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• Co-work with Product Marketing and Sales Team to develop and implement customized channel promotions for products.
• Analyze channel sell through and promotion results, outlet by outlet and implement improvement plans.
• Conduct and check competitive benchmarking, retail price comparison, competitors movement and feedback to Product Marketing and Sales Team.
• Analyze channel performance, shops performance and provide feedback to Product Marketing Managers and Sales Team.
• Identify and implement key KPI metrics for measurement of efficiency and resource allocation.
• Have a systematic retail outreach program to ensure high share of mind with store managers, floor salesmen and other influencers.
• Develop new channels to assist sales team to grow the business.
• Create synergy in Marketing data tracking, store capacity mapping, shops mapping and develop improvement plans.
• Ensure alignment across the sales and marketing on field sales needs and marketing initiatives and budget management.
• Provide seasoned leadership in the translation and execution of the marketing strategy into impact programs.
• Co-work with Sales Managers and Retail Marketing Team on shelf share analysis, conduct shelf share audit and recommend improvement plans.
• The role needs to work closely with Product Marketing Managers, Retail Marketing Manager and Sales Teams in various channels.
• Coordinate and manage training and development of Channels and Retail marketing.
• Performs other duties as assigned by management /direct supervisor.
• Skills and Qualifications.
• Possess a Degree or higher preferably in Business, Economics or Marketing.
• At least 10 years relevant sales and marketing experiences with FMCG industry, lifestyle or competitive companies.
• Strong experience in trade marketing, category management, account management background more than 6 years with a leading consumer products or FMCG companies.
• Familiar with retail environment, dealers and channel management.
• Strong record of creating a winning vision in an environment, emphasis on merchandising, promotion and partnerships.
• Ability to create and implement business strategies that grow sales & margins and manage key business metrics.
• Innovative and creative-ability to identify and evaluate creative ideas, focusing on those that will create competitive advantage.
• Proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment.
• Strong business acumen, awareness of market and retail trends.
• Good analytical, mathematical and statistics abilities are encouraged to apply.
• Excellent interpersonal and communication skills.
• Computer literacy with excellent in Microsoft Excel (Advance/ Expert user).
• Ability to work in a very fast paced, multi-disciplinary company.
• Comfortable working across functional areas.
• Excellent command of English both written and spoken.
• Understands what it takes to win in the market place.
• High Financial Aptitude: possesses strong business acumen and numbers-driven.
• Detail-oriented: holds others accountable for commitments.

ประสบการณ์:

ไม่จำเป็นต้องมีประสบการณ์ทำงาน

ประเภทงาน:

งานประจำ

• Contribute to the development and implementation of promotion strategy by working with Product Management and Sales Team to develop sell-out platforms and sell-out promotions strategy.
• Convert the consumer value proposition, developed by business strategy into customer and shopper value proposition at the channel and customer level.
• Monitor and report competitor price/promotion and benchmarking analysis.
• Understand channel complexity and propose appropriate sellout / promotions to increase sellout in each channel.
• Propose, implement, track and evaluate sell-out activities to measure effectiveness, report sellout analysis, and recommend improvement to stakeholders.
• The role needs to work closely with Product Management Team, Retail Marketing Team and Sales Team in various channels to support go-to-market planning and execution, and identify sell-out risks and opportunities and corresponding solutions.
• Performs other duties as assigned by management /direct supervisor.
• Skills and Qualifications.
• Bachelor's or Master's degree in Economics, Marketing, Business Administration or related fields.
• 5-7 years' experience in trade marketing, category management, account management background with a leading consumer products or FMCG companies.
• Strong record of creating a winning vision in an environment, emphasis on merchandising, promotion and partnerships.
• Ability to create and implement business strategies that grow sales & margins and manage key business metrics.
• Proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment.
• Innovative and creative-ability to identify and evaluate creative ideas, focusing on those that will create competitive advantage.
• Must have strong business acumen, awareness of market/industry trend and retail trends.
• Excellent Negotiation skill and Presentation skills are required.
• Must have excellent command of English and Presentation skills in both Thai and English.
• Must have excellent command of Computer literacy especially MS PowerPoint and Excel.

ประสบการณ์:

ไม่จำเป็นต้องมีประสบการณ์ทำงาน

ประเภทงาน:

งานประจำ

• Contribute to the development and implementation of promotion strategy by working with Product Management and Sales Team to develop sell-out platforms and sell-out promotions strategy.
• Convert the consumer value proposition, developed by business strategy into customer and shopper value proposition at the channel and customer level.
• Monitor and report competitor price/promotion and benchmarking analysis.
• Understand channel complexity and propose appropriate sellout / promotions to increase sellout in each channel.
• Propose, implement, track and evaluate sell-out activities to measure effectiveness, report sellout analysis, and recommend improvement to stakeholders.
• The role needs to work closely with Product Management Team, Retail Marketing Team and Sales Team in various channels to support go-to-market planning and execution, and identify sell-out risks and opportunities and corresponding solutions.
• Performs other duties as assigned by management /direct supervisor.
• Skills and Qualifications.
• Bachelor's or Master's degree in Economics, Marketing, Business Administration or related fields.
• 5-7 years' experience in trade marketing, category management, account management background with a leading consumer products or FMCG companies.
• Strong record of creating a winning vision in an environment, emphasis on merchandising, promotion and partnerships.
• Ability to create and implement business strategies that grow sales & margins and manage key business metrics.
• Proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment.
• Innovative and creative-ability to identify and evaluate creative ideas, focusing on those that will create competitive advantage.
• Must have strong business acumen, awareness of market/industry trend and retail trends.
• Excellent Negotiation skill and Presentation skills are required.
• Must have excellent command of English and Presentation skills in both Thai and English.
• Must have excellent command of Computer literacy especially MS PowerPoint and Excel.

ประสบการณ์:

5 ปีขึ้นไป

ทักษะ:

Meet Deadlines, Work Well Under Pressure, English, Thai

ประเภทงาน:

งานประจำ

• IRIS Consulting is a local boutique consulting firm. We help our clients uplift their Organization and People Capabilities to meet their most important goals. Since our establishment in 2012, we have assisted global, regional, and local leaders in various industries, including Financial services, Retail and Consumer Products, Healthcare, Energy, and Industrial and Manufacturing, in translating their visions into strategies as well as implementable solutions.
• STRATEGYDevelop effective marketing strategies and campaigns for People Learning and ...
• EXECUTIONOversee, plan and manage marketing campaigns and projects to strengthen brand awareness and value propositions among targeted corporate clients (both online and offline) such as advertising and promotional campaigns across all online channels (Facebook, Instagram, Google, LINE, email, corporate website, Live Learning Event and etc.).
• Track and measure marketing KPI s to determine marketing performance effectiveness and suggest improvement initiatives.
• CROSS TEAM COLLABORATIONWork with Data & Analytic team in utilizing customer insights to determine the right marketing strategy and campaigns.
• Work with sales team in generating leads and driving revenue.
• Work with content and production team in creating marketing materials.
• Work with partner engagement team in selecting the right partner for each campaign..
• Ideal Candidate s Quality.
• Extensive experiences (4-5 years) in all aspects of marketing strategy and execution (Both online and offline).
• Strong interest and background in People Learning and Development Solutions (including Digital Learning, Live Learning, and Virtual Learning/Classroom).
• Ability to work under startup environment with high pressure/dynamic and limited time to make things happen from zero.
• Ability to work with high accuracy and attention to details.
• Comfortable with small team environment.
• Well-structured, self-driven, and good team player.
• Self-reliant, commit to deliver, challenge self for perfection.
• Creative, innovative, and willing to try new approaches/technology.
• Have an excellent command in English & Thai.
• Work Location
• IRIS Consulting, 12A Pearl Bangkok, BTS Aree.

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ประเภทงาน:

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• BA/BS degree.
• 3+ years of relevant work experience in marketing, marketing communications, preferably in the eCommerce, retail technology, or software industries.
• 2+ years' experience managing and measuring content marketing.
• Demonstrated success in exceeding marketing targets using a solutions-focused approach.
• Capabilities to easily transition from high level strategic thinking to detailed execution.
• Proven success in negotiating and collaborating with internal and external stakeholders.
• Exceptional project management and communication skills.
• Demonstrated track record in developing and implementing marketing strategies and crafting marketing content.
• Demonstrated ability to plan and execute large scale online marketing activity.
• Highly analytical with the ability to process, analyze and interpret data.
• Ability to work in fast-paced environment and deal with ambiguity.
• Ability to work with legal, product and internal business owners to reach mutually beneficial agreements.
• Solid knowledge on digital media channels.
• Strong written and verbal communication skills.
• Amazon is seeking a dynamic and motivated Marketing Manager for the Amazon Selling business. This individual will be responsible for building awareness of selling on Amazon and motivate prospect sellers to start their selling on Amazon journeys. This person will be chartered with various marketing channels, which can enable scalable approaches to prospect Seller communities in Thailand. The primary goal of this role is to market the opportunities of selling on Amazon to all types and sizes of prospect sellers and to cultivate sustainable sources of selling on Amazon business in Thailand from longer-term perspectives, as well as to establish and develop seller education channels to provide necessary knowledge to potential sellers with respect to selling on Amazon.
• Background of Selling on Amazon: The Marketplace or "Selling on Amazon" business exists in 18 countries and exceeds more than half of total Amazon unit sales and growing. Each year, tens of thousands of businesses join the marketplace adding millions of new products. Amazon's vision is to offer the earth's largest product selection and lowest prices for our customers. One way we deliver on this vision is by marketing to local country Sellers to persuade them to launch their products onto the platform thereby maximizing the quantity of items that they list while ensuring the highest quality of product images and information.
• The ideal candidates will need to be strategic in defining selling on Amazon brand positioning and tailor communication message to attract prospect sellers. He or she needs to plan and create the most compelling contents to help target audiences clearly understand the opportunities on Amazon market places and provide basic knowledge on how to get started in order to set them up for success. At the same time, this person will develop marketing campaigns to increase awareness on this newly emerging opportunity. Specifically, this position will own and initiate online marketing activities in scalable formats including but not limited to small to large online events, email-based marketing campaigns, social media, online paid marketing, as well as develop and distribute seller awareness/education contents and seller success stories in multiple formats. This person will work closely with internal PR, public policy, sales and business development teams, third party service providers and other external stakeholders/agencies to continue to add scalability in our marketing engagement. To be successful in this role candidate will need to be an innovator, communicator, influencer, and problem solver. Candidates will need to be highly analytical, think and act fast, and be apt at finding creative solutions to complex problems. This is a unique opportunity to play a highly visible role in an exciting and fast-paced business, make history while having fun!
• Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer, and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status.
• Key job responsibilitiesPlan and execute marketing campaigns to build awareness and excitement for selling on Amazon business.
• Plan and execute seller recruitment (lead generation) campaigns for selling on Amazon business for both direct-sales channels and self-serve online channels.
• Develop success stories assets to drive conversion for potential sellers.
• Define, plan and develop marketing strategies for each marketing channels including online event, website, email and social media platforms to drive key Demand Gen metrics including traffic, new leads and seller account registrations.
• Refine messaging strategy to ensure we are delivering a clear value proposition to the right audiences.
• Prepare and deliver business reviews of marketing regarding its progress in achieving pre-defined targets.
• Support internal partners with needed marketing communication and content both internally and externally.
• Manage content performance tracking and continuously surface insights for content development and prioritization.
• Establish SOPs to organize the content creation and maintenance operations.
• Experience working in a fast-paced and highly cross-functional organization.
• Proven ability to identify, analyze, and solve ambiguous problems independently with an extreme attention to detail.
• Experience in multi-channel marketing management.
• Global e-commerce experience.

ประสบการณ์:

ไม่จำเป็นต้องมีประสบการณ์ทำงาน

ประเภทงาน:

งานประจำ

• Understand the complex of IMC and capable to do planning and execution it across Marketing channel as well as Sales Channel to make sure great awareness and preference of Company/ Product Brand in Electronics industry or vs. competitors.
• Have a consumer-centric mindset when generating any activities from Branding to Promotion.
• Catch-up very well with Marketing trend in both Creativeness and Mix (Media, Budgeting).
• Have good qualitative and quantitative approach when accessing, reviewing, adjusting, making any marketing plan.
• Strong expertise in Digital Marketing, Retail branding, as well as E-Com, O2O.
• Foresee potential and be capable to explore Partnership, Sponsorship Marketing.
• Co-work with Product Marketing and Sales Team to develop and implement customized channel promotions for products.
• Identify and implement key KPI metrics for measurement of efficiency and resource allocation.
• Ensure alignment across the sales and marketing on field sales needs and marketing initiatives and budget management.
• Provide seasoned leadership in the translation and execution of the marketing strategy into impact programs.
• The role needs to work closely with Product Marketing Managers, Retail Marketing Manager and Sales Teams in various channels.
• Coaching and Leading a team of 3 ~ 4 members with different experience and expertise.
• Performs other duties as assigned by management /direct supervisor.
• Skills and Qualifications.
• Possess a Degree or higher preferably in Business, Economics or Marketing.
• 10 ~ 15 year relevant sales and marketing experiences with FMCG industry, lifestyle or Electronics, or Retail companies.
• Strong experience in IMC, trade marketing, category management, account management background more than 6 years with a leading consumer products or FMCG companies.
• Familiar with retail environment, dealers and channel management.
• Strong record of creating a winning vision in an environment, emphasis on merchandising, promotion and partnerships.
• Ability to create and implement business strategies that grow sales & margins and manage key business metrics.
• Innovative and creative-ability to identify and evaluate creative ideas, focusing on those that will create competitive advantage.
• Proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment.
• Strong business acumen, awareness of market and retail trends.
• Good analytical, mathematical and statistics abilities are encouraged to apply.
• Excellent interpersonal and communication skills.
• Computer literacy with excellent in Microsoft Excel (Advance/ Expert user).
• Ability to work in a very fast paced, multi-disciplinary company.
• Comfortable working across functional areas.
• Excellent command of English both written and spoken.
• Understands what it takes to win in the market place.
• High Financial Aptitude: possesses strong business acumen and numbers-driven.
• Detail-oriented: holds others accountable for commitments.

ประสบการณ์:

ไม่จำเป็นต้องมีประสบการณ์ทำงาน

ประเภทงาน:

งานประจำ

• Control Paid, Owned, Earn channel on samsung.com.
• Ensure the smooth and accurate communication on promotions & content on samsung.com.
• Design the communication both d2c and b2b on samsung.com.
• Supervise Paid digital ads planning, implementation, monitoring, optimization, testing, analysis, forecasting and reporting for specific product group.
• Individually and/or in partnership with Marketing Services drive search media campaigns, search engine shopping campaigns on e-Store (samsung.com) platforms.
• Experience partnering with internal teams to optimize varied marketing platforms and operations, specific to product group.
• Mastery of leading ad industry tools & technologies (e.g. ad servers, DMP, DBM, Tag Management, Affiliate platforms etc.) and ability to partner internally to drive expert outcomes.
• Oversee campaign management and large monthly spend budgets while hitting pre-determined targets in CPA, ROI, Ads optimization.
• Familiarity with digital ads algorithmic models and marketing analytics.
• Ability to understand customer buying behaviors, segmentation and profiling.
• Responsible for overall management and growth of the affiliate program including managing our publisher and agency relationships.
• Identify new sources of customer acquisition and profit via new partners, new strategies and emerging channels.
• Manage an agency for revenue-driven.
• Have responsibility for P&L, forecast quarterly and annual goals for revenue.
• Performs other duties as assigned by management /direct supervisor.
• Skills and Qualifications.
• 5+ years of experience on ecommerce campaign management from digital media agency or in-house unit.
• Must have paid search and display channel expertise and other digital channel skill-sets is a plus.
• Ecommerce, direct response, ROI-focused campaign management.
• Strong sense of Marketing analytics and how to derive actionable insights from complex data sources.
• Ability to partner with Marketing Services, as well as senior management from brand-centric departments, such as, Product Marketing, Digital Marketing, CRM.
• Working knowledge of one or more of the analytics packages i.e. Google Analytics, Adobe.
• Ability to multitask, handle pressure and meet deadlines in a fast paced environment.
• Advanced computer skills are required.
• College degree required, advanced degree a plus.

ประสบการณ์:

ไม่จำเป็นต้องมีประสบการณ์ทำงาน

ประเภทงาน:

งานประจำ

• Control Paid, Owned, Earn channel on samsung.com.
• Ensure the smooth and accurate communication on promotions & content on samsung.com.
• Design the communication both d2c and b2b on samsung.com.
• Supervise Paid digital ads planning, implementation, monitoring, optimization, testing, analysis, forecasting and reporting for specific product group.
• Individually and/or in partnership with Marketing Services drive search media campaigns, search engine shopping campaigns on e-Store (samsung.com) platforms.
• Experience partnering with internal teams to optimize varied marketing platforms and operations, specific to product group.
• Mastery of leading ad industry tools & technologies (e.g. ad servers, DMP, DBM, Tag Management, Affiliate platforms etc.) and ability to partner internally to drive expert outcomes.
• Oversee campaign management and large monthly spend budgets while hitting pre-determined targets in CPA, ROI, Ads optimization.
• Familiarity with digital ads algorithmic models and marketing analytics.
• Ability to understand customer buying behaviors, segmentation and profiling.
• Responsible for overall management and growth of the affiliate program including managing our publisher and agency relationships.
• Identify new sources of customer acquisition and profit via new partners, new strategies and emerging channels.
• Manage an agency for revenue-driven.
• Have responsibility for P&L, forecast quarterly and annual goals for revenue.
• Performs other duties as assigned by management /direct supervisor.
• Skills and Qualifications.
• 5+ years of experience on ecommerce campaign management from digital media agency or in-house unit.
• Must have paid search and display channel expertise and other digital channel skill-sets is a plus.
• Ecommerce, direct response, ROI-focused campaign management.
• Strong sense of Marketing analytics and how to derive actionable insights from complex data sources.
• Ability to partner with Marketing Services, as well as senior management from brand-centric departments, such as, Product Marketing, Digital Marketing, CRM.
• Working knowledge of one or more of the analytics packages i.e. Google Analytics, Adobe.
• Ability to multitask, handle pressure and meet deadlines in a fast paced environment.
• Advanced computer skills are required.
• College degree required, advanced degree a plus.

ประสบการณ์:

ไม่จำเป็นต้องมีประสบการณ์ทำงาน

ประเภทงาน:

งานประจำ

• Control Paid, Owned, Earn channel on samsung.com.
• Ensure the smooth and accurate communication on promotions & content on samsung.com.
• Design the communication both d2c and b2b on samsung.com.
• Supervise Paid digital ads planning, implementation, monitoring, optimization, testing, analysis, forecasting and reporting for specific product group.
• Individually and/or in partnership with Marketing Services drive search media campaigns, search engine shopping campaigns on e-Store (samsung.com) platforms.
• Experience partnering with internal teams to optimize varied marketing platforms and operations, specific to product group.
• Mastery of leading ad industry tools & technologies (e.g. ad servers, DMP, DBM, Tag Management, Affiliate platforms etc.) and ability to partner internally to drive expert outcomes.
• Oversee campaign management and large monthly spend budgets while hitting pre-determined targets in CPA, ROI, Ads optimization.
• Familiarity with digital ads algorithmic models and marketing analytics.
• Ability to understand customer buying behaviors, segmentation and profiling.
• Responsible for overall management and growth of the affiliate program including managing our publisher and agency relationships.
• Identify new sources of customer acquisition and profit via new partners, new strategies and emerging channels.
• Manage an agency for revenue-driven.
• Have responsibility for P&L, forecast quarterly and annual goals for revenue.
• Performs other duties as assigned by management /direct supervisor.
• Skills and Qualifications.
• 5+ years of experience on ecommerce campaign management from digital media agency or in-house unit.
• Must have paid search and display channel expertise and other digital channel skill-sets is a plus.
• Ecommerce, direct response, ROI-focused campaign management.
• Strong sense of Marketing analytics and how to derive actionable insights from complex data sources.
• Ability to partner with Marketing Services, as well as senior management from brand-centric departments, such as, Product Marketing, Digital Marketing, CRM.
• Working knowledge of one or more of the analytics packages i.e. Google Analytics, Adobe.
• Ability to multitask, handle pressure and meet deadlines in a fast paced environment.
• Advanced computer skills are required.
• College degree required, advanced degree a plus.

ประสบการณ์:

ไม่จำเป็นต้องมีประสบการณ์ทำงาน

ประเภทงาน:

งานประจำ

• Control Paid, Owned, Earn channel on samsung.com.
• Ensure the smooth and accurate communication on promotions & content on samsung.com.
• Design the communication both d2c and b2b on samsung.com.
• Supervise Paid digital ads planning, implementation, monitoring, optimization, testing, analysis, forecasting and reporting for specific product group.
• Individually and/or in partnership with Marketing Services drive search media campaigns, search engine shopping campaigns on e-Store (samsung.com) platforms.
• Experience partnering with internal teams to optimize varied marketing platforms and operations, specific to product group.
• Mastery of leading ad industry tools & technologies (e.g. ad servers, DMP, DBM, Tag Management, Affiliate platforms etc.) and ability to partner internally to drive expert outcomes.
• Oversee campaign management and large monthly spend budgets while hitting pre-determined targets in CPA, ROI, Ads optimization.
• Familiarity with digital ads algorithmic models and marketing analytics.
• Ability to understand customer buying behaviors, segmentation and profiling.
• Responsible for overall management and growth of the affiliate program including managing our publisher and agency relationships.
• Identify new sources of customer acquisition and profit via new partners, new strategies and emerging channels.
• Manage an agency for revenue-driven.
• Have responsibility for P&L, forecast quarterly and annual goals for revenue.
• Performs other duties as assigned by management /direct supervisor.
• Skills and Qualifications.
• 5+ years of experience on ecommerce campaign management from digital media agency or in-house unit.
• Must have paid search and display channel expertise and other digital channel skill-sets is a plus.
• Ecommerce, direct response, ROI-focused campaign management.
• Strong sense of Marketing analytics and how to derive actionable insights from complex data sources.
• Ability to partner with Marketing Services, as well as senior management from brand-centric departments, such as, Product Marketing, Digital Marketing, CRM.
• Working knowledge of one or more of the analytics packages i.e. Google Analytics, Adobe.
• Ability to multitask, handle pressure and meet deadlines in a fast paced environment.
• Advanced computer skills are required.
• College degree required, advanced degree a plus.

ประสบการณ์:

ไม่จำเป็นต้องมีประสบการณ์ทำงาน

ประเภทงาน:

งานประจำ

• Understand the complex of IMC and capable to do planning and execution it across Marketing channel as well as Sales Channel to make sure great awareness and preference of Company/ Product Brand in Electronics industry or vs. competitors.
• Have a consumer-centric mindset when generating any activities from Branding to Promotion.
• Catch-up very well with Marketing trend in both Creativeness and Mix (Media, Budgeting).
• Have good qualitative and quantitative approach when accessing, reviewing, adjusting, making any marketing plan.
• Strong expertise in Digital Marketing, Retail branding, as well as E-Com, O2O.
• Foresee potential and be capable to explore Partnership, Sponsorship Marketing.
• Co-work with Product Marketing and Sales Team to develop and implement customized channel promotions for products.
• Identify and implement key KPI metrics for measurement of efficiency and resource allocation.
• Ensure alignment across the sales and marketing on field sales needs and marketing initiatives and budget management.
• Provide seasoned leadership in the translation and execution of the marketing strategy into impact programs.
• The role needs to work closely with Product Marketing Managers, Retail Marketing Manager and Sales Teams in various channels.
• Coaching and Leading a team of 3 ~ 4 members with different experience and expertise.
• Performs other duties as assigned by management /direct supervisor.
• Skills and Qualifications.
• Possess a Degree or higher preferably in Business, Economics or Marketing.
• 10 ~ 15 year relevant sales and marketing experiences with FMCG industry, lifestyle or Electronics, or Retail companies.
• Strong experience in IMC, trade marketing, category management, account management background more than 6 years with a leading consumer products or FMCG companies.
• Familiar with retail environment, dealers and channel management.
• Strong record of creating a winning vision in an environment, emphasis on merchandising, promotion and partnerships.
• Ability to create and implement business strategies that grow sales & margins and manage key business metrics.
• Innovative and creative-ability to identify and evaluate creative ideas, focusing on those that will create competitive advantage.
• Proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment.
• Strong business acumen, awareness of market and retail trends.
• Good analytical, mathematical and statistics abilities are encouraged to apply.
• Excellent interpersonal and communication skills.
• Computer literacy with excellent in Microsoft Excel (Advance/ Expert user).
• Ability to work in a very fast paced, multi-disciplinary company.
• Comfortable working across functional areas.
• Excellent command of English both written and spoken.
• Understands what it takes to win in the market place.
• High Financial Aptitude: possesses strong business acumen and numbers-driven.
• Detail-oriented: holds others accountable for commitments.

ประสบการณ์:

ไม่จำเป็นต้องมีประสบการณ์ทำงาน

ประเภทงาน:

งานประจำ

• Grow brand and desired equity of assigned product group and direct all marketing activities for the achievement of short and long term business Goal, Strategies, Action Plan, P &L and market spending and to ensure compliance and aligned with regulatory affairs.
• Develop effective Communication brief and plan and direct agencies in developing promotional materials, media and the implementation. Direct research agencies and conduct about Qualitative and Quantitative Research.
• Activate Brand Essence and Vision.
• Develop and update consumer portrait, consumer engagement funnel for her/his brand.
• Develop and update consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers.
• Ensure consumer centricity, applies Innovation levers, contribute and execute Innovation pipeline, maintain vibrancy via relevant renovation for his/her brands.
• Contribute to development and execute strong, functionally aligned brand plan. Track and monitor the performance, health and strategic alignment.
• Contribute to the development, engagement strategies and creates relevant & memorable brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted leader.
• Ensure compliance and validation to all regulations and specifications.
• ARE YOU A FIT?.
• Minimum of Bachelor Degree in Marketing, Business Administration or related field.
• Minimum 7 years of working experience in marketing preferably in FMCG brands.
• End-to-end brand management experience.
• Good English & Thai communication skills.
• Able to work under high pressure and have self-starter attitude.
• Nestlé is 308,000 employees strong and are driven by the purpose of enhancing the quality of life and contributing to a healthier future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic international working environment with constant opportunities for development. Want to learn more? Visit us at www.nestle.com.

ประสบการณ์:

6 ปีขึ้นไป

ทักษะ:

Digital Marketing, Thai, English

ประเภทงาน:

งานประจำ

• The position of Head of Marketing and Branding demands an individual who is action oriented and sho has an ability to think strategically and who has a passion for tactical and detailed marketing execution. In this position the Head of Marketing and Branding is responsible for the generation of revenue through the provision of efficient and effective marketing and branding programs..
• The Head of Marketing and Branding is responsible for driving awareness, acquisition, and retention. The Head of Marketing and Branding delivers this through the launch ...
• Responsibilities of the Head of Marketing and Branding.
• Leadership/Supervisory Role: The primary role of the Head of Marketing and Branding is to lead the marketing and branding department and oversee all marketing and branding activities. In this position, the Head of Marketing and Branding defines the departmental vision and instills it in all levels of the marketing and branding department to make up part of the working culture. The Head of Marketing and Branding oversees the brand planning process inclusive of the definition of target consumers and the development of marketing mix and strategies on consumer brand-interaction in order to encourage increased purchase.
• At this capacity, the Head of Marketing and Branding also leads the development and refinement of the brand s messages and creative designs in order to attract potential consumers. He also leads go-to-market planning and drives cross-functional collaboration within the business, for example, with departments such as CRM, public relations and so forth. The Head of Marketing and Branding also leads consumer-facing communication approaches for the brand and serves as a primary marketing point of contact with the external business partners, enabling strong, collaborative working relationships.
• The Head of Marketing and Branding also plays a mentorship role to key brand marketing personnel, assisting in the execution of their duties upon request, ensuring their professional growth, and essentially preparing them to take up his functions in his absence or retirement..
• Strategy: The Head of Marketing and Branding also plays a leading role in the establishment of the business s brand building strategies across all channels. This is done in collaboration with key marketing and branding departmental leaders and all team members.
• The Head of Marketing and Branding additionally develops weekly/monthly/annual marketing and branding strategies and monitors the performance of those strategies in order to make necessary updates and improvements. At this capacity, The Head of Marketing and Branding also creates messaging strategies for key segments and provides marketing and branding personnel with necessary brand and communications assets..
• Analytics: The Head of Marketing and Branding manages and maintains program specific research efforts inclusive of consumer/business insights, consumer/business segmentation, competitive intelligence, industry trends, and developments. The Head of Marketing and Branding also manages the forecast and revenue delivery for the business s product through monitoring performance and availing transparent weekly/monthly/annual reporting to the Chief Marketing Officer and relevant stakeholders on the performance of brand marketing program initiatives, their progress, and results. This is for the purpose of the formulation of new brand strategies, improvement of existent brand strategies, and the capitalization of the brand on any emergent opportunities..
• Collaboration: The role of the head of marketing and branding is a highly collaborative position and, as such, she/he partners with the business development department for the purpose of creating brand demand and marketing plans. She/He also works with external consumer insight organizations in identifying suitable campaign insights that will enable brand differentiation and offer the business a competitive edge in the market in terms acquisition and retention. The Head of Marketing and Branding also partners with key marketing department teams in the development and management of consumer and potential-consumer messaging.
• The Head of Marketing and Branding additionally partners with the IT department, Business Development, Community Relationship, and other marketing department teams in the development, deployment, and enhancement of strategies across the program website, digital and social media, email campaigns, SEO/SEM etc.
• At this capacity, The Head of Marketing and Branding also works closely with the HR department in the development of effective recruitment approaches specific to the marketing and branding department in order to guarantee skilled and efficient personnel for the brand marketing department, which will lead to smooth, effective, and efficient performance of duties within the department. The Head of Marketing and Branding also works with the Public Relations in order to gain traction in media outlets that play a major role in furthering brand awareness efforts..
• Knowledge/Creativity: The Head of Marketing and Branding is also tasked with keeping up with and understanding industry best practices and emerging strategies that will keep the brand marketing and branding up to date and ensure the business a competitive edge in brand awareness, consumer/partner acquisition, and retention. She/He also has a responsibility of developing new creative, innovate, and out-of-the-box approaches in applying the business s messages.
• The Head of Marketing and Branding is tasked with becoming an expert in marketing and branding on behalf of the business, constantly honing his skills and developing a deep understanding of consumer/partner mindsets and barriers to marketing and branding and subsequently offering the department creative and sustainable solutions..
• Other Duties: The Head of Marketing and Branding also performs other duties as he deems necessary in the execution of his duties and other duties as delegated by the Chief Marketing Officer or the employer..
• Required Qualifications of The Head of Marketing and Branding.
• Education: The Head of Marketing and Branding has to have a degree in Marketing, Business Administration, or any other related field. An equivalent of this educational requirement in working experience is also acceptable for the position..
• Experience: A candidate for this position must have had at least 6 years of working experience developing creative and innovative marketing strategies that heavily leverage offline and online mediums/channels in facilitating effective brand marketing programs and messages, preferably working in the position of a Head of Marketing and Branding.
• The candidate must also have had experience in demand generation marketing tactics and strategies in addition to having vast experience in digital marketing channels and tactics inclusive of display advertising, SEM/SEO, social media, email, and so forth. A suitable candidate will have vast proven and successful experience managing a marketing team from the conceptualization of a strategy to its close. The candidate will also have proven and successful relationship building skills, having an ability to leverage partnerships across the business as well as externally..
• Analytical Skills: Analytical skills are imperative for this position and a candidate must, therefore, portray an ability to enable data-driven decisions and show a deep interest and comfort working with ROI and metric-driven models. A candidate for this position will also show proficiency in databases, and marketing automation and related marketing system. She/He must also demonstrate proficiency in Google Analytics, Business Intelligence. Inwhich are necessary for the creation of marketing and branding materials..
• Communication Skills: The Head of Marketing and Branding will also possess superior communication skills and must be display comfort interacting with executives and external business partners. The efficiency of the marketing and branding department is highly dependent on the Director s clarity in the conveyance of information and instructions down the line. These skills will also be necessary in the delivery of reports and presentations to the Chief Marketing Officer, relevant stakeholders, and external partners. The candidate must demonstrate sufficient skills that will enable him to tailor even the most complex messages in clear, understandable, and convincing terms..
• Ms Office/MacOs office/Software: The Head of Marketing and Branding must also be highly proficient in Ms Word/Pages, PowerPoint/Keynote, and Ms Excel/Number, which are necessary in the creation of both verbally and visually engaging branding materials, reports, and presentations for the department, collaborating personnel, relevant stakeholders, and external partners. She/He must also demonstrate superior proficiency in other similar softwares, which she/he will employ in the creation of various branding materials..
• Interpersonal Skills: A candidate for this position must demonstrate exceptional problem solving skills, have an entrepreneurial spirit and passion to the brand as his own, have exceptional organizational skills, be detail orientated, be a strategic and creative thinker with a keen eye for detail, display comfort working in cross functional settings both as a leader and a player, have an ability to think outside of the box and find creative and unorthodox program solutions that give the brand its edge.
• The candidate must also be able to prioritize and complete multiple projects in a timely manner, be self motivated and proactive, and display composure and calmness under stress and uncertainty while inspiring the same in others..
• Leadership/People Skills: A candidate for the position must possess exceptional leadership skills, being able to move and inspire a cross-functional group, leading it into a unified direction and with a common vision. People skills will also guarantee that he is able to establish meaningful and long lasting relationships with other people.
• As such, he will be better positioned to establish quality relationships with external investors, media outlets, consumers, and external partners on behalf of the business, leading to enhanced brand awareness and revenue generation.

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• Work closely with the PR team in outlining the PR and influencer marketing strategy for Thailand and communicate the key messages to any other involved parties.
• Initiate, plan, and execute campaigns through media and influencers both online and offline effectively, including but not limited to social media, livestream, and events.
• Explore and manage relationships with key influencers including media, editors, fashion bloggers, beauty bloggers, fashion brands, and celebrities. Strong relationships ...
• Research and propose creative ideas for campaigns that increase awareness and ultimately revenue through media and influencers.
• Keep updated on the marketing and content strategies across all channels, including but not limited to social media, events, and livestream.
• Supporting the PR team for the management and tracking the brand marketing budgets and ensure the efficacy of spending.
• Effectively communicate to team key issues and potential solutions for optimization, using technology enablers where possible.
• Ensure timely reporting on marketing campaigns and resources to key stakeholders.
• Who are we looking for?.
• 3+ years of relevant experience in PR or marketing, preferably on a fashion/lifestyle brand.
• Fluent in Thai and high standard of English in both writing and speaking.
• Well versed in social media platforms platforms like Facebook, Youtube, Instagram -Passion for fashion, building startups, e-commerce, and Pomelo -Proactive, outgoing and able to build relationships with fashion influencers and other media.
• Creative, positive and fun attitude, able to work well with others with a different background in a team environment - a consummate team player.
• Results driven, ability to work independently with tight deadlines and changes in priorities.
• Experience and personal network in fashion editorial and media is a plus.

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• Market intelligence be the expert on our target users, who are they, and what is their behavior.
• Understand the competitive landscape be an expert on our competition and how they are positioned.
• Collaborate with product manager and marketing communications to develop product positioning and messaging that resonate with our target user personas.
• Develop a marketing plan for the platform in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
• Assess the effectiveness of the marketing programs that support the platform on an ongoing basis, and report back to the business on required changes.
• Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.
• Qualifications Bachelor's or Master's degree in computer information system, business administration, software engineering, computer science, marketing or related fields.
• At least 5 years of experience in product marketing, marketing or similar.
• Usability and customer-focused design experience a plus.
• Creative and well-used of IMC.
• Result-oriented and can work under high pressure.
• Usability and customer-focused design experience a plus.
• Passionate about launching great products and solving customer and business problem.
• Fluent in English both written and communication skills.
• We're committed to bringing passion and customer focus to the business. If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us.

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• Contribute to the development and implementation of promotion strategy by working with Product Management and Sales Team to develop sell-out platforms and sell-out promotions strategy.
• Convert the consumer value proposition, developed by business strategy into customer and shopper value proposition at the channel and customer level.
• Monitor and report competitor price/promotion and benchmarking analysis.
• Understand channel complexity and propose appropriate sellout / promotions to increase sellout in each channel.
• Propose, implement, track and evaluate sell-out activities to measure effectiveness, report sellout analysis, and recommend improvement to stakeholders.
• The role needs to work closely with Product Management Team, Retail Marketing Team and Sales Team in various channels to support go-to-market planning and execution, and identify sell-out risks and opportunities and corresponding solutions.
• Performs other duties as assigned by management /direct supervisor.
• Skills and Qualifications.
• Qualifications:Bachelor's or Master's degree in Economics, Marketing, Business Administration or related fields.
• 5-7 years' experience in trade marketing, category management, account management background with a leading consumer products or FMCG companies.
• Strong record of creating a winning vision in an environment, emphasis on merchandising, promotion and partnerships.
• Ability to create and implement business strategies that grow sales & margins and manage key business metrics.
• Proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment.
• Innovative and creative-ability to identify and evaluate creative ideas, focusing on those that will create competitive advantage.
• Must have strong business acumen, awareness of market/industry trend and retail trends.
• Excellent Negotiation skill and Presentation skills are required.
• Must have excellent command of English and Presentation skills in both Thai and English.
• Must have excellent command of Computer literacy especially MS PowerPoint and Excel.

ประสบการณ์:

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ประเภทงาน:

งานประจำ

• Contribute to the development and implementation of promotion strategy by working with Product Management and Sales Team to develop sell-out platforms and sell-out promotions strategy.
• Convert the consumer value proposition, developed by business strategy into customer and shopper value proposition at the channel and customer level.
• Monitor and report competitor price/promotion and benchmarking analysis.
• Understand channel complexity and propose appropriate sellout / promotions to increase sellout in each channel.
• Propose, implement, track and evaluate sell-out activities to measure effectiveness, report sellout analysis, and recommend improvement to stakeholders.
• The role needs to work closely with Product Management Team, Retail Marketing Team and Sales Team in various channels to support go-to-market planning and execution, and identify sell-out risks and opportunities and corresponding solutions.
• Performs other duties as assigned by management /direct supervisor.
• Skills and Qualifications.
• Qualifications:Bachelor's or Master's degree in Economics, Marketing, Business Administration or related fields.
• 5-7 years' experience in trade marketing, category management, account management background with a leading consumer products or FMCG companies.
• Strong record of creating a winning vision in an environment, emphasis on merchandising, promotion and partnerships.
• Ability to create and implement business strategies that grow sales & margins and manage key business metrics.
• Proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment.
• Innovative and creative-ability to identify and evaluate creative ideas, focusing on those that will create competitive advantage.
• Must have strong business acumen, awareness of market/industry trend and retail trends.
• Excellent Negotiation skill and Presentation skills are required.
• Must have excellent command of English and Presentation skills in both Thai and English.
• Must have excellent command of Computer literacy especially MS PowerPoint and Excel.

ประสบการณ์:

5 ปีขึ้นไป

ทักษะ:

Ad Planning / Ad Buying, English

ประเภทงาน:

งานประจำ

• บริษัท ริชี่ เพลซ 2002 จำกัด (มหาชน) ผู้นำธุรกิจพัฒนาอสังหาริมทรัพย์ด้วยการออกแบบโครงการที่ตอบโจทย์กับไลฟ์สไตล์และความต้องการใหม่ๆ ที่มีมากกว่า 15 โครงการในปัจจุบัน กำลังเปิดรับผู้สมัครคุณภาพมาร่วมงานที่ท้าทายและโอกาสที่ดีในการก้าวหน้าในอาชีพที่นี่.
• วางแผนกลยุทธ์ทางการตลาดบริหารงบประมาณรายโครงการและงบประมาณประจำปี.
• จัดทำกิจกรรมรองรับแผนงาน.
• สำรวจโปรโมชั่น และเทคโนโลยีของคู่แข่งในพื้นที่ใกล้เคียง.
• การวางแผน และคัดเลือกใช้สื่อการโฆษณาควบคุมออกสื่อโฆษณาให้ตรงตามกำหนดเวลา.
• วางแผน ควบคุม การจัดกิจกรรมการตลาดเป็นประจำ เพื่อสร้างยอดลูกค้าเยี่ยมชมอย่างสม่ำเสมอให้กับโครงการตลอดการขายจนกระทั่งปิดโครงการ.
• วิเคราะห์ข้อมูลลูกค้าเยี่ยมชม ลูกค้าจอง ลูกค้าเข้าอยู่ของโครงการ โดยเปรียบเทียบข้อมูลคู่แข่งและตลาดในทุกด้าน สาเหตุของปัญหาก่อนประเมินศักยภาพของโครงการ.
• วางแผน บริหารจัดการงาน Event ควบคุมงบประมาณและงานผลิตให้เป็นไปตามแผน.
• ควบคุมดูแลการติดตั้งบูธหรือสถานที่ ติดต่อประสานงานเรื่องการจัดหา จัดเตรียมขออนุญาตใช้สถานที่ปฏิบัติงาน.
• ทุนการศึกษา.
• โอกาสในการเรียนรู้และพัฒนา.
• ฝึกอบรม.
• โบนัสขึ้นอยู่กับผลประกอบการ.
• ลาคลอด.
• เครื่องแบบพนักงาน.
• ประกันสุขภาพ.
• ประกันอุบัติเหตุ.
• โบนัสขึ้นอยู่กับผลงาน.
• กองทุนสำรองเลี้ยงชีพ.
• การพัฒนาเพื่อความเป็นมืออาชีพ.
• ประกันสังคม.

ประสบการณ์:

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ประเภทงาน:

งานประจำ

• Initiate marketing strategy and plan for VDO Products, content communication, and device management.
• Manage and control VDO product portfolio for AIS PLAY, OTT, and devices.
• Define go to market and launch strategy for VDO, device, and content marketing.
• Define price strategy for responsible product offering and align across the portfolio.
• Initiate and plan for VDO/OTT bundling products with mobile and FBB team.
• Commercialize terms and contract with partners such as Samsung.
• Tracking and forecast VDO product subscriber and streaming users to align with targets.
• Post launch evaluation and to measure the achievement of target set and recommend improvement actions.
• Recommend marketing action plan to boost up VDO product subcriber and prolong customer lifetime.
• Assess and track market competitive landscape, trends and market movements.
• Plan and control overall VDO marketing budget.
• 2) Premium Content Marketing/CommunicationInitiate marketing communication strategy and plan including target segmentation, proposition, positioning, media.
• Define key product / content proposition, positioning, key message take out.
• Manage and Control team in selecting content highlights with key AIS Play proposition for regular communication campaign to increase streaming users.
• Manage and control team for graphic design in AIS PLAY communication materials.
• Develop and control team for marketing and PR Brief in relevant to AIS PLAY strategic directions.
• Lead and manage partnership with key strategic partners for product, communication and marketing campaigns.
• Plan & identify targets for communication to approach both new and existing customers.
• Manage, control, and expand AIS PLAY media for effective VDO communication.
• Diversify communication channel and material to reach more and relevant targets.
• Build the AIS Play brand and plan activation campaign.
• 3) Product and Marketing Mix Execution (Product, Content Communication, Device)Manage and control team for end-to-end execution eg. new product, migration, communication, distribution & channel, customers journey, customer handling etc.
• Lead, control and execute co-campaign with key partners eg. Samsung, BEIN etc.
• Lead and control internal teams for campaign planning and implementation eg. FBB marketing, product marketing, Customer Management.
• Manage and control team and Marcom for integrated marketing communication execution.
• Manage and control for communication material development.
• Review campaign design and user experience flow eg. journey, SMS notification.
• 4) Product and Market Analysis:Lead and control team to track, evaluate and report on VDO/OTT products revenue, subscriber, and streaming user movements.
• Track and understand market / competitor movements and gather consumer insights.
• Study and gather consumer insight, trends and monitor subscriber behavior to find business opportunities and shape marketing strategy.
• Analyze customers database by working closely with MPD to identify customer needs and behaviors such as customer profile, demographic, behaviors etc.
• VDO Industry movement tracking both internally and domestically.
• Define competitor positioning, strengths, and weaknesses.
• Recruiter Apirak Sribavorntada (อภิรักษ์ ศรีบวรธาดา)

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• Job Posting Location Bangkok
• Job Summary A regional marketing plan in Bangkok involves devising, implementing, and monitoring strategies and competitive conditions.
• Job Description Developing in Postpaid and Prepaid sales to achieve target as defined and manage KPI in Bangkok 1.1 Create push strategy or trade marketing to support each channel 1.2 Closely monitor actual in both Postpaid, Prepaid and others results of plan execution and compare with target achievement. 1.3 Analyze competitors' acti ...