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Experience:
3 years required
Skills:
Leadership Skill, Thai
Job type:
Full-time
Salary:
negotiable
- Develop and execute annual marketing strategies and integrated marketing plans aligned with business objectives and global brand direction.
- Lead the overall marketing strategy and execution for Hermès Beauty and new brands while supporting the successful launch, development, and growth of new prestige beauty brands within the portfolio.
- Develop comprehensive go-to-market strategies for new brand introductions, including market analysis, launch planning, communication strategies, and consumer engagement ...
- Build brand awareness, desirability, and long-term brand equity through innovative 360 marketing campaigns.
- Manage annual marketing calendars, campaign roadmaps, and budget planning across the prestige beauty portfolio.
- Ensure consistent execution of each brand's identity across all customer touchpoints while maintaining the highest luxury standards.
- Monitor consumer trends, market developments, and competitor activities to identify growth opportunities and strengthen brand positioning.
- Product Launches & Retail Marketing.
- Lead the planning and execution of new product launches, seasonal campaigns, and exclusive collections.
- Develop integrated launch plans across digital, CRM, media, influencer marketing, public relations, and events.
- Partner with Retail, Visual Merchandising, Commercial, E-commerce, and Operations teams to deliver impactful retail activations and exceptional client experiences.
- Drive successful launch strategies for new prestige beauty brands, ensuring strong market entry and sustainable commercial performance.
- Ensure flawless execution of retail animations, pop-up boutiques, client engagement activities, and promotional events.
- Prestige Beauty Influencer, Public Relations & Media Management.
- Develop and execute strategic public relations, communications, influencer marketing, and media plans that strengthen brand desirability and reinforce each brand's luxury positioning.
- Build and maintain strong relationships with beauty editors, luxury lifestyle media, journalists, key opinion leaders (KOLs), creators, celebrities, and prestige beauty influencers.
- Identify, evaluate, negotiate, and manage influencer partnerships that align with brand values and business objectives.
- Lead influencer seeding programs, product gifting, media previews, exclusive press events, and VIP experiences to maximize earned media and brand advocacy.
- Plan and execute high-profile product launches, media briefings, client events, and influencer activations that create memorable luxury experiences.
- Develop annual media strategies across print, digital, social, and premium lifestyle platforms in collaboration with media agencies and global brand teams.
- Manage media planning, media buying, budget allocation, campaign implementation, and performance evaluation to maximize marketing effectiveness and return on investment.
- Monitor media coverage, share of voice, campaign performance, and competitive activity, providing strategic recommendations for continuous improvement.
- Manage PR, media, creative, digital, and influencer agency partners to ensure high-quality execution, cost efficiency, and alignment with brand standards.
- Digital Marketing & CRM.
- Lead digital marketing initiatives across paid media, social media, website content, CRM, email marketing, and customer engagement platforms.
- Develop CRM strategies that strengthen client acquisition, retention, loyalty, and lifetime value.
- Leverage consumer insights and marketing analytics to optimize campaign effectiveness and enhance customer experiences.
- Ensure all digital communications deliver a consistent premium brand experience.
- Budget & Performance Management.
- Develop and manage annual marketing budgets across the prestige beauty portfolio.
- Allocate resources effectively to support business priorities and maximize return on investment.
- Monitor campaign performance, marketing KPIs, sales impact, and brand health metrics.
- Prepare regular business reviews and performance reports with actionable recommendations for senior management and brand principals.
- Leadership & Cross-functional Collaboration.
- Partner closely with regional and global marketing teams to localize international strategies while preserving each brand's positioning and identity.
- Collaborate with Retail, Commercial, Merchandising, Visual Merchandising, E-commerce, Finance, Supply Chain, and Operations teams to deliver integrated business objectives.
- Build strong relationships with external agencies, media partners, influencers, suppliers, and other key stakeholders.
- Lead, coach, and develop the marketing team, fostering a culture of collaboration, innovation, accountability, and excellence.
- Support the evaluation, onboarding, and integration of future prestige beauty brands into the portfolio, establishing scalable marketing frameworks and best practices.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field or MBA is an advantage.
- Minimum 8-10 years of progressive marketing experience, with at least 3 years in a senior marketing leadership role.
- Proven experience in luxury beauty, prestige cosmetics, fragrance, luxury retail, or premium consumer brands.
- Demonstrated success in integrated marketing, brand building, product launches, influencer marketing, public relations, media management, and digital marketing.
- Experience launching new brands or leading go-to-market strategies is highly desirable.
- Proven ability to manage multiple brands, cross-functional stakeholders, agencies, and marketing budgets.
1 day ago
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Bangkok, Business Development
,Marketing / Advertising
,Strategy / Planning
Business Development,Marketing / Advertising,Strategy / Planning
Skills:
Social media, Enthusiastic, English
Job type:
Full-time
Salary:
negotiable
- Account management for the TikTok top creators/KOLs/celebs in Thailand for TikTok E-commerce program.
- Maintain and cultivate the growth of TikTok top creator/celeb towards performance goals, continues improvement of content for both live streaming and short video, maximizing the business as well as monetization growth.
- Measure and conduct analysis of overall creator's performance towards key metrics as well operational and process improvements.
- Actively work and collaborate together with the cross-functional stakeholders to achieve greater impact on the platform.
- Plan strategically and analyze deeper partnership models beneficial for creators and platform.
- Minimum Bachelor's Degree or above in relevant fields.
- Strong proficiency in both verbal and written communication in English and Thai languages.
- Above 5 years of KOL/Top Creator/Celeb Management experience, which scope includes but not only limited to Social Media, Talent Management, and MCN.
- Understand KOL and the media landscape in Thailand, exceptionally skilled at cultivating seasoned and rising creators.
- Outstanding communication skills, presentation and problem-solving, enjoy communication with users and deliver daily support with strong user-driven mindset;.
- Background in E-commerce or Key Account management.
- Previous experience managing influencers or celebrities is a plus.
- Be enthusiastic, responsible, result-driven and efficient, can work under pressure; E-commerce background is a plus.
- Strong planning skills for online & offline campaigns, creative and good at brain-storming;.
1 day ago
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Bangkok, Business Development
,Marketing / Advertising
,Analyst
Business Development,Marketing / Advertising,Analyst
Skills:
Enthusiastic, Microsoft Office, Korean
Job type:
Internship
Salary:
negotiable
- we encourage you to apply early.
- Successful candidates must be able to commit to at least 3 months long internship period. About the team The Beauty FMCG Account Management team is responsible for driving the growth of leading Beauty&Personal Care, Health, Mother & Baby, Food & Beverage in TikTok Shop Thailand.
- We work closely with both local and international brands to develop business strategies, optimize campaign performance, and accelerate sustainable GMV growth through co ...
- Support Account Managers in managing Beauty & FMCG brands on TikTok Shop.
- Analyze sales performance and identify business growth opportunities.
- Assist with campaign planning, execution, and performance tracking.
- Prepare business reports, presentations, and data insights.
- Collaborate with cross-functional teams on strategic projects.
- Gain hands-on experience in e-commerce, account management, and data-driven business strategy.
- Assist the team in the process of acquisition and incubation of potential online merchants.
- Manage Chinese, Korean and Local sellers accounts.
- Proactively communicate with sellers to ensure that all of their needs are understood and addressed.
- Provide day-to-day operational support to sellers, including seller education, issue resolution, campaign status updates, coordination of broadcast activities, and driving participation in promotional campaigns.
- Actively enrolled university student.
- An outstanding appreciation for accuracy of information and clean, perfect formatting.
- Highly motivated to learn about social commerce, enthusiastic and shows initiative.
- Strong analytical skills with good knowledge of Microsoft Office & Google Workspace tools.
- Chinese language proficiency is a plus, as the role may involve supporting communication and collaboration with Chinese-speaking brand partners.
- Collaborative and open to changes and challenges.
- Positive attitude and able to work effectively in a collaborative, fast-paced environment.
- If you have any questions, please reach out to us at [email protected].
5 days ago
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Experience:
3 years required
Skills:
Data Analysis, Negotiation, English, Thai
Job type:
Full-time
Salary:
฿28,000 - ฿40,000, negotiable
- Act as the primary lead for key accounts (e.g., Watsons, Boots, Eveandboy, Beautrium). Build and maintain strong long-term relationships with category buyers.
- Develop and execute annual account plans to achieve sales targets, volume growth, and market share objectives.
- Plan and implement promotional calendars, including end-cap displays, sampling, and exclusive "Only at" campaigns to drive foot traffic and conversion.
- Lead annual contract negotiations (JBP), listing new products, and managing trade spend/rebates to ensure healthy margins.
- Ensure 100% On-Shelf Availability (OSA) and negotiate for premium shelf space or secondary displays.
- Monitor sales performance, inventory levels, and competitor activities to provide actionable insights and forecasts to the management team.
- 5+ years in Sales or Key Account Management within the.
- FMCG, Beauty, or Pharmaceutical.
- industry.
- Direct experience managing Beauty Multi-brand stores or Modern Trade Pharmacy chains.
- Proven track record of successful commercial negotiations and managing trade budgets.
- Proficient in analyzing sales data and P&L at an account level.
- Fluent in Thai and English (for reporting and brand owner coordination).
- ขับเคลื่อนการเติบโตของรายได้และส่วนแบ่งการตลาดในช่องทางร้านขายยา (OTC) และร้านค้าปลีกความงาม (Beauty Multi-brand) รับผิดชอบในการบริหารจัดการความสัมพันธ์กับคู่ค้าหลัก เจรจาเงื่อนไขทางการค้า และวางแผนกลยุทธ์การตลาด ณ จุดขาย เพื่อผลักดันให้แบรนด์ของบริษัทเป็นอันดับหนึ่งในใจผู้บริโภค.
- เป็นตัวแทนหลักในการดูแลลูกค้ารายใหญ่ (เช่น Watsons, Boots, Eveandboy, Beautrium) และสร้างความสัมพันธ์อันดีกับทีมจัดซื้อ (Category Buyers).
- วางแผนและดำเนินการตามแผนงานประจำปีเพื่อบรรลุเป้าหมายยอดขาย การเติบโตของปริมาณสินค้า และส่วนแบ่งการตลาด.
- วางแผนและจัดทำปฏิทินโปรโมชั่น รวมถึงกิจกรรมส่งเสริมการขาย ณ จุดขาย การแจกตัวอย่างสินค้า และแคมเปญ Exclusive เพื่อเพิ่มยอดขาย.
- นำการเจรจาเงื่อนไขทางการค้าประจำปี (JBP) การนำสินค้าใหม่เข้าวางจำหน่าย (Listing) และบริหารจัดการงบประมาณทางการค้าเพื่อให้ได้กำไรตามเป้าหมาย.
- ตรวจสอบให้สินค้ามีวางจำหน่ายอย่างต่อเนื่อง (OSA) และเจรจาเพื่อได้พื้นที่วางสินค้าในตำแหน่งที่ดีที่สุด (Premium Shelf Space).
- ติดตามผลการดำเนินงาน ยอดขาย ระดับสินค้าคงคลัง และกิจกรรมของคู่แข่ง เพื่อนำมาวิเคราะห์และทำนายแนวโน้มการขายเสนอต่อผู้บริหาร.
- ประสบการณ์ 5 ปีขึ้นไปด้านงานขายหรือการบริหารลูกค้ารายใหญ่ (KAM) ในกลุ่มสินค้า.
- FMCG, ความงาม หรือเวชภัณฑ์.
- มีความเชี่ยวชาญในช่องทางร้าน Beauty Multi-brand หรือเชนร้านขายยาแผนปัจจุบัน (Modern Trade Pharmacy).
- มีทักษะการเจรจาต่อรองที่ยอดเยี่ยม และมีประสบการณ์ในการบริหารจัดการงบประมาณการตลาดเพื่อการค้า (Trade Spend).
- มีความสามารถในการวิเคราะห์ข้อมูลการขายและเข้าใจโครงสร้างกำไรขาดทุน (P&L) ในระดับลูกค้ารายใหญ่.
- สื่อสารภาษาอังกฤษและไทยได้ดีเยี่ยม.
6 days ago
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Skills:
English, Thai
Job type:
Full-time
Salary:
negotiable
- Deliver exceptional client experience through personalized consultations and tailored beauty recommendations.
- Drive sales results by confidently advising, cross-selling, and maximizing every client opportunity.
- Inspire clients through product storytelling and expert application techniques.
- Build strong, lasting client relationships to foster loyalty and repeat business.
- Act as a CHANEL brand ambassador, demonstrating passion, professionalism, and product expertise.
- Contribute to a collaborative team while maintaining excellence in retail standards.
- What you will bring.
- Prior experience in sales or customer service, with a strong service mindset and ability to deliver excellent client experience, experience with beauty product or retail sales will be a plus.
- Strong communication and interpersonal skills, with the ability to build lasting client relationships.
- Passion for Fragrance, Makeup, or Skincare, with awareness of current beauty trends and innovations.
- Demonstrates a high level of professionalism, personal commitment, and enthusiasm for the brand.
- Comfortable working in a fast-paced, collaborative environment.
- Proactive and adaptable, with a willingness to learn, try new approaches, and continuously develop skills.
- Creative and resourceful in problem-solving and ways of working.
- Pleasant personality with strong client-facing presence.
- Ability to communicate effectively in both Thai and English.
- What CHANEL can offer you.
- Brand Legacy: In-depth exposure into the rich brand and cultural evolution of the House of Chanel.
- Talent Development: Chanel is committed to developing and empowering our people.
- Collaborative Culture: Be part of a collaborative and inclusive culture, where diverse perspectives are valued, and partnerships are fostered across functions and regions.
- Support and Resources: You will have access to the resources, support and infrastructure needed to continue to grow successfully.
- _At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to Chanel._.
6 days ago
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