เงื่อนไขการค้นหา

ประสบการณ์:

1 ปีขึ้นไป

ทักษะ:

Marketing Strategy, Creative Thinking, Digital Marketing, Social media, Power point

ประเภทงาน:

งานประจำ

• Presentation Skills.
• Creative Thinking.
• Digital Channels understanding.
• As a Digital Marketing Strategic Planner, you have to understand that digital (Inbound) marketing is the combination of creative and numbers that helps clients provide great values to their customers and being able to achieve their business goals.
• Presentation superstart with the right strategy!.
• Plan, develop and execute digital marketing strategy in accordance with clients' KPIs and goals.
• Gather important data and create reports for clients.
• Meet with clients to provide analytics and recommendations.
• Participate in pitching to win new clients.
• Maintain up-to-date knowledge of the industry's best practices, strategies, and offerings around digital (inbound) marketing strategy.
• Guide, coach, and mentor junior digital planner.
• At least 1 years experience in a Digital Agency, must be able to write and reading in Thai.
• Excellent communication, presentation, and creative thinking skills, with an ability to use data to inform all decisions. Strong analytical, decision-making, and problem-solving skills.
• Having a strong knowledge of digital marketing strategy, SEO, social media marketing and media buying (mainly Facebook & Google Ads).
• Proficient in basic tools like Words, Excel, Powerpoint / Sheet, Doc, Present / Google Sheets, Pages,.
• Having knowledge of blogging (We are an Inbound Company and blogging is one of the ways to reflect that so it would be great if you can write well).
• By using this form you agree with the storage and handling of your data by this website. *.
• Digital Strategic Planner.

ทักษะ:

Problem Solving

ประเภทงาน:

งานประจำ

• Lead in driving a data driven creative culture.
• Assert a leadership role in working with client partners, understanding their business objectives, goals and challenges, and identifying business opportunities.
• Work with cross-functional internal teams in a leadership role to identify and develop digital solutions that meet client needs and inspires creatives.
• Design and conduct primary and secondary research including but not limited to: interviews, focus groups, industry trends, audience needs & behavior, competitive assessments, and digital ecosystem assessments.
• Research, gather, and evaluate qualitative, quantitative, and competitive data to identify and validate opportunities and deliver these insights in a compelling and digestible way.
• Collaborate with and provide guidance for junior strategy team members.
• A minimum of 3 years' experience in a strategic planning role and in big firm digital agency (preferably with a background in research or tech companies).
• Someone who is curious and holds a passion for digging deep to unlock insights.
• Strong conceptual and problem solving skills, with the ability to marry rigor with imagination.
• Someone who enjoys working with data and numbers.
• Ability to effectively operate with high energy, flexibility, and (preferably) a sense of humor in a fast paced business environment.

ทักษะ:

Social media

ประเภทงาน:

งานประจำ

• แปลง campaign brief ให้เป็น KOL approach ที่ชัดเจน เช่น KOL role, tribe, persona, content angle และ selection logic.
• กำหนดบทบาทของ KOL แต่ละกลุ่มในแคมเปญ เช่น awareness driver, credibility builder, community seeder, social proof creator, conversion supporter, trend amplifier หรือ always-on conversation builder.
• วาง KOL tiering strategy เช่น Mega / Macro / Mid / Micro / Nano ให้เหมาะกับ campaign goal, budget และ expected impact.
• กำหนดบทบาทของแต่ละ KOL tier ให้ชัดเจน เพื่อให้การใช้ KOL แต่ละกลุ่มไม่ซ้ำหน้าที่กัน และช่วยเสริมภาพรวมของแคมเปญ.
• Research creator landscape, influencer trend, market movement, competitor activity และ social conversation ที่เกี่ยวข้องกับแต่ละแคมเปญ.
• กำหนด KOL selection criteria ให้เหมาะกับ brand image, audience behavior, content style, category relevance และ campaign direction.
• วิเคราะห์ creator profile, audience fit, engagement quality, content performance, credibility, brand safety และ purchase influence จากข้อมูลที่มี.
• Identify และ categorize KOL type ตามบทบาทในแคมเปญ เช่น celebrity, expert, lifestyle creator, niche community, reviewer, entertainer, converter หรือ advocacy voice.
• วาง tactical launch approach จากมุมมอง KOL เช่น Awareness Burst, Community Seeding, Social Proof Layering, Conversion Push, Trend Amplification และ Always-on Conversation.
• Design phased KOL rollout timing ให้สอดคล้องกับ campaign timeline, media plan, creative direction และ key communication moment.
• ทำงานร่วมกับ KOL Executive / Buyer เพื่อ guide sourcing direction และช่วย review shortlist ให้สอดคล้องกับ strategy.
• ทำงานร่วมกับทีม AE, Creative, Strategy, Media และ Production เพื่อให้ KOL plan เชื่อมโยงกับภาพรวมของแคมเปญ.
• Monitor campaign performance ในส่วนของ KOL และสรุป insight, key learning, do good, do better และ optimization recommendation.
• ติดตาม emerging influencers และ creator opportunities ใหม่ ๆ เพื่อนำมาใช้ในการวางแผนแคมเปญถัดไป.
• ช่วยพัฒนา KOL playbook / benchmark / case study ภายในทีม เพื่อยกระดับการทำงานระยะยาว.
• Role Boundary.
• KOL Strategic Planner ไม่ได้เป็น owner หลักของ sourcing, contacting, negotiation, draft chasing, posting follow-up หรือ stat collection ทั้งหมด แต่เป็นผู้กำหนด strategic direction, selection criteria, shortlist review และ performance learning เพื่อให้ทีม Buyer execute ได้แม่นขึ้น.
• Decision Scope.
• เสนอ KOL strategy และ KOL approach ของแต่ละแคมเปญ.
• กำหนด KOL role, tribe, persona, tiering และ selection logic.
• ให้ recommendation ต่อ Manager และ Buyer ว่า KOL แต่ละกลุ่มควรมีบทบาทอย่างไรในแคมเปญ.
• Challenge KOL list ที่ไม่สอดคล้องกับ campaign objective, target audience หรือ brand positioning.
• เสนอ tactical rollout approach และ phased KOL timing จากมุมมอง KOL.
• เสนอ performance learning และ optimization recommendation สำหรับ wave ถัดไป.
• ไม่เป็นผู้อนุมัติ final cost, final booking หรือ commitment กับ KOL เว้นแต่ได้รับมอบหมายจาก KOL Manager / Executive KOL Director.
• KPI / Success Metrics.
• KOL recommendation มี strategic rationale ชัดเจนขึ้น.
• ลด rework จากการหา KOL ไม่ตรง brief หรือไม่ตรง campaign direction.
• Buyer สามารถหาและคัดเลือก KOL ได้ตรงตาม direction มากขึ้น.
• KOL list มีความหลากหลายและมีบทบาทที่ชัดเจนในแต่ละแคมเปญ.
• Proposal / deck / recommendation มี logic ด้าน KOL Strategy มากขึ้น.
• Campaign rollout มี momentum และการใช้ KOL แต่ละ tier / type ไม่ซ้ำหน้าที่กัน.
• Post-campaign learning ถูกนำไปใช้ต่อใน wave ถัดไปได้จริง.
• ทีม internal และลูกค้าเห็น value ของ KOL team ตั้งแต่ planning stage.
• มีการอัปเดต trend, competitor movement และ emerging creator opportunity ให้ทีมอย่างต่อเนื่อง.
• มีประสบการณ์ด้าน KOL / Influencer Marketing / Social Media / Digital Strategy อย่างน้อย 2-4 ปี.
• เข้าใจ influencer ecosystem, creator economy, social media platform และ content behavior เป็นอย่างดี.
• เข้าใจ platform หลัก เช่น TikTok, Instagram, Facebook, YouTube, X และ platform ใหม่ ๆ ที่เกี่ยวข้อง.
• มีทักษะการคิดเชิงกลยุทธ์ วิเคราะห์ข้อมูล และแปลง campaign brief ให้เป็น KOL direction ที่ทำงานต่อได้จริง.
• สามารถวิเคราะห์ creator profile, content style, audience fit, engagement quality และ brand fit ได้.
• มีความสามารถในการ research, trend monitoring, competitor benchmarking และ social listening เบื้องต้น.
• มีทักษะการทำ presentation, recommendation note และการอธิบายเหตุผลเชิงกลยุทธ์ได้ดี.
• เข้าใจความเป็นไปได้จริงของงาน KOL ทั้ง budget, timeline, scope, content production และ execution limitation.
• ทำงานร่วมกับ KOL Manager, KOL Buyer, AE, Creative, Strategy, Media และ Production ได้ดี.
• กล้าคิด กล้า challenge และสามารถเสนอทางเลือกที่เหมาะสมกับโจทย์ของแบรนด์ได้.
• มีความละเอียดรอบคอบ ติดตามเทรนด์ไว และสนใจพฤติกรรมผู้บริโภคบน social media.

ประเภทงาน:

งานประจำ

• Support FWD s strategy formulation and the business planning process to drive FWDTH toward its long-term goal and aspirations based on ExCom direction. Support FWD KHM in their strategy formulation and coordinate between TH and KHM senior management teams and Group Office.
• Coach senior strategic planner in analyzing company and market performance, including macro-economic and industry root causes, and help improve the strategic and business recommendations to ExCom.
• Help review functions action plans, new initiative proposals, and key issues and provide recommendations.
• Help Head of Strategic planning in identifying business opportunities and threats and provide recommendations to ExCom and OpsCom for action.
• Business Performance Management.
• Be the Financial and Business Controller of Cambodia, which entails reviewing, challenging and supporting FWD KHM on the quality and timeliness of their management reporting and financial business planning (i.e. ensuring consistency between KHM strategy and their financial plan, coordinating between KHM and GO teams).
• Help Head of Strategic Planning in preparing and ensuring the quality of presentation for ExCom, Board of Directors, and Group Office.
• Strategic Projects & Key Strategic Signed-off.
• Help IPO readiness of the company by having the primary responsibility for TH contribution to project Phoenix by coordinating between local functions, local senior management and Group Office.
• People Development.
• Be a co-pilot for Head of Strategic Planning in managing/motivating SP team by building people engagement through communication, recognition, learning, and development.
• Support team s learning and development by sharing knowledge..

ประสบการณ์:

1 ปีขึ้นไป

ทักษะ:

Digital Marketing, Google Analytics, Industry trends, Recruitment, Google Ads

ประเภทงาน:

งานประจำ

• Assist in planning, implementing, and optimising digital campaigns across Google, Meta, TikTok, and Programmatic.
• Collect campaign data, analyse performance, and provide actionable insights.
• Collaborate with internal teams to align with client objectives.
• Manage campaign budgets and timelines under supervision.
• Senior Planner.
• Lead campaign planning and execution with minimal supervision.
• Translate client briefs into measurable strategies.
• Oversee campaign optimizations and manage client communications.
• Mentor junior planners and ensure data accuracy.
• Planning Manager.
• Manage a team of media planners and assist the Asso. Digital Media Director / Digital Media Director on a day-to-day basis, ensuring that we deliver high client satisfaction scores.
• Lead on day to day running of the account with clients & agency partners.
• Ensure that the teams are delivering strategies that meet clients' briefs whilst balancing agency trading objectives.
• Develop campaign presentations including insights, media strategy, channel tactics, budget and flighting strategy and measurement framework.
• Complete oversight of the output from the team including planning, execution, quality checks and processes and the day-to-day project management of media solutions.
• 1-2 years of experience in media planning or digital marketing (preferred).
• Proficiency in Meta Ads Manager, Google Ads, and Google Analytics.
• Basic knowledge of DV360 or TikTok Ads.
• Proficient in Excel / Google Sheets (Pivot Tables, VLOOKUP).
• Basic understanding of media buying and campaign pacing.
• Detail-oriented and well-organised.
• Strong communication and teamwork skills.
• Eager to learn and develop new skills.
• Strong time-management abilities.
• Good communication and presentation skills in both Thai and English.
• Senior Planner: 3 years+ in advertising, digital advertising or marketing or related fields.
• Planning Manager: 4 years+ of proven experience in the media industry with a solid understanding of digital media across paid search, social, biddable and programmatic.
• Proficiency in advanced Google Ads, Meta, DV360, and TikTok Ads.
• Strong analytical skills, including Data Studio/Looker and Excel.
• Solid understanding of attribution models and tracking methodologies.
• Experience in budget allocation and multi-channel media planning.
• Strong communication and presentation skills in both Thai and English.
• Strong interest in, and understanding of, digital technology and industry trends.
• Strategic mindset with proactive communication, mentoring ability, adaptability, and strong collaboration skills.
• Advancement opportunities.
• Training, certification and development opportunities.
• Opportunity to join a fast-paced and innovative company in the digital media space.
• Access to an array of industry-leading and exclusive digital tools/technologies.
• Work on leading global and Thai brands in the Hakuhodo group network.
• Vibrant working environment.
• Group insurance (Effective: 1st day of employee).
• Provident fund.
• Medical Expense 30,000 ฿.
• Annual Leave 14 - 16 Day.
• Birthday Leave 1 Day.
• Performance Bonus.
• Company activities.
• Location: Wireless Road - BTS Chidlom / MRT Lumpini i-dac (Bangkok) Co., Ltd.
• 140 Wireless Building 16th Floor,.
• No. 140 Wireless Road, Lumpini, Pathumwan, Bangkok 10330 www.i-dacasia.com i-dac is proud to be an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We value diversity and anyone seeking employment at i-dac is considered based on merit, qualifications, competence, and talent. We don't regard color, religion, race, national origin, sexual orientation, citizenship, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you require accommodations to fully participate in the recruitment process, you are encouraged to include your request(s) when applying.

ประเภทงาน:

งานประจำ

• Operate online content development & media planning based on marketing issues
• Operate owned media strategy, brand site/Official SNS account/membership site
• Operate paid media strategy, Display AD/SEO/SEM/OTV in platform
• Operate earned media strategy KOL/ Affiliate /social listening
• Operate creativity campaigns in the focus channels based on marketing issues
• Collaborative work with internal marketing/research/creative team
• Negotiate with brand/digital agency
• Set KPI/ROI of own tasks with the leader/manager follow-up.
• Operate trial & repeat user for D2C website, focus on category entrance and repeat%
• Develop & maintain customer segmentation: VIP members, loyalty members
• Consumer analysis: Contact point analysis, RFM analysis, UI/UX analysis
• Set KPI/ROI of own tasks with leader/manager follow-up.

ประสบการณ์:

7 ปีขึ้นไป

ทักษะ:

Social media, Leadership Skill, English

ประเภทงาน:

งานประจำ

• Strategy Development: Oversee the team to understand and develop comprehensive digital marketing strategies that align with client business objectives and industry trends.
• Market Research: Oversee the team to conduct in-depth market research and competitive analysis to identify opportunities and challenges.
• Experience: Prior Experience in managing planner team whose scope of work is in Influencer Marketing. A leader who can demonstrate ability to lead multiple support team ...
• Cross-Functional Collaboration: Collaborate with cross-functional teams (e.g., creative, media, account management) to ensure seamless execution of strategic plans.
• Innovation: Stay up-to-date with the latest digital marketing trends and technologies. Identify and explore new opportunities for growth and innovation within the agency as well as introducing new innovations to the planner team.
• Team Leadership.
• Mentorship: Mentor and develop a team of strategic planners, fostering a collaborative and high-performing work environment.
• Oversight: Oversee the daily operations of the strategic planning team, ensuring efficiency and productivity.
• Support: Provide guidance and support to team members, helping them develop their skills and knowledge.
• Client Relationships.
• Relationship Building: Build and maintain strong relationships with clients, acting as a trusted advisor and strategic partner.
• Presentation: Present strategic recommendations to clients in a clear and compelling manner, gaining their buy-in and support.
• Collaboration: Collaborate with client teams to understand their business challenges and identify opportunities for growth.
• Who You Are.
• Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree preferred.
• 7+ years of experience in strategic marketing, with a strong knowledge in influencer marketing, paid media, and creatives.
• Leadership experience, with a passion for mentoring and developing talent.
• Experience 3+ years managing teams size of at least 5 people.
• Proven track record of developing and executing successful IMC campaigns.
• Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
• Excellent communication and presentation skills, with the ability to convey complex ideas clearly.
• Familiarity with influencer marketing tools and platforms, as well as social media trends.
• Strong Fluency in English is Required.
• Prior track record of AI usage and adaptation will be highly considered.
• Why You'll Love It.
• Advanced AI tools for all positions.
• Creative office at Emporium Tower.
• Competitive Salary.
• Performance Review (2 times per year).
• Annual Performance Bonus.
• Annual Paid Leave.
• Marriage, Compassionate, and Parental Leaves.
• Health Insurance.
• Social Security.
• Monthly, Quarterly, Annual MVP Awards (prizes up to 8,000USD).
• TGIF and other fun events at office.

ทักษะ:

Digital Marketing, Leadership Skill, Teamwork, YouTube, English

ประเภทงาน:

งานประจำ

• You would be working in one of the most creative, product-focused media agencies in the market.
• Scope to work on various target segments and categories.
• Exposure to working in a network with global clients and stakeholders across multi-media touchpoints.
• Measures of success -.
• Developed strong working relationships with your internal stakeholders.
• Work with the execs to deliver accurate on-time campaign trafficking, Taxonomy, Ad verification, and QA.
• Contribute ideas towards which Ad Operations processes can be improved.
• In six months.
• Developed a good grasp of how the various teams within the agency interact to produce best-in-class digital work.
• Gained an understanding of our scope of work across our major accounts.
• Through knowledge and delegation, effectively improve the efficiency and accuracy of the team.
• In 12 months.
• Fully own higher-level troubleshooting tasks and provide recommended solutions.
• Provide stakeholders with professional, relevant, and timely information.
• Actively leverage technology to deliver efficiencies.
• What your day job looks like at WPP Media.
• Ensure that Ad Operation best practices and frameworks are adhered to, and demonstrate continued evolution.
• Understand Ad Ops and Tech within the wider marketing mix and its strategic importance throughout the customer journey.
• Prepare naming conventions on a daily, and weekly assigned and recheck them before sending them to the planner team.
• Ensure that the naming conventions are generated correctly to deliver on WPP Media goals in the wider measurement of digital advertising campaigns.
• Support the team in the media by naming conventions that are correct, and presenting information effectively either via call or email when asking or responding.
• to queries.
• Communicate effectively with internal and external teams to ensure all conventions and processes are accurately followed.
• Build a relationship with the media partner to troubleshoot and improve the technology where possible.
• Develop relationships with our Connected Execution team and internal account teams.
• Present information effectively via email and on calls.
• Understand and demonstrate collaborative teamwork.
• Work with the Planner team or Biddable team to ensure that all relevant information is delivered correctly and included within our Data Dashboards.
• Actively leverage technology to deliver efficiencies and provide internal teams with relevant and timely information.
• Excellent knowledge of digital technology marketplace, for either agency, media owner, or ad tech background.
• In-depth experience with naming conventions and marketing campaign.
• Ability to develop relationships with internal teams.
• Strong problem solver and able to quickly identify potential issues and build workable solutions.
• Self-starter with a 'can do' attitude.
• Excellent attention to detail.
• Effectively manage and prioritize workload.
• Minimum.
• Bachelor's degree in marketing, Digital Marketing, Advertising, or related.
• Minimum of 5-7 years' experience.
• Familiar with Media platforms such as Facebook, Instagram, TikTok, YouTube, etc.
• Good command of English level of and written English.
• Good handling multiple tasks and time-management skills.
• Life at WPP Media.
• Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
• WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
• We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
• Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
• While we appreciate all applications received, only those candidates selected for an interview will be contacted.

ประสบการณ์:

2 ปีขึ้นไป

ทักษะ:

Creative Thinking, Digital Marketing, Social media, Leadership Skill, Branding

ประเภทงาน:

งานประจำ

• Lead the creation and execution of comprehensive marketing campaigns for a diverse range of clients.
• Develop strategic campaigns that align with clients business/marketing goals and brand positioning.
• Work with GrabAds client partners and supervised by senior planner to develop insightful campaign strategies.
• Collaborate with cross-functions including marketing, internal creative, social media, operation team to ensure the execution of integrated marketing campaigns.
• What Essential Skills You Will Need.
• At least 2 years of experience in marketing and strategic planning within a marketing, creative, or advertising agency. A strategic planner from a creative agency is preferred.
• Experience working with major brands including FMCG, platform application, retails while being able to manage multiple client accounts.
• Business and marketing acumen with ability to develop strategy based on strong understanding of key business and consumer needs.
• Solid understanding of digital marketing, social media, and emerging trends in the marketing industry.
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Exceptional communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively to clients and internally.
• Creative thinking with a strong understanding of branding, advertising, and consumer psychology.
• Ability to manage multiple projects simultaneously while meeting deadlines.
• Strong leadership and team collaboration skills.
• Fluency in Thai & English (both written and spoken) is required.
• Life at Grab.
• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave.
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours.
• What We Stand For at Grab.
• We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.

ประสบการณ์:

2 ปีขึ้นไป

ทักษะ:

Project Management, Digital Marketing, Assurance, Branding, SEM

ประเภทงาน:

งานประจำ

• Ensure understanding of all WPP Media Agencies brand portfolio, deliverables and campaign KPIs.
• Strong understanding of media behaviors and how the target audience interacts with specific channel delivery, and ensure common understanding across WPP Media.
• Proactively address, and when needed escalate, any issue that compromises the quality and timeliness of deliverables.
• Provide technical perspective in client meetings when specific expertise is required.
• Maintain quality control and assurance practices across the assigned cluster of clients and proactively advise Agencies on campaign improvements.
• Maintain and comply with finance processes (such as month-end reconciliations), WPP Media policies and procedures.
• Facilitate and influence cross-function collaboration by demonstrating openness to new ideas and interest in learning from colleagues with different expertise.
• Encourage knowledge sharing and continuous learning.
• Serve as key point of contact on brief delivery responses and work with WPP Media Agency Planner in developing tactical strategies/responses.
• Compile all necessary media recommendations (i.e. media schedules) from respective WPP Media Buying teams.
• Oversee end-to-end project management of campaign brief and delivery.
• Be responsible across all campaign tracking and reconciliation requirements (including KPI delivery).
• Support the Director of Campaign Delivery team to strategize key account campaigns and ensure optimal delivery and performance alongside all WPP Media Agencies and WPP Media Buying teams.
• Share regular updates with Agencies on campaign performance, such as in-flight optimizations and necessary schedule adjustments.
• Assist WPP Media Agencies on consolidating data for ad hoc reports (e.g. CSI/Savings Report/Cost Avoidance).
• Deliver holistic cross-channel campaign analysis (i.e. mid and post campaign reports), working with respective buying teams to provide actionable insights and optimisation recommendations.
• Identify new product opportunities that will enhance clients' digital presence.
• Roll out test-and-learn initiatives to drive continuous improvements in campaign performance.
• Take an active role in developing broader biddable or digital strategic recommendations and best practices to scale impact at market and regional level.
• Any other projects or tasks as assigned from time to time.
• Bachelor's degree, or equivalent diploma, in disciplines such as STEM, Digital Advertising/Media, Mass Communication, or relevant experience.
• 2+ years of hands-on experience in at least one of the biddable channels (Social/Search/Programmatic).
• At least 1 year within internal/external engagement capacity.
• Strong experience in end-to-end project/campaign management.
• Solid understanding of digital media ecosystem and technology.
• Project management skills and ability to handle multiple stakeholder levels.
• Able to effectively develop and motivate people to achieve joint goals.
• Meticulous attention to detail and effective communication skills.
• Able to efficiently prioritize and delegate tasks in a fast-changing environment.
• Knowledge and passion for digital marketing: digital display, digital branding, digital direct response, SEM, video & mobile.
• Able to synthesize large amounts of information, news, data, and research into the most relevant insights for your accounts and clients.
• Ability to influence without authority.
• Leadership skills demonstrated by self-confidence, good judgment, sound decision-making, empathetic listening, flexibility, self-motivation, and ability to challenge the status quo.
• Team player mindset, with the ability to receive and provide feedback professionally, and collaborate in a cross-functional environment.
• Strive for excellence by setting high standards, committing to continuous improvement, and delivering results despite constraints.
• Strong relationship skills, with awareness and respect for diversity.
• Life at WPP Media.
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ประสบการณ์:

3 ปีขึ้นไป

ทักษะ:

Automation

ประเภทงาน:

งานประจำ

• LINE MAN Wongnai is Thailand's Leading On-Demand Delivery and Lifestyle e-Commerce platform services. We build technology to help Thai people live better, to empower all local businesses by creating an end-to-end food ecosystem through our channel LINE MAN and Wongnai. Connected consumers, riders, and local businesses and improved the daily life of all parties with restaurants nationwide. And because we are local, we provide the deepest variety and services that are tailor-made for Thai people.
• We are seeking a strategic and results-driven Go-to-Market (GTM) Manager to spearhea ...
• The ideal candidate is passionate about translating technical ad metrics into tangible P&L impact, a master storyteller, a strategic planner, passionate about turning innovative ad products into commercial successes, and excited to build, optimize, and own the future of our advertising business.
• Go-to-Market Strategy & Launch Execution.
• Develop and own the monetization strategy, identifying and building compelling business cases for new revenue opportunities, innovative ad packages, and strategic partnerships tailored to diverse client needs.
• Own the end-to-end GTM strategy for all new Display Ad products and features, from initial planning to post-launch analysis.
• Develop product positioning and messaging that clearly articulates the value proposition and differentiates our offerings in the market.
• Own the end-to-end project lifecycle for all new advertising initiatives, manage the master launch plan from initial business case and strategic planning to final GTM implementation, ensuring tight coordination between Product, Engineering, Sales, and key stakeholders.
• Act as the voice of the customer, gathering market intelligence and feedback to inform the product roadmap and refine GTM strategies.
• Identify and develop strategic partnerships with global technology players (e.g., Meta, LINE) to enhance ad product capabilities and unlock innovative revenue streams.
• Sales Enablement & Commercial Readiness.
• Lead or co-lead the execution of audience segment generation, collaborating with data science and Business Intelligence teams to create, refine, and activate high-value target segments for campaigns.
• Design and lead the execution of a rigorous A/B testing pipeline to continuously improve ad performance, placement efficiency, and targeting methods.
• Develop and deliver all sales enablement materials, including pitch decks, one-pagers, case studies, and internal training documentation.
• Design and lead training programs to ensure the sales team is fully equipped to sell new ad products effectively.
• Create compelling deal structures and promotional packages to drive initial adoption and accelerate revenue growth for new launches.
• Establish key performance indicators (KPIs) for launches and report on progress to senior leadership, providing insights and recommendations for optimization.
• Project Leadership & Stakeholder Management.
• Serve as the key liaison between our technical and business teams, effectively translating commercial needs into technical requirements and technical performance into business impact.
• Champion a data-driven culture by providing detailed documentation, best practices, and training workshops that connect technical optimization efforts to business outcomes. Using performance data and market feedback to refine messaging and strategy.
• Prepare and present regular business reviews and strategic recommendations to senior leadership, clearly articulating performance trends, project progress, and future growth plans.
• Bachelor's degree in Business, Economics, a technical field, or equivalent practical experience.
• 3+ years of experience in product marketing, go-to-market strategy, sales enablement, or a related role within the tech or digital advertising industry.
• Proven track record of successfully launching new products or features from start to finish.
• Proven ability to think commercially and strategically, with experience contributing to success cases, pricing strategies, or revenue growth initiatives.
• Exceptional ability to create compelling product messaging and marketing materials.
• Demonstrated AI Efficiency with business use case implications to boost revenue and productivity (Gemini, ChatGPT, Cluade, Agent AI, or AI automation, etc).
• Demonstrated ability to manage complex projects and collaborate effectively with multiple cross-functional stakeholders.
• Excellent communication and presentation skills.
• Experience working directly with sales teams and developing sales training programs.
• Experience managing a media-related P&L or owning significant revenue targets.
• Strong analytical skills with the ability to use data to inform strategic decisions.
• Hands-on experience in the digital advertising or ad-tech space.