing, or a related field.
• Minimum 5 years of experience in Revenue Management, Commercial, Trade Marketing, or Finance roles within the FMCG industry.

• Strong understanding of consumer occasions and shopper behavior.
• Deep knowledge of channel economics, margin structures, and trade spend requirements.
• Solid value chain and P&L understanding.
• Strong strategic thinking, analytical capability, and problem‑solving skills.
• Excellent communication, presentation, and stakeholder management ability.
• Fluent Communication in Thai and English