เงื่อนไขการค้นหา

ประสบการณ์:

ไม่จำเป็นต้องมีประสบการณ์ทำงาน

ประเภทงาน:

งานประจำ

• Engages and collaborates with internal stakeholders i.e. IMC/Marketing leads to understand local Advertising business context and to build the pipeline of projects that have significant savings potential.
• Partners with IMC/Marketing leads to develop strategic and operational Advertising sourcing strategies, ensuring collaborative and innovation driven relationships with internal stakeholders, global IP Advertising community, and external suppliers.
• Leads and oversees a roll-out IP Advertising strategies for Advertising Production, ...
• Collaborates with internal stakeholders and agency partners to develop the local Advertising value tracking mechanism in order to report FTG savings/added value.
• Leads and executes Advertising value/costs audits. Provides recommendations and builds plans for continuing improvement and optimization of Advertising plans.
• Partners with IMC/Marketing leads to establish agencies' evaluation process with benchmarks for scope of work (SOW) development and tracking, incentive compensations as well as a feedback mechanism for continuous improvement, as well as monthly fee management process.
• Develops an implementation strategy to oversee Advertising Production.
• Stays abreast of the global, regional and local Commercial/Advertising trends to assist the stakeholders in their existing needs and provide innovative ideas for efficient Commercial/Advertising spends.
• Develops procurement project plans to define objectives, resources, timelines, specifications, supplier selection criteria, and champions IP initiatives in the Commercial Area.
• Executes pre-sourcing, sourcing, and post- sourcing management of all Commercial Spend including Media, Digital, eCommerce but also below the line activities (POP, Premium.).
• Manages request for information (RFI) and request for proposal (RFP) for the Commercial category, and other procurement tools and process namely.
• Participates/Leads (to) the Regional and Global Commercial Circles (Media, Insights, Marketing, POP, etc).
• Performs other duties as assigned.
• Complies with all policies and standards.
• Master or Bachelor Degree in a technical or business field.
• At least 5 years of advertising experience, preferably with an advertising or media agency or as Procurement Media / Commercial / Digital expert.
• Knowledge of planning and buying of production and eCommerce and or Digital.
• Familiarity with production operations for above and below the line activities.
• Strong negotiation skills.
• Experience in vendor evaluations and action planning.
• Experience in Project Management of complex scopes.
• Understanding of Advertising & Marketing agency operations.
• Self-starter and team player keen on working in cross-cultural working environment.
• Strong Influential and Communication (verbal and writing) skills.
• Able to work under ambiguity and pressure.
• Leadership and Stakeholder management skills are required.
• Good English proficiency (verbal, writing and reading skills).
• Good knowledge in SAP and ARIBA will be an advantage.
• Proficient in the Google tools.
• Equal Opportunity Employer
• Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
• Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.
• Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom's of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet.
• For more information about Colgate's global business, visit the Company's web site at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures oral health education program, please visit http://www.colgatebsbf.com. To learn more about Hill's and the Hill's Food, Shelter & Love program please visit http://www.hillspet.com. To learn more about Tom's of Maine please visit http://www.tomsofmaine.com.
• Reasonable accommodation during the application process is available for persons with disabilities. Please contact [email protected] with the subject "Accommodation Request" should you require accommodation.

ประสบการณ์:

ไม่จำเป็นต้องมีประสบการณ์ทำงาน

ประเภทงาน:

งานประจำ

• This position oversees all CRM functions - formulating CRM strategies & programs, building IM's overall consumer data management capability in order to utilize the data across all touch points of the business to maximize the retention & switching, up & cross selling for consumers in all product segments (Flagship, Non Flagship).
• This position is required to extensively collaborate with all key Partners to align CRM/CDM strategies and leverage mutual customer data segmentation to drive the business growth of both TSE & Partners.
• Role and Responsibilities.
• Strategize customer database management plan & consumer data-driven marketing campaigns for each customer & product segment by utilizing own CDM and partners' CDM tools to drive business growth of TSE.
• Lead, coordinate, facilitate and manage all data-driven marketing activities to the target customers in each campaign from initiation of protocol through performance tracking.
• Manage data analytics and campaign analysis by ensuring the database is segmented effectively for data-driven marketing activities and targeted communications to help grow commercial opportunities.
• Identify potential customers, and utilize appropriate digital platforms for effective consumer engagement.
• Grow and enhance quality of customer database, and develop and execute plans to continually engage, inform and educate the database to elevate their experience with the Samsung brand.
• Track conversion rates of initiatives, identify the issues & key learnings, then propose and execute improvement plans.
• Build strong relationship and develop co-partnership CDM campaigns with related partners to dial up awareness, consideration and conversion such as operators, key account partners, etc.
• Independently lead new data management initiatives and contribute towards process improvement, data standards and efficiency.
• Collaborate with internal departments i.e. category manager, sales team, and marketing communications as well as external agencies to ensure effective consumer data-driven marketing programs.
• Perform other duties as assigned by management /direct supervisor.
• Market / Channel complexity.
• In this highly competitive market situation & complexity, the data collection and the consistency in data-driven decision making and strategy formulation in CDM to effectively reach the consumer and convert the potential buyers into sales is vital to drive TSE business growth.
• Collaboration with channel partners is becoming a key success factor for TSE. This position will lead the negotiation with Partners (Operators, Key Account partners) on all CDM collaborations, covering all aspects from data analytics, customer segmentation, ROI, and execution which will lead to mutual business growth of TSE & Partners.
• Leadership Responsibilities.
• Ability to build positive internal & external relationships to command all stakeholders & partners towards a common goal to grow the business.
• Being a strategic & collaborative position, effective execution of cross-functional & departmental is crucial.
• A mentor to his/her junior CDM team members, providing advice and ensuring that their professional skills are continuously growing.
• Skills and Qualifications.
• Minimum 10 years' experience in Customer Data Management, Customer Relationship Management, Data-Driven Digital Marketing Communication in a fast-paced and competitive market setting.
• A proven experienced leader in developing and delivering CRM/CDM strategies for a business resulting in an increase in business growth.
• Strong understanding in how to holistically manage customer engagement for business performance.
• Logical thinking with profound knowledge of customer segmentation and data analytics.
• Extensive knowledge of execution & analysis of various types of digital communications (Email, Push Notification, etc.) & paid media (FB, Google, etc.).
• Skills in identifying issues from numbers and putting up concrete plan for improvement.
• Good inter-personal skills to synchronize and collaborate with other related internal & external parties.
• Accountability and flexibility to changes. Able to prioritize on-hands jobs and work under pressure and timeline.
• Strong winning spirit and always want to achieve more.
• Proficiency in English (reading, writing & speaking).

ประสบการณ์:

ไม่จำเป็นต้องมีประสบการณ์ทำงาน

ประเภทงาน:

งานประจำ

• This position oversees all CRM functions - formulating CRM strategies & programs, building IM's overall consumer data management capability in order to utilize the data across all touch points of the business to maximize the retention & switching, up & cross selling for consumers in all product segments (Flagship, Non Flagship).
• This position is required to extensively collaborate with all key Partners to align CRM/CDM strategies and leverage mutual customer data segmentation to drive the business growth of both TSE & Partners.
• Rôle et Responsabilités.
• Strategize customer database management plan & consumer data-driven marketing campaigns for each customer & product segment by utilizing own CDM and partners' CDM tools to drive business growth of TSE.
• Lead, coordinate, facilitate and manage all data-driven marketing activities to the target customers in each campaign from initiation of protocol through performance tracking.
• Manage data analytics and campaign analysis by ensuring the database is segmented effectively for data-driven marketing activities and targeted communications to help grow commercial opportunities.
• Identify potential customers, and utilize appropriate digital platforms for effective consumer engagement.
• Grow and enhance quality of customer database, and develop and execute plans to continually engage, inform and educate the database to elevate their experience with the Samsung brand.
• Track conversion rates of initiatives, identify the issues & key learnings, then propose and execute improvement plans.
• Build strong relationship and develop co-partnership CDM campaigns with related partners to dial up awareness, consideration and conversion such as operators, key account partners, etc.
• Independently lead new data management initiatives and contribute towards process improvement, data standards and efficiency.
• Collaborate with internal departments i.e. category manager, sales team, and marketing communications as well as external agencies to ensure effective consumer data-driven marketing programs.
• Perform other duties as assigned by management /direct supervisor.
• Market / Channel complexity.
• In this highly competitive market situation & complexity, the data collection and the consistency in data-driven decision making and strategy formulation in CDM to effectively reach the consumer and convert the potential buyers into sales is vital to drive TSE business growth.
• Collaboration with channel partners is becoming a key success factor for TSE. This position will lead the negotiation with Partners (Operators, Key Account partners) on all CDM collaborations, covering all aspects from data analytics, customer segmentation, ROI, and execution which will lead to mutual business growth of TSE & Partners.
• Leadership Responsibilities.
• Ability to build positive internal & external relationships to command all stakeholders & partners towards a common goal to grow the business.
• Being a strategic & collaborative position, effective execution of cross-functional & departmental is crucial.
• A mentor to his/her junior CDM team members, providing advice and ensuring that their professional skills are continuously growing.
• Skills and Qualifications.
• Minimum 10 years' experience in Customer Data Management, Customer Relationship Management, Data-Driven Digital Marketing Communication in a fast-paced and competitive market setting.
• A proven experienced leader in developing and delivering CRM/CDM strategies for a business resulting in an increase in business growth.
• Strong understanding in how to holistically manage customer engagement for business performance.
• Logical thinking with profound knowledge of customer segmentation and data analytics.
• Extensive knowledge of execution & analysis of various types of digital communications (Email, Push Notification, etc.) & paid media (FB, Google, etc.).
• Skills in identifying issues from numbers and putting up concrete plan for improvement.
• Good inter-personal skills to synchronize and collaborate with other related internal & external parties.
• Accountability and flexibility to changes. Able to prioritize on-hands jobs and work under pressure and timeline.
• Strong winning spirit and always want to achieve more.
• Proficiency in English (reading, writing & speaking).

ประสบการณ์:

ไม่จำเป็นต้องมีประสบการณ์ทำงาน

ประเภทงาน:

งานประจำ

• Manage the Google Ads budget and ensure that User Acquisition, Buyer and User retention performance reach the business plan objectives.
• Manage Search & Display on Google Ads platform.
• Work closely with Regional senior management to ensure constant alignment and consistency between company strategy and budget utilization.
• Understand SEA media environment and suggest digital strategy adjustment based on its evolution.
• Work with BI team to build multi-channel attribution modelling.
• Automate the campaign creation and Optimization process for increased performance and efficiency.
• Review and Improve marketing channel tracking & Reporting.
• Identify root causes of issues in daily channels operation and develop both practical solutions and new processes/models to improve it.
• Translate complex online marketing data into easily understandable insights for other relevant teams and senior management.
• Leverage Online Marketing planning and execution expertise to support other department initiatives.
• Be creative and think out of the box to identify different initiates that could improve user experience and maximize user activation.
• Who are we looking for?.
• 3-5 years' experience in Google Ads for an e-commerce site, with management skills, ideally in startups from E-commerce, Travel or Food Delivery industries - strong data/finance/consulting backgrounds with the appetite for e-commerce/marketing also considered.
• Very strong analytical & critical thinking with data-driven mindset.
• Outstanding communication skills in collaborating with diverse, multi-functional teams Organization and project management skills in a dynamic, fast-paced environment.
• Hands-on experience with Google Ad full range of products, especially Google Shopping.