เงื่อนไขการค้นหา

ประสบการณ์:

5 ปีขึ้นไป

ทักษะ:

Business Development, Project Management, Marketing Strategy, Market Research, Data Analysis, Recruitment, Thai

ประเภทงาน:

งานประจำ

• Product Strategy and Business Planning.
• Develop product strategies for the company's key products and services across offline, digital, and experience-based formats.
• Define product vision, target users, customer segments, positioning, business model, and success metrics.
• Set clear goals for each product, including revenue, participation, conversion, customer satisfaction, and quality targets.
• Analyze market trends, customer behavior, competitor movements, user feedback, and internal performance data to identify growth opportunities and potential risks.
• Prioritize product initiatives based on business impact, customer needs, operational feasibility, and company direction.
• Plan and refine strategies across acquisition, conversion, retention, upsell, and referral.
• Work with Marketing Communication and Sales teams to shape product positioning, campaign angles, pricing, promotions, and go-to-market plans.
• Regularly review product performance and adjust strategies to improve both commercial results and product quality.
• Product Delivery and Cross-functional Execution.
• Lead the execution of product plans by coordinating with Marketing, Sales, Operations, Customer Service, Content, Technology, and other stakeholders.
• Manage the end-to-end product life cycle, from market research, customer research, product planning, positioning, roadmap development, launch, delivery, and post-launch improvement.
• Translate strategy into clear action plans, milestones, owners, timelines, and measurable outcomes.
• Lead release planning and ensure that all relevant teams understand the product direction, launch requirements, operational details, customer communication, and success metrics.
• Ensure that the product experience is delivered smoothly across both offline and digital channels.
• Monitor sales performance, operational readiness, customer experience, and product quality throughout the product cycle.
• Identify performance gaps, operational blockers, and customer pain points, then lead the team to adjust plans or tactics in a timely manner.
• Keep product execution aligned with company priorities, stakeholder expectations, and customer needs.
• Customer Service and Feedback Leadership.
• Directly lead the Customer Service team to deliver timely, helpful, and professional support across all customer touchpoints.
• Set service standards, response expectations, escalation processes, and feedback collection routines.
• Use customer questions, complaints, objections, and feedback as key inputs for improving product experience, communication, operations, and sales conversion.
• Build a practical feedback loop between Customer Service, Operations, Marketing, Sales, Technology, and Product teams to identify issues early and improve continuously.
• Work closely with Operations to ensure smooth product delivery, customer trust, and consistent service quality.
• Turn frontline insights into clear recommendations for product, service, and process improvement.
• Team Leadership and Stakeholder Management.
• Lead cross-functional teams to execute product strategy successfully without needing to personally handle every operational task.
• Communicate product goals, priorities, trade-offs, progress, risks, customer issues, and performance updates clearly to relevant stakeholders.
• Facilitate discussions across teams and help drive clear decisions based on data, customer insights, business priorities, and frontline feedback.
• Create alignment between business goals, customer needs, and operational realities.
• Demonstrate strong ownership, active listening, structured thinking, and the ability to lead teams toward shared product success.
• Bachelor's degree in Business, Marketing, Management, Economics, Education, Product Management, or other related fields.
• Experience in product management, business development, marketing strategy, project management, operations, or customer experience is preferred.
• Able to own product goals and translate business targets into clear strategies, action plans, and measurable outcomes.
• Strong business sense, with the ability to set targets, analyze performance, identify gaps, and adjust strategies or tactics to drive results.
• Good understanding of customer segments, customer journey, market trends, competitor analysis, and product positioning.
• Comfortable using data, customer feedback, and market insights to support decision-making and improve product performance.
• Strong cross-functional leadership skills, with the ability to coordinate and align teams across Marketing, Sales, Operations, Customer Service, Content, Technology, and other related functions.
• Able to lead execution through others with clear ownership, follow-up, and accountability.
• Strong communication and stakeholder management skills, with the ability to clarify priorities, manage expectations, and build alignment.
• Structured thinker with strong problem-solving skills and the ability to turn complex situations into clear plans.
• Comfortable working with sales targets, conversion goals, customer satisfaction goals, and product quality metrics.
• Experience leading or working closely with Customer Service, Customer Experience, or frontline support teams is an advantage.
• Experience in education, exam-related services, event-based products, digital products, or online/offline customer experiences is an advantage.
• High ownership, strong responsibility, and willingness to continuously improve products based on business results and customer feedback.
• The Company may use AI-assisted tools to support data analysis at certain stages of the recruitment process. The Human Resources team oversees the entire process and retains final decision-making authority to ensure an accurate and comprehensive assessment.
• Applicant data will not be used to train AI models and will only be accessible to authorized HR personnel and the relevant hiring managers or supervisors.
• By submitting your application for this position through the recruitment system, you acknowledge that you have read and understood this notice.

ทักษะ:

Google Ads, SEM, SEO

ประเภทงาน:

งานประจำ

• Education: Bachelor s degree in Marketing, Business, or a related field. A Master s degree or certification in digital marketing (e.g., Google Ads, Facebook Blueprint) is a plus.
• Experience: - Minimum of 2 years of experience in product marketing, with a strong focus on digital acquisition in the financial services or fintech sector.
• Proven track record of running successful digital campaigns, particularly for unsecured lending products like personal loans or credit cards.
• Strong understanding of digital marketing channels (SEM, SEO, social media, programmatic, display, email marketing, etc.).
• Hands-on experience with performance marketing tools (Google Ads, Facebook Ads, Google Analytics, etc.).
• Excellent analytical skills with the ability to interpret campaign data and optimize accordingly.
• Strong project management skills with the ability to work on multiple campaigns simultaneously.
• Proficient in marketing automation tools and CRM platforms. ________________________________________________________________________________.
• Results-driven with a passion for delivering measurable growth.
• Strong creative and strategic thinking skills with a focus on driving innovation.
• Highly collaborative, with the ability to work cross-functionally across different departments.
• Excellent communication and presentation skills.
• Contact: K.Wannaporn 02------866.
• You have read and reviewed Krung Thai Bank Public Company Limited's Privacy Policy at https://krungthai.com/th/content/privacy-policy. The Bank does not intend or require the processing of any sensitive personal data, including information related to religion and/or blood type, which may appear on copy of your identification card. Therefore, please refrain from uploading any documents, including copy(ies) of your identification card, or providing sensitive personal data or any other information that is unrelated or unnecessary for the purpose of applying for a position on the website. Additionally, please ensure that you have removed any sensitive personal data (if any) from your resume and other documents before uploading them to the website.
• The Bank is required to collect your criminal record information to assess employment eligibility, verify qualifications, or evaluate suitability for certain positions. Your consent to the collection, use, or disclosure of your criminal record information is necessary for entering into an agreement and being considered for the aforementioned purposes. If you do not consent to the collection, use, or disclosure of your criminal record information, or if you later withdraw such consent, the Bank may be unable to proceed with the stated purposes, potentially resulting in the loss of your employment opportunity with.

ทักษะ:

Data Analysis, Automation

ประเภทงาน:

งานประจำ

• Define and drive APAC go-to-market strategies for TikTok's performance advertising products, grounded in market, advertiser, agency, and business insights.
• Serve as a trusted product partner to a small portfolio of priority agencies, providing regular business reviews, strategic product sharing, data analysis, performance diagnostics, and product troubleshooting.
• Partner with Sales and Agency teams to identify product adoption, advertiser growth, and revenue opportunities within priority agency accounts.
• Build scalable enablement programs for the wider agency ecosystem, including straight-to-agency webinars, events, newsletters, product education, and activation playbooks.
• Deliver scaled Sales enablement through product training, launch updates, pitch materials, best practices, and structured troubleshooting guidance.
• Represent the voice of APAC agencies and advertisers, translating market pain points and product gaps into actionable recommendations for global Product teams.
• Monitor product adoption and commercial performance, and build scalable processes, tools, and automation to improve execution and operational efficiency.
• Lead end-to-end product launches and adoption programs in partnership with Sales, Marketing, Marketing Science, Product Operations, and Product Management.
• Strong background in performance advertising or paid media, preferably within or working closely with media agencies.
• Minimum 3 years of experience in product marketing, product management, paid media, advertising, consulting, or operations and experience driving end-to-end go-to-market strategies and product adoption for advertising solutions.
• Experience providing consultative product, data, or performance support to agencies or strategic clients.
• Strong analytical and problem-solving skills, with experience translating data and customer insights into business and product recommendations.
• Experience developing and delivering product training, webinars, playbooks, or other scaled enablement programs.
• A quick learner with critical and innovative thinking, able to thrive in ambiguity and adapt to change.
• Excellent communication, presentation, and analytical skills in global & diverse stakeholder environments.
• Proficiency in English and Thai is a must in order to communicate with the global product team and local sales team. Preferred Qualification(s).
• Experience working in a media agency, ad-tech platform, digital advertising platform, or performance marketing organization.
• A commercial mindset with a track record of driving product adoption, advertiser growth, or revenue outcomes.
• Strong understanding of agency operating models, media buying workflows, campaign optimization, and performance measurement.

ประสบการณ์:

3 ปีขึ้นไป

ทักษะ:

Market Analysis

ประเภทงาน:

งานประจำ

• Determines customers' needs and target segment for certain products.
• Develop product positioning, value proposition and messages that differentiates our products from the market.
• Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product life cycle changes.
• Product Launch Plan.
• Work closely with product implementation to plan the launch of new products and releases.
• Product Marketing Communication.
• Communicate the value proposition of the products to stakeholders.
• Develop sales tools that support the selling process of products launch.
• Develop the strategy and manage the marketing programs that drive demand for products.
• Develop messaging for local marketing campaigns that can be effectively used across departments and by partners.
• Prepare and conduct presentation regarding product marketing area for required events.
• Market Intelligence.
• Obtain product market share to develop product sales strategies.
• Assess market competition by comparing the company's product to competitors' products.
• Recommend the market opportunity through sales insight, market research and competitive analysis.
• Become an expert in the category and bring relevant information to the executive team in clear and effective presentation.
• Bachelor Degree Holder or Higher.
• Minimum 7 years work experience in the banking/life insurance industry.
• Willing and able to acquire and implement new skills.
• Experience in product marketing in life insurance would be an advantage.
• Excellent communication and interpersonal skills.
• Good command of English.
• Able to work under pressure.
• Thank you for your job application with Prudential Life Assurance (Thailand) Public Company Limited.
• To align with Prudential Group Employee Privacy Notice, candidate acknowledged the record and usage of candidate's personal details to Prudential Life Assurance (Thailand) Public Company Limited and its business partner for recruitment purpose.
• See more detail https://www.prudential.co.th/corp/prudential-th/en/privacy-notice-staff/.
• Refer to Prudential Life Assurance (Thailand) Public Company Limited's Privacy notice regarding recruitment at https://www.prudential.co.th/corp/prudential-th/th/privacy-notice-staff/, and please be informed that company conducts criminal background checks for all positions during the hiring process.

ประสบการณ์:

5 ปีขึ้นไป

ทักษะ:

Customer Relationship Management (CRM), Product Development, Project Management, Marketing Strategy, Digital Marketing

ประเภทงาน:

งานประจำ

Job Description Key responsibilities: Plan and execute trade activation focused on key areas Develop channel-specific activation plans for public hospitals, medical schools, and institutional customers Support customer engagement, access, and adoption programs focused on public/ teaching hospitals settings Coordinate with SMs and PSRs to ensure effective execution Capture field insights and identify public channel opportunities Share best practices for public and institutional activation Support and drive key Marketing Campaign & Stakeholder Management Create promotional materials ...

ประสบการณ์:

5 ปีขึ้นไป

ประเภทงาน:

งานประจำ

What You Can Expect: Product Expertise & Alignment: Act as a point of contact and subject matter expert for Marketing. Collaborate with Product, Go-to-Market, and regional teams to support alignment on product positioning, customer segmentation, and key messaging. Marketing Planning & Campaigns: Support the development and execution of omni-channel marketing plans and campaigns, contributing to product awareness, lead generation, and alignment with business priorities internally and externally (events, webinars etc.) Sales Enablement & Content Development: Support the creation and ...

ทักษะ:

Research, Business Development, Market Research

ประเภทงาน:

งานประจำ

• Develop and execute B2B growth marketing strategies to generate qualified business opportunities.
• Identify and develop new lead generation opportunities through targeted campaigns and industry engagement.
• Conduct market, competitor, customer, and industry research to identify business opportunities and emerging trends.
• Develop targeted marketing campaigns for key customer and business segments.
• Build and manage strategic partnerships with relevant organizations, business networks, and industry partners.
• Plan and participate in industry events and business networking activities to strengthen market presence and generate leads.
• Utilize digital channels and CRM data to support lead generation, customer insights, and relationship management.
• Monitor market trends, business performance, and competitor activities, translating findings into actionable recommendations.
• Develop thought leadership and strategic content to strengthen brand positioning and business credibility.
• Prepare reports, presentations, and business insights to support management decision-making.
• About you.
• Bachelor's degree or higher in Marketing, Business Administration, Economics, Communications, or a related field.
• 3 - 5 years of experience in Growth Marketing, B2B Marketing, Business Development, Market Research, Strategy, or a related field.
• Strong understanding of B2B marketing, lead generation, market research, and customer insights.
• Experience in developing targeted campaigns and building relationships with business partners.
• Strong analytical and strategic thinking skills, with the ability to translate data and market insights into actionable business recommendations.
• Good understanding of digital marketing, CRM, and marketing analytics.
• Strong communication, presentation, and stakeholder management skills.
• Proactive, entrepreneurial mindset with strong ownership and initiative.
• Comfortable working in a dynamic, fast-paced environment and across multiple business areas.
• About us.
• SCX Corporation is a subsidiary of SC Asset Corporation Public Company Limited, focusing on creating and developing new business opportunities across diverse sectors.

ประสบการณ์:

5 ปีขึ้นไป

ทักษะ:

Electronics, eCommerce, English, Thai

ประเภทงาน:

งานประจำ

• Channel Pricing Strategy and Governance.
• Manage online pricing strategy across Samsung eStore, Pure Players, and 3PD platforms to ensure pricing competitiveness and consistency.
• Monitor real-time price fluctuations and market trends to guide pricing actions and mitigate cross-channel conflicts.
• Coordinate with product and sales teams to maintain healthy margins while adapting to external pricing pressures.
• Promotion Planning and Execution.
• Design and lead campaign-level promotion strategies in collaboration with online sales and product marketing teams.
• Tailor promotional schemes to each platform and category to support demand generation and sell-out velocity.
• Review campaign performance and identify opportunities to improve promotional effectiveness and cost efficiency.
• Product Visibility and Online Merchandising.
• Manage homepage placement, banner strategy, and storefront navigation for CE products across key online channels.
• Collaborate with creative and media teams to ensure consistency in visual presentation, brand message, and seasonal priorities.
• Propose adjustments based on performance data and evolving consumer behavior.
• Lifecycle and Launch Support.
• Support product launches with coordinated visibility and pricing plans across key online platforms.
• Drive focus models and clear slow-moving inventory through structured promotional pushes.
• Ensure each product phase (launch, maturity, push-out) is supported with the right mix of trade tactics.
• Campaign Insights and Performance Monitoring.
• Analyze campaign data (traffic, conversion, ASP, promo uptake) and provide post-campaign reviews.
• Generate insights to inform future price and promotion strategies based on observed channel behavior.
• Track category-level and SKU-level sell-through performance to guide adjustments in future planning.
• Cross-Team Collaboration and Stakeholder Management.
• Act as the online trade marketing point of contact for internal stakeholders (Online Sales, BU Product Management, and Performance Marketing), agencies and external platforms.
• Ensure online trade plans align with broader business goals and offline marketing efforts.
• Contribute to integrated campaign planning with performance and media teams to maximize investment return.
• Bachelor's degree in Marketing, Business Administration, or related field.
• At least 5 years of experience in trade marketing, eCommerce, or sales operations, ideally within consumer electronics, appliances, or FMCG (Preferable on Trade marketing as priority).
• Strong understanding of Thailand's eCommerce platforms and marketplace dynamics.
• Proven experience in managing price positioning, promotional planning, and digital product visibility.
• Data-driven mindset with strong Excel and campaign analysis skills.
• Able to work cross-functionally with multiple internal and external stakeholders.
• Effective communicator in both Thai and English.
• Experience in new product launch coordination and category merchandising is a plus.

ทักษะ:

Product Development, Marketing Strategy, Recruitment, Leadership Skill, YouTube

ประเภทงาน:

งานประจำ

About Agoda At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the sa ...

ทักษะ:

CPA

ประเภทงาน:

งานประจำ

• Initiate and develop end-to-end marketing promotion campaigns to drive product growth, business volume, customer usage, and MOA (Main Operating Account).
• Translate business objectives into clear campaign strategies, target segments, and compelling value propositions.
• Leverage customer insights and data analytics to improve targeting, engagement, and conversion.
• Design and execute campaigns aligned with seasonal priorities and business objectives.
• Define campaign KPIs and establish performance tracking frameworks.
• Manage campaign timelines, deliverables, and quality control across all stakeholders.
• Monitor and optimize campaign performance against KPIs (e.g., CPA, CPL, conversion rate, booking volume, revenue).
• Conduct post-campaign analysis and generate actionable insights for continuous improvement.
• Bachelor's or Master's degree in Marketing or any related fields.
• Minimum 5+ years marketing experiences in banking / financial industry / FMCG.
• Minimum 5+ years experiences in marketing campaign / marketing promotion / promotion campaign in Retail Bank.
• Hands-on experience in managing end-to-end marketing campaigns (strategy execution performance tracking).
• Strategic thinking with strong execution discipline.
• Background in retail banking, financial services, payments, or related industries.
• Experience managing stakeholders and external partners. Ability to work cross-functionally with Product, Digital, Media Agency, Partnerships, Segment, and Branch teams.
• Analytical mindset with ability to interpret data and translate insights into actions.
• Sense of ownership with a results-driven mindset.
• Problem-solving capability, especially in improving campaign performance.

ทักษะ:

Social media

ประเภทงาน:

งานประจำ

• Build & Lead Content Ecosystem.
• Establish and lead in-house content studio (graphic, video, adaptation).
• Define content production model, workflow, and templates.
• Drive transition from agency-dependent model scalable in-house capability.
• Ensure speed, consistency, and quality of content output.
• Content Strategy & Platform Leadership.
• Define platform role and content strategy across: TikTok, Instagram, Facebook, Ecommerce platforms.
• Translate brand campaigns into multi-format content ecosystem.
• Drive always-on content approach beyond campaign-based marketing.
• Influencer & Creator Ecosystem.
• Develop and lead influencer strategy (macro, micro, seeding).
• Build and manage long-term creator network.
• Identify and scale high-performing influencers.
• Ensure strong alignment between influencer content and brand direction.
• Social & Community Engagement.
• Oversee social media direction and engagement strategy.
• Ensure active community management (comments, interaction, responsiveness).
• Build stronger consumer connection and brand relevance.
• Content Performance & Optimization.
• Define and track content performance metrics.
• Lead test & learn approach (format, messaging, creators).
• Continuously improve content ROI and efficiency.
• Cross-functional Integration.
• Brand Team (strategy & campaign direction).
• Ecommerce Team (conversion & performance).
• Ensure one integrated marketing ecosystem.
• Team Leadership & Capability Building.
• Lead and develop content team and Influencer Manager (or Assistant Manager).
• Set clear priorities, workflow, and performance standards.
• Build a fast, execution-driven, high-output team culture.
• Budget & Efficiency Management.
• Manage content and influencer budget allocation.
• Optimize cost efficiency vs agency production.
• Improve output per cost and ROI.

ทักษะ:

Branding, Market Analysis, Marketing Strategy

ประเภทงาน:

งานประจำ

• กรุงเทพมหานคร, Thailand.
• สมัครงาน.
• หรือแนะนำผู้อื่น.
• ตำแหน่งที่เปิดรับ.
• Marketing Section Manager.
• รายละเอียดตำแหน่ง Marketing Section Manager.
• หน้าที่และความรับผิดชอบงานหลัก (KEY RESPONSIBILITIES).
• Defining, implementing the brand strategy and exploring business opportunities.
• Study & analyze market trends, competitors, and consumer insight.
• Develop communication strategy, content creativity across all channels.
• Lead, execute, measure, report and improve content, campaign and marketing activities across all business channel & ensure brand consistency all touchpoints and customer journey.
• Monitor performance metrics and continuously optimize campaigns.
• Coordinate with internal cross-functional teams and agency partners to develop campaign that support product and service growth based on business objectives.
• Manage timeline and budget planning for brand and marketing communication.
• สมัครงาน.
• หรือแนะนำผู้อื่น.
• แชร์.
• Facebook.
• Line.
• LinkedIn.
• X (Formerly Twitter).
• Whatsapp.
• Email.

ประสบการณ์:

4 ปีขึ้นไป

ทักษะ:

Leadership Skill

ประเภทงาน:

งานประจำ

• The Marketing Manager will develop and execute customer-centric marketing strategies, brand initiatives, and engagement programs that drive profitable growth and strengthen brand equity. In this role, you will help shape and deliver compelling customer experiences through integrated marketing plans, brand communications, activation programs, and promotional initiatives across key customer segments and channels.
• Working cross-functionally with Sales, Commercial, Insights, and external partners, you will identify opportunities to enhance brand visibility, customer engagement, an ...
• This role require visiting our plant in Saraburi a few times a month.
• KEY ACCOUNTABILITIES.
• Plan, execute, and measure integrated marketing strategies, promotions, and annual marketing plans to support business growth and sales objectives.
• Develop and implement brand communication initiatives that deliver a consistent and compelling brand message across customer and consumer touchpoints.
• Design and execute customer and consumer engagement programs that enhance brand awareness, consideration, and loyalty.
• Lead marketing activation and promotional initiatives that strengthen brand presence and create impactful customer experiences.
• Collaborate with Sales, Commercial, and Insights teams to align marketing initiatives with channel strategies, value propositions, customer needs, and business priorities.
• Support the development and execution of retail, channel, and customer experience programs that improve visibility, engagement, and conversion.
• Manage external agency and partner relationships to ensure effective execution of marketing plans and campaigns.
• Ensure timely delivery of key customer, channel, and brand initiatives based on priorities established through the marketing planning process.
• Develop a deep understanding of customer and market needs to identify opportunities for profitable growth and enhanced brand performance.
• Monitor campaign, channel, and program performance metrics and translate insights into recommendations that improve effectiveness and return on investment.
• Evaluate and optimize promotional and marketing programs based on performance results and customer feedback.
• Monitor market trends, competitive activities, and emerging opportunities to support innovation and continuous improvement.
• Independently handle complex marketing initiatives with minimal supervision while escalating only the most complex issues to appropriate stakeholders.
• Other duties as assigned.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field, or equivalent experience.
• Minimum of four years of related marketing experience.
• Experience developing and executing marketing initiatives and campaigns.
• Experience working cross-functionally with multiple stakeholders to deliver business objectives.
• Other minimum qualifications may apply.
• PREFERRED QUALIFICATIONS.
• Experience in brand marketing, brand communications, or integrated marketing.
• Experience in marketing planning, campaign development and execution, performance measurement, demand generation, customer engagement, and content delivery.
• Experience in brand activation, promotional marketing, customer experience, retail marketing, or trade marketing.
• Experience developing customer-centric value propositions and marketing programs.
• Experience managing agency or external partner relationships.
• Strong understanding of consumer behavior, market trends, and customer engagement strategies.
• Experience leveraging insights and analytics to drive marketing effectiveness and business growth.
• PRIOR BENEFICIAL EXPERIENCES.
• Collaborated with sales teams and account managers to execute customer and channel analysis using marketing tools and insights.
• Developed and implemented integrated marketing campaigns that drove customer engagement and business performance.
• Supported the planning and execution of promotional, activation, or customer experience initiatives.
• Participated in evaluating and optimizing marketing, promotional, or advertising programs based on performance metrics.
• Worked with cross-functional teams and external partners to deliver marketing objectives.
• KEY BEHAVIORS.
• Develop and deliver communications that convey a clear understanding of the unique needs of different audiences.
• Plan and prioritize work effectively to meet commitments aligned with organizational goals.
• Build strong partnerships and collaborate across functions to achieve shared objectives.
• Demonstrate strong commercial awareness and a customer-focused mindset.
• Balance strategic thinking with execution excellence to deliver measurable business outcomes.
• Adapt effectively in a fast-paced and evolving business environment.
• SKILLS AND EXPERIENCES TO BE GAINED.
• Drive brand value through distinctive marketing strategies, customer engagement initiatives, and compelling brand experiences.
• Develop expertise in strategic marketing planning, brand communications, activation programs, and customer experience management.
• Lead the development and implementation of annual marketing plans, promotional strategies, and growth initiatives.
• Strengthen capabilities in cross-functional leadership, stakeholder management, and marketing effectiveness measurement.
• Contribute to the development of innovative marketing solutions that create value for customers and drive sustainable business growth.

ประสบการณ์:

5 ปีขึ้นไป

ทักษะ:

Marketing Strategy, Digital Marketing, Data Analysis, Social media, Negotiation

ประเภทงาน:

งานประจำ

Job Summary We are looking for a Marketing Manager to lead integrated marketing strategies across ecommerce and digital channels. The role will drive brand growth, customer acquisition, and campaign performance while acting as a strategic partner to clients. You will also lead a team of 10+ members, manage budgets and resources, and identify new growth opportunities through data and market insights. Responsibilities: Marketing Strategy & Brand Growth: Lead integrated marketing strategies across performance, brand awareness, and customer acquisition, helping brands expand beyond the ...

ประสบการณ์:

5 ปีขึ้นไป

ทักษะ:

Market Planning

ประเภทงาน:

งานประจำ

Position Summary Role and Responsibilities - Contribute to the development and implementation of promotion strategy by working with Product Management and Sales Team to develop sell-out platforms and sell-out promotions strategy - Convert the consumer value proposition, developed by business strategy into customer and shopper value proposition at the channel and customer level - Monitor and report competitor price/promotion and benchmarking analysis. - Understand channel complexity and propose appropriate sellout / promotions to increase sellout in each channel - Propose, implement ...

ทักษะ:

Digital Marketing, Leadership Skill

ประเภทงาน:

งานประจำ

• Deliver strategic marketing and communications plans aligned to the school's business priorities and annual budget.
• Evaluate the effectiveness of campaigns and activities, providing insight and recommendations to the SIA Director of Marketing, Principal and SLT.
• Assess market trends and competitor activity in the international school sector.
• Ensure the Shrewsbury Bangkok City Campus and the Shrewsbury Bangkok Riverside brands are represented appropriately.
• Lead, manage and motivate the City Campus marketing team to deliver high quality campaigns, events and communications.
• Provide direction, prioritisation and professional development support to ensure high performance and collaboration across the marketing function.
• Provide quality control, creative direction and editorial oversight across all branded materials, publications, multimedia content and design work.
• Manage the key marketing functions: Events; Advertising and PR, Digital presence including social media and the school website, Networking, Parent Communications; Brand Management; Internal and external communications, media relations and academic department support.
• Work closely with the Admissions department on shared objectives.
• Manage the marketing budget and produce the Budget and Actual report.
• Events.
• Work with the leadership team and Admissions team to deliver high-quality school events including exhibitions, parent seminars, concerts, speech day, graduations, community activities and admissions focused events (both live and digital).
• Ensure brand visibility and strong stakeholder relationships across the school community and beyond.
• Advertising Campaigns.
• Plan and execute brand campaigns and student recruitment campaigns.
• Manage in house creative concepts.
• Digital.
• Manage effectively photographic opportunities.
• Devise and implement high-quality multimedia.
• Identify advertising and PR opportunities that support enrollment objectives.
• Manage effectively the graphic design function for events and advertising campaigns.
• Ensure cross-campus alignment on events, announcements, digital campaigns to ensure a consistent and cohesive Shrewsbury Bangkok messaging.
• Maintain digital directories and third party listings representing the school.
• Social Media/Website.
• Manage effectively social media output in collaboration with the school's cross-campus digital manager.
• Maintain the school's website up-to-date, including news, events, job descriptions, curriculum content, images etc.
• PR & Media.
• Manage effectively PR & Media activities, ensuring timely, accurate and professional engagement with all stakeholders, in line with the school's brand and values.
• Provide editorial oversight for all communications, ensuring high standards of English, appropriate tone and message alignment.
• Support the Principal as the public face of the Campus, providing PR advice and ensuring positive representation in the community and media.
• Contribute to Governors' reports and marketing committees meetings as required.
• Networking & Outreach.
• Work with the Admissions team to promote the school with key stakeholders, including corporate clients, embassies, feeder schools etc.
• Attend networking events, building partnerships with companies and feeder schools.
• Admissions support and Market Development.
• Work closely with the Riverside Admissions team to analyse enrolment data and market trends and to identify mutually beneficial programmes with feeder schools, relocation agents, HR departments of major Bangkok employers and other relevant partners.
• Deliver effectively admissions-specific events that support prospective family engagement.
• Internal Communications & Branding.
• Maintain friendly professional relationships with parents.
• Assist with drafting and proof-reading parent communications.
• Ensure adherence to the school's brand and style guides.
• Reporting.
• Prepare marketing reports as required including the termly marketing summary for the school governors.
• Attend Executive Committee meetings as required.
• The Marketing and Communications Manager reports to the SIA Director of Marketing and the Principal.
• Skills Criteria.
• Essential.
• Excellent English, both written and spoken.
• Experience in a professional marketing environment.
• Experience of budget control, tracking and reporting.
• Excellent planning and time management skills, with ability to prioritise and meet deadlines.
• Practical knowledge of digital platforms, social media and analytical tools, including advertising campaign execution.
• Possess a calm and professional manner at all times.
• Advertising, PR and event management skills.
• Editing and proofing skills.
• Desirable.
• Journalism skills with the ability to identify opportunities and create persuasive stories.
• Experience of working in a school environment.
• Familiarity with Google Workspace, including Google Drive, Google Forms and Google Analytics.
• Experience with design tools, including Canva and Cap cut etc.
• Ability in Thai and Mandarin languages.
• Profesional Expectation.
• Managing effectively the marketing team.
• Be a collaborative team player and maintain effective relationships with academic and administrative staff.
• Work professionally and to a high standard of quality.
• Be a proactive and observant for marketing opportunities.
• Be diligent, positive and committed, inspiring others in the team.
• Be comfortable working in a target-driven environment and be able to work effectively with multiple deadlines.
• Have a keen eye for detail.
• Be an approachable and outgoing professional capable of developing excellent relationships with key stakeholders.
• Play an active role in the school community.
• Be a key communicator/liaison with Shrewsbury Parents (SP), the school's parent association.
• Satisfactory Thai Police Criminal Record check and background checks.
• Confirmation of identity.
• Satisfactory references.
• Verification of qualifications and work experience.
• How to Apply.
• Applications must complete the Shrewsbury International School City Campus Application Form, which is available on the school website (www.shrewsbury.ac.th) under "Job Vacancies" page.
• The application is preferably in English so please select the application for Thai National (English Version).
• Child Safeguarding.
• Shrewsbury International School Bangkok City Campus is committed to safeguarding and promoting the welfare of children. All candidates are required to provide accurate and detailed information about their employment history and the school will carry out background checks on the successful candidate to assess their suitability to work in a school.

ทักษะ:

Architecture

ประเภทงาน:

งานประจำ

• Bangkok, Bangkok, Thailand.
• สมัครงาน.
• หรือแนะนำผู้อื่น.
• ตำแหน่งที่เปิดรับ.
• Trade Marketing Department Manager.
• รายละเอียดตำแหน่ง Trade Marketing Department Manager.
• A. Strategy & Price (กลยุทธ์และราคา).
• วาง Channel Strategy: กำหนด SKU role ตามช่องทาง, assortment และ distribution priorities.
• กำหนดและควบคุม Price ladder / pack architecture / price policy เพื่อลด channel conflict.
• สนับสนุนและตัดสินใจเรื่อง trading terms และ investment ต่อ account บนฐาน ROI.
• B. Promotion (โปรโมชั่น).
• เป็นเจ้าของ Annual/Quarterly Promo Master Plan และ governance การอนุมัติโปร.
• ออกแบบ promo strategy ตาม objective (trial/repeat/basket/share gain) พร้อมคุม depth & mechanics.
• ทำ post evaluation มาตรฐาน (incremental, ROI, cannibalization) และนำ learnings ปรับแผน.
• สร้าง framework Event Evaluation (traffic, conversion, sell-out, brand impact, ROI).
• C. Visibility (การมองเห็นในหน้าร้าน).
• เป็นเจ้าของ Picture of Success (PicOS) ตาม format/account + planogram guideline.
• วางกลยุทธ์ POSM/Display/Activation ให้สอดคล้องพฤติกรรมซื้อของแต่ละช่องทาง.
• Review execution & competitor และสั่งการแก้เกมให้ Sales ทำได้จริง.
• D. Budget & Data (งบประมาณและข้อมูล).
• เป็นเจ้าของ Trade Budget: วางแผนรายช่องทาง/รายไตรมาส ควบคุม Actual vs Budget.
• สร้างและควบคุม dashboard มาตรฐาน: sales, margin, spend, ROI, distribution, availability.
• ขับเคลื่อน alignment เรื่อง forecast ร่วมกับ Sales/Supply/Finance ลด OOS/Overstock.
• เป็นเจ้าของ TTA Tracking และทำ TTA Evaluation เพื่อ optimize trade investment.
• E. Team & Stakeholder Management (บริหารทีมและผู้เกี่ยวข้อง).
• บริหารทีม trade: ตั้งเป้า โค้ช review งาน และสร้าง process.
• เป็นตัวกลาง Marketing--Sales--Supply--Finance เพื่อให้แผนทำได้จริง.
• บริหาร vendor/agency (POSM/event/production) ให้คุ้ม cost และทันเวลา.
• ปริญญาตรีขึ้นไป (การตลาด/บริหารธุรกิจ หรือสาขาที่เกี่ยวข้อง).
• 5-10 ปี ใน Trade Marketing / Key Account / Commercial (FMCG).
• เข้าใจ.
• Pricing / Promo Economics / P&L.
• เป็นอย่างดี.
• Detail-oriented, อดทน และทำงานภายใต้ pressure ได้ดี.
• มีความรับผิดชอบ, proactive, Communication และ Coordination skills ที่แข็งแกร่ง.
• มี Interpersonal skills ดี และมีความเข้าอกเข้าใจผู้อื่น (empathy).
• เปิดใจเรียนรู้สิ่งใหม่ มุ่งมั่นพัฒนาตนเองอย่างต่อเนื่อง.
• สมัครงาน.
• หรือแนะนำผู้อื่น.
• แชร์.
• Facebook.
• Line.
• LinkedIn.
• X (Formerly Twitter).
• Whatsapp.
• Email.

ทักษะ:

Data Analysis

ประเภทงาน:

งานประจำ

• Channel & Pricing Management.
• วิเคราะห์โครงสร้างราคา Promotion Landscape และพฤติกรรมผู้ซื้อในแต่ละช่องทาง (MT / CVS / GT).
• เสนอแนวทาง Pricing & Pack Strategy ให้สอดคล้องกับ Channel Strategy และการแข่งขัน.
• สนับสนุน Sales ในการจัดทำข้อเสนอเชิงพาณิชย์ที่รักษา Margin และสร้างความสามารถในการแข่งขัน.
• Promotion & Commercial Planning.
• จัดทำ Annual / Quarterly Activity Plan ร่วมกับ Sales และ Marketing.
• ออกแบบ Promotion Mechanics ที่สมดุลระหว่าง Volume, Value และ ROI.
• บริหาร Activity Calendar ให้สอดคล้องกับ Seasonality และ Account Plan.
• Execution Excellence & In-store Visibility.
• พัฒนาและดูแล Picture of Success (PicOS) และ Guideline การจัดวางสินค้า.
• ควบคุมการผลิต POSM และ Visibility Tools ให้ตรงตามแผนงาน.
• ติดตาม Execution On-time & In-full และ Compliance หน้าร้านร่วมกับทีมขาย.
• Trade Spend & Performance Management.
• บริหาร Trade Spend รายแคมเปญและรายช่องทางตามงบประมาณที่กำหนด.
• วิเคราะห์ Promotion Effectiveness, Sales Performance และ Margin Impact.
• จัดทำ TTA Tracking / Event Evaluation เพื่อปรับปรุงประสิทธิภาพกิจกรรมอย่างต่อเนื่อง.
• Cross-functional Coordination.
• ประสานงานใกล้ชิดกับ Sales, Marketing, Supply Chain และ Finance เพื่อให้แผนงานดำเนินได้ราบรื่น.
• สนับสนุนการจัดทำ Joint Business Plan และ Commercial Proposal กับ Key Accounts.
• ประเมิน Forecast และผลกระทบทางธุรกิจจากกิจกรรมส่งเสริมการขาย.
• Job Specifications.
• ปริญญาตรีหรือสูงกว่า สาขาการตลาด บริหารธุรกิจ หรือที่เกี่ยวข้อง.
• มีประสบการณ์ด้าน Trade Marketing / Sales Operations / Key Account ในธุรกิจ FMCG หรือ Retail.
• เข้าใจ Channel Economics, Pricing Structure และ Promotion Mechanics.
• มีความสามารถวิเคราะห์เชิงลึกด้าน Sell-in, Sell-out, ROI และ Margin.
• ใช้ Excel Advanced ได้ดี (Pivot, Forecasting, Data Analysis).
• มี Commercial Mindset และ Strategic Thinking.
• บริหารโครงการและควบคุม Timeline ได้แม่นยำ.

ประสบการณ์:

3 ปีขึ้นไป

ทักษะ:

Digital Marketing, Multitasking, Social media, Copywriting, English

ประเภทงาน:

งานประจำ

Job Description Plan and execute content marketing strategies aligned with brand objectives Manage end-to-end content creation across digital platforms (e.g., social media, website, campaigns) Coordinate with internal teams (Brand, Design, E-commerce, Sale) and external teams (Agency, Production) to ensure consistency in messaging Analyze content performance and optimize based on data insights (Impression, Engagement, ER rate etc.) Oversee content calendar and ensure timely delivery Stay updated on trends and suggest fresh content ideas Qualification Bachelor's degree in marketing, ...

ประสบการณ์:

5 ปีขึ้นไป

ทักษะ:

Data Analysis, English

ประเภทงาน:

งานประจำ

• Develop trade marketing, planning, promotion, campaign to achieve the maximum sales/distribution results by synchronizing brand strategy and channel strategy.
• Lead channel growth strategy, develop channel plan, implement customize channel communication based insight and priority between the marketing and the shopper to achieve business growth.
• Develop annual budget planning channel priority and focus with action plan to ensure that budget allocation is effective and well-spent for sale target achievement.
• Develop new product launch plans focusing on distribution, promotion, below-the-line activities.
• Managing the sales operation team to deliver excellent in-store execution across the key metrics which are distribution, pricing, shelving and merchandising.
• Support sales and marketing terms of providing feedback and recommendation in order to strengthen brand position in category and improve brand strategy.
• Bachelor's Degree or higher in Marketing or related field.
• At least 5-7 years experience in trade marketing, category development, channel development or consumer marketing with background in FMCG.
• Category management skill, negotiation, communication skill, business understanding, result oriented and proactive.
• Excellent communication skills enabling customer influence.
• Strong leadership capability to manage both customer and internal team expectations.
• Having experience in AC Nielsen data analysis and report is a plus.
• Good command of spoken & written English.
• Proficiency in Microsoft Office and other related data & statistical programs.
• Fluency in Thai and English.