Job Description : Integrated Marketing Communications (IMC) Part

1. Operate online content development & media planning based on marketing issues
2. Operate owned media strategy, brand site/Official SNS account/membership site
3. Operate paid media strategy, Display AD/SEO/SEM/OTV in platform
4. Operate earned media strategy KOL/ Affiliate /social listening
5. Operate creativity campaigns in the focus channels based on marketing issues
6. Collaborative work with internal marketing/research/creative team
7. Negotiate with brand/digital agency
8. Set KPI/ROI of own tasks with the leader/manager follow-up

Job Description : CRM Part

1. Operate trial & repeat user for D2C website, focus on category entrance and repeat%
2. Develop & maintain customer segmentation: VIP members, loyalty members
3. Consumer analysis: Contact point analysis, RFM analysis, UI/UX analysis
4. Set KPI/ROI of own tasks with leader/manager follow-up