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ประสบการณ์:

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ประเภทงาน:

งานประจำ

• Core Duties .
• Consumer Content Planning.
• Take the lead in industry research in the fields of beauty, home appliances, digital products, personal care and fast-moving consumer goods. Combine users' behavioral preferences and brand marketing demands to determine topic selection and content planning.
• Coordinate the Standard Operating Procedure (SOP) from topic selection and planning to implementation and operation..
• APP (Website) Operation Planning: Be responsible for core operation indicators such as conversion rate, user retention rate and Daily Active Users (DAU).
• Build a testing system, and continuously improve the conversion efficiency from content to transaction through data analysis.
• Design a conversion funnel model from public domain traffic acquisition (social media/SEO/advertisement) to private domain user precipitation, and optimize the registration conversion path.
• Build precise content to improve DAU and user Lifetime Value (LTV)..
• Team Management .
• Be responsible for the management of the content operation team, including goal decomposition, performance assessment and professional ability cultivation.
• Establish a cross-departmental collaboration mechanism with the Chinese operation support team to promote the efficient integration of resources from all parties.
• Language Proficiency: Be able to communicate fluently in both Thai and or English).
• Be familiar with online shopping, and be good at conducting research, selecting and comparing products.
• Copywriting Ability: Have more than 3 years of content operation experience.
• Social Media Operation Experience: Be familiar with Thai social media, and those with relevant experience will be preferred.
• Communication and Coordination Ability: Have excellent communication and coordination skills, and be able to cooperate efficiently with internal teams.
• E-commerce experience is preferred. It would be even better if the candidate comes from e-commerce companies such as Lazada, Shopee, Shine, etc.
• In the later stage, the candidate will lead a team of 3 - 5 people. Preference for the candidate has team - leading experience.
• The candidate should have good copywriting skills.
• Innovative Thinking and Sense of Responsibility: Possess innovative thinking and a strong sense of responsibility, and be able to respond flexibly in a rapidly changing market environment.