เงื่อนไขการค้นหา

ประเภทงาน:

งานประจำ

to adjust the jd before posting.

ประเภทงาน:

งานประจำ

• Manage integrated campaigns for both the Big C PLUS App and House Brand.
• Analyze metrics (CPI, CPR, CPA, MAU, retention) and provide optimization insights.
• Coordinate creative and brand communication for message alignment.
• Ensure brand consistency across all touchpoints.
• Collaborate cross-functionally (Marketing, Tech, CRM, Data, Creative, Operations).
• Prepare reports and campaign summaries for management review.

ทักษะ:

Digital Marketing, Social media, Branding

ประเภทงาน:

งานประจำ

• Kick off community page to recruit new customer and retain existing.
• To manage channel and community day to day as End to End (Admin, Creative, Content, Media and performance).
• To co co-operate with internal to get information and develop brief for agency to develop content.
• To monitor channel and media performance for optimizing day to day to maximize result.
• To react immediately for accelerate growth channels as KPI.
• To be key contact with agencies on creative and media.
• To find new opportunity how to drive channel growth and new idea to recruit new target for Lotus Lotus s.
• To maintain digital own channel (Growth channels) such as Go fresh and others which have to co co-operate with media and creative agency to deliver KPI.
• Develop engagement content.
• Channel strategy and channel management.
• Monitor media and channel performance to get learning for improvement.
• Manage agency to deliver tasks as committed.
• Other assignments as deem appropriate.
• Follow our Business Code of Conduct and always acting with integrity and due diligence.
• At least 1 yrs experiences of working in Digital Marketing/Social Media or Creative/Media/Branding/Event agency.
• An understanding of content & digital media across a range of channels, particularly social media.
• Experience in social media tools, Listening tools, Community Management and Social Care with Crisis.
• Expert on using Microsoft excel, power power-point.
• Professionally active on Digital and Social Media Media e.g Facebook, TikTok, YouTube, Instagram and Google, X and others.
• Analytical ability to make data driven and VOC on latest trends and understand the engagement metrics and KPI s.
• Able to operate in a collaborative and cross functional environment.
• In -depth understanding of various social media platforms and their algorithm change.
• Flexibility working to serve business dynamic.
• CP AXTRA | Lotus's
• CP AXTRA Public Company Limited.
• Nawamin Office: Buengkum, Bangkok 10230, Thailand.
• By applying for this position, you consent to the collection, use and disclosure of your personal data to us, our recruitment firms and all relevant third parties for the purpose of processing your application for this job position (or any other suitable positions within Lotus's and its subsidiaries, if any). You understand and acknowledge that your personal data will be processed in accordance with the law and our policy. .

ประเภทงาน:

งานประจำ

• Responsible for the daily operation of the company's online platforms, including but not limited to content publishing, connecting with influencers, and other related matters.
• Formulate reasonable operation plans according to marketing nodes to support store operations.
• Develop platform traffic placement plans, promotion budgets, and cost control measures.
• Assist the company's headquarters in implementing marketing activities.
• Complete other tasks assigned by team leaders..
• Bachelor's degree or above, proficient in Chinese, English, and Thai.
• Those familiar with TikTok, Ins, YouTube, Facebook, LINE, and Twitter are preferred.
• Those with local marketing resources are preferred.
• Good at cross-departmental coordination and have strong pressure resistance..
• Company Profile: As an affiliate of Siam Piwat Group, SIAM MELAND COMPANY LIMITED brings imagination to life through innovative entertainment concepts that connect people, creativity, and happiness in every experience..

ประเภทงาน:

งานประจำ

• Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions.
• Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact.
• We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
• We encourage flexible work arrangement.
• Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.
• Find out more job opportunities at https://careers.trip.com
• Have a good trip, and see you soon!

ทักษะ:

Compliance, Social media, Finance, English

ประเภทงาน:

งานประจำ

• Maintain and develop a consistent brand image and tone across all marketing channels.
• Supervise brand assets, visual communication, and ensure compliance with brand guidelines.
• Collaborate with internal design and content teams to deliver impactful and on-brand creatives.
• Strategy & Planning.
• Develop integrated marketing strategies aligned with business goals, brand positioning, and revenue targets.
• Identify key market trends, customer insights, and opportunities to drive business growth.
• Translate strategy into clear action plans with KPIs tied to sales performance and ROI.
• Events Planning & Execution.
• Plan and manage marketing events, activations, and collaborations that drive customer traffic and sales uplift.
• Work with Operations teams to ensure seamless execution and track event ROI.
• Analyze post-event results and identify best practices for continuous improvement.
• Campaign Planning & Execution.
• Lead the development and execution of creative campaigns across online and offline channels.
• Align campaigns with brand calendar, promotional periods, and outlet revenue goals.
• Track campaign results focusing on customer engagement, conversion rate, and sales impact.
• Marketing Plan & Budgeting.
• Develop and manage the annual marketing plan and budget in alignment with growth objectives.
• Allocate resources efficiently based on expected ROI and channel performance.
• Provide regular financial and performance reports to management.
• Digital & Performance Marketing.
• Oversee all digital channels including social media, website, paid media, influencers, and CRM.
• Track and optimize key digital KPIs such as engagement rate, cost per lead/acquisition, and conversion-to-sale ratio.
• Continuously improve marketing ROI and lower cost per customer acquisition.
• Data, Reporting & Presentation.
• Analyze and report on marketing effectiveness using dashboards and analytics tools.
• Provide monthly updates on key marketing metrics: traffic, engagement, conversion, and revenue contribution.
• Present insights and actionable recommendations to management.
• Revenue & Growth Accountability.
• Take ownership of marketing-driven revenue and growth KPIs (e.g., traffic increase, customer acquisition, repeat rate).
• Collaborate with Operations and Finance to track and analyze revenue performance by campaign.
• Marketing ROI: Increasing return on marketing spend..
• Customer Growth: YoY increase in customer base or visits..
• Revenue Contribution: Marketing-attributed sales uplift per campaign or activation..
• Ensure marketing efforts contribute directly to profitability and sustainable brand growth.
• Team Leadership.
• Lead, coach, and motivate the marketing team to deliver outstanding performance.
• Foster a data-driven, creative, and collaborative work culture.
• Manage team performance and development through clear objectives and feedback.
• Bachelor s or Master s degree in Marketing, Business Administration, or related field.
• Minimum 5-7 years of experience in marketing, preferably in F&B, lifestyle, or hospitality industries.
• Proven record of achieving measurable growth through marketing campaigns.
• Strong understanding of branding, customer behavior, and performance marketing.
• Highly analytical, commercially minded, and ROI-driven.
• Excellent leadership, communication, and presentation skills.
• Proficiency in English and Thai (both written and spoken).

ทักษะ:

Digital Marketing, Social media, Negotiation, English

ประเภทงาน:

งานประจำ

• Develop and execute marketing communication plans aligned with brand positioning and business goals.
• Craft compelling brand storytelling and campaign narratives to showcase Absolute Siam s unique lifestyle identity.
• Plan and manage marketing events, retail promotions, and activation campaigns to drive traffic and engagement.
• Lead digital marketing efforts including content creation, social media, paid advertising, and performance tracking.
• Oversee end-to-end campaign management from ideation to execution and reporting, collaborating with vendors and partners.
• Build strong relationships with internal teams, agencies, and key stakeholders to ensure campaign success.
• Monitor marketing budgets and analyze campaign performance to optimize ROI and drive continuous improvement..
• Bachelor s or Master s degree in Marketing, Communications, Business, or related fields with 5+ years in retail, lifestyle, or fashion marketing.
• Experienced in event management, digital marketing, and integrated brand campaigns with strong brand storytelling skills.
• Able to work independently, manage vendors, and analyze campaign performance to drive business results.
• Creative problem solver with strong interpersonal and negotiation skills, fluent in written and spoken English.

ทักษะ:

Industry trends, Purchasing, Project Management

ประเภทงาน:

งานประจำ

• Managing brand product portfolio.
• Applies an understanding of consumer, market and industry trends to daily work activities associated with the development and execution of brand-building opportunities.
• Develop key strategy and communication plan to launch new model, product and promotion, maintaining effective communication with internal and external contacts.
• Managing product launches, maintaining effective communication with internal and external contacts.
• Preparing marketing and promotional briefs; reports to related department.
• Producing PR message to present brand value & image.
• Providing marketing tools to support all parties.
• Communicates result of marketing projects and initiatives; Identifies implications for the brand and provides recommendations for future actions.
• Working cross-functionally with operation, new product development, purchasing to plan, execute and manage the product road-map.
• Collaborates cross-functionally to ensure the implementation of initiatives achieve financial goals (guest, sales, margin).
• Partners with agency and vendors in order to manage and develop brand-relevant recommendations.
• Executes the monitoring, tracking and evaluation of marketing plans.
• Minimum 5 years experiences in brand management (preferably FMCG or beverage).
• Knowledge in Marketing Communication and Brand Management.
• Highly accountable and commitment on the task and assignments.
• Advertising and Brand Communications: Displays the ability to assist in translating the brand positioning and strategy into effective consumer advertising and communications.
• Consumer Knowledge: Demonstrates the ability to understand current consumer and industry behaviors, trends, attitudes, preferences and needs.
• Project Management: Demonstrates the capability to achieve desired outcomes on time and within budget through the application of project management principles and techniques.
• Contact Information:-.
• K. Mallika Tel.
• Food Of Asia co.,ltd.
• The PARQ Tower.
• 88 Ratchadaphisek Road, Khlong Toei, Bangkok.

ทักษะ:

Social media, Finance, Compliance

ประเภทงาน:

งานประจำ

• we encourage you to apply early.
• Devise B2B marketing communication strategy to inspire and influence clients and partners, especially brands, media agencies, creative agencies, ecosystem partners, and industry associations.
• Drive and execute end-to-end integrated marketing campaigns including lead generation, events, scaled education, partner upskilling, content marketing, email marketing, social media, press releases, and more.
• Independently own and lead strategic projects that need cross-functional collaboration, including sales, product, finance, operation departments and more.
• Manage regular reporting on business marketing initiatives and results, especially for quarterly planning (OKR), reporting (QBR) and annual planning.
• Drill into the performance of marketing channels, especially events, to track and draw actionable insights and best practices.
• Support budget management, including the allocation of budget resources effectively to support business growth, oversee budget governance to ensure compliance, track and report budget utilization.
• Partner closely with regional teams and local markets to drive synergy, business alignment and uplift performance for the Thai market.
• Ability to thrive in a rapid, agile, and often ambiguous growth environment.
• Good understanding and appreciation of the business landscape and culture in Thailand.
• A team player and collaborator, strong relationship-building and leadership skills.
• Preferred Qualification(s).
• Excellent in project management.
• Ability to quickly complete/execute large volumes of work with high quality and attention to detail.
• Passion for TikTok marketing, and up for the challenge of building something from the ground up.
• Strong communication skills, particularly implemented in a cross-functional and global role and experience collaborating with internal and external stakeholders at all levels.
• Proven experience in media, advertising or technology industries preferred.
• Proven experience developing integrated marketing strategies and executing go-to-market plans, especially events, are preferred.
• If you have any questions, please reach out to us at [email protected].

ประเภทงาน:

งานประจำ

• Lead the development of annual category, channel plan covering assortment, merchandising, pricing, promotion and trade spend framework to achieve business objectives and align across all channels (offline & online) for the assigned category.
• Develop deep understanding of current market situation and trend to identify business opportunity in term of channel and leverage insights to turn them into actionable plan
• Develop a channel activity plans based on given trade spend, media (EC) and ensure e ...
• Develop and ensure all POSM, sales support materials and giveaways channel/customer activities and communication comply to latest marketing plan/ brand guidelines supplied by marketing
• Ensure insights and analysis are timely shared with all relevant functions and used as strategic inputs. Be a partner with marketing to jointly agree on the marketing plan - Initiate pack price solution to drive business performance. (Utilize POS data, Monthly report)
• Ensure successful execution and implementation of category activation across channel and responsible for evaluation the effectiveness of promotions including NPD tracking as well as lead monthly meeting with sales team
• Ensure up-to-date category, channel & customer analysis and work closely with the Marketing team to conduct monthly meetings shared to team.
• Leading, motivating, and guiding a team to achieve its goals while fostering a positive and productive work environment.

ทักษะ:

Compliance, SQL, Salesforce

ประเภทงาน:

งานประจำ

• Develop and oversee the retail CVM strategy, aligning initiatives with business goals to improve customer engagement and profitability.
• Manage a portfolio of customer programs such as loyalty, personalized marketing, targeted promotions, and retention campaigns.
• Analyze customer data, transaction history, purchase behavior, and segmentation to identify growth opportunities.
• Collaborate with Marketing, Merchandising, Data Analytics, and IT teams to design and implement data-driven customer engagement initiatives.
• Utilize advanced data management techniques to enhance customer profiles, segmentations, and predictive models.
• Monitor KPIs such as customer lifetime value, repeat purchase rate, basket size, retention rate, and campaign ROI.
• Prioritize projects based on potential impact, feasibility, and resource allocation.
• Ensure compliance with data privacy laws and maintain high standards of data quality and security.
• Drive innovation in data usage, AI-driven personalization, and omnichannel customer experiences.
• Bachelor's degree in Business, Marketing, Data Science, or related field; Master s preferred.
• Proven experience in customer relationship management, loyalty programs, or retail marketing.
• Strong analytical skills with expertise in customer data management, segmentation, and predictive modeling.
• Advanced proficiency with data management tools and platforms (e.g., SQL, CRM systems such as Salesforce or SAP, Customer Data Platforms).
• Knowledge of data privacy regulations (GDPR, CCPA) and data governance best practices.
• Excellent project management and stakeholder communication skills.
• Location: BJC Building (BTS Ekkamai).

ประเภทงาน:

งานประจำ

• Drive & Support Tenant Business (Brand in Shopping Complex) by highlight/showcase brand marketing activity & co-create collaboration.
• Negotiating with brand marketing and related department to deal promotional for marketing campaign for win-win situations to the company.
• Follow up with Brand Marketing and improve plans to achieve campaign objectives.
• Complete details of the work with Brand Marketing and The Mall Group related team.
• Act as an intermediary for coordinating all cases Between The Mall Group Marketing.
• Coordinating between Brands Marketing team and The Mall marketing team and the brand to facilitate all teams involved.
• Take care of Brands in category you are in charge to deal promotions, media visibility and support both of in store and online media, new store openings and activities and all related activities with tenant.
• Monitoring, Comparison and Analyzing Competitors (same brand at others stores)..
• Bachelor s degree or higher in Business Administration, Marketing, or related field.
• At least 7 years of working experience in Marketing field from Retails industry / B2B Marketing / Retail & Tenant Experience would be preferred (if possible) / Negotiation / Partnership is preferable.
• Good presentation skills in writing, formatting, and presenting..
• Work Location: EM District, BTS Phrom Phong station.
• Website: www.themallgroup.com.

ทักษะ:

Creativity, Negotiation

ประเภทงาน:

งานประจำ

• Own and manage the Master Calendar of Green-concept area's yearly and monthly programming spanning flagship activations, daily events, and seasonal themes that drive traffic, revenue, and community growth.
• Design event strategies that align with business objectives, brand purpose, and key performance metrics (traffic, customer satisfaction, commercial returns).
• Develop, pitch, and execute partnership models with brands, creators, institutions, and influencers that generate mutual value including sponsorships, co-hosted events, ...
• Create immersive, high-quality content and experiences through storytelling, sensory design, and unexpected interactions that refresh the space on a daily basis.
• Lead and mentor a programming team (coordinators, producers, and collaborators) to deliver consistently excellent, on-brand activations and experiences.
• Analyze event performance and customer feedback to drive continuous improvement and data informed decision making.
• Work closely with Brand, Marketing, and Leasing teams to ensure alignment in storytelling, promotion, and customer targeting.
• Curate programs that balance creativity with business impact, whether through ticketed events, brand collaborations, or experience-led revenue streams..
• Bachelor s or Master s degree in Event Management, Marketing, Communication Arts, Business Administration, or related fields.
• At least 8-10 years of experience in event marketing, lifestyle activation, or experiential content management, preferably in commercial or retail spaces.
• Proven track record in delivering commercially successful events, managing partnerships, and developing customer-centric experiences.
• Strong background in strategic planning, budget management, stakeholder coordination, and performance analysis.
• Excellent communication, negotiation, and interpersonal skills; strong network in creative, lifestyle, and F&B industries is a plus.
• Passionate about creating impact through innovation, collaboration, and cultural relevance.

ทักษะ:

Digital Marketing, Social media, Negotiation, English

ประเภทงาน:

งานประจำ

• Strategy & Planning: Oversee comprehensive digital marketing and media strategies that support brand initiatives and overall business objectives..
• Content & Messaging: Oversee the creation, editing, and distribution of engaging content, ensuring it aligns with the brand's voice and messaging across various channels..
• Campaign Management: Review with Brand on Plan, execute, and optimize both paid and organic digital media campaigns across different platforms to increase brand awarene ...
• Collaboration: Work closely with the brand team, creative teams, and other internal departments to ensure cohesive and consistent brand communication..
• Performance Analysis: Support Track, analyze, and report on campaign performance metrics and key performance indicators (KPIs) to measure success and make data-driven adjustments to strategies..
• Brand Consistency: Ensure that brand guidelines are maintained and that brand messaging is consistent across all digital marketing materials and communications..
• Audience Engagement: Monitor and manage social media channels to engage with the brand's community and strengthen audience connections..
• Alignment: The manager ensures that all digital and media efforts align with the brand's long-term vision, values, and messaging..
• Brand Development: By working with the branding team, the manager helps define and refine brand guidelines for digital channels, ensuring that the brand's essence is accurately represented online..
• Integrated Campaigns: The role integrates digital media activities into broader marketing campaigns, creating unified experiences that reinforce the brand image and connect with the audience on multiple touchpoints..
• Strategic Input: The digital manager provides expertise on digital trends and platform capabilities, contributing to the brand team's understanding of how to best reach and engage the target audience in the digital space..
• Bachelor Degree in Digital Marketing / Advertising or related field.
• At least 10 years in Digital marketing in FMCG.
• Good command of spoken and written in English and Computer Literacy.
• Good analytical, be creative, initiative, pro-active, self-motivated and self-starter.
• Interpersonal, negotiation, and compromising skills.
• Strong team player, communication and listening skills.
• Leader, problem-solving skills, coaching and training skills.
• Good planning and management skill.

ทักษะ:

Social media, Marketing Strategy, Creative Thinking

ประเภทงาน:

งานประจำ

• Social Media & Live Commerce Management: Manage live commerce on platforms like TikTok, Facebook, and other social media channels. Plan strategies to find creators or partners on relevant platforms that align with the brand's goals..
• Content Planning & Creation: Develop content and media strategies. Collaborate with the creative, design, and sales teams. You should also be able to create and edit simple video clips for social media..
• Data & Performance Analysis: Analyze campaign results, track KPIs, and create report ...
• Strong proficiency in applying AI tools: to drive marketing strategy, content planning, and performance optimization. .
• Team Leadership: Lead and mentor the team, track performance, and set clear KPIs..
• Product Launch Support: Provide marketing support for new product launches..
• Budget Management: Manage budgets and resources..
• The ideal candidate should possess the following background.
• A deep understanding of TikTok's creator tools and content as well as other social media platform.
• Knowledge of health and wellness trends.
• Strong strategic and creative thinking.
• Experience in content marketing with a portfolio of work and at least 3-5 years of experience.
• Experience working with health and beauty products is a plus.
• Ability to work flexible hours.

ประเภทงาน:

งานประจำ

• Brand Manager
• Product Marketing Manager
• CRM Marketing
• Strategic Planner.
• วางแผนกลยุทธ์และจัดทำกิจกรรมส่งเสริมการขายสำหรับสินค้าทุกผลิตภัณฑ์ฑ์ท้ั้งน้ำมันและน้ำมันเครื่องเพื่อกระตุ้นยอดขายและสร้างภาพลักษณ์ในตัวสินค้า
• วิเคราะห์และจัดทำแผนกลยุทธ์ดา้นกิจกรรมและส่งเสริมการขายในภาพรวมขององคก์ร หน่วยธุรกิจและรายผลิตภัณฑ์ให้มีความสอดคล้องและเป็นไปในทิศทางเดียวกัน รวมทั้งให้สอดคล้องกับแผนการขายและการตลาด
• ศึกษาพฤติกรรมของลูกค้าที่มีต่อการใชผ้ลิตภัณฑ์ และกระบวนการตัดสินใจในการวางแผนกิจกรรมทางการตลาด
• วิเคราะห์สถานการณ์ทางการตลาดของคู่แข่ง เพื่อพัฒนาแผนการตลาดและกำหนดกลยุทธ์ด้านการให้บริการเพื่อให้เข้าถึงกลุ่มเป้าหมาย สร้างประสบการณ์ที่ดีให้กับลูกค้าผ่านช่องทางสื่อต่างๆ ทั้งสื่อ Offline และ Online
• นำเสนอรายงานแผนการส่งเสริมการขายให้หน่วยงาน เพื่อสร้างการเติบโตอย่างยั่งยืนให้กับธุรกิจ
• ควบคุมดูแลและประสานงานที่เกี่ยวข้องกับกิจกรรมทางการตลาด ร่วมกันกับหน่วยงานที่เกี่ยวข้องใน BUs อื่นๆ
• ตรวจสอบโปรเจ็คต่างๆที่เกี่ยวข้องกับสถานีบริการน้ำมันหน่วยงานราชการและอื่นๆ
• ติดตามและประเมินประสิทธิภาพของกิจกรรมทางการตลาดให้สอดคล้องกับค่าใชจ่ายและเตรียมข้อมูลการวิเคราะห์ผลกำไรได้ตามเป้าหมายของธุรกิจ
• พัฒนาความสัมพันธ์ระยะยาวกับลูกค้าหลัก เพื่อรักษาความสัมพันธ์ทางธุรกิจ
• จัดทำแผนงบประมาณประจำปีของหน่วยงานกำกับควบคุมดูแลบริหารค่าใช้จ่ายในการดำเนินงานที่เกี่ยวกับกิจกรรมทางการตลาดให้อยู่ภภายใต้งบประมาณได้อย่างมีประสิทธิภาพ
• Master's Degree in Marketing or related field
• At least 10 years experiences in retail or oil business
• Microsoft Expert (excel, ppt)
• Skills: การวางแผนและจัดทำกลยุทธ์การตลาด, การวิเคราะห์ข้อมูลทางธุรกิจเศรษฐกิจและ ตลาด, การเจรจาต่อรองโน้มน้าว การประชาสัมพันธ์และการสื่อสารการตลาด
• Knowledge: ความรู้ด้านผลิตภัณฑ์และบริการ / ความรู้ด้านกระบวนการปฏิบัติงาน / ความรู้ความเข้าใจในธุรกิจ/ความรู้ด้านเทคโนโลยีและดิจิทัล
• Attribute: การคิดวิเคราะห์.

ทักษะ:

Social media, Analytical Thinking, Marketing Strategy

ประเภทงาน:

งานประจำ

• Translate consumer insights into actionable marketing campaign strategies.
• Build and own the end-to-end communication plan for new product launches, Value Theme and Category Campaign.
• Define the unique selling proposition (USP), target audience, and key messaging to ensure smooth product launches across all channels.
• Campaign & Vendor Management.
• Partner with vendors to co-plan and launch new products or compelling campaigns.
• Manage relationships with agencies and vendors to create impactful creative assets that align with brand standards.
• Oversee the approval process and secure stakeholder sign-off on creative outputs.
• AI-Powered Content Generation.
• Utilize AI tools for rapid content and creative asset generation, including initial drafts of copy, social media posts, and visual concepts.
• Direct and refine AI-generated outputs to align with brand voice and standards.
• Cross-Functional Collaboration.
• Act as the central liaison with Commercial, Media Planning, and In-store Marketing teams to ensure consistent campaign messaging and a seamless customer experience.
• Project & Stakeholder Management.
• Oversee campaign timelines and manage stakeholders throughout the campaign funnel and phrasing.
• Market & Post-Launch Analysis.
• Monitor market trends and new innovations to integrate into campaign planning.
• Analyze post-launch results and capture key learnings to inform future campaigns..
• Strategic & Analytical Thinking: translate consumer and market insights into a solid marketing strategy..
• Creative & Communication: Strong skills in crafting and directing compelling brand messages..
• Project & Vendor Management: manage end-to-end campaign timelines, budgets, and relationships related team..
• Digital Marketing & Campaign AI: understanding of digital marketing channels and the ability to leverage AI tools for tasks like content generation, trend analysis and workflow.
• Data Analysis: use data to analyze campaign performance and extract key learnings for continuous improvement..
• Collaboration: work effectively across departments and with external partners to achieve shared goals..
• CP AXTRA | Lotus's
• CP AXTRA Public Company Limited.
• Nawamin Office: Buengkum, Bangkok 10230, Thailand.
• By applying for this position, you consent to the collection, use and disclosure of your personal data to us, our recruitment firms and all relevant third parties for the purpose of processing your application for this job position (or any other suitable positions within Lotus's and its subsidiaries, if any). You understand and acknowledge that your personal data will be processed in accordance with the law and our policy. .

ประสบการณ์:

4 ปีขึ้นไป

ทักษะ:

Research, Finance, Negotiation, English

ประเภทงาน:

งานประจำ

• Regularly update market intelligence, understand the assigned portfolio, and come up with initiatives that increase sales productivities and revenue for both company and business partners.
• As a P&L owner; constantly monitor and analyze performance results of related points; top line numbers, sales production performance, solicitation cost, profit and loss, plan vs actual report, and portfolio mix to make sure bottom line meets company target. Recommend and/or implement appropriate changes.
• Research the current policyholder base and work with data analytic team to recommend segmenting the database, developing retention and conservation programs; launching campaigns.
• Develop action plans to ensure achievement of financial and strategic plans. This includes establishing annual launch schedules, including alternative launches, test launches relaunches, add-on and cross sell campaigns, etc. with recommend measurable profitable production objectives which can be achieved. It also includes submitting completed launch justifications on time.
• Provide guideline for improvement actions and accelerate/prioritize action needed for identified improvement solutions.
• Ensure DM team members and portfolio under supervision are monitored and expanded by identifying targeted list or other new campaigns.
• Understand reports and sources of data, and be able to give feedback.
• Team support for internal and external negotiations.
• Maintaining control over the Profit and Loss ratio.
• Implement a strategy that ensures timely billing collection through a comprehensive, end-to-end approach.
• This involves initiating the billing process, setting clear payment terms, actively following up with clients, and addressing any issues promptly.
• Effective control of your portfolio and billing process will help improve cash flow and financial stability.
• Project Management.
• Brief, negotiate and ensure all internal and external parties agree on concepts, responsibilities, procedures and timetables for each launch. External parties may include government regulators, sponsors, agencies letter shops and other vendors. Internal parties include Customer Service, Underwriting, Telemarketing, Direct Sales, Finance and Management in a country, regional and home office.
• Understand, able to communicate end-to-end process and manage assigned projects within timeline.
• Give guidance and make judgements for campaign implementation solutions.
• Make sure list management is as agreed with sponsors.
• Issue handling; such as business partners' specific requests and customer complaint.
• Any other duties as assigned.
• Skilled.
• Computer skills with proficient in Microsoft Excel, Word, and PowerPoint.
• High level of interpersonal skills at multiple levels.
• Strong presentation and negotiation skills.
• People and Team skills with strong leadership.
• Logical thinking and able to challenge existing ideas and way of doing things.
• Able to work independently/under pressure and multi-tasking.
• Experience.
• At least 4 years experience in Key Account Management.
• Experience which indicates success in institutional selling in insurance field or Telemarketing or Bancassurance would be an advantage.
• Bachelor or Master Degree in Business Management / Marketing or related fields.
• Efficient in verbal and written communications in native language and in English.
• Account/Partner, Sales, Revenue Management and Reporting.
• Regularly update market intelligence, understand the assigned portfolio, and come up with initiatives that increase sales productivities and revenue for both company and business partners.
• As a P&L owner; constantly monitor and analyze performance results of related points; top line numbers, sales production performance, solicitation cost, profit and loss, plan vs actual report, and portfolio mix to make sure bottom line meets company target. Recommend and/or implement appropriate changes.
• Research the current policyholder base and work with data analytic team to recommend segmenting the database, developing retention and conservation programs; launching campaigns.
• Develop action plans to ensure achievement of financial and strategic plans. This includes establishing annual launch schedules, including alternative launches, test launches relaunches, add-on and cross sell campaigns, etc. with recommend measurable profitable production objectives which can be achieved. It also includes submitting completed launch justifications on time.
• Provide guideline for improvement actions and accelerate/prioritize action needed for identified improvement solutions.
• Ensure DM team members and portfolio under supervision are monitored and expanded by identifying targeted list or other new campaigns.
• Understand reports and sources of data, and be able to give feedback.
• Team support for internal and external negotiations.
• Maintaining control over the Profit and Loss ratio.
• Implement a strategy that ensures timely billing collection through a comprehensive, end-to-end approach.
• This involves initiating the billing process, setting clear payment terms, actively following up with clients, and addressing any issues promptly.
• Effective control of your portfolio and billing process will help improve cash flow and financial stability.
• Project Management.
• Brief, negotiate and ensure all internal and external parties agree on concepts, responsibilities, procedures and timetables for each launch. External parties may include government regulators, sponsors, agencies letter shops and other vendors. Internal parties include Customer Service, Underwriting, Telemarketing, Direct Sales, Finance and Management in a country, regional and home office.
• Understand, able to communicate end-to-end process and manage assigned projects within timeline.
• Give guidance and make judgements for campaign implementation solutions.
• Make sure list management is as agreed with sponsors.
• Issue handling; such as business partners' specific requests and customer complaint.
• Any other duties as assigned.
• Skilled.
• Computer skills with proficient in Microsoft Excel, Word, and PowerPoint.
• High level of interpersonal skills at multiple levels.
• Strong presentation and negotiation skills.
• People and Team skills with strong leadership.
• Logical thinking and able to challenge existing ideas and way of doing things.
• Able to work independently/under pressure and multi-tasking.
• Experience.
• At least 4 years experience in Key Account Management.
• Experience which indicates success in institutional selling in insurance field or Telemarketing or Bancassurance would be an advantage.
• Bachelor or Master Degree in Business Management / Marketing or related fields.
• Efficient in verbal and written communications in native language and in English.

ประสบการณ์:

5 ปีขึ้นไป

ประเภทงาน:

งานประจำ

• Integrated Marketing Communications Manager - Global Business Solutions
• Bangkok
• Employment Type
• Regular
• Job Code
• A23734
• Team Introduction
• Our Team aims to help businesses and brands unleash their creative side, connect with our audience, and drive revenue and growth. We are looking for an excellent marketer to help us listen better, be more agile and continually look for ways to deliver real value to all our stakeholders, internal and external, and across the region.
• Devise B2B marketing communication strategy to inspire and influence clients and partners, especially brands, media agencies, creative agencies, ecosystem partners, and industry associations.
• Drive and execute end-to-end integrated marketing campaigns including lead generation, events, scaled education, partner upskilling, content marketing, email marketing, social media, press releases, and more.
• Independently own and lead strategic projects that need cross-functional collaboration, including sales, product, finance, operation departments and more.
• Manage regular reporting on business marketing initiatives and results, especially for quarterly planning (OKR), reporting (QBR) and annual planning.
• Drill into the performance of marketing channels, especially events, to track and draw actionable insights and best practices.
• Support budget management, including the allocation of budget resources effectively to support business growth, oversee budget governance to ensure compliance, track and report budget utilization.
• Partner closely with regional teams and local markets to drive synergy, business alignment and uplift performance for the Thailand market.
• 5+ years of professional experience in marketing, communications, consulting or business strategy.
• Ability to thrive in a rapid, agile, and often ambiguous growth environment.
• Good understanding and appreciation of the business landscape and culture in Thailand.
• A team player and collaborator, strong relationship-building and leadership skills.
• Proven experience in media, advertising or technology industries preferred.
• Proven experience developing integrated marketing strategies and executing go-to-market plans, especially events, are preferred.
• Excellent in project management. Ability to quickly complete/execute large volumes of work with high quality and attention to detail.
• Passion for TikTok marketing, and up for the challenge of building something from the ground up.
• Strong communication skills, particularly implemented in a cross-functional and global role and experience collaborating with internal and external stakeholders at all levels.
• Job Information
• About TikTok
• TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
• Why Join Us
• Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
• We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
• Diversity & Inclusion
• TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

ทักษะ:

Research, Data Analysis, Statistics, English

ประเภทงาน:

งานประจำ

• Lead syndicated research studies, market data analysis and relevant competitor activities to highlight key trends as well as identifying both opportunities and challenges for NAB brands.
• Manage internal stakeholders to utilize data and deliver detailed understanding of consumer insight and bespoke analysis of trends with recommendation.
• Lead qualitative and quantitative research study and develop appropriate methodologies to answer business needs for NAB brands.
• Lead internal research to answer ad hoc insight requests from marketing team.
• Evaluate and interpret all information to find the key issues and suggest the possible actions to brand team including participate in key decision-making forums to achieve brand strategic direction.
• Build a marketing dashboard that visualizes key performance indicators and complete competitive analysis to maintain our competitive advantages.
• Monitor and track the overall market intelligence spend and responsible for contract and raising purchase orders.
• Effectively manages day-to-day complexity with research agency and identify strong research partners with ensuring best performance.
• Trade Strategy Development.
• Collate shopper insights and suggest improvements area with initiatives for trade marketing team to answer business needs.
• Lead price and promotion analysis based on market data and relevant competitor activities to identify both channel opportunities and challenges.
• Lead qualitative and quantitative research for shopper study with recommendation and category strategies.
• Use trends and analysis to support channel strategies including strengthening relationship with trade partners.
• Degree in marketing, economics, management or statistics.
• Previous experience in consumer insight or shopper insight in FMCG industry, experience in CLMV countries a strong plus.
• Solid knowledge in consumer research, retail audit data (preferably Nielsen, or retailer-based analytics).
• Previous management experience in local and international research is preferred.
• Excellent command of written and spoken English.
• Excellent Excel and PowerPoint presentation skills.
• Contact Information:-.
• Thai Drinks Co., Ltd.
• 90, Ratchadapisek Road, Huai Khwang. Huai Khwang, Bangkok.