Overview:
Franchise Strategy Manager accelerates growth across the Thailand beverage system by combining strategic insight, commercial analytics, and transformation leadership.
Responsibilities:
  • Generate Strategic Insights - Leverage commercial, market and consumer insight to uncover high-impact growth opportunities across categories, brands, channels, customers, and portfolio mix, translating complex analytics into clear, actionable strategic recommendations.
  • Act as Strategic Thought Partner - Partner closely with bottler commercial leadership to diagnose business challenges, shape strategic priorities, and influence decision-making through structured, data-driven insights.
  • Lead Commercial Transformation - Drive the deployment of critical commercial capabilities—leveraging PepsiCo’s global Centers of Excellence—including initiatives such as next-generation GTM, Perfect Store, Revenue Growth Management (RGM), and Away-From-Home channel development, aligned with bottler priorities.
  • Lead Cross-Functional Strategic Initiatives - Scope and lead high-impact projects across PepsiCo and bottler teams, mobilizing cross-functional expertise to deliver measurable commercial and capability outcomes.
  • Strengthen Execution & Governance - Establish strong operating rhythms, performance tracking, and agile ways of working to ensure disciplined execution, rapid problem solving, and sustained delivery of results.
Qualifications:
  • Strong quantitative and qualitative analytical capability with structured problem-solving skills and the ability to translate data into actionable business insights
  • Excellent verbal and written communication skills, including clear strategic storytelling and high-quality executive presentations
  • Humble, growth-oriented mindset with strong ownership and a win-win solutions-driven attitude
  • Collaborative working style with the ability to influence and align senior stakeholders
  • +10 years of experience in a multinational FMCG environment within Commercial or Strategy functions, or consulting experience with exposure to FMCG and go-to-market transformation
  • Fluent in English Thai language proficiency preferred
āļ›āļĢāļ°āļŠāļšāļāļēāļĢāļ“āđŒāļ—āļĩāđˆāļˆāļģāđ€āļ›āđ‡āļ™
  • āđ„āļĄāđˆāļĢāļ°āļšāļļāļ›āļĢāļ°āļŠāļšāļāļēāļĢāļ“āđŒāļ‚āļąāđ‰āļ™āļ•āđˆāļģ
āđ€āļ‡āļīāļ™āđ€āļ”āļ·āļ­āļ™
  • āļŠāļēāļĄāļēāļĢāļ–āļ•āđˆāļ­āļĢāļ­āļ‡āđ„āļ”āđ‰
āļŠāļēāļĒāļ‡āļēāļ™
  • āļāļĨāļĒāļļāļ—āļ˜āđŒ / āļ§āļēāļ‡āđāļœāļ™
  • āļžāļąāļ’āļ™āļēāļ˜āļļāļĢāļāļīāļˆ
  • āļāļēāļĢāļˆāļąāļ”āļāļēāļĢ
āļ›āļĢāļ°āđ€āļ āļ—āļ‡āļēāļ™
  • āļ‡āļēāļ™āļ›āļĢāļ°āļˆāļģ

āđ€āļāļĩāđˆāļĒāļ§āļāļąāļšāļšāļĢāļīāļĐāļąāļ—

āļˆāļģāļ™āļ§āļ™āļžāļ™āļąāļāļ‡āļēāļ™:500-1000 āļ„āļ™
āļ›āļĢāļ°āđ€āļ āļ—āļšāļĢāļīāļĐāļąāļ—:āļ­āļļāļ•āļŠāļēāļŦāļāļĢāļĢāļĄāļŠāļīāļ™āļ„āđ‰āļēāļ­āļļāļ›āđ‚āļ āļ„āļšāļĢāļīāđ‚āļ āļ„
āļ—āļĩāđˆāļ•āļąāđ‰āļ‡āļšāļĢāļīāļĐāļąāļ—:āļāļĢāļļāļ‡āđ€āļ—āļž
āđ€āļ§āđ‡āļšāđ„āļ‹āļ•āđŒ:www.pepsico.com
āļāđˆāļ­āļ•āļąāđ‰āļ‡āđ€āļĄāļ·āđˆāļ­āļ›āļĩ:1982
āļ„āļ°āđāļ™āļ™:4/5

PepsiCo is a large conglomerate with interests in manufacturing, marketing and selling a wide variety of carbonated and non-carbonated beverages, as well as salty, sweet and grain-based snacks, and other foods. Besides the Pepsi-Cola brands, the company owns the brands Quaker Oats, Gatorade, Frito-L ... āļ­āđˆāļēāļ™āļ•āđˆāļ­

āļĢāđˆāļ§āļĄāļ‡āļēāļ™āļāļąāļšāđ€āļĢāļē: At PepsiCo, people from different backgrounds and experiences eagerly roll up their sleeves, pitch in and get to work. We share a desire to succeed, and to win! The work is exhilarating, the atmosphere is electric and the brands are world-class. We get great satisfaction knowing that our ideas are n ... āļ­āđˆāļēāļ™āļ•āđˆāļ­

āļŠāļģāļ™āļąāļāļ‡āļēāļ™āđƒāļŦāļāđˆ: 622 Emporium Tower, 8th, 17th & 22nd Floor, Sukhumvit Rd., Klongton, Klongtoey,
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āļŠāļ§āļąāļŠāļ”āļīāļāļēāļĢ

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