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ประสบการณ์:
5 ปีขึ้นไป
ทักษะ:
Leadership Skill
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
Brand Strategy & Growth: Spearhead efforts to drive substantial growth in brand awareness, engagement, and market share while serving as the guardian of brand identity and values. Strategic Operations: Develop comprehensive strategies spanning marketing, product development, and customer engagement. Collaborate with merchandising teams on product assortment and inventory alignment with brand objectives. Digital & Marketing Leadership: Lead digital marketing initiatives, including online advertising, social media, email marketing, and SEO/SEM plus oversee PR and promotional activiti ...
ประสบการณ์:
14 ปีขึ้นไป
ทักษะ:
Marketing Strategy, Architecture, Automation, Leadership Skill, English
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Venture Capital - A USD 30M fund investing in early-stage FoodTech and AgriTech companies globally.
- Venture Building - Building and scaling new ventures from inception through a systematic, stage-gated approach.
- Partnerships - Leveraging the Betagro Group ecosystem to accelerate venture growth.
- About the Role.
- We are looking for a Head of Brand & Growth to lead brand, marketing and growth across the Betagro Ventures portfolio.
- This is a portfolio-level leadership role, serving multiple ventures across consumer food, B2B agritech, marketplace and platform businesses, from pre-launch through established market presence.
- You will work closely with Founders and venture teams to build brands, lead go-to-market, drive commercial performance and develop a scalable marketing capability across the portfolio.
- The role combines four core accountabilities: portfolio brand architecture and direction, venture go-to-market leadership, in-house creative studio leadership, and building an AI-enabled marketing operation.
- Portfolio Brand Architecture & Direction (~25%).
- Own the brand system across Betagro Ventures and its portfolio, ensuring consistency while allowing each venture to build the brand that best supports its business.
- Define and govern brand architecture across the master brand and venture brands, including when Betagro endorsement should or should not be applied.
- Develop positioning, identity and messaging for new and existing ventures.
- Lead brand development from inception through launch and at key inflection points including repositioning, category entry and spin-out.
- Establish and maintain portfolio-wide creative and brand standards.
- Own the Betagro Ventures corporate brand to strengthen founder attraction, deal flow and co-investor credibility.
- Venture Go-to-Market & Growth (~30%).
- Act as the senior marketing partner to Founders, with accountability for commercial marketing outcomes across the portfolio.
- Lead go-to-market strategy covering segmentation, proposition, channel strategy, pricing communication and launch sequencing.
- Own portfolio-level media investment, including budget allocation, channel mix and optimisation based on demonstrated returns.
- Establish a consistent performance framework covering CAC, contribution margin after marketing, payback, retention and LTV.
- Provide marketing and demand-side assessment for venture stage-gates and Investment Committee decisions.
- Lead trade and channel marketing where relevant, in coordination with Betagro Group's retail, distribution and channel functions.
- Build mechanisms to capture and transfer marketing learnings across ventures.
- In-house Creative Studio (~20%).
- Lead and develop the in-house graphics and creative capability serving the venture portfolio.
- Directly lead the existing graphics and creative team, including capability assessment, role definition and development.
- Transform the team from an execution-focused resource into a strategic creative studio.
- Establish effective briefing, workflow, review gates, resource allocation and service standards across ventures.
- Set creative direction and determine the appropriate balance between in-house capabilities, agencies and external specialists.
- Build AI-augmented creative capabilities, including tools, training, workflows and quality control.
- AI-enabled Marketing Operation (~25%).
- Build the AI capability that enables content production, media investment and performance optimisation across the portfolio.
- AI-enabled content production.
- Establish AI-assisted workflows across copy, static creative, video and localisation.
- Build reusable brand assets including style guides, prompt libraries, reference sets and other AI-enabled systems that produce consistent, scalable output.
- Define quality-control and approval gates, including where human authorship is required.
- Establish governance covering rights and licensing, disclosure, brand safety and Thai advertising and food-labelling requirements.
- AI-enabled media investment.
- Apply AI and automation to audience development, creative rotation, budget allocation, bidding and cross-channel optimisation.
- Establish clear human accountability for marketing strategy and spend authority.
- Build the measurement foundation required for attribution, incrementality testing and marketing-mix analysis appropriate to each venture.
- Run continuous testing programmes and transfer results across the portfolio.
- Performance optimisation & marketing intelligence.
- Establish a portfolio marketing data layer connecting spend, channel performance, creative performance and downstream commercial outcomes.
- Apply AI to anomaly detection, forecasting, cohort analysis and creative performance diagnosis.
- Institutionalise portfolio-wide learning so each venture benefits from accumulated marketing evidence.te venture growth.
- Essential.
- 10-14 years of marketing experience, including at least 4 years at Marketing Director or Head of Marketing level, with accountability for both brand and commercial performance.
- Strong working knowledge and hands-on experience with AI tools across content production, media optimisation and marketing analytics, with the judgement to understand where AI creates value and where human expertise remains critical.
- Strong performance marketing experience, including ownership of meaningful paid media budgets and fluency in acquisition economics, attribution and incrementality.
- Proven brand-building experience in consumer categories, from positioning and identity through to market execution.
- Experience leading an in-house creative team, including creative direction, capability development and the in-house versus agency model.
- Experience across multiple brands, businesses or a portfolio environment. Candidates with single-brand experience should demonstrate clear transferability.
- Strong commercial mindset and ability to connect marketing activity with financial and business outcomes.
- Professional fluency in Thai and English.
- Comfortable operating in an entrepreneurial environment with ambiguity, limited benchmark data and evolving priorities.
- Preferred.
- Experience in Food, FMCG, Agriculture, Quick Commerce or adjacent consumer categories.
- Experience across both B2C and B2B marketing.
- Startup, venture-building or high-growth business experience.
- Experience building or transforming a marketing function around AI and automation, with measurable impact on cost, speed or performance.
- Technical literacy sufficient to evaluate marketing technology, data structures and measurement implementations.
- Experience with brand separation, rebranding or spin-out.
- Working Style.
- A strong builder mindset, comfortable creating systems and capabilities from the ground up.
- Able to hold a high creative standard and constructively challenge founders and venture teams.
- Commercially minded, with marketing performance discussed in financial and business terms.
- Comfortable moving between strategic direction and operational execution.
- Curious and pragmatic about AI, focused on measurable improvement rather than technology for its own sake.
- Able to operate effectively across multiple ventures, priorities and stages of maturity.
ประสบการณ์:
6 ปีขึ้นไป
ทักษะ:
Product Development, Microsoft Office, Teamwork, English
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- If you currently work for Brown-Forman, please apply by clicking the.
- Careers.
- icon on the Workday portal.
- For best results, use Google Chrome to view this page.
- Meaningful Work From Day One.
- The Brand Manager is responsible for the end-to-end management of assigned brands within the B-F SEA Jack Daniel's portfolio. This includes developing the brand strategy, overseeing the implementation of all brand-building activities, and managing the necessary marketing tools and resources in collaboration with the Marketing Manager and internal stakeholders. A core responsibility is to continuously measure and evaluate brand performance to ensure growth and establish a strong position for the brands within the B-F portfolio. This role requires effective stakeholder management, connecting and collaborating with internal teams (Sales, Finance, Supply Chain), key distributor partners, Regional and Global brand teams, and external agencies (Marketing, PR) and suppliers.
- What You Can Expect.
- Lead the development of the assigned brand strategy and its implementation and tracking through all marketing tools and resources in consultation with the Marketing Manager and internal stakeholders.
- Drive the growth and development of the Jack Daniel's within the B-F portfolio, managing the brand's presence in the mind of consumers, managing presence in the market with commercial partners, and maximizing value creation through a holistic approach to brand building.
- Identify, monitor and analyse data working with the insights team to find and qualify opportunities and build vital consumer/category/trade insights that underpin brand strategies.
- Manage the Marketing agency partners to ensure that briefing, design and production of marketing communications materials achieve the brand's objectives.
- Lead the briefing, development and approval process for any local or global creative adaptation and supervise the effective implementation of marketing activities, in compliance with brand equity guidelines.
- Manage brand budgets to ensure resources are deployed to maximize growth. Partner with Market Managers and Finance to understand and optimise Jack Daniel's P&L across South East Asia.
- Partner with multiple internal and external constituencies/stakeholders, including third party distributors, Area Manager, Market Managers (sales), Finance and Supply Chain teams in South East Asia, APAC Regional and Global brand teams, Marketing and PR agencies and other suppliers/business partners.
- Lead the implementation of new product development (NPD) for the Jack Daniel's Portfolio in South East Asia.
- Leverage Brown-Forman processes, frameworks and resources to understand customer, consumer, channel, and campaign insights for more informed decision-making & planning.
- What You Bring to the Table.
- Bachelor's degree in Marketing, Business Administration, or relevant subject.
- Minimum 6 years of brand marketing experience in a relevant industry.
- Strong experience in integrated marketing and measurement, creativity and innovative thinking.
- Proven ability to manage multiple tasks and deadlines in a dynamic, fast-paced environment.
- Strong oral and written communication skills; fluency in English is required.
- High level of integrity, trust, and professionalism.
- Strong interpersonal skills with the ability to build relationships across teams and geographies.
- High proficiency in Microsoft Office and/or Google Workspace tools.
- What Makes You Unique.
- Experience working in the alcoholic beverage industry or branded consumer goods sector.
- Familiarity with operating in emerging markets and contributing to business growth.
- Exposure to international business practices, including handling of foreign currencies, regional complexities, and operating within a multinational corporation.
- Experience in designing or enhancing internal control and business processes.
- We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
- What We Offer.
- Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
- LI.
- Employee.
- Professional.
- P6.
ทักษะ:
Product Development, Marketing Strategy, Branding
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Brand Manager.
- 04/04/2024.
- Job Responsibilities.
- Brand strategy and communications.
- Create a brand strategy and innovation to ensure the brand is recognizable and lead the public perception of the brand's right key vision messages.
- Responsible for strategies and managing marketing campaigns to make sure that branding is consistent across advertising and campaigns (both offline and online portals).
- Identify the brand positioning and create a strategic brand plan/ brand building to reach business objectives.
- New product development.
- Responsible for product launching development both new products and existing products.
- Initiative consumer penetration tactics and extend the consumer market shares.
- Consumer marketing research and Data analytical.
- Keep up to date the consumer trends, market share, competitors, and research analysis from research agencies to enhance the marketing strategy, NPD, and product details to align the consumer future trends from time to time.
- Study consumer and market insight to optimize the product and marketing plan.
- Analysing the success of marketing campaigns and preparing monthly, quarterly, and yearly reports.
- Responsible for P&L profitably, optimizing the marketing budget spending effectively.
- Measure and report the performance of all marketing campaigns, and assess ROI and KPIs.
- Other BAU tasks.
- Initiate new marketing concept, trade plan, price parameter, on-site survey, and other ad-hoc which was assigned.
- Work across multiple departments (such as stakeholders, product line team, R&D, etc.).
- Bachelor's degree in marketing, public communication, or higher which is related to the job fields.
- Minimum proven 3 years' experience in marketing or related field (IMC, Brand Management, Product Management, Marketing Manager, etc.).
- Having a background in the FMCG industry is preferable.
- Solid understanding of key drivers of brand/product management, P&L, and marketing plan.
- Strong interpersonal skills, stakeholder management, and problem-solving skills.
- Good presentation skills.
- Able to responsible multitask and good prioritize.
- Apply now.
- Start applying with LinkedIn.
- Apply Now.
- Start.
- Please wait.
- Information at a Glance.
ประสบการณ์:
5 ปีขึ้นไป
ทักษะ:
Thai
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Manage the end-to-end launch process for new products and renovation/transformation initiatives for assigned brands.
- Collaborate with cross-functional teams (Trade Marketing, Demand Planning, Logistics) to ensure timely and successful launches.
- Develop launch plans, including marketing activities and work closely with trade marketing on distribution and sales targets.
- Work closely with supply chain teams to optimize product availability and minimize stockouts.
- Brand Development & Strategy.
- Lead the implementation of local marketing strategies for assigned brands through detailed marketing plans.
- Ensure alignment with overall brand objectives and business goals.
- Develop and refine brand strategies based on thorough market analysis, deep consumer understanding, and comprehensive competitor analysis.
- Identify market opportunities and develop strategies to capitalize on them.
- Lead the implementation of local marketing strategies for assigned brands through detailed marketing plans.
- Ensure alignment with overall brand objectives and business goals.
- Develop and refine brand strategies based on thorough market analysis, deep consumer understanding, and comprehensive competitor analysis.
- Identify market opportunities and develop strategies to capitalize on them.
- Regularly review pricing strategies and product mix to ensure competitiveness and profitability.
- Recommend changes based on market trends, competitor activities, and consumer insights.
- Continuously monitor the performance of the brand portfolio, identifying trends, opportunities, and challenges.
- Share insights on strong-performing competitor brands and recommend strategies to gain a competitive edge.
- Manage marketing spend within the assigned budget, ensuring efficient allocation of resources.
- Track and analyze marketing expenditures to optimize ROI.
- Develop and execute comprehensive marketing plans, encompassing both above-the-line (ATL) and below-the-line (BTL) activities.
- Work closely with the Trade Marketing team to ensure effective execution of marketing plans in the trade.
- Identify gaps in performance and develop and implement action plans to address them, in collaboration with the Trade Marketing team.
- Conduct regular brand reviews (e.g., yearly brand reviews, post-campaign reviews) to foster continuous learning and identify areas for improvement.
- Share key learnings and best practices with the broader marketing team.
- Marketing Communication.
- Work closely with advertising and creative agencies to develop impactful and differentiated communication materials that support brand strategies.
- Ensure that all communication aligns with brand guidelines and resonates with the target audience.
- Develop and execute effective KOL engagement plans to drive brand buzz, awareness, and credibility.
- Identify and build relationships with relevant KOLs in the Thai market.
- Develop compelling KVs that create impact in-store and effectively communicate brand messaging.
- Ensure consistency of KVs across all touchpoints.
- Market Research & Analysis.
- Collaborate with the Consumer Insights team to identify research needs for assigned brands.
- Develop research briefs and provide input on research methodologies.
- Analyze research findings and insights, translating them into actionable brand plans and strategies.
- Use consumer insights to inform product development, marketing communication, and promotional activities.
- Conduct monthly analysis of offtake data to monitor brand performance, identify challenges, and develop strategies to address them.
- Prepare regular reports on brand performance for management review.
- Activation.
- BTL Agency Management.
- Work with BTL agencies to develop and implement impactful activation plans that drive brand engagement and sales.
- Oversee the execution of activation activities, ensuring they are on-brand and within budget.
- Review post-activity reports to evaluate the effectiveness of activation plans.
- Optimize future activations based on learnings and insights.
- Education: Bachelor's or Master's degree, preferably in Marketing, Business Administration, or Economics.
- Experience: 4-5 years of brand management experience in the FMCG industry.
- Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret data and generate actionable insights.
- Communication Skills: Excellent communication and interpersonal skills, with the ability to effectively communicate with internal and external stakeholders.
- Energetic and results-oriented, with a proven track record of achieving targets.
- Strong ability to influence and drive the strategic brand agenda.
- Proactive and able to work independently.
- Industry Knowledge: Solid understanding of the FMCG industry and the Thai market.
- Language Skills: Strong command of spoken and written Thai and English.
- Technical Skills: Proficient in Microsoft Office Suite (Excel, PowerPoint, Word) and Nielsen Answers (or similar market research tools).
- Example of BenefitsCompensation & Financial.
- Performance Bonus.
- Provident Fund.
- House Loan Support.
- Referral Bonus.
- Health & Insurance.
- Group Life Insurance, Healthcare Coverage (IPD & OPD), Dental Care Benefit.
- Annual Medical Check-up, Employee Assistance Program (EAP).
- Wellbeing.
- Wellness Flexible Benefits for your Mind, Body and Connection (Including Relaxation, Physical Wellness, Sport Wear & Equipment Sport Club Membership, Personal Enhancement, Spa, Facial Beauty etc., Skills Upgrade Course and Pet Care.
- Leave & Time Off.
- 12 Days Annual Leave and 1 Day Birthday Leave.
- Maternity and Paternity Leave and Benefits.
- Hybrid Working 3 Days in Office, 2 Days WFH, Office Located at Q House Lumpini (MRT Lumphini 0 meter from MRT station) and Flexible Working Hour.
- Training & Development, Culture & Recognition Program and Family & Life Events.
- Training & Development Program.
- Company Product Twice a Year!.
- Annual Company Outing Party & Workplace Activities.
ประสบการณ์:
3 ปีขึ้นไป
ทักษะ:
Customer Relationship Management (CRM)
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- We are looking for the CRM Marketing Assistant Manager is responsible for supporting the planning, execution, and optimization of CRM marketing strategies to enhance customer engagement, retention, and lifetime value. This role focuses on managing CRM operations, delivering data-driven campaigns, and developing continuous learning and improvement frameworks for CRM marketing initiatives across multiple customer touchpoints.
- Manage and improve end-to-end CRM marketing operation processes, including campaign ...
- Coordinate with internal teams (IT, Data, Customer Service, and Marketing) to ensure smooth CRM system operations and campaign deployment.
- Ensure data accuracy, customer segmentation, and system compliance with company policies and data privacy standards.
- Develop and maintain CRM process documentation, workflows, and best practices.
- Monitor campaign timelines and deliverables to ensure on-time execution and quality standards.
- Support the design and execution of multi-channel CRM campaigns (e.g., LINE, email, SMS, app push, in-store communication).
- Analyze campaign performance and customer behavior to generate actionable insights and learning reports.
- Build CRM campaign learning frameworks to continuously improve targeting, messaging, and conversion rates.
- Conduct A/B testing and pilot campaigns to optimize campaign effectiveness.
- Share campaign learnings and recommendations with stakeholders to improve future CRM strategies.
- Partner with Brand, Digital, IT, and Operations teams to align CRM campaigns with overall marketing and business objectives.
- Support store operations or frontline teams with CRM-related communication materials and training.
- Liaise with external vendors and CRM platform providers as needed.
- Bachelor's degree in Marketing, Business, Data Analytics, or a related field.
- 3-4 years of experience in CRM, loyalty, digital marketing, or data-driven marketing roles.
- Strong understanding of CRM platforms, marketing automation tools, and customer data management.
- Analytical mindset with experience in campaign performance tracking and reporting.
- Excellent communication and stakeholder management skills.
- Experience in retail, F&B, or loyalty programs is a plus.
- Continuous learning and optimization mindset.
ประสบการณ์:
8 ปีขึ้นไป
ทักษะ:
Material Design, eCommerce
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Our purpose is to revolutionize periods.
- Who are we?.
- Blood is a challenger consumer brand that creates game-changing period care products for all who bleed. Our focus on deeply understanding and caring for our users drives our product innovation and material design, which enables us to invent products that are both high performing and also better for the body.
- Blood is the creator of the world's first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief) and the Blood Menstrual Cup.
- Our products are sold across Malaysia, Indonesia, and Singapore, both direct-to-consumer online and in more than 9,000 retail stores - making more than 12 million periods better so far.
- Today was good. Tomorrow will bleed better.
- The Role Overview.
- As Senior Brand Manager, you will sit at the intersection of brand building and commercial performance. Working hand-in-hand with Senior/National KAM and Ecommerce Manager, you will develop and execute the full-funnel brand strategy to drive awareness trial conversion repeat advocacy. You will be the marketing engine that fuels commercial growth, turning Blood into Thailand's most recognisable and unapologetic challenger in period care.
- This role blends brand strategy, growth marketing, activation, category understanding, consumer insights, and hands-on execution. If you love building brands from scratch, pushing boundaries, and owning the full growth loop end-to-end, this role is for you.
ทักษะ:
Social Media Management, Content Creator, English, Thai
ประเภทงาน:
งานประจำ
เงินเดือน:
฿40,000 - ฿60,000, สามารถต่อรองได้
- You'll be Motorist Thailand's brand and content executor keeping TH social channels running, adapting HQ campaigns for the local market, and creating original content that connects with Thai audiences. You're equally a brand guardian and a content creator: comfortable working from a brief, making it feel local, and picking up the camera to produce something entirely your own.
- BAU content & social media Execute the TH content calendar across Facebook, Instagram, TikTok, and other active channels. Adapt master assets from HQ into Thai and loca ...
- Local content creation Go beyond localisation. Ideate and produce original TH-market content short-form videos, social posts, and campaign assets that reflect local trends, audience behaviour, and market-specific services like sell car, car listings, loans, and insurance. You're comfortable on camera, and able to handle filming and editing independently.
- Campaign execution Execute HQ-led campaigns end-to-end: adapt creatives, publish across platforms, set up UTM tracking, and report results. High-impact launches go through approval from your team lead before going live.
- Creative for paid media Partner with the Media team to produce ad-ready creative for paid campaigns. Translate briefs into platform-fit assets (short-form video, statics), iterate on variations for testing, and deliver final cuts on spec so the team can run them across paid channels.
- Brand performance & growth Monitor your channel metrics (reach, engagement, traffic) and use the data to improve what you make next. Proactively pitch local creative concepts that could be considered for wider regional use or paid media.
- 5-10 years of experience in brand, marketing, or content roles, with a track record of managing social channels and executing campaigns end-to-end.
- Strong communication skills with fluency in both written and spoken English and Thai.
- Brand-aware, locally rooted. You understand the Motorist brand and can work within its guidelines while making content that feels native to Thai culture, language, and trends.
- Content creator mindset. You follow trends on TikTok, Reels, and Shorts critically not just chasing formats, but knowing what works for the Motorist audience. You can write a hook, frame a shot, and cut for retention.
- Comfortable on camera and behind it. You can host, present, or go live, and you're equally at ease operating the camera.
- Organised and reliable. You manage a content calendar that balances BAU needs with HQ campaign deadlines, and flag conflicts before they become problems.
- Performance-aware. You track views, saves, engagement, and traffic and use those numbers to shape what you make next. You don't post and forget.
- Skills & Tools.
- Social media management Facebook, Instagram, TikTok Short-form video scripting and editing.
- On-camera presenting, hosting, and live delivery.
- Smartphone and camera shooting.
- CapCut (primary editing tool).
- Canva / Adobe Photoshop (static graphics and asset adaptation).
- Basic analytics tracking (engagement, reach, traffic).
- UTM link management.
- Experience in automotive, finance, or lifestyle content.
- Background in a creative, brand, or social media agency.
- Experience working within brand guidelines or a brand playbook framework.
ประสบการณ์:
5 ปีขึ้นไป
ทักษะ:
Project Management, Social media, English
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Work with Marketing Head and peers, partnering with global and local teams to develop the 1-3-year innovation calendar for Intimate Care markets, aligning with brand strategy and deeply connected to consumer insights.
- Uncover new consumer insights and develop winning consumer propositions.
- Lead cross-functional teams in the development of new products and/or services. Collaborate with various teams in Intimate Care to ensure project delivery within set timelines.
- Partner with digital team to win in social platforms with appealing and localized content to be executed at scale.
- Collaborate with diverse stakeholders, including global & local cross functional teams, to ensure business goals are met.
- Required Qualifications & Experience.
- 5 - 8 years of experience across brand management, leading innovation development and brand communication, preferably in a consumer goods or consumer products/retail environment.
- Self-starter demonstrating ownership and learning agility, collaborates effectively across diverse stakeholders, different cultures and time zones, can be counted on to deliver.
- Excellent project management, organizational and multi-tasking skills and have experience leading cross-functional teams.
- Strong Commercial acumen - comfortable analysing numbers and understanding business financials and have experience in marketing products across digital and social media (highly regarded).
- Degree qualified (Business, Commerce or Marketing preferred).
- Fluency in English.
- Total Benefits.
- We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then ARBEX is the place for you.
- Total Benefits.
- We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then ARBEX is the place for you.
- Flex That Works at ARBEX.
- We believe great work happens when people come together with purpose. That's why we offer a flexible work model that blends remote work with intentional in-person collaboration helping you connect, grow, and innovate while maintaining the balance you value.
- To Be Considered.
- Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
- In the meantime, please check out the _careers website_. [If unable to post via the careers site, please include local posting details].
- And finally, the fine print.
- For ARBEX to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that shape the future of tissue and hygiene, which is why we seek to build a workforce that encompasses the experiences of our consumers. When you bring your original thinking to ARBEX, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.
- The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.
- _This role is available for local candidates already authorized to work in the role's country only. ARBEX will not provide relocation support for this role._.
- _#LI-Hybrid_.
- Primary Location.
- Bangkok Office.
- Additional Locations.
- Kuala Lumpur Office.
- Worker Type.
- Employee.
- Worker Sub-Type.
- Regular.
- Time Type.
- Full time.
ประสบการณ์:
5 ปีขึ้นไป
ทักษะ:
Project Management, Digital Marketing, Microsoft Office, Market Research, Social media, Branding
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- The Brand Manager - Hotel will be responsible for developing and executing the brand strategy for the hotel. This role requires a creative and strategic thinker who can lead a team and work collaboratively with cross-functional teams to develop and implement marketing and branding initiatives that align with the hotel's business objectives. The Brand Manager will also oversee the implementation of the hotel's brand identity across all channels, including digital and traditional media, social media, and in-person experiences.
- Develop and execute the hotel's brand strategy, including messaging, positioning, and visual identity.
- Collaborate with cross-functional teams to develop and implement marketing and branding initiatives that align with the hotel's business objectives.
- Develop and manage the hotel's marketing budget, ensuring that resources are allocated effectively to achieve desired outcomes.
- Develop and manage relationships with external agencies and vendors to execute marketing and branding initiatives.
- Develop and execute digital marketing campaigns, including email marketing, social media, and paid advertising.
- Develop and execute traditional marketing campaigns, including print and out-of-home advertising.
- Develop and manage the hotel's social media presence, including content creation and community management.
- Ensure consistent implementation of the hotel's brand identity across all channels, including digital and traditional media, social media, and in-person experiences.
- Conduct market research and stay up-to-date with industry trends to inform branding and marketing strategies.
- Develop and deliver presentations to internal and external stakeholders to communicate branding and marketing strategies and results.
- Bachelor's degree in marketing, communications, or related field.
- 5+ years of experience in branding and marketing, preferably in the hotel or hospitality industry.
- Proven track record of developing and executing successful brand and marketing strategies.
- Strong understanding of digital marketing, including email marketing, social media, and paid advertising.
- Excellent written and verbal communication skills.
- Strong leadership and project management skills.
- Ability to work collaboratively with cross-functional teams.
- Strong attention to detail and ability to manage multiple projects simultaneously.
- Ability to think creatively and strategically.
- Experience with market research and analysis.
- Proficiency in Microsoft Office and Adobe Creative Suite.
- The Brand Manager - Hotel is a critical role within the hotel's marketing team and is responsible for developing and executing the hotel's brand strategy. The ideal candidate will have a strong understanding of branding and marketing, excellent leadership and project management skills, and the ability to work collaboratively with cross-functional teams to achieve desired outcomes.
ทักษะ:
Project Management, Data Analysis, Social media, Power point, eCommerce, Power BI, English, Thai
ประเภทงาน:
ฝึกงาน
เงินเดือน:
สามารถต่อรองได้
- Coordinate with partners and organize meetings.
- Coordinate with hotel teams and corporate teams to create or extend promotions.
- Compile hotel offers and prepare partnership promotion rate loading instructions for hotels.
- Assist hotels with partnership training.
- Help create and update partner offer pages.
- Assist in renewing partnership agreements.
- Create internal articles and marketing materials.
- Support partnership communications and ticketing requests.
- Prepare detailed reports on campaign outcomes and partnership performance.
- Assist in preparing customized reports to support management decisions.
- Work with operations to ensure smooth execution at the hotel level.
- Gain exposure to global hotel operations, loyalty program strategy, and partnership management.
- Be part of a corporate team planning operational strategies and managing cross-functional communications.
- Learn hotel systems and tools such as OPERA, GHA CMS, Sitecore, MH Flow ticketing, and other brand platforms.
- Develop key skills in problem-solving, data analysis, communication, and project management.
- Practice public speaking through bilingual presentations and team interactions.
- Assist in managing projects and tracking performance results.
- Explore other commercial areas based on your interests, including eCommerce, social media, and marketing.
- A minimum of 3 months internship is required and can last up to 6 months (preferably 6 months) for academic internship credit.
- Welcome new graduates, junior or senior in university whose major are in Business, Project Management or Hotel Management related field.
- Be self-motivated, multi-tasking, a strong team player and enable to work under pressure.
- Previous experience in operational excellence in hotel industry, customer relations, training, process documentation and analytical work would be beneficial.
- Good communications.
- Strong command of spoken and written English and Thai with computer literacy in Excel, Power Point, Power BI.
- Not the right fit? Set up email alerts as new job postings become available that meet your interest!.
ทักษะ:
Social media, Copywriting, Branding
ประเภทงาน:
งานประจำ
เงินเดือน:
฿18,000 - ฿23,000, สามารถต่อรองได้
- คิดและพัฒนา Creative Concept, Campaign และ Big Idea ที่ตอบโจทย์ธุรกิจและ Objective ของลูกค้า.
- ครีเอทไอเดียคอนเทนต์และแคมเปญบน Social Media ที่เชื่อมโยงแบรนด์เข้ากับผู้บริโภคได้อย่างเป็นธรรมชาติ สนุก และน่าจดจำ.
- ออกแบบ Interactive Online Experience เช่น Quiz, Challenge หรือ Campaign Mechanics ที่สร้าง Engagement และการมีส่วนร่วม.
- คิดคอนเทนต์ได้หลากหลายรูปแบบ ทั้ง Artwork, Short Video, Stories รวมถึงเลือก Format ที่เหมาะกับแต่ละแพลตฟอร์ม.
- เขียน Copy, Caption, Script และ Storytelling ที่มีเอกลักษณ์ สื่อสารตรงกับกลุ่มเป้าหมาย.
- ร่วมวาง Direction กับทีม และ Developer เพื่อให้ไอเดียสามารถเกิดขึ้นจริงได้.
- วิเคราะห์ Insight ของผู้บริโภค เทรนด์ และพฤติกรรมออนไลน์ เพื่อนำมาพัฒนาไอเดียใหม่ๆ.
- ออกไป Onsite เพื่อเก็บข้อมูล ถ่ายทำ หรือดูแลการผลิตคอนเทนต์ในบางโปรเจกต์.
- ดูแล Guideline งาน และให้คำแนะนำทีม Creative Content รุ่นน้อง รวมถึงตรวจคุณภาพงานก่อนส่งลูกค้า.
- ปริญญาตรีด้านนิเทศศาสตร์ การตลาด โฆษณา หรือสาขาที่เกี่ยวข้อง.
- มีประสบการณ์ด้าน Creative Content หรือ Social Media อย่างน้อย 3 ปี.
- มี Portfolio ที่แสดงการคิดแคมเปญหรือ Creative Concept ได้จริง.
- มีทักษะด้าน Copywriting และ Storytelling.
- เข้าใจ Branding และสามารถแปล Brand Strategy ออกมาเป็น Content ได้.
- เข้าใจการทำคอนเทนต์ของแต่ละแพลตฟอร์ม (Facebook, Instagram, TikTok).
- เข้าใจการออกแบบ Interactive Campaign หรือ Digital Experience จะได้รับการพิจารณาเป็นพิเศษ.
- เข้าใจพื้นฐานของ Short-form Video และสามารถ Brief Creator หรือ Production ได้.
- ติดตามเทรนด์ Social, Pop Culture, Meme และ Digital Behavior อยู่เสมอ.
- มีความสามารถในการคิดเชิงระบบ (Concept > Content > Engagement > Result).
- มีทักษะการ Presentation และอธิบายไอเดียให้ลูกค้าเข้าใจ.
- สามารถบริหารเวลา ทำงานหลายโปรเจกต์พร้อมกันได้.
- ทำงานร่วมกับทีมได้ดี เปิดรับ Feedback และมี Growth Mindset.
ประสบการณ์:
3 ปีขึ้นไป
ทักษะ:
Project Management, Public Relations, Recruitment, Budgeting, English, Thai
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Lead the development and execution of the Brand Marketing Plan to deliver sustainable business growth.
- Lead cross-functional teams to implement brand plans and monitor performance against objectives.
- Drive innovation, activation, advertising, and promotional initiatives to support brand growth.
- Manage end-to-end product launches, relaunches, market development initiatives, and cost-saving projects.
- Develop launch plans, manage customer sell-in activities, and ensure compliance with legal and regulatory requirements.
- Own and manage brand P&L, ensuring delivery of growth, profitability, and market share objectives.
- Analyze consumer, category, channel, customer, and competitive data to identify growth opportunities and business insights.
- Monitor brand performance and recommend actions to improve key business indicators and annual targets.
- Partner closely with Sales, Trade Marketing, CMI, Finance, Supply Chain, and Regional Category teams to deliver business priorities.
- Build strong relationships with external agencies and partners to ensure effective execution of marketing initiatives.
- Provide input into volume forecasting, financial planning, budget management, and performance reviews.
- Track and optimize key brand performance drivers across the marketing mix and commercial execution.
- Experience & Qualifications.
- 3-5 years of experience in Brand Management, Product Management, or Marketing within FMCG.
- Strong presentation, communication, and project management skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Knowledge of communication development, media planning, public relations, and e-commerce.
- Strong analytical and financial acumen, including sales analysis, P&L management, budgeting, and strategy development.
- Experience managing relationships with a wide range of internal and external stakeholders.
- Experience leading cross-functional teams and working effectively with external agencies.
- Excellent English communication skills, both conversational and presentation-based, with the ability to engage senior stakeholders and peers.
- Fluent in Thai language.
- Knowledge of Home Care categories and social-first marketing is a strong advantage.
- Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
ประสบการณ์:
3 ปีขึ้นไป
ทักษะ:
Product Development, English
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Initiate and manage brand campaign including communication strategy, media, digital, PR and partnership (small campaign, press conference or etc.).
- Implement 360 communication plan and manage cross-functional and agencies.
- Monitor all brand activities are smoothly executed and aligned with brand strategy.
- Analyze market and consumer data to evaluate brand and campaign performance.
- Track and manage marketing spending of assigned projects.
- Work with cross functional team including Trade marketing and Agencies to ensure effective execution.
- Support team on promotions and brand campaigns to drive engagement.
- Participate in the New Product Development (NPD) process, from insight analysis and concept development to cross-functional coordination for successful product launch.
- BBA Marketing or equivalent.
- Minimum 5 year experience in brand management (preferably FMCG or beverage).
- Knowledge of basic 360 marketing communications and media management.
- Excellent communication with ability to engage cross functional teams effectively.
- Experience in New Product Development (NPD), from insight analysis to cross-functional coordination.
- Fluent in English language.
- Management skills.
ประสบการณ์:
8 ปีขึ้นไป
ทักษะ:
Product Development, Market Research, Data Analysis, Negotiation, English
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Conducts market research and analysis to identify products that can be developed and adopted as Makro's Commercial Non-Food Own Brand.
- Feeds back market information, competition information, projects, sales and profit results to line manager and branded team.
- Work with branded team to conduct assortment review and identify Own Brand NPD plan.
- Coordinates with concerned Associate Director, Senior Buyer and Buyers to identify existing shelf-products that are sellable and can generate desired sales and profits if developed and marketed as Makro's Commercial Non-Food Own Brand. Identifies suppliers who can co-develop these products.
- Launch new OB items on time and to targeted cost, to achieve Commercial Non-Food Own Brand new launch budget SKUs and sales.
- Cooperates and maintains good relationship with suppliers who are reliable in providing OB products. Monitors the performance of Commercial Non-Food Own Brand products, identify root causes of shortfall and plan actions to improve performance.
- Check and ensure branded buyer maintains information/ data bank for OB products by encoding in the computerized system all correct articles and suppliers' data.
- Ensures that products being developed match or better quality than branded benchmarks and priced lower than the benchmark according to brand positioning.
- Ensures that product quality and efficacy meet Makro and Thai FDA standards and customers' expectations, if necessary, to obtain certificate.
- Work with branded buyer to produce an effective Makro Mail Program, to achieve sales budget and profit targets. Gives all necessary information and documents (i.e. article, supplier, ordering, promotions) to the stores.
- Conducts market research and analysis to identify products that can be developed and adopted as Makro's Commercial Non-Food Own Brand.
- Feeds back market information, competition information, projects, sales and profit results to line manager and branded team.
- Coordinates with concerned Director, Sr. Buyer and Buyers to identify existing shelf-products that are sellable and can generate desired sales and profits if developed and marketed as Makro's Own Brand. Identifies suppliers who can co-develop these products.
- Launch new OB items on time and to targeted cost, to achieve Own Brand new launch budget SKUs and sales.
- Cooperates and maintains good relationship with suppliers who are reliable in providing OB products. Monitors the performance of Own Brand products, identify route causes of shortfall and plan actions to improve performance.
- Check and ensure branded buyer maintains information/ data bank for OB products by encoding in the computerized system all correct articles and suppliers data.
- Ensures that products being developed match or better quality than branded benchmarks and priced lower than the benchmark according to brand positioning.
- Work with branded buyer to produce an effective Makro Mail Program, to achieve sales budget and profit targets. Gives all necessary information and documents (i.e. article, supplier, ordering, promotions) to the stores.
- Makes regular store visits to detect operational problems and follows-up on product quality and presentation. Gives all the necessary information to the Commercial Director and concerned Sr Buyer and Buyers to which the own brand is categorized/ grouped.
- Travel, when necessary (i.e. to visit suppliers and producers).
- Commits to all agreements made with the suppliers (i.e. invoice control arrangements, price differences), all of which are subject to a written contract or confirmation.
- Makes regular store visits to detect operational problems and follows-up on product quality and presentation. Gives all the necessary information to the Commercial Director and concerned Sr Buyer and Buyers to which the own brand is categorized/ grouped.
- Travel, when necessary (i.e. to visit suppliers and producers).
- Commits to all agreements made with the suppliers (i.e. invoice control arrangements, price differences), all of which are subject to a written contract or confirmation.
- Performs any other tasks not specified herewith as required / instructed by superior / management.
- Bachelor's degree or higher in Business Administration, Marketing, Supply Chain, Industrial Distribution, or a related field.
- Minimum 5-8 years of experience in merchandising, category management, buying, or own-brand/private label development within retail, FMCG, or wholesale businesses.
- Proven experience in Own Brand / Private Label product development, including NPD planning, supplier collaboration, and product launch execution.
- Strong understanding of category management, assortment planning, pricing strategy, and sales & margin optimization.
- Demonstrated ability to analyze market trends, competitor benchmarks, and customer insights to identify commercially viable product opportunities.
- Experience working closely with suppliers, manufacturers, and internal stakeholders (Commercial, QA, Marketing, Sales Support).
- Solid knowledge of product quality standards, Thai FDA regulations, and certification processes; experience coordinating with QA teams is an advantage.
- Strong commercial acumen with the ability to manage cost structures, target pricing, and profitability objectives.
- Proven track record of managing multiple projects simultaneously and delivering product launches on time and within budget.
- Excellent analytical, decision-making, and problem-solving skills with a results-oriented mindset.
- Strong communication, negotiation, and influencing skills, capable of building productive relationships across all levels.
- High level of attention to detail, organizational skills, and data accuracy in system management.
- Ability to work independently and collaboratively in a fast-paced, cross-functional environment.
- Proficient in MS Office and merchandising or ERP systems; data analysis skills are a plus.
- Good command both of spoken and written English.
ประสบการณ์:
3 ปีขึ้นไป
ทักษะ:
Problem Solving, Leadership Skill
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Formulate and implement short-term and long-term strategies for the brand, relating to the market positioning, new product launch, promotional opportunities, business development initiatives - store opening, and retail partnerships.
- Develop annual brand plan, marketing calendar, and implement creative integrated marketing campaigns through category analysis, consumer insight to achieve the company's objectives.
- Identify and set up new POS to create product/brand values, customer shopping experi ...
- Manage P&L and A&P budget control of brand.
- Develop best-in-class retail execution and in-store experiences, according to brand specific consumer journey.
- Building brand awareness, adding value for the customer, maximizing revenue, improving brand loyalty, and developing strategic marketing and product plans.
- Ensure all business activities aligned sales and marketing strategies and financial objectives, measured through revenue growth, market penetration, territorial expansion of retail network, increase market share in existing markets, drive retail business and maximization of new business development opportunities.
- Act as a Steward of the brand that supports our new brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand.
- Identify, select and evaluate department stores in term of perceived product values, market size, traffic, customer shopping experience.
- Monitor business performance against defined metrics and other market information on a regular basis to aid decision making and corrective action if required.
- Keep abreast with market trend and competitor activity to maintain the brand's competitive position.
- Build strong relationships with all commercial channel leads, challenge them but also build innovative differentiated plans to drive the business.
- Recruit, coach, develop, and manage a strong team to build and execute plans to deliver outstanding business results and new innovations.
- Minimum 5 years in management level in luxury cosmetics or beauty industry.
- Proven solid track record of sales and marketing experience on beauty, cosmetics products.
- High level of commercial acumen, able to shape and deliver commercial marketing strategies.
- Strategic and growth mindset for the business.
- Experience of creating and executing in-store events.
- Ability to work retail hours including weekends and special events in a fast-paced work environment.
- Team player with strong leadership.
- Strong problem solving and analytical skills, self-starter with an entrepreneurial spirit.
- Creatively driven to think out of the box.
- Have a keen interest, a good eye and passion for beauty.
- Excellent in verbal and written communication skill.
ประสบการณ์:
5 ปีขึ้นไป
ทักษะ:
Project Management, Market Research, Data Analysis, Recruitment, Automation, Biology, SQL, English, Thai
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- LEARN Corporation is Thailand's leader in lifelong-learning EdTech. Guided by our conviction that "learning opportunities can improve one's quality of life," we harness technology to design engaging, age-inclusive learning experiences that help people develop new skills, achieve ambitious goals, and pass on good things to others advancing Thai society together. Our dream is to serve as a private "ministry of education," upgrading education nationwide and preparing every learner for the future.
- OnDemand Education, a cornerstone of LEARN ecosystem, is more than a tutoring servic ...
- Join us and help the next generation turn ambition into achievement.
- What You'll Drive.
- End-to-end brand strategy and positioning.
- across multiple channels to build brand equity and recognition.
- Integrated marketing campaigns that support.
- brand awareness, engagement, and.
- lead-to-sale conversion.
- Alignment.
- between brand initiatives and commercial goals by.
- collaborating with the sales team, area manager, commercial team, and product teams.
- Key owner.
- in driving brand visibility and consistency across all customer touchpoints, campaigns and physical branches (online and offline), working closely with the commercial team and area manager team.
- Market research and consumer insights analysis.
- to inform campaign direction and brand development.
- Brand performance tracking.
- with a focus on KPIs such as brand awareness, MQL/SQL conversion, and campaign ROI.
- What You'll Bring.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in brand management, preferably in retail, tech, or a lead-driven business environment.
- A.
- proven track record.
- of linking brand activities to tangible commercial outcomes, especially.
- lead-to-sale conversion.
- Strong analytical skills and experience using data and insights to drive marketing decisions.
- Knowledge of CRM systems, marketing automation, and digital campaign platforms.
- Creative and strategic thinking with a hands-on approach to execution.
- Excellent communication, stakeholder management, and project management abilities.
- What You'll Gain.
- Experience in shaping a brand that drives real business impact.
- The opportunity to bridge brand building with performance marketing to deliver conversion-focused campaigns.
- A collaborative environment that values innovation, customer insight, and continuous learning.
- Exposure to cross-functional teams and senior leadership, allowing for career growth and strategic influence.
- The satisfaction of seeing your brand strategies convert into measurable sales results and market growth.
- The Company may use AI-assisted tools to support data analysis at certain stages of the recruitment process. The Human Resources team oversees the entire process and retains final decision-making authority to ensure an accurate and comprehensive assessment.
- Applicant data will not be used to train AI models and will only be accessible to authorized HR personnel and the relevant hiring managers or supervisors.
- By submitting your application for this position through the recruitment system, you acknowledge that you have read and understood this notice.
ประสบการณ์:
2 ปีขึ้นไป
ทักษะ:
English
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Initiate and manage brand campaign including communication strategy, media, digital, PR and partnership (small campaign, press conference or etc.).
- Implement 360 communication plan and manage cross-functional and agencies.
- Monitor all brand activities are smoothly executed and aligned with brand strategy.
- Analyze market and consumer data to evaluate brand and campaign performance.
- Track and manage marketing spending of assigned projects.
- Work with cross functional team including Trade marketing and Agencies to ensure effective execution.
- Support team on promotions and brand campaigns to drive engagement.
- BBA Marketing or equivalent.
- Minimum 5 year experience in brand management (preferably FMCG or beverage).
- Knowledge of basic 360 marketing communications and media management.
- Excellent communication with ability to engage cross functional teams effectively.
- Fluent in English language.
ทักษะ:
Architecture, Recruitment
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Senior Brand Manager.
- About us.
- With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.
- Join us to create a career worth celebrating.
- About the Function.
- Marketing.
- Marketing.
- is where our brands show up in culture and stay there.
- This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world.
- From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter.
- You'll be part of a team that's curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.
- About the role.
- Lead the development and execution of growth plans for the vibrant Vodka & Tequila portfolio across Southeast Asia, translating consumer insights, pack-price architecture recommendations and category priorities into high-impact marketing programs that deliver business and brand performance.
- Brand Growth & Performance.
- Drive growth of assigned brands through effective planning and execution.
- Monitor brand performance including NSV, ROI, Volume, market share and equity metrics.
- Identify growth opportunities and recommend corrective actions where necessary.
- Deliver annual brand growth plans aligned to category priorities.
- Campaign & Activation Excellence.
- Lead end-to-end implementation of campaigns across SEA markets.
- Ensure campaigns are executed with excellence, consistency and speed.
- Adapt global assets for local relevance while preserving brand positioning.
- Manage launch plans, activations and promotional initiatives.
- Consumer & Commercial Integration.
- Partner with Commercial and BU Marketing teams to translate strategies into executable plans.
- Support customer activation programs and key business priorities.
- Ensure marketing activities align with commercial objectives and market dynamics.
- Innovation & Portfolio Deployment.
- Lead execution of innovation launches and portfolio initiatives.
- Working with the Innovation team to bring the RTD portfolio to life.
- Coordinate cross-functional teams to ensure successful commercialization.
- Support deployment of pack-price architecture initiatives and premiumisation plans.
- Performance & Learning.
- Track campaign effectiveness and brand performance metrics.
- Drive post-campaign evaluations and learning agendas.
- Share best practices and successful activations across SEA markets.
- Contribute to continuous improvement of marketing effectiveness.
- Experience / skills required.
- Flexibility is key to our success. Talk to us about what flexibility means to you, so that you're supported to manage your wellbeing and balance your priorities from day one.
- Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
- We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
- Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
- Feel inspired? Then this may be the opportunity for you.
- If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
- Recruitment Scam Warning.
- Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.
- Regular.
- Bangkok.
ประสบการณ์:
3 ปีขึ้นไป
ทักษะ:
Product Development, Project Management, English
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Assist Brand Manager to plan and execute brand campaigns and activities to achieve brand and business objectives i.e. brand communication, advertisement, development of packaging and new product development.
- Implement 360 communication plan and manage cross-functional and agencies.
- Monitor all brand activities are smoothly executed and aligned with brand strategy.
- Analyze market and consumer data to evaluate brand and campaign performance.
- Track and manage marketing spending of assigned projects.
- Work with cross functional team including Trade marketing, Sales, PR, R&D, Supply Chain, Planning, Agencies to ensure effective execution.
- Work with marketing intelligence team to ensure accurate and timely availability of required data.
- MBA Marketing or equivalent.
- Minimum 7 years experience in brand management (preferably FMCG or beverage).
- Knowledge of 360 marketing communications and media management both offline and online.
- Excellent communication with ability to engage cross functional teams effectively.
- Fluent in English language.
- FMCG project management skills.
- Presentation and storytelling skills.
- Demonstrate leadership and strong project ownership.
- Experience in using Nielsen, Consumer Panel, Brand Health and Sales data.
- Excellent communication and influencing skills.
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