Key Responsibilities:

• Lead the development of channel strategy to achieve business objectives by increasing the demand at all channels (offline & online). Focusing on commercial fundamentals, Go-to-Market Plan (NPD), pricing and promotion and trade spend framework for the assigned category.
• Deploy all channel activity plans based on given trade spend and ensure effective implementation. Control actuals spend versus planned expenditure.
• Ensure successful execution and implementation of category activation across channel and responsible for evaluation the effectiveness of promotions including NPD tracking as well as lead monthly meeting with sales team
• Develop and ensure all POSM, sales support materials and giveaways channel/customer activities and communication comply to latest marketing plan/ brand guidelines supplied by marketing
• Ensure good visibility for Unicharm products across channels e.g. share of shelf, location on shelf, POSM & decoration.