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Experience:

7 years required

Skills:

Budgeting, Research, English

Job type:

Full-time

• Develop and execute marketing strategies for the Thailand market aligned with company growth objectives and product positioning..
• Create annual and quarterly marketing plans including budgeting, channel prioritization, and KPI targets..
• Design go-to-market strategies for new products or features including messaging, target audience, channel mix, and launch timelines..
• Plan and lead multi channel campaigns across digital paid media, organic social, content, PR, events, partnerships, and local activations..
• Manage and optimize marketing budget allocation to maximize ROI while balancing acquisition efficiency and brand growth..
• Establish marketing measurement frameworks, dashboards, and performance reporting..
• Work closely with Product, Sales, Operations, and Compliance teams to ensure campaigns align with product capabilities and regulatory requirements..
• Act as the main point of contact for local partners such as agencies, media platforms, KOLs/influencers, and community partners..
• Conduct local consumer and competitor research to refine positioning, messaging, and campaign strategy..
• 4-7 years of marketing experience with exposure to both brand/360 marketing and performance marketing..
• Experience developing marketing strategies for local markets..
• Strong analytical mindset and understanding of marketing funnel metrics (CAC, CPL, ROAS, conversion rate).
• Experience working with agencies, influencers/KOLs, and marketing partners..
• Fluent in English; Thai language skills are strongly preferred..
• Able to work independently as an individual contributor while coordinating vendors and partners..