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Phaya Thai, Bangkok, Marketing / Advertising
,Product / Brand Management
,Public Relations (PR)
Marketing / Advertising,Product / Brand Management,Public Relations (PR)
Job type:
Full-time
Salary:
negotiable
- Develop engaging digital campaigns under offline activation condition that drive awareness and participation in on-ground events.
- Work closely with cross-functional teams to align online and offline strategies.
- Actively engage with online communities, influencers, and key audiences to build brand visibility.
- Utilize data analytics to measure success, optimize campaigns, and drive continuous improvement.
- Collaborate with event organizers, media partners, and content creators to enhance audience engagement.
- Ensure a seamless consumer journey from digital touchpoints to physical events.
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Bangkok, Marketing / Advertising
,Product / Brand Management
Marketing / Advertising,Product / Brand Management
Skills:
SQL, Research, Digital Marketing
Job type:
Full-time
Salary:
฿35,000 - ฿45,000, negotiable
- Lead and Manage Paid Campaigns: Plan, execute and optimize lower-funnel campaigns, including lead generation, web conversions and CPAs, across major platforms (Meta, Google, TikTok, Line etc.).
- Effectively communicate campaign insights, performance, and key learnings to the team on a weekly/monthly basis. Provide clear and actionable recommendations based on campaign performance and Return on Ad Spend (ROAS).
- Collaborate with team to ideate media strategies, target audience profiles, and ad c ...
- Take responsibility for campaign optimization, adjusting budget allocation to ensure efficient and effective use of resources. Propose new strategies and tactics to improve campaign performance and achieve desired outcomes.
- Be the main point of contact for local optimization, driving strategies aimed at increasing seller sign-ups while maintaining a strong focus on quality acquisition.
- Analyze data, dashboards, and SQL reports to evaluate campaign performance and ROI. Use insights to guide campaign improvements and ensure alignment with business goals.
- Conduct in-depth research to understand the target audience's behavior, consumer demand, and keyword trends to craft data-driven media campaigns.
- Work closely with regional PICs to implement local best practices and optimize campaigns to drive seller acquisition in specific regions.
- Generate ideas for ad creatives and specifications, ensuring campaigns are aligned with client goals and are optimized for performance.
- Experience in A/B testing and conversion rate optimization to improve campaign effectiveness.
- Excellent communication and interpersonal skills to coordinate with cross-functional teams.
- 2-3 years of working experience in a digital marketing, sales team management.
- Highly motivated willing to push or go extra mile to drive impact with high ownership.
- Excellent analytical skills and data visualization skills, SQL would be a plus.
- Bachelor s and/or Master s degree in a relevant field of study.
- Extensive knowledge and practical experience in Social Media Advertising - Proven project management and team leadership skills.
- Interest in startup culture, self-motivated, ability to work under pressure, highly responsible.
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Huai Khwang, Bangkok, Marketing / Advertising
,Product / Brand Management
Marketing / Advertising,Product / Brand Management
Job type:
Full-time
Salary:
negotiable
- สนับสนุนการเติบโตของยอดขายแบรนด์ โดยปรับปรุงกระบวนการดำเนินงาน ค้นหาแนวทางแก้ไข และเพิ่มการมองเห็นบนแพลตฟอร์ม Lazada, Shopee, TikTok, Singha Online Website และช่องทางการขายอื่นๆ ทาง Online.
- วิเคราะห์ข้อมูลยอดขายและพฤติกรรมลูกค้า รวมถึงบริหารจัดการแผนงานเพื่อเพิ่มยอดขายและขยายฐานลูกค้าบนแพลตฟอร์มอีคอมเมิร์ซ.
- เจรจาต่อรองและพัฒนากลยุทธ์ทางการขาย ร่วมมือกับพันธมิตรทางธุรกิจเพื่อจัดหาข้อเสนอพิเศษและโปรโมชั่น พร้อมทำงานร่วมกับทีมการตลาดในการออกแบบแคมเปญเพื่อเพิ่มรายได้.
- วางแผนและดำเนินการปล่อยสื่อ ดูแลโฆษณา รวมถึงวิเคราะห์ผลเพื่อเพิ่มประสิทธิภาพ.
- สร้างและบริหารคอนเทนต์ ทั้งในรูปแบบวิดีโอ โพสต์ และ LIVE เพื่อเพิ่มการมีส่วนร่วมและสร้างการรับรู้แบรนด์.
- วางกลยุทธ์การตลาด โปรโมชั่น แคมเปญ และส่วนลด เพื่อกระตุ้นยอดขายและเพิ่มการรับรู้.
- จัดการและดูแลลูกค้าสัมพันธ์ (CRM) รวมถึงตอบแชทและคอมเมนต์อย่างมีประสิทธิภาพ.
- ประสานงานกับฝ่ายที่เกี่ยวข้องและ Influencer/KOL เพื่อเพิ่มการรับรู้แบรนด์และให้กระบวนการดำเนินงานเป็นไปอย่างราบรื่น.
- สำเร็จการศึกษาระดับปริญญาตรี ในสาขาการตลาด บริหารธุรกิจ หรือสาขาที่เกี่ยวข้อง.
- มีประสบการณ์ทำงาน 0-2 ปี ในสายงาน Key Account, Sales หรือ Customer Relationship Management (หากมีประสบการณ์จะได้รับการพิจารณาเป็นพิเศษ).
- ทักษะในการขายและเจรจาต่อรอง ได้อย่างมีประสิทธิภาพ.
- ความสามารถในการวิเคราะห์ข้อมูล และใช้งาน Excel, PowerPoint หรือซอฟต์แวร์ CRM ได้ดี.
- ทัศนคติที่ดี มีความคิดสร้างสรรค์ มีความคล่องตัว และสามารถทำงานภายใต้แรงกดดันได้.
- มีทักษะในการสื่อสารและการทำงานเป็นทีม พร้อมพัฒนาตนเองและเรียนรู้สิ่งใหม่.
6 days ago
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Bangkok, Retail
,Marketing / Advertising
,Product / Brand Management
Retail,Marketing / Advertising,Product / Brand Management
Job type:
Full-time
Salary:
negotiable
- About TikTok.
- TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
- Why Join Us.
- Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
- Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
- To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team.
- Status quo? Never. Courage? Always.
- At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
- Join us.
- The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA.
- In this role you will develop an online marketing communication plan for promotion and branding campaigns. You will also be responsible for the end-to-end execution of online marketing ads.
- Coordinate with campaign managers to develop an online marketing communication plan for promotion campaigns (e.g. Mega Sales 9.9, Payday) and branding campaigns (e.g. TikTok Shop awareness).
- Plan the suitable ads objective, creative assets, target audience, and budget for different ads platforms, e.g. TikTok Ads, X, Display & Video 360, to achieve campaign objectives (awareness, traffic, orders).
- Stay up-to-date with the latest market trends and competitor movement to leverage opportunities to drive growth.
- Continuously improve contents via A/B testing and performance monitoring.
- Responsible for the end-to-end execution of online marketing ads, including creative assets development to suitable format for each ads type (static posts, short videos, ads text), budget management, tracking parameters setup, ads launch, and performance reporting.
- Regularly monitor ads launch and performance, and troubleshoot any issues related to ads launch and tracking parameters setup.
- Make data-driven decisions for content improvement and media budget optimization.
- Manage and allocate online marketing communication budget effectively, and optimize spending on key online marketing metrics (CPI, CPC, CPV, CPO) to maximize ROAS (Return on Ad Spend).
- Provide regular budget updates and forecasts to key stakeholders.
- Work closely with campaigns and marketing communication teams to ensure alignment of online marketing plans with promotion details, campaign objectives, and implementation timeline.
- Collaborate with the design team and external agencies for creative assets development with suitable formats for target audience of each ads platform.
- Cooperate with ad tech and analytics teams to report and provide insights on channel performance and propose action plans for future improvements.
- Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
- At least 3 years of working experience with hands-on experience in online marketing.
- Proficiency in online ads platforms and Excel or Sheets to interpret data and generate insights for content and media performance improvement.
- Strong executional ability, and high attention to detail for content accuracy.
- Excellent project management and stakeholder management.
- TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
29 days ago
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Skills:
Business Development, Negotiation, Teamwork, English
Job type:
Full-time
Salary:
negotiable
- Identify and target new potential and strategic partners.
- Build and tailor the right value proposition and product offering according to each partner needs.
- Work very closely with the Acquisition team to set-up the partner in our system and ensure effective and efficient conversion.
- Sign differentiation with existing partners Identify and target partners where there is potential business uplift via differentiated conditions tailored to each partner with a joint-value approach.
- Prioritize the hotels by the uplift potential value and work closely with commodity owner to align the approach externally.
- Understand the market landscape and trends to be able to present the right value proposition to the partner.
- Deep understanding of the SPA model (strategic partnership agreement) to be targeted as the ultimate differentiation.
- Negotiate differentiated conditions to ensure competitive advantages with key partners (Exclusive conditions, tailor contracting for key customers, SPA or SVC agreements, etc).
- Strategy implementation and delivery Implement and deploy the strategic plans agreed with the Regional Account developer Manager and aigned with the overall organizational goals and objectives.
- Work on strategic account planning by prioritising the right partner interactions at the right time.
- Deep understanding on customer needs, analyze competitor landscape and offerings as well as demand and potential conversion.
- Support the Ecosystem integration by tailoring the product offering to each partner's needs (Roiback, MKT products, Data, Insurance, etc).
- Product optimization via growth plans Understand the pipeline s potential and identify the key elements to improve the overall contracting quality that will drive the increase in conversion rate and materialize the hotel s or cluster's potential.
- Develop joint-plans with partners for long-term relationships.
- Identify key opportunities aligned with the partner s strategy to ensure growth (markets, lead times, volume growth in certain customer segments, etc).
- Collaboration Work very closely with the commodity, acquisition and differentiation teams towards mutual goals and objectives.
- Work closely with both teams on the transition of hotels and clusters to be moved to differentiated (strategic acquisitions, SPAs, etc)+.
- Work closely with the Direct channel specialists team to accelerate the Ecosystem deployment and new deals acquisition.
- Maintain close relationship with other account developer specialist to foster collaboration and best practice sharing.
- Work closely with other departments to ensure smooth operation (marketing, operations, commercial enablement hub, SPA specialists, commercial optimisation, competitiveness, etc).
- Tools & Processes adoption Ensure the usage and adoption levels of the company tools or processes agreed with team leader.
- Active participation in the usage of any new tool and process implemented as well as providing constructive feedback towards its constant improvement.
- Ensure continuity of the usage and adoption of tools and processes aligned with the company objectives.
- Collaborate with the decision on standarization across the region to ensure consistency and efficiency.
- Seemless transition Ensuring smooth transition when transferring a product to the diffeerntiated teams.
- Avoid business disruptions in the promise delivery to maintian customer trust and satisfaction.
- Effective communication between initial team within commodity and the differentiated team to transfer all relevant knowledge, insights, contacts and any necessary documentation.
- Identify and mitigate any potential risk associated to the transition.
- External relationships Develop and maintain relationships with external stakeholders, including customers and hotel partners.
- Support and set an example in front of the teams on a hotel consultative selling approach towards our key partners.
- Direct involvement in the negotiations, optimisation and acquisition with key strategic accounts in their region.
- Represent the company at industry events, conferences and trade shows.
- Requirements Capabilities: Market Expertise and Relationship Building: Demonstrate a deep understanding of the hotel landscape, build strong partnerships, and tailor solutions to meet individual hotel needs.
- Commercial Acumen and Negotiation Mastery: Master the negotiation process, structure optimal commercial agreements, and optimize the use of HBX' tools to drive business growth and profitability.
- Business Development and Planning: Identify new business opportunities, develop comprehensive business plans, and prioritize initiatives based on business fundamentals.
- Data-driven decision-making: Leverage data and insights to inform decision-making, optimize performance, and identify areas for improvement.
- Product and Revenue Management Expertise: Possess a deep understanding of Hotelbeds' product portfolio and hotel revenue management principles to optimize pricing and inventory strategies.
- Teamwork and Collaboration: Collaborate effectively with internal and external stakeholders, sharing knowledge and aligning efforts to achieve common goals.
- Agility and Adaptability: Demonstrate the ability to thrive in a dynamic environment, embrace change, and think creatively to overcome challenges.
- Experience: Previous experience in commercial roles with direct contact with clients.
- Previous experience in contracting and negotiation with customers.
- Excellent in English spoken and written.
- Account planning.
- Account Growth Plans.
- Qualifications Bachelor's or master s degree in business administration, Tourism Management or similar.
- Proficient level of English and any additional language would be a plus.
- You will have the opportunity to work for a company that is going through significant change in becoming the world s leading travel services provider. We are looking for people that are ready to ride the wave in this exciting journey.
- As well as an attractive benefits package you will be able to work: Within an innovative, engaging and multicultural environment.
- Have the opportunity to build strong and lasting business relationships and friendships from around the world.
- Have the opportunity in developing your career locally or within one of our beautiful working locations across the globe.
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Bangkok, Marketing / Advertising
,Product / Brand Management
Marketing / Advertising,Product / Brand Management
Experience:
3 years required
Skills:
Market Research, Research, Creativity, English
Job type:
Full-time
Salary:
negotiable
- Implementation of marketing strategies: Responsible for localizing and executing marketing plans to strengthen the brand image and increase sales.
- Product launches: localization and execution of product launches & promotions.
- Brand communication: Develop advertising campaigns across the different offline and online touchpoints to increase brand awareness and maintain the brand image.
- Content creation: localize and generate content relevant for TG and market needs.
- Selling propositions: localize sales stories and value propositions ready to use for sales teams, based on consumer, customer, technical, Market Research and sales feedback.
- Collaboration with agencies: Work with advertising agencies, and other service providers to develop and implement communication campaigns.
- Performance measurement: Analyze the success of marketing activities based on KPIs such as increased sales, market share gain, or brand awareness.
- Market research: Conduct market analysis to identify trends, understand the competitive landscape and determine customer needs.
- Budget management: Responsible for managing the marketing budget and ensuring that resources are effectively utilized.
- YOUR SKILL.
- Master's degree in economics, international business or similar, ideally with a focus on marketing.
- Minimum 3-4 years of experience as brand assistant, brand coordinator or similar roles.
- Creativity and a spirit of innovation are among your strengths.
- Experience with brand communication and activation.
- Visual and written content creation.
- Commercially astute.
- In-depth knowledge of MS Office.
- An above-average degree of independence and ability to work in a team.
- Fluent in English language.
- At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
3 days ago
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Bangkok, Marketing / Advertising
,Product / Brand Management
,Sales
Marketing / Advertising,Product / Brand Management,Sales
Experience:
8 years required
Skills:
Sales, Financial Analysis, Python
Job type:
Full-time
Salary:
negotiable
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
- Experience with programming languages such as Python or R for data analysis and modeling.
- Preferred qualifications:Master's degree in Statistics, Econometrics, Data Science, Mathematics, or a related quantitative field.
- Experience with various MMM techniques (e.g. Bayesian MMM, time series regression, Machine learning).
- Experience in developing and implementing MMMs in a business environment, with understanding of statistical modeling techniques, including regression analysis, time series analysis, and causal inference.
- Understanding of the digital advertising and measurement ecosystem (e.g. attribution, experiments, data clean rooms, server-side API).
- Excellent communication skills, with the ability to present complex information to senior and C-level stakeholders.
- Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the direc tion and the strategy for how their advertising can reach thousands of users.As a Marketing Mix Modeling (MMM) Specialist at Google, you will play a pivotal role in empowering our clients to optimize their marketing investments through advanced statistical modeling and data-driven insights. You will be a trusted advisor, guiding clients through complex MMM analyses, translating technical findings into business strategies, and influencing executive-level decision-making. You will be responsible for driving the adoption of measurement methodologies and fostering a culture of data-driven marketing within Google and our client ecosystem.Our Large Customer Sales teams partner closely with many of the world's biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird's eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
- ResponsibilitiesLead Marketing Mix Modeling (MMM) Modeling and Analysis by consulting on MMM models using Python, R, or other statistical tools. Conduct analysis of marketing data to identify key drivers of performance and provide recommendations. Guide customers through modelling discussions, explaining statistical concepts to both technical and non-technical audiences.
- Serve as a consultant to clients, advising on measurement strategies and best practices. Build and maintain relationships with key stakeholders, including marketing executives and agency partners.
- Collaborate with sales, product, and customers teams to drive momentum on MMM conversations and unblock where needed. Partner with cross-functional teams to develop and implement new measurement methodologies and tools.
- Identify opportunities to improve Google's MMM capabilities and drive innovation in the field. Advocate for the adoption of advanced measurement techniques within the industry.
- Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See alsoGoogle's EEO Policy andEEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing ourAccommodations for Applicants form.
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