Key Responsibility:

• Lead the development of the annual category trade plan, aligning with overall business objectives, and sales targets.
• Analyze market dynamics, consumer insights, shopper behavior, and competitor activities to identify growth opportunities and potential threats within the assigned category and channels.
• Collaborate with Category Management and Marketing teams to commercialize category plans, including product launches, pricing strategies, and promotional activities and End 2 End Process.
• Design and implement trade promotions, campaigns, and events tailored to specific channels and customer segments.
• Manage the promotional calendar and ensure timely and effective execution of all trade marketing initiatives.
• Monitor and analyze overall category sales performance, market share, and profitability
• Conduct post-promotional evaluation to assess effectiveness and extract learnings for future planning.
• Identify opportunities to improve sales performance, close gaps to targets, and make data-driven recommendations for adjustments to trade plans.
• Build strong relationships and collaborate effectively with internal teams including Sales, Marketing, Supply Chain, Finance, operation and Product Development

Qualifications:

• Bachelor’s degree or higher in Marketing, Business Management and Trade or any related field.
• Having at least 5 years of experiences in Trade Marketing, Trade Planning and Events especially in Non Food products area with retail business background would be preferable.
• Microsoft office especially Advance in Microsoft
• Excel applications to automate and simplify data analysis
• Stakeholder Management
• Data Analysis and Report preparation
• Promotion Planning and Events
• Power point and presentation

CP AXTRA | Lotus's
CP AXTRA Public Company Limited.
Nawamin Office: Buengkum, Bangkok 10230, Thailand

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