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Skills:

Branding, Digital Marketing

Job type:

Full-time

• Own and grow strategic relationships with key clients, acting as a trusted advisor on business growth and media strategy.
• Plan, launch, optimize, and report on campaigns across branding and performance objectives, ensuring strong delivery and measurable business outcomes.
• Understand client business models, customer journeys, and commercial priorities to provide relevant, consultative solutions for both online and offline conversion goals.
• Analyze campaign performance, attribution, and measurement data to generate actionable insights and optimization recommendations tied to client KPIs.
• Lead regular business reviews, campaign reviews, and quarterly planning sessions to strengthen client trust, identify opportunities, and influence investment strategy.
• Partner closely with Sales to support pre-sale strategy, account planning, client pitches, and growth opportunities across key verticals.
• Identify upsell opportunities by connecting client business needs with TikTok solutions that can unlock incremental growth.
• Work cross-functionally with Product, Measurement, Ad Ops, and Engineering teams to troubleshoot issues, improve campaign execution, and advocate for client needs.
• Stay ahead of product developments and proactively educate clients on new and existing TikTok ad products, best practices, and relevant market opportunities.
• Build category-specific playbooks, solution frameworks, and best practices for Beauty Clinic, Retail, and Emerging verticals.
• 5+ years of experience in client solutions, digital marketing, media planning, account management, or ad strategy on the agency, platform, or brand side.
• Proven experience managing or advising advertisers on branding and performance campaigns.
• Strong understanding of Beauty, Aesthetics/Clinic, Retail, or App business models, including customer acquisition and conversion strategy.
• Experience translating business objectives into media strategy and actionable campaign plans.
• Strong data analytical skills with the ability to identify insights, solve problems, and make data-driven recommendations.
• Excellent client-facing communication and stakeholder management skills.
• Preferred Qualifications.
• Hands-on experience with or strong knowledge of Lead Generation, App campaigns, Messaging Ads, and Branding solutions.
• Provide strategic guidance on tracking, attribution, funnel design, CRM connection, and measurement frameworks to improve campaign effectiveness.
• Experience using tools such as GA, MMPs, CRM signals, or other analytics platforms.
• Familiarity with lead quality optimization, offline conversion, appointment/booking funnels, app install and post-install optimization, and messaging-based conversion journeys.
• Exceptional verbal and written communication skills, story-teller.
• Excellent listening skills and proactive about collaboration.
• Adaptability and strong problem-solving skills using the proper escalation process.
• Ability to analyze data and identify insight.
• Organized and detailed oriented.
• Self-starter and motivated to learn.

Skills:

Branding, Research, Biddable Media

Job type:

Full-time

• Plan, setup, optimize, and report performance & branding campaigns.
• Proactively analyze campaign performance data to offer clients data-driven business insights and simultaneously use those insights to provide optimization suggestions & improve our advertising offerings.
• Build and grow client relationship via daily interaction, weekly review and quarterly strategy planning, and use the opportunity to build trust, educate & influence advertisers.
• Provide consultation, strategy, and media plans for advertisers based on their business objectives.
• Investigate and work directly with product and engineering teams to help them troubleshoot client issues during a campaign.
• Coordinate and collaborate with ad ops, product and R&D teams, etc. internally to ensure a smooth and successful campaign execution.
• Monitor and analyze ad campaigns and proactively take initiative to improve results.
• Support and work with the sales team on pre-sale research and pitch with strategic media plan & consultative presentations.
• Innovate on the potential solutions with TikTok Ads.
• Test, iterate them and build frameworks & best practices around marketing objectives and verticals.
• Proactively lead product update discussions, educate brands and agencies on TikTok s new and existing products, and advise on best practices to drive optimal performance and groundbreaking campaigns.
• Oversee campaign delivery and revenue plus identifying up-sell opportunities with the sales team.
• 5+ years of experience in strategizing, planning, and executing branding campaigns inhouse, in agencies or with the media side.
• Solid knowledge & experience in tracking, attribution, and measurement logic; experience using some of the major tools like GA and etc.
• Experience managing branding campaigns, understanding reach & frequency, and how to measure brand lift.
• Experience with CPAS/Shopping Ads/E-commerce marketing.
• Experienced in strategizing, planning & managing branding campaigns.
• Understand brand advertisers, major brand campaign channels & products.
• Experienced in biddable media, know well of FMCG, F&B industry would be a plus.
• Preferred Qualifications.
• Experienced in ad verification partners (IAS, DV, MOAT) - campaign optimization based on internal and 3rd/4th party data a plus.
• Exceptional verbal and written communication skills, story-teller.
• Excellent listening skills and proactive about collaboration.
• Adaptability and strong problem-solving skills using the proper escalation process.
• Ability to analyze data and identify insight.
• Organized and detailed oriented.
• Self-starter and motivated to learn.

Skills:

Branding, Excel, English

Job type:

Full-time

• We are in the business of solutions.
• these cover everything from product adoption, strategy and/or optimizations to help global brand clients link their marketing objectives to their business goals.
• Keeping up to date with product developments, market landscape, vertical movements and competitor activities to give clients, their agencies, and internal teams a holistic view of what next steps to take.
• Building Test & Learn plans in conjunction with the usage of Measurement solutions (BLS, CLS, Ad Effectiveness etc.) across full-funnel solutions.
• Driving and facilitating the advertisement adoption of Pixels, MMPs, TikTok Shop where applicable.
• Putting together narratives, workshops and regular business reviews etc. to educate and upskill clients in charting the way forward.
• Establish the value of TikTok as a part of a brand's media mix and communication strategy for long-term plans.
• Account Management, Campaign Management & Reporting.
• Manage and grow post-sale relationships with brands and their corresponding agency teams, taking a role in steering account growth and success to unlock brand awareness, consideration, and conversion.
• Sense check/challenge media plans and provide suggestions to set clients up for success.
• Take responsibility for campaign setup checks, performance monitoring and optimization suggestions for every client in the book of business.
• Own conversations around.
• Always On content and Performance objectives to support the Brand Partnerships team in revenue attainment.
• Gather, analyze and present data alongside insights and actionable next steps as part of post campaign reporting or account audits.
• Prioritizing tasks by urgency level and impact in alignment with Brand Partnerships Managers.
• Stakeholder Management & Revenue Impact.
• Building trusting relationships and robust communication with internal teams and external client & agency teams to ensure sustained growth of accounts.
• Understanding the scope of various cross functional teams and whom to approach for what purpose.
• Pushing through product adoption, programs and packages built around specific company or market level priorities.
• Having an equal stake in Account & Opportunity planning, and working together with the Brand Partnerships team to come up with innovative solutions and strategies.
• Tracking revenue attainment and impact of client activities on Book of Business, individually and as a team.
• Sharing client/market/vertical learnings and knowledge across Client Solutions Teams, and beyond where pertinent, through case studies or other ad hoc sharing.
• Experience in global account management/client services roles in digital marketing, with a demonstrated knowledge of digital media platforms, advertising KPIs, and cross-vertical knowledge.
• Good understanding of digital media and marketing landscape; specialized vertical knowledge in Beauty, FMCG or EL industries a plus.
• Experience in an in-house brand marketing function, advertising agency or platform client solutions experience preferred.
• Experience managing branding and performance advertisers with complex and scaling challenges across multiple markets.
• Solid understanding of media metrics, their implications and corresponding studies.
• Proficient in Thinkcell/Excel, dashboarding or similar skillsets, detail oriented, analytical and a creative problem solver.
• Excellent English communication and presentation skills to country C-levels from brands.
• Preferred Qualifications.
• Experience with performance marketing, CPAS/Shopping Ads/Retail Media as a data-savvy expert.
• Experience with 3rd party ads measurement verification partners (such as IAS, DV, MOAT).
• Experience with Mobile Measurement Partners and Pixel set up and troubleshooting.
• Experience building strategic programs aimed at driving education and product adoption.
• Experience diagnosing and solving brand requests with partnership and product operation teams.

Skills:

Finance, Automation

Job type:

Full-time

• Tracking business progress and leaning in when coming up with solutions to support attainment.
• Supporting teams by sharing insights on brand building, media solutions, market sectors and/or verticals to help strengthen consultative selling skills and troubleshooting.
• Contributing to more self-sufficiency within the CST team by optimising operational efficiencies, supporting task prioritisation and adoption of automation.
• Being willing to dive in and support with campaign management and optimization where required.
• Leading by example through collaboration and knowledge sharing while contributing to an open and supportive culture.
• Client Success.
• Supporting the performance of the hybrid pod business - contributing to the day-to-day maintenance of the book of business.
• Identifying opportunities within the vertical for advertisers within the book of business that align with their business and marketing goals, while helping minimize churn and other slowdowns.
• Supporting the development of strategic plans to onboard and educate advertisers through scaled initiatives and programs and ultimately grow the existing business partnership.
• Aligning with Brand Partnerships teams on account plans and supporting execution throughout the year while collaborating with cross-functional teams to pitch and close opportunities.
• Contributing insights on business priorities based on market landscape, advertiser mix, vertical, product adoption and revenue data alongside the Industry & Client Solutions Lead.
• Contributing to best practices in the form of playbooks, case studies, workshop content, frameworks etc.
• Proactively participating in product update discussions, educating brands and agencies on TikTok s new and existing products, and advising on best practices to drive optimal performance and impactful campaigns.
• Stakeholder Management.
• Engaging and building relationships with advertisers and key stakeholders.
• Establishing collaborative partnerships internally with cross-functional teams.
• In collaboration with the sales team, supporting regular business reviews and taking a consultative, long-term approach to build productive relationships with advertisers.
• Maintaining visibility on priorities during advertiser business reviews and audits, working with Client Solutions Managers to develop appropriate narratives and solutions.
• Supporting detailed and transparent business updates to leadership in a timely cadence.
• Over 5+ years of experience in account management/client services roles in digital marketing, product, consulting, communications, or internet technology.
• High degree of autonomy and self-direction.
• Proven track record of contributing to the growth of a profitable book of business.
• Strategic thinker with experience identifying initiatives that drive business performance and operational efficiencies.
• Ability to gather, analyze and present data to identify insights around the state of the business and support actionable next steps to improve performance.
• Solid knowledge & experience in tracking, attribution, and measurement logic; experience using tools such as GA, MMPs, pixel implementation, Brand Lift Studies, and basic troubleshooting knowledge.
• Hands-on experience with planning, optimising and reporting on full funnel (brand to performance) campaigns.
• Solid understanding of the media landscape, brand building and marketing for global & local brands.
• Deep knowledge in Automotive, Finance & Fintech, and the App industry preferred, with strong industry connections a plus.
• Creative/Brand Strategy experience is a plus.
• Performance marketing experience is a plus.
• Proactive, positive and exemplifies a growth mindset.
• Highly organized, confident and self-motivated individual who is comfortable collaborating with team members and communicating with stakeholders.
• Strong analytical mindset with hands-on experience in dashboards, data infrastructure, data visualization, and turning data into actionable insights and recommendations.
• Excellent communicator and presenter, with strong interpersonal skills and the ability to simplify complex data for diverse audiences.
• Flexible team player who navigates a fast-paced and often ambiguous environment well.
• Able to travel where required.
• Experience managing performance advertisers with a deep understanding of their challenges is a plus.